Siqni

What Siqni does

Siqni (legal entity: Eezy Siqni Oy) is a Helsinki-based employee and customer experience survey platform operating as part of the Eezy Group alongside sister companies Leidenschaft (culture consulting) and Eezy Flow (HR services). Its core methodology requires respondents to select their five most meaningful factors from a set of 30 predefined options and rate how those factors are currently fulfilled versus how they should be fulfilled, producing individualized engagement data rather than aggregate satisfaction scores. The platform comprises Siqni EX for employee surveys, Siqni CX for customer surveys (launched April 2023), Siqni AI for conversational analysis and multilingual translation, and SiqniTrend for lighter recurring pulse surveys; it supports 34 languages and offers proprietary analytics such as the Liekki-indeksi (Flame Index), Liekkikartta (Flame Map), and Korrelaatiokartta (Correlation Map).

The company sells annual subscriptions organized into three service tiers — Basic (€5,200–€24,400), Premium (€7,700–€26,900), and All-Inclusive (€12,000–€31,200+) — with pricing scaled by organization size. Go-to-market is sales-led with Calendly-based demo booking, direct sales handled by named account executives, and bundled delivery through Eezy Group sister companies. The customer base spans approximately 170 organizations annually and roughly 30,000 respondents, covering Finnish mid-market and enterprise customers across manufacturing, banking, IT services, retail, utilities, legal, nonprofit, and entertainment sectors. No external funding rounds are disclosed; Siqni operates within the Eezy parent's infrastructure and distribution network.

Name

Siqni

Legal name

Eezy Siqni Oy

Website

https://siqni.fi

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Siqni is a Helsinki-based survey platform, part of the Eezy Group, that measures employee and customer experience through a proprietary methodology where respondents select their five most meaningful factors from 30 options. It serves ~170 mid-market and enterprise organizations annually across Finland via tiered annual subscriptions.

Ownership category

akta.pro rank

Product category

Employee Experience Analytics

NAICS

Web Search Portals and All Other Information Services (51929), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

Keywords

• Employee experience surveys
• Customer insight analytics
• People analytics software
• Workforce engagement surveys
• Experience measurement platform

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Employee Experience (EX) Survey Subscriptions: Siqni EX is the company's primary product offering annual employee experience surveys. The platform provides employee insight surveys with tiered service levels (Basic, Premium, All-Inclusive) based on organization size and service requirements. Pricing ranges from €5,200 to €31,200+ annually depending on employee count and selected service tier.
2. Customer Experience (CX) Survey Subscriptions: Siqni CX is a customer insight survey product launched in April 2023. Uses the same meaningful factor selection methodology but for B2B and B2C customer relationships. Provides customer understanding to help organizations develop their business.
3. SiqniTrend: Lighter Siqni survey for tracking employee experience development and change. Conducted 1-3 times per year at same price. Can be implemented within 12 months of regular Siqni. Priced from €2,000 to €9,600 annually based on employee count.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Siqni provides employee and customer experience survey platforms where respondents select their 5 most meaningful factors from 30 predefined options and rate how those factors are currently fulfilled versus how they should be fulfilled. The platform uses AI-powered analysis (Siqni AI/Kiddy) for real-time conversational insights, supports 34 languages, and is offered through tiered service packages (Basic, Premium, All-Inclusive) that include implementation support, results debrief, coaching, and a web-based reporting portal.

Product overview

Siqni offers a unified survey platform for measuring what is meaningful to employees and customers. The core offering consists of two products: Siqni EX (Employee Experience) and Siqni CX (Customer Experience), both built on the same methodology where respondents select and evaluate their 5 most meaningful factors from 30 options. Siqni AI enhances both products with conversational AI (Ask Kiddy), multilingual translation capabilities, and automated summarization. Additional offerings include SiqniTrend for lighter follow-up measurements and a cloud-based Reporting Portal. The platform is offered in three service tiers (Basic, Premium, All-Inclusive) with pricing based on organization size.

