Fundação Grupo Boticário

What Fundação Grupo Boticário does

Fundação Grupo Boticário de Proteção à Natureza is a private Brazilian non-profit foundation established in 1990 by Miguel Krigsner, founder of cosmetics conglomerate Grupo Boticário, which maintains the organization entirely through Private Social Investment (ISP). Headquartered in São José dos Pinhais and operating with 11–50 employees, the foundation runs one of Brazil's longest-standing corporate-backed environmental programs, with a mandate spanning biodiversity conservation, climate adaptation, water security, and ocean literacy across all six Brazilian biomes.

Its operational footprint combines two directly managed Private Natural Heritage Reserves (RPPNs)—Reserva Natural Salto Morato (2,253 ha, Atlantic Forest, UNESCO-linked, open to public visitation) and Reserva Natural Serra do Tombador (8,730 ha, Cerrado, research-focused)—with a diversified grant-making and program portfolio. Key programs include Teia de Soluções (competitive conservation project funding launched in 2020), Conexão Oceano (UN Ocean Decade-aligned marine conservation initiative launched in 2019), Viva Água (multi-stakeholder water security movement), Natureza Empreendedora (impact-business acceleration, 108 businesses supported), and Solução Natureza (municipal-level Nature-based Solutions program). In 2025 the foundation launched Natureza On, an environmental intelligence platform unveiled at COP30 that maps vulnerable urban areas and prescribes Nature-based Solutions.

The foundation does not earn commercial revenue: its economic model is grant-making and partnership execution funded by Grupo Boticário's social investment, with marginal visitor-fee income (R$40/R$20) at Salto Morato and free distribution of educational content (Coleção Meu Ambiente). Strategic partners include BRDE, FAPEG, SEBRAE, MapBiomas, UNESCO, SANEPAR, Epic Games, and Paramount, plus tier-1 grantees across 1,700 supported initiatives. Cumulative impact metrics cited include 178 newly discovered species, 580 conservation units preserved (20% of Brazil's total), 15 million people reached via Viva Água, and 14.5 million via Cidades Azuis.

Name

Fundação Grupo Boticário

Legal name

Fundação Grupo Boticário de Proteção à Natureza

Website

https://fundacaogrupoboticario.org.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundação Grupo Boticário is a Brazilian non-profit environmental foundation, funded by Grupo Boticário via Private Social Investment, that protects biodiversity through grant-making, two 11,000-hectare private reserves, and programs spanning climate, water, ocean, and impact-entrepreneurship across all Brazilian biomes.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190), Grantmaking and Giving Services (81321), Nature Parks and Other Similar Institutions (71219)

SIC

Forestry (800), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Biodiversity Conservation & Habitat Banking (AFAMAMAC), Environmental & Climate Grantmaking Foundations (BPAGAKAM), Biodiversity, Conservation & Natural Capital Funds (FSANAJAG), Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM)

Keywords

• Environmental conservation services
• Nature protection grants
• Biodiversity conservation programs
• Climate adaptation initiatives
• Ocean and water security

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Grants and project funding, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Social Investment (ISP): Maintained by Grupo Boticário through Private Social Investment (Investimento Social Privado). The foundation does not generate commercial revenue but receives ongoing funding from its parent company for conservation activities.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

Fundação Grupo Boticário is a non-profit environmental foundation that funds, designs, and operates conservation programs across all Brazilian biomes. It grants financial support to conservation projects through Teia de Soluções, accelerates impact businesses via Natureza Empreendedora, manages two private natural reserves (Salto Morato and Serra do Tombador) totaling 11,000 hectares, runs environmental education programs including Coleção Meu Ambiente, and operates the Natureza On environmental intelligence platform launched at COP30.

