CentralApp
CentralApp is a West Virginia-based tech talent firm that connects companies with Salesforce-certified professionals from the Appalachian region, offering Salesforce consulting, managed services, a Virtual Admin subscription program, and an AI-powered insights platform.
- Company typePrivate
- Founded2016
- HeadquartersHuntington, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What CentralApp does
CentralApp is a privately held technology services and talent firm headquartered in Huntington, West Virginia, founded in 2016 to connect companies with Salesforce-certified tech workers sourced from the Appalachian region. The company operates a Talent Exchange marketplace of 100+ certified professionals holding 139 combined Salesforce certifications (with project leads averaging 7 certifications each), and delivers Salesforce consulting, implementation, customization, and managed services alongside adjacent service verticals in QuickBooks, HubSpot, and AI-powered business insights via the CentralApp Insights platform.
CentralApp's product surface spans four functional pillars: the Talent Exchange (a gig-economy style staffing marketplace), the Virtual Admin Program (a subscription-based on-demand Salesforce administration service), CentralApp Insights (an AI-powered analytics platform launched in 2023), and dedicated consulting service lines for Salesforce, QuickBooks, and HubSpot. The platform integrates directly with Salesforce, QuickBooks, and HubSpot, and CentralApp is listed on the Salesforce AppExchange. Revenue is generated through multiple streams: professional services fees on consulting engagements, transaction/finder's fees when Talent Exchange contractors convert to W-2 employment, managed services contracts under the Navigator Expert specialization, and hourly contractor billings at $15-$55/hour depending on skill and project complexity.
The go-to-market combines direct enterprise sales (with quote-based CTAs and personal CEO-led business development including the 2021 'Operation Rural Tech' 6,514-mile road trip), partner channel referrals (notably Mountain Point), and workforce development partnerships with EKCEP, the West Virginia Department of Education, the Appalachian Regional Commission, and Workforce West Virginia that build the talent supply. CentralApp achieved Salesforce Crest Partner status and Navigator Expert specialization for Managed Services in June 2023, and counts MIT CSAIL among its named clients. The company is led by CEO Todd Cope, a former Silicon Valley executive, and co-founded by Patrick Farrell.
CentralApp firmographics
Firmographics- Name
- CentralApp
- Legal name
- CentralApp Technologies
- Website
- https://centralapp.us
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- CentralApp is a West Virginia-based tech talent firm that connects companies with Salesforce-certified professionals from the Appalachian region, offering Salesforce consulting, managed services, a Virtual Admin subscription program, and an AI-powered insights platform.
- Ownership category
- akta.pro rank
CentralApp industry classification
Industry- Product category
- IT Staffing and Salesforce Consulting Services
- NAICS
- Other Scientific and Technical Consulting Services (54169), Computer Training (611420)
- SIC
- Services-Employment Agencies (7361), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)
Keywords
Where CentralApp is headquartered
LocationHeadquarters
- HQ city
- Huntington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CentralApp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Salesforce Consulting & Implementation: CentralApp provides Salesforce consulting services including customization, configuration, and implementation for enterprise clients. Revenue generated through billable consulting engagements.
- Talent Placement & Recruitment: CentralApp connects companies with Salesforce-certified contractors and employees. Revenue includes placement fees when companies hire talent from the Talent Exchange. 'We get a fee paid by the company as basically a finder's fee' when contractors transition to W-2 employment.
- Contractor Project Work: Contractors in the Talent Exchange work on project-based assignments at rates ranging from $15 to $55 per hour. CentralApp acts as intermediary between contractors and clients.
- Managed Services (Navigator Expert): Attained Navigator Expert specialization for Managed Services from Salesforce, indicating ongoing managed service engagements with clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Contractor rates |
| Hybrid | Multi-year contract | Signing bonus for Talent Exchange members |
| Subscription | Monthly | Virtual Admin Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
CentralApp product offering
Product offeringCore offering
CentralApp connects U.S. companies with onshore, Salesforce-certified tech workers sourced from the Appalachian region through its Talent Exchange marketplace. It delivers Salesforce consulting, implementation, configuration, and development services, supported by a Virtual Admin Program for ongoing administration and the CentralApp Insights AI platform for business intelligence.
