Leidenschaft

What Leidenschaft does

Leidenschaft Oy is a Helsinki-based management consultancy, founded in 2016, that self-positions as 'Finland's only dedicated company culture agency' (yrityskulttuuritoimisto). The firm delivers culture due diligence, target culture definition, values design, supervisory role design, comprehensive organizational culture design, and 'HRaaS' (HR leader as a service) engagements to Finnish enterprises, growth-stage companies, and public-sector organizations. The underlying methodology is a design-thinking-based culture-design practice informed by employee-research; the Siqni employee-insight survey tool, originally developed inside Leidenschaft and spun off into The Siqnificant Company in January 2019, remains the firm's primary referenced survey asset within engagements.

The service portfolio comprises roughly seven core culture-design offerings plus a supplementary speaking and training practice, all delivered by senior practitioners through project-based, quote-priced engagements. Distribution is direct and relationship-driven: content marketing — the 'Yrityskulttuuri on kuningas' book by founder Panu Luukka, a two-season podcast, and an active team-authored blog — generates top-of-funnel interest, with consulting-style direct outreach and referrals closing engagements. Named customers span food (Kotipizza Group, Arla, Alko), energy (Helen, Pohjolan Voima), media and gaming (MTV, Veikkaus, Schibsted Finland, Rovio, Dentsu), finance (Taaleri), real estate (Suomen Yliopistokiinteistöt), healthcare and government (Kanta-Hämeen sairaanhoitopiiri, Business Finland, HAMK, VTT), IT/technology (Futurice, Solita, Cloud2, Danfoss), legal (Lexia), building/construction (Vesivek), social services (Sospro), entertainment (HopLop), and startups (Auntie).

Revenue mechanics are professional-services-based: Leidenschaft sells customized, scope-defined engagements executed by senior consultants directly with client organizations. The firm does not operate a productized SaaS, runs no disclosed outside funding, discloses no revenue figures, and operates out of a single Helsinki headquarters at Maistraatinportti 1. The April 2022 combination with Eezy Flow expanded organizational scale and HR-service breadth; the 2019 Siqni spin-off separated the survey-product entity into a sister company while preserving its use within Leidenschaft engagements.

Name

Leidenschaft

Legal name

Leidenschaft Oy

Website

https://leidenschaft.fi

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Leidenschaft Oy is a Helsinki-based management consultancy founded in 2016 that delivers organizational culture design, values design, and HR-as-a-service engagements to Finnish enterprises, growth-stage companies, and public-sector organizations, self-positioned as Finland's only dedicated company culture agency.

Ownership category

akta.pro rank

Product category

Organizational Culture Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Restructuring (BPACAJAB)

Keywords

• Organizational culture consulting
• Company culture design
• HR advisory services
• Change management consulting
• Leadership development services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Consulting and Professional Services: Leidenschaft generates revenue through customized consulting engagements focused on organizational culture assessment, design, and implementation. Services include culture due diligence, values shaping, leadership role design, structural design, HRaaS (interim HR leadership), coaching, and training. Engagements range from strategic advisory to hands-on implementation support, typically delivered by senior professionals working directly with client organizations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Leidenschaft is Finland's only dedicated company culture agency, offering consulting services that help organizations assess, design, and transform their company culture. Core services include Target Culture Definition, Culture Due Diligence, Values Design, Supervisor Role Design, Company Culture Design, and HRaaS (HR Manager as a Service). Engagements are delivered by senior culture-design professionals working alongside client teams, supported by thought-leadership content (book, podcast, blog) and the sister-company Siqni employee insight survey tool.

