Ritchie-Smith Feeds

What Ritchie-Smith Feeds does

Ritchie-Smith Feeds, Inc. is a privately held Canadian animal feed manufacturer founded in 1968 and headquartered at 33777 Enterprise Avenue, Abbotsford, British Columbia. The company manufactures and distributes species-specific feed products for dairy, hog, poultry (broiler, layer, pullet, turkey), specialty poultry (duck, pheasant, quail, silkie, squab, Taiwanese chicken), and other livestock (sheep and goat dairies). It serves Fraser Valley producers directly through its own delivery fleet and extends reach into Interior BC through its sister company Sure Crop Feeds. Customer-facing channels include field sales with dedicated nutritionists, a phone order desk, an online feed portal at sales.rsfeeds.net, and a mobile application with producer tools.

The company operates two mills on a single site: Mill A (ruminant and multi-species feed with pelleting lines and corn/barley flaking systems) and Mill B (a dedicated poultry mill constructed in 1997). Mill B was upgraded in 2008 with expander technology that heats ingredients above 100 degrees Celsius to improve pellet quality and reduce biological hazards, and again in 2017-2018 with Engie Industrial Automation process control and a second pelleting line capable of more than 60 tonnes per hour, making the facility self-described as the most progressively automated feed plant in Canada. An in-house NIR laboratory analyzes more than 5,500 forage and 1,500 grain and oilseed samples annually to support formulation, and the company has held continuous FeedAssure certification since 2003 alongside HACCP, GMP, and CFIA compliance.

The business model is direct feed manufacturing and sale (hardware/commodity revenue) supplemented by species-specialized nutritional advisory services. Feed is delivered in bulk via owned feed trucks or in bagged/toted formats; pricing is not publicly disclosed. Revenue is generated from Fraser Valley dairy, hog, and poultry producers, with customer relationships reported as 20-50 years long. The company has 90+ employees spanning nutritionists, field consultants, manufacturing, delivery, and support, and operates the sub-brands RS Grains, Harmony Equine, and Chatterbox (Non-GMO poultry) for bagged and consumer-adjacent products.

Name

Ritchie-Smith Feeds

Legal name

Ritchie-Smith Feeds, Inc.

Website

https://rsfeeds.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Ritchie-Smith Feeds is a privately held, Abbotsford-based Canadian animal feed manufacturer founded in 1968 that produces species-specific feed for dairy, hog, poultry, specialty poultry, and other livestock producers in British Columbia, operating two automated mills and selling through direct farm delivery and a sister company serving Interior BC.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Textured/Sweet Feed Blending (Molasses-Based) (AFADAIAE), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA), All-Stock & General-Purpose Complete Feeds (Multi-Species) (AFADAIAB)

Keywords

• Animal feed manufacturing
• Livestock nutrition products
• Dairy cattle feed
• Poultry feed mill
• Hog feed solutions

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Others

Revenue model

1. Feed Manufacturing and Sales: Manufacturing and selling quality animal feed to dairy, hog, poultry, and other livestock producers. Products include mash feeds, pelleted feeds, and crumbled feed products delivered in bulk or bagged/toted formats.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Ritchie-Smith Feeds manufactures and sells complete species-specific animal feed products (dairy, hog, poultry including broiler, layer, pullet, turkey, and specialty poultry, plus other livestock such as sheep and goats) to commercial livestock producers. Feed is produced in bulk, bagged, or toted formats and delivered directly to farms across British Columbia, supported by dedicated nutritionists, field consultants, and digital tools including the RS Feeds Mobile App and Feed Portal.

Product overview

Ritchie-Smith Feeds is an animal feed mill company offering a comprehensive portfolio of livestock nutrition products and digital tools. The core product offering consists of species-specific feed products for Dairy, Hog, Poultry (Broiler, Layer, Turkey), Specialty Poultry, and Other Livestock (sheep, goats). Beyond physical feed products, the company provides digital tools including the RS Feeds Mobile App for feed ordering, company alerts, and producer tools, along with a Feed Portal for customer account management. Production capabilities include specialized processing systems like the Texture Dairy Line (LO3 System) for textured feed and corn/barley flaking systems. The company operates two mills on one site—Mill A for dairy, hog, layer and various species, and Mill B for poultry (non-ruminant)—both equipped with state-of-the-art pelleting lines and the company's most progressively automated feed plant in Canada.

Differentiator

Problem solved

Functional benefit

Brands

• RS Grains: Grain products brand operating under ritchiesmith.com
• Harmony Equine
• Non-GMO Poultry
• Chatterbox