Product overview
CentralApp is a tech talent firm and Salesforce-focused solutions provider offering a combination of talent matching and consulting services. The core offering is the Talent Exchange, a network of over 100 Salesforce-certified professionals from the Appalachian region who work remotely for companies across the U.S. Supporting this talent platform are specialized solutions including the Virtual Admin Program for ongoing Salesforce administration, CentralApp Insights for AI-powered business analytics, and dedicated service verticals for Salesforce, AI, QuickBooks, and HubSpot platforms. The company operates as a Salesforce Crest Partner with Navigator Expert specialization, providing enterprise-level implementation and managed services alongside workforce placement.
Differentiator
Problem solved
Functional benefit
Brands
- CentralApp Talent Exchange: Free, invite-only network of tech professionals connecting companies with skilled tech workers in the Appalachian region. Members can work on short-term project-based work, long-term contract work, or W2 employment opportunities.
Products and services
- CentralApp Talent Exchange A free, invite-only network of tech professionals that connects companies with skilled tech workers in the Appalachian region. Members can take on short-term project work, long-term contract work, or convert to W-2 employment; designed for U.S.-based, industry-certified talent with experience in Salesforce, web/app development, data science, ML, or cybersecurity.
- Virtual Admin Program Subscription program providing companies with on-demand access to Salesforce-certified administrators for a chosen number of hours per month, supporting release prep, configuration, data management, dashboards, user/security management, and Lightning readiness on an ongoing basis.
- CentralApp Insights AI-powered insights platform that processes structured business data to deliver predictive analytics and smarter decision-making for growing businesses.
- Salesforce Solutions Comprehensive Salesforce consulting practice covering administration, implementation, configuration, customization, integrations, automation, Lightning Components, and Flows, delivered by certified professionals.
- HubSpot Solutions HubSpot CRM consulting and integration services for inbound marketing, sales automation, and customer relationship management, delivered by certified talent.
- QuickBooks Solutions QuickBooks integration and consulting services for businesses seeking to connect accounting software with their broader tech ecosystem.
Quantifiable outcome
- 139 Salesforce certifications across 100 Talent Exchange members
- +3 more outcomes
Companies that use CentralApp
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
CentralApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
CentralApp partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- SalesforcecoreSalesforce Crest Partner and Navigator Expert for Managed Services. CentralApp provides Salesforce implementation, configuration, and managed services. Team maintains average of 7 Salesforce certifications per project lead with 20 Consultant Certifications across multiple clouds.
- West Virginia Department of EducationcorePartnership with WV Department of Education's Career and Technical Centers to offer Salesforce training classes across the state. Classes launched in Boone, Cabell, Fayette, Wayne, and Wyoming counties. Teachers from Career and Tech Centers trained to deliver curriculum.
- Workforce West VirginiacoreWorkforce development partner coordinating with the tech training program in West Virginia.
- Eastern Kentucky Concentrated Employment Program (EKCEP)corePartnership with EKCEP and Teleworks USA to upskill Eastern Kentucky residents through intensive nine-month curriculum resulting in multiple Salesforce certifications. Pilot program earned 23 Salesforce certifications. Eight interns who completed program now working in tech careers.
- The EdVenture GroupcoreCoordination partner in apprenticeship program funding and delivery. Helps with program coordination and support for tech training initiatives in West Virginia.
- Mountain Point (Andrew Rieser, President)coreDigital transformation consulting firm based in Charlotte, NC. Partnered with CentralApp to source onshore Salesforce developers instead of offshore. CEO Andrew Rieser actively refers clients and promotes CentralApp's model.
- Teleworks USAcoreWorkforce development partner in Eastern Kentucky assisting interns with the TechHire-affiliated work-based learning internship program.
- West Virginia HubminorJoined WV Hub and accepted #NewStoryWV Challenge - collaborative storytelling project to celebrate people and projects showcasing West Virginia's spirit.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
CentralApp competitors and assessment
Company assessmentBroad incumbents
- Upwork: Broadest open marketplace for remote freelance tech talent with payment/engagement infrastructure. Comparable to CentralApp's contractor model at scale; an incumbent alternative for companies shortlisting remote technical staff.