Product overview

Fundação Grupo Boticário is a non-profit environmental foundation established in 1990 by Grupo Boticário, operating primarily through grant-making programs and field conservation rather than a software product portfolio. The organization offers several programmatic initiatives: Teia de Soluções provides financial support for nature conservation projects; Programa Natureza Empreendedora accelerates impact businesses; Solução Natureza promotes Nature-Based Solutions (SBN) in Brazilian municipalities; and Conexão Oceano raises ocean awareness. The Natureza On platform uses environmental data intelligence. Educational offerings include Coleção Meu Ambiente (school curriculum materials) and content series like Pé no Parque. The foundation directly manages two Private Natural Heritage Reserves totaling 11,000 hectares: Reserva Natural Salto Morato (Mata Atlântica, open to visitors) and Reserva Natural Serra do Tombador (Cerrado, research-focused). The organization does not offer software products, APIs, or technology platforms with integration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Teia de Soluções: Financial support format launched in 2020 for initiatives focused on nature conservation
• Conexão Oceano
• Viva Água
• Programa Natureza Empreendedora
• Teia de Soluções: Aprimora
• Solução Natureza
• LAB Viva Água

Products and services

• Natureza On Data intelligence platform that uses environmental data to map vulnerable areas and indicate Nature-Based Solutions, making cities more resilient and protecting lives. Launched at COP30.
• Teia de Soluções Financial support program for initiatives aimed at nature conservation, providing grants and funding to develop creative, innovative solutions for Brazilian nature conservation.
• Programa Natureza Empreendedora Acceleration program for impact businesses in conservation regions, providing training, mentorship, and financial support to generate revenue and positive socio-environmental impact.
• Viva Água Collaborative movement uniting companies, government, and civil society to guarantee water security, operating in the Miringuava River Basin and Guanabara Bay regions.
• Conexão Oceano Initiative stimulating communication about marine and coastal conservation through events, publications, campaigns, social media actions, grants for communicators, and training.
• Solução Natureza Program promoting climate resilience in Brazilian municipalities through Nature-Based Solutions (SBN), operating across four axes: literacy and engagement, legal frameworks, financial articulation, and project incubator.
• Reserva Natural Salto Morato 2,253-hectare Private Natural Heritage Reserve (RPPN) in Guaraqueçaba, Paraná, within the Greater Atlantic Forest Reserve, open to visitation with trails, natural aquarium, and visitor center.
• Reserva Natural Serra do Tombador 8,730-hectare Private Natural Heritage Reserve (RPPN) in Cavalcante, Goiás, the largest RPPN in the Cerrado biome, focused on biodiversity conservation and scientific research (not open to public visitation).
• Coleção Meu Ambiente Educational book collection for students from 1st to 9th grade covering nature conservation, living beings, marine ecosystems, climate change, and conservation almanac.
• Edital Conexão Oceano Scholarship and grant program providing financial support to journalists and communicators for ocean conservation content production, in partnership with UNESCO and Museu do Amanhã.