Products and services

• Dairy Feeds Complete dairy nutrition products and services covering all stages of dairy cattle life including lactation (cows), transition (dry cows), calf and heifer, with feeds and minerals tailored through in-house NIR forage analysis.
• Hog Feeds Specialized hog nutrition with tailored solutions for herd nutritional needs, supported by full technical service on hog feeding, husbandry and health.
• Poultry Feeds Complete poultry nutrition services including broiler feed (raised without antibiotics, all vegetable, and conventional), layer and pullet feeds, and turkey feed, produced in dedicated Mill B with expander and pelleting technology.
• Broiler Feed Poultry feed for broiler chickens available in raised without antibiotics, all vegetable (no animal by-products), and conventional varieties.
• Layer and Pullet Feeds Conventional and specialty feeds for layers and pullets, including cage free, Omega 3 enriched, vitamin enriched, animal by-product free, and antibiotic free options.
• Turkey Feed Turkey feed available in animal by-product free, antibiotic free and conventional varieties.
• Specialty Poultry Feed Specialty poultry nutrition programs for duck, partridge, pheasant, quail, silkie, special dual, squab, and Taiwanese chicken.
• Other Livestock Feeds Specialized livestock nutrition programs for cows, calves, sheep and goats, including sheep and goat dairies.
• RS Feeds Mobile App Mobile application providing feed portal access, company alerts, producer tools, poultry and dairy management tools, and access to online content for Ritchie-Smith customers.
• Feed Portal Online portal for feed orders, customer login, and account management for commercial feed customers.
• Poultry Start Up Tools Digital tools for poultry producers including Broiler, Layer, and Turkey startup calculators and planning resources.
• Dairy Tools Digital tools for dairy producers including Bin Capacity, Grain Ordering, Bunker Inventory, Round Bale Value, and Dairy Quota calculators.

Quantifiable outcome

• Pelleting capacity of more than 60 tonnes per hour with second pelleting line at Mill B
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Sure Crop FeedscoreChannel Partner/ Reseller/ DistributorRitchie-Smith Feeds' sister company. Sure Crop Feeds services customers outside the Fraser Valley, throughout Interior BC, extending distribution reach beyond the Fraser Valley region.
• FeedAssurecoreOthersFeedAssure certification program. Ritchie-Smith has been continuously certified since 2003 with annual audits ensuring accurate hazard identification, risk minimization, and HACCP compliance from ingredient procurement through delivery.
• CFIA (Canadian Food Inspection Agency)coreOthersGovernment regulatory body that conducts 3-4 full facility inspections annually, inspecting SOPs, equipment validation, staff training, and regulatory compliance for feed manufacturing and labelling.
• BC ChickenminorOthersBC Chicken Producers association affiliation for industry collaboration.
• BC EggminorOthersBC Egg Producers association affiliation.
• BC MilkminorOthersBC Milk Producers association affiliation.
• BC PorkminorOthersBC Pork Producers Association affiliation.
• BC TurkeyminorOthersBC Turkey Growers Association affiliation.
• BC Agriculture CouncilminorOthersBC AC is the lead industry organization representing agricultural producers in British Columbia.
• Animal Nutrition Association of Canada (ANAC)minorOthersNational industry association for animal nutrition companies.
• Dairy Farmers of CanadaminorOthersNational dairy farmers organization affiliation shown in footer affiliations.
• Egg Farmers of CanadaminorOthersNational egg producers organization affiliation.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Cargill Animal Nutrition: Global animal nutrition division of Cargill producing complete feeds, premixes, and nutritional services for dairy, poultry, swine, and aquaculture worldwide, with significant Canadian operations. Highly comparable product categories and customer segments, but vastly larger scale and global R&D resources.
• Purina Animal Nutrition (Land O'Lakes): Major North American animal feed manufacturer owned by Land O'Lakes, producing complete feeds for dairy, beef, poultry, equine, and lifestyle animals. Comparable species portfolio and emphasis on nutrition consulting; significantly larger and nationally distributed.
• Masterfeeds: One of Canada's largest commercial livestock feed manufacturers, producing complete feeds for dairy, beef, poultry, swine, and equine across multiple regional mills. Comparable as a multi-species feed manufacturer with national Canadian reach; differs by scale and broader geographic footprint.
• Hi-Pro Feeds: Western Canadian feed manufacturer serving beef, dairy, poultry, and equine producers across the prairies. Comparable multi-species complete feed portfolio and Canadian livestock customer base, with broader geographic coverage than Ritchie-Smith.
• Trouw Nutrition (Nutreco): Global animal nutrition brand under Nutreco, offering premixes, specialty feeds, and feed safety solutions for livestock producers. Directly comparable in species coverage (ruminants, poultry, swine) and Canadian feed-safety expertise, with far broader international reach.

Direct peers

• Wallenstein Feed & Supply: Ontario feed mill producing complete feeds and supplements for dairy, beef, poultry, swine, and equine customers. Comparable regional feed mill serving commercial livestock producers with similar species coverage and on-farm service model.
• Floradale Feed Mill: Ontario-based livestock feed manufacturer producing complete feeds for dairy, poultry, swine, and other livestock. Directly comparable mid-sized regional feed mill serving commercial livestock producers, though operating in a different Canadian province.
• Sure Crop Feeds: Ritchie-Smith's sister company operating a feed mill that services customers outside the Fraser Valley across Interior BC. Directly comparable in product portfolio (multi-species complete feeds) and target customer (Western Canadian livestock producers), making it the closest functional peer.
• Grand Valley Fortifiers: Ontario-based feed manufacturer producing complete feeds, premixes, and supplements for livestock producers. Comparable as a mid-sized Canadian feed mill with multi-species portfolio and on-farm nutrition service offering.

Regional players

• Country Junction Feeds: Western Canadian feed manufacturer serving livestock producers across prairie provinces with complete feeds and supplements. Comparable product offering and Canadian livestock customer base, but primarily serves prairie markets rather than BC.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ritchiesmithfeedsinc9443
• Facebookfacebook.com/rsfeedsbulk
• LinkedInlinkedin.com/company/ritchie-smith-feeds-inc-
• Instagraminstagram.com/rsfeedsbulk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ritchie-Smith Feeds