- Persistent Systems: Large IT services firm with a dedicated Salesforce practice providing global delivery of consulting and managed services. Comparable in Salesforce service scope but competes with CentralApp primarily on enterprise scale, with offshore cost arbitrage rather than rural-onshore cost arbitrage.
- Deloitte Digital: Big Four-adjacent digital consulting arm with a top-tier Salesforce practice. Comparable on Salesforce implementation/managed services capability but at enterprise scale well beyond CentralApp's current scope; represents the upper bound of competitive pressure on enterprise deals.
Direct peers
- Coastal Cloud: Salesforce Crest Partner offering consulting, implementation, and managed services with a strong U.S. delivery footprint. Directly comparable to CentralApp on Salesforce partner tier, service catalog, and target mid-market/enterprise buyer profile.
- Simplus (Infosys): Salesforce-focused consulting firm (acquired by Infosys) specializing in implementation, integration, and managed services across Sales/Service/Marketing clouds. Highly comparable in service mix and Salesforce partner-program positioning to CentralApp.
- Rural Sourcing (Accenture): IT services firm built on onshore-delivery from U.S. Tier 2/3 cities (now part of Accenture). Closely analogous to CentralApp in the rural-onshore-cost-arbitrage thesis, though operating at far greater scale across a broader tech stack.
- Girikon: Salesforce consulting and implementation partner offering advisory, customization, and managed services. Comparable to CentralApp on core Salesforce service catalog and partner-tier positioning, though with a different geographic delivery model.
- Slalom: Large global Salesforce-focused consulting firm and Crest-tier partner providing implementation, configuration, and managed services. Closely comparable to CentralApp's Salesforce Solutions and Virtual Admin offerings in service scope and customer type, though operating at substantially greater scale.
Others
- Apptio (Cloudability) / Flexera: Adjacent technology vendors operating in the Salesforce/SaaS ecosystem through tooling, FinOps, or analytics — comparable only as ecosystem participants to CentralApp's CentralApp Insights AI offering, not as direct competitors.
Emerging players
- Toptal: Curated freelance talent marketplace connecting companies with pre-vetted engineers, including Salesforce talent. Directly comparable to CentralApp's Talent Exchange in marketplace mechanics and target buyer (companies seeking on-demand remote tech talent).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CentralApp social profiles
Digital presenceCentralApp compliance and trust
Trust signalCompliance4 records
CentralApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
CentralApp leadership team
Management profileNumber of profiles
Profiles6 records
CentralApp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CentralApp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CentralApp
What does CentralApp do?
CentralApp connects U.S. companies with onshore, Salesforce-certified tech workers sourced from the Appalachian region through its Talent Exchange marketplace. It delivers Salesforce consulting, implementation, configuration, and development services, supported by a Virtual Admin Program for ongoing administration and the CentralApp Insights AI platform for business intelligence.
Is CentralApp a public or private company?
CentralApp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CentralApp founded?
CentralApp was founded in 2016.
Where is CentralApp based?
CentralApp is headquartered in Huntington, United States, in the North America region.
How does CentralApp make money?
Four revenue lines are on record. Salesforce Consulting & Implementation is the primary driver. The others are talent Placement & Recruitment, contractor Project Work and managed Services (Navigator Expert).
Who are CentralApp's main competitors?
Broad incumbents on record are Upwork, Persistent Systems and Deloitte Digital. Direct peers are Coastal Cloud, Simplus (Infosys), Rural Sourcing (Accenture), Girikon and Slalom. Apptio (Cloudability) / Flexera is listed as an others. Toptal is listed as an emerging player.
Does CentralApp have an API?
No public API is recorded for CentralApp.
What industry is CentralApp in?
CentralApp's product category is IT Staffing and Salesforce Consulting Services. Its primary akta.pro industry code is BPACAFAC, Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare). Its NAICS code is 54169 and its SIC code is 7361.