Amateur Players Tour

What Amateur Players Tour does

The Amateur Players Tour (APT) is a private, membership-based amateur golf tournament organization that operates a network of 48+ local chapters across the United States and Canada. The company structures competitive play across five handicap-based divisions (from +3.4 down to 18.5+) to ensure fair competition regardless of skill level, and runs both local one-day events and multi-day national majors culminating in an annual North American Championship (the 2026 edition is scheduled at We-Ko-Pa Golf Club in Scottsdale, AZ). Members compete for season-long points, Player of the Year honors, and prize purses paid out via VISA gift cards, with a charitable component tied to a Folds of Honor partner membership tier.

The platform is built on a third-party BlueGolf tournament management backbone that handles registration, scheduling, live scoring, and results, supplemented by dedicated iOS and Android mobile applications. APT also operates its own proprietary APT Tournament Index, a skill-based ranking system used to assign players to divisions, and runs an e-commerce Pro Shop (aptproshop.org) offering member-exclusive discounts on partner-branded equipment and apparel. Technology is therefore a layer of integration and community features on top of commoditized tournament software rather than a proprietary AI or data moat.

APT's revenue model combines annual player memberships ($135 standard, $210 Folds of Honor Partner), tournament entry fees, and pro shop merchandise sales, distributed entirely through direct-to-consumer digital channels (website and mobile apps) and a local-chapter grassroots referral network. The company is bootstrapped with no disclosed external funding, operates with 1-10 employees, and is headquartered in Decatur, Illinois, serving thousands of amateur golfers across North America.

Name

Amateur Players Tour

Legal name

Amateur Players Tour

Website

https://amateurplayerstour.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Amateur Players Tour is a private, membership-based amateur golf tournament organization operating 48+ local chapters across the United States and Canada, offering five-division competitive play, live scoring, and an annual North American Championship for amateur golfers of all skill levels.

Ownership category

akta.pro rank

Product category

Amateur Golf Tournament Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur & Grassroots Tournament Organizers (MPAKADAH)

akta.pro secondary industry

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Amateur golf tournaments
• Golf membership platform
• Competitive golf leagues
• Golf tournament scheduling
• Amateur sports tours

Headquarters

HQ city

Dickson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Player Membership Subscriptions: Annual and seasonal membership fees providing unlimited tournament access across all local chapters and national events. Core recurring revenue stream with $135/year standard membership and $210/year Folds of Honor Partner tier.
2. APT Pro Shop: E-commerce pro shop (aptproshop.org) offering golf equipment, apparel, and accessories. Memberships include credits and discounts to the pro shop driving additional revenue from merchandise sales.
3. Tournament Entry Fees: Revenue generated from tournament registrations including local one-day events and multi-day major championships. Competitive payouts and prizes awarded to top finishers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Amateur Players Tour operates a membership-based amateur golf tournament organization running professionally-organized events across 48+ local chapters in the United States and Canada. Members pay annual subscriptions ($135 standard or $210 Folds of Honor tier) to access unlimited local one-day and multi-day major tournaments structured across 5 handicap-based divisions, with live scoring, rules officials, season-long points races, and qualification pathways to the North American Championship held at premier venues.

Product overview

The Amateur Players Tour operates a unified amateur golf tournament platform organized around 48 local chapters across the United States and Canada, offering a tiered membership system (Player Membership and Folds of Honor Partner Membership) that grants access to locally-run tournaments, national major events, and the season-ending North American Championship. The core platform is supplemented by a dedicated APT Mobile App providing live scoring, schedules, and stats, and an APT Pro Shop offering exclusive equipment and apparel discounts. The tour structures competition across 5 skill-based divisions, with seasonal points races culminating in Player of the Year honors and national championship qualification.

Differentiator

Problem solved

Functional benefit

Products and services

• Amateur Players Tour Tournament Platform

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Folds of HonorcoreStrategic or Co-development PartnerFolds of Honor is a nonprofit organization providing educational scholarships to families of fallen or disabled military heroes and first responders. APT offers a Folds of Honor Partner membership tier ($210/year) that includes a $75 donation to the organization. The partnership includes a goal of raising $250,000 with $239,242.50 already donated. Folds of Honor has received a Candid Platinum Seal and 4/4 stars rating from Charity Navigator with $.91 of every dollar going directly to scholarships.
• Player Development Index (PDI)coreTechnology or IntegrationAPT has partnered with Player Development Index to support player development programs and initiatives for amateur golfers on the tour.
• Worldwide Golf ShopsminorGTM or Marketing PartnerNational partner providing exclusive discounts to APT members. Part of the Tour Partners program offering promotional offers and cross-branding opportunities.
• GlobalGolfminorGTM or Marketing PartnerGolf equipment retailer partner offering $50 Global Cash Reward for members and exclusive discounts. Part of the Tour Partners program with cross-promotional benefits.
• TurtlesonminorGTM or Marketing PartnerGolf apparel brand partner offering $50 off purchase for APT members through the Pro Shop. Part of Tour Partners program.
• 2UNDRminorGTM or Marketing PartnerGolf apparel brand providing exclusive member discounts as part of the Tour Partners program.
• SuniceminorGTM or Marketing PartnerGolf apparel brand offering $50 off Sunice products for APT members through the Pro Shop.
• UniRetminorGTM or Marketing PartnerTour partner offering exclusive discounts and promotional offers to APT members.
• Mission BeltminorGTM or Marketing PartnerGolf accessory brand providing exclusive member discounts as part of the Tour Partners program.
• StrackaLineminorGTM or Marketing PartnerGolf course data/technology partner offering member discounts and integrated course information for tournament operations.
• BudgetminorGTM or Marketing PartnerCar rental partner offering exclusive rental discounts to APT members through association booking links.
• AvisminorGTM or Marketing PartnerCar rental partner providing exclusive rental discounts to APT members for tournament travel.
• SWAG GolfminorGTM or Marketing PartnerGolf apparel/accessories brand partner offering promotional offers to APT members.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Golf Genius Software: Tournament management platform widely used by clubs and tours for scoring, pairings, and event operations. A peer in the golf tournament tech layer that competes with BlueGolf and could underpin similar amateur tour operators.
• StrackaLine: Golf course data and yardage-book technology that APT uses as a Tour Partner. Comparable as an enabling technology vendor for tournament operations rather than a competing tour.
• BlueGolf: Tournament management software platform that powers APT's registration, scoring, and results. Comparable in the sense that it touches the same operational workflow but acts as an enabling technology vendor rather than a competing tour.
• Folds of Honor: Nonprofit that provides educational scholarships to families of fallen/disabled service members and is APT's flagship cause-marketing partner. Not a competitor, but a thematically related ecosystem participant that drives APT's brand differentiation.

Direct peers

• Minor League Golf Tour: Operates a multi-chapter amateur competitive golf tour across the US with paid memberships, handicap divisions, and multi-day events. Closely comparable business model and customer base to APT, and a direct competitor for amateur tournament players.

Broad incumbents

• United States Golf Association (USGA): Governing body that organizes USGA amateur championships, qualifiers, and handicap-based competition across the US. A broad incumbent in amateur golf competition that competes for the same player mindshare on marquee events.
• PGA of America: National governing body that runs Section-based amateur tournaments, junior events, and PGA member club competitions. Operates in the same amateur competitive golf space but as a broad, non-profit institution rather than a subscription tour.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amplayerstour
• Facebookfacebook.com/amateurplayerstour
• LinkedInlinkedin.com/company/amateur-players-tour

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amateur Players Tour