Quantifiable outcome

• 11,000 hectares of Atlantic Forest and Cerrado protected in private reserves
• +7 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• RegeneraRScoreStrategic or Co-development Partner · 1 January 2025Partner in the Teia Sprint Chuvas do El Niño initiative, jointly funding up to R$ 4.2 million for prevention and mitigation of flood impacts in Rio Grande do Sul.
• Governo de GoiáscoreStrategic or Co-development Partner · 1 January 2025Partnership with Government of Goiás and FAPEG for fire prevention in Cerrado, with up to R$ 1 million allocated for innovative prevention projects.
• Paramount (Bob Esponja)majorGTM or Marketing Partner · 1 January 2025Collaborative campaign bringing SpongeBob characters to alert about ocean warming, engaging audiences through social media and entertainment.
• Epic Games (Fortnite)majorGTM or Marketing Partner · 1 January 2024Partnership to create Guardian of the Future mission in Fortnite, engaging youth gamers with environmental challenges and conservation awareness.
• Museu do AmanhãmajorStrategic or Co-development Partner · 1 January 2022Cooperation partner in Edital Conexão Oceano, supporting quality journalism and art about ocean conservation.
• Movimento Viva ÁguacoreStrategic or Co-development Partner · 1 January 2022Multi-stakeholder movement for water security, uniting companies, government, and civil society. The foundation leads this collaborative initiative.
• Fundação AraucáriamajorStrategic or Co-development Partner · 1 January 2021Partnership for ocean challenges, jointly allocating R$ 3.7 million for 19 innovative solutions for ocean and coastal region challenges.
• UNESCOcoreStrategic or Co-development Partner · 1 January 2019Long-standing partnership for ocean conservation through Conexão Oceano initiative, including journalism scholarships and ocean literacy programs. Also collaborates on research and UN ocean decade activities.
• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas)coreImplementation/ SI/ Consulting Partner · 1 January 2019Technical execution partner for Natureza Empreendedora program, providing business acceleration services and mentorship to impact entrepreneurs.
• SANEPARmajorStrategic or Co-development Partner · 1 January 2016Partnership for water security in Miringuava River Basin, working on climate risk management and watershed conservation.
• Rede Nacional de Brigadas Voluntárias (RNBV)minorStrategic or Co-development PartnerNetwork of voluntary fire brigades for Cerrado fire prevention and response, supporting community-based conservation efforts.
• MapBiomasmajorStrategic or Co-development PartnerData partnership for monitoring fire and land use changes, using satellite data to track deforestation and fire impacts in Brazilian biomes.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WWF-Brasil: WWF-Brasil is the Brazilian arm of the WWF global network, focused on biodiversity conservation, climate, and ocean protection. Directly comparable as a large, well-funded environmental non-profit operating grant, advocacy, and field conservation programs across Brazilian biomes, with similar scope to Fundação Grupo Boticário.
• Instituto Socioambiental (ISA): Brazilian NGO focused on biodiversity and indigenous rights, with deep programs in the Amazon and Cerrado. Comparable as a grantmaking, research-driven environmental non-profit with multi-biome programs and close partnerships with government and civil society.
• Fundação Biodiversitas: Brazilian non-profit focused on biodiversity conservation, threatened species protection, and protected-area support, headquartered in Belo Horizonte. Highly comparable in mission, with similar grantmaking and field-conservation activities in Brazilian biomes.
• SOS Mata Atlântica: Long-running Brazilian non-profit dedicated to Atlantic Forest conservation, restoration, and policy advocacy. Comparable as a foundation-style organization channeling corporate and donor funding into forest protection, native species recovery, and public engagement campaigns in Brazil.

Emerging players

• Instituto Arapyaú: Brazilian foundation supporting impact businesses, sustainable agriculture, and low-carbon economy initiatives. Comparable as a corporate-affiliated foundation deploying philanthropic capital to drive environmental outcomes, though with a stronger entrepreneurship/finance orientation than field conservation.
• Rare: Global non-profit using behavioral campaigns and partnerships to drive conservation and climate action. Comparable in program design (community mobilization, partnerships with brands like Disney) and in deploying communications/media partnerships for environmental behavior change.

Broad incumbents

• The Nature Conservancy (TNC) Brasil: TNC's Brazilian operation runs large-scale conservation, water security, and climate programs, often in partnership with the public sector. Comparable in mission and program design but with significantly larger international funding and reach than the foundation.
• Conservation International Brasil: Global NGO with a strong Brazilian presence running biodiversity, climate, and sustainable finance programs. Comparable in conservation focus and corporate/government partnerships, but operating at a much larger global scale and budget.

Others

• MapBiomas: Brazilian collaborative network producing satellite-based land use and fire monitoring data. Listed as a partner of the foundation; comparable as an adjacent data/technology ecosystem player supporting conservation with public datasets rather than a direct peer.
• SEBRAE: Brazilian small-business support service that is the implementation partner for the foundation's Natureza Empreendedora program. Comparable as an enabling/advisory organization rather than a direct peer, but a relevant ecosystem participant supporting impact-business acceleration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/fundacaoboticario
• Facebookfacebook.com/fundacaogrupoboticario
• LinkedInlinkedin.com/company/fundacaogrupoboticario
• Instagraminstagram.com/fundacaogrupoboticario
• TikToktiktok.com/@fundacaogrupoboticario
• Xx.com/fund_boticario

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fundação Grupo Boticário