Product overview

Leidenschaft is Finland's only company culture agency offering consulting services to help organizations build winning cultures. The service portfolio includes core consulting offerings: Target Culture Definition, Culture Due Diligence, Values Design, Supervisor Role Design, Company Culture Design, and HRaaS (HR Manager as a Service). These are complemented by supplementary services such as speeches/coaching and a Certified Company Culture Designer program. The company has also produced intellectual property including the 'Yrityskulttuuri on kuningas' book and podcast series. Leidenschaft originally developed Siqni, the employee insight survey tool, which was later spun off into a separate company (The Siqnificant Company). All services are delivered through a network of culture design professionals ('laidareita') who work with clients from startups to listed companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Tavoitekulttuurin määrittely (Target Culture Definition) Service to define and articulate the target culture an organization needs to succeed, including identifying current culture gaps and setting cultural goals aligned with business strategy.
• Kulttuuri Due Diligence Cultural assessment service that maps the current state of company culture, identifying strengths, pain points, and development needs through employee surveys and interviews.
• Arvojen muotoilu (Values Design) Service to design and articulate company values that guide employee behavior and serve as a management tool, delivered to organizations seeking concrete value frameworks.
• Esihenkilöroolin muotoilu (Supervisor Role Design) Service to define and describe supervisor and management roles aligned with the organization's target culture.
• Yrityskulttuurin muotoilu (Company Culture Design) Comprehensive service to design company culture through structures, practices, and communication, covering recruitment, onboarding, leadership roles, learning structures, and employee profiles.
• HRaaS (HR-johtaja palveluna / HR Manager as a Service) On-demand HR leadership service providing expert HR and company culture expertise as a flexible, right-sized service, including interim HR management and cultural leadership.
• Puheenvuorot ja valmennukset (Speeches and Coaching) Public speaking and coaching/training services on company culture topics for leadership teams and organizations, sold as standalone engagements or as pipeline to larger consulting projects.

Quantifiable outcome

• Employee recommendation index (eNPS proxy) increased by 23 units at Suomen Yliopistokiinteistöt within one year of culture transformation engagement
• +2 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered major and core.

• Eezy FlowmajorStrategic or Co-development Partner · 1 April 2022In April 2022, Leidenschaft joined forces with Eezy Flow, expanding the company's capabilities and shoulder width. This partnership integrated additional HR and culture expertise into the Leidenschaft ecosystem, strengthening the combined organization's ability to serve clients.
• Siqni (The Siqnificant Company)coreTechnology or IntegrationSiqni is Leidenschaft's sister company specializing in employee understanding surveys. Siqni was developed by Leidenschaft founders as an employee insight tool and spun off into its own company in 2019. Leidenschaft uses Siqni as the primary employee survey tool in culture engagements. The relationship is close and ongoing; Mona Rundberg co-hosts the Future Workplaces podcast on behalf of Siqni.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mercer: Global consulting firm with human capital and workforce-transformation capabilities including culture change; competes for enterprise culture and organizational design mandates in Finland and the Nordics.
• Deloitte (Human Capital practice): Big-four human capital and transformation practice that bundles culture work into broader change engagements; competes on enterprise RFPs where Leidenschaft also bids in Finland.
• McKinsey & Company (Organization Practice): Global strategy consultancy with a dedicated Organization practice covering culture and change management; competes for the largest Finnish culture transformation mandates alongside Leidenschaft.
• Korn Ferry: Global organizational consulting firm with deep leadership, culture, and change practices; competes on larger culture transformation mandates where buyers prefer a multi-practice global vendor over a boutique.
• FranklinCovey: Global leadership and organizational performance firm with culture, values, and execution practices; addresses the same enterprise buyers as Leidenschaft, often bundled with leadership development.

Direct peers

• SHL: Global assessment and leadership-development firm offering culture diagnostics and leadership tools; overlaps with Leidenschaft's culture due diligence and leadership-role design services.
• Barrett Values Centre: Values-based culture transformation consultancy and tools provider; competes in the same values design and cultural transformation niche where Leidenschaft operates.
• Netigate: Nordic-headquartered employee listening and engagement platform with adjacent culture-analytics services; competes for the employee-insight portion of Leidenschaft's engagements and overlaps with the Siqni sister offering.
• Denison Consulting: Specialist culture diagnostics and consulting firm built around the Denison Organizational Culture Model; offers comparable culture-assessment and target-culture-design services to Leidenschaft.
• Great Place to Work Finland: Operates Finland's well-known workplace culture certification and benchmarking program, directly competing with Leidenschaft for the same mid-market and enterprise culture-assessment and certification budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LeidenschaftOy

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leidenschaft