Differentiator

Problem solved

Functional benefit

Brands

• Siqni EX: Employee experience survey solution that helps organizations understand what matters most to their employees and prioritize development actions.
• Siqni CX
• Siqni AI
• SiqniTrend
• Future Workplaces

Products and services

• Siqni EX Annual employee experience survey platform where employees select their 5 most meaningful factors from 30 options and rate current versus desired fulfillment; offers AI-powered analysis (Siqni AI/Kiddy), clear reporting, and three service tiers (Basic, Premium, All-Inclusive) for organizations of 20+ employees.
• Siqni CX Customer experience survey platform for B2B and B2C companies; respondents choose and evaluate their 5 most meaningful factors from 30 customer-relevant options to help organizations understand what matters most to customers and inform business development.
• SiqniTrend Lighter Siqni survey used to track employee experience development and change 1–3 times per year; respondents come from a previous Siqni survey; available only within 12 months of a regular Siqni engagement.

Quantifiable outcome

• Organizations can implement Siqni and get results in up to three weeks
• +1 more outcomes

Named customers58 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• LeidenschaftcoreStrategic or Co-development PartnerLeidenschaft is Siqni's sister company within the Eezy Group ecosystem. They provide cultural consulting and design services, with Leidenschaft's experienced business culture designer conducting results analysis and facilitation for Siqni Premium and All-Inclusive tiers. The two companies form Finland's leading research, consulting, and training house.
• Eezy FlowcoreStrategic or Co-development PartnerEezy Flow is another sister company within the Eezy Group ecosystem alongside Siqni and Leidenschaft. Together they form Finland's most significant research, consulting, and training house aimed at renewing Finnish working life.
• EezycoreStrategic or Co-development PartnerEezy is the parent company of Eezy Siqni Oy. The Eezy Group provides staffing and HR services, and Siqni operates as part of this larger ecosystem with shared infrastructure, branding (under Eezy), and distribution channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hibob: Hibob ("bob") provides an HRIS-adjacent platform with built-in employee engagement surveys and analytics for SMB/mid-market. It is highly comparable to Siqni EX for organizations seeking integrated engagement tools within a people-ops platform.
• Officevibe (SHRM): Officevibe offers employee engagement pulse surveys with anonymous feedback and analytics for SMBs. Now part of SHRM, it overlaps directly with Siqni's tiered survey methodology for the sub-1000-employee segment.
• Workday Peakon (Employee Voice): Workday Peakon provides continuous employee listening and engagement analytics to global enterprises. It overlaps with Siqni EX in pulse-style employee surveys, dashboarding, and AI-based driver analysis, targeting similar enterprise buyer personas.
• Culture Amp: Culture Amp is the leading global employee experience survey platform serving mid-market and enterprise. It is the closest direct competitor to Siqni EX, overlapping on engagement surveys, action planning, and AI-driven insights for HR teams.
• 15Five: 15Five delivers continuous performance management and employee engagement surveys for SMB and mid-market. It competes with Siqni EX on engagement measurement and people analytics, with overlapping target customers in the under-1000-employee segment.

Emerging players

• Lattice: Lattice primarily focuses on performance management and OKRs but has expanded into engagement surveys and people analytics. It competes with Siqni EX for the mid-market HR stack and overlaps on engagement measurement modules.

Broad incumbents

• Medallia: Medallia is a broad customer/employee experience management platform for large enterprises. It directly overlaps with Siqni CX for voice-of-customer programs and Siqni EX for enterprise engagement measurement at a much larger scale.
• Qualtrics (Employee Experience): Qualtrics offers a broad experience management platform spanning EX, CX, and product experience for large enterprises. It competes directly with Siqni in EX and CX survey methodology but at a much larger scale and with broader analytics capabilities.

Regional players

• TalentAdore: TalentAdore is a Nordic employer branding and candidate experience platform that uses surveys and feedback tooling. It overlaps with Siqni's experience measurement theme and shares the same Finnish/Nordic employer client base.

Others

• Leidenschaft: Leidenschaft is Siqni's sister company within the Eezy Group ecosystem and provides business culture consulting and results-debrief facilitation for Siqni Premium/All-Inclusive tiers. It is a strategic enabler rather than competitor and informs Siqni's go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-siqnificant-company
• Xx.com/siqnisurvey
• Facebookfacebook.com/siqnisurvey

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siqni