What Howard Roofing & Home Improvements does

Howard Roofing & Home Improvements is a privately held, family-influenced exterior contracting company founded in the mid-1960s and headquartered in Arnold, Missouri. It designs and installs roofing, siding/soffit/fascia, seamless gutters with gutter protection, and replacement windows and doors for homeowners and a smaller set of commercial property owners across a nine-county service region spanning the Greater St. Louis metro on both sides of the Missouri-Illinois border. The technical core is certified installation of leading manufacturer systems — GAF (asphalt shingles including Monaco and Glenwood lines, impact-resistant and energy-efficient variants), Owens Corning Total Protection Roofing System, CertainTeed Integrity Roof System with Landmark shingles, TAMKO products, Velux skylights, and Fibrex composite windows — supported by an in-house industry-leading workmanship warranty layered on top of manufacturer material warranties.

The business operates a direct-to-consumer go-to-market: customers initiate contact by phone or via the website, the company provides free no-obligation in-home consultations, and pricing is quote-based for each project. Revenue is generated on a one-time, project-by-project basis across four service lines, with customer financing offered to broaden affordability on larger jobs. The company markets through a content blog, customer testimonials, nine dedicated service-area SEO pages, and prominent free-estimate calls to action, and holds BBB A+ accreditation continuously since 2000 alongside GAF, Owens Corning, CertainTeed SELECT ShingleMaster, TAMKO, and Velux installer certifications.

The company has no disclosed external funding, no parent company, and no institutional shareholders; it remains an independent regional operator. Inputs contain no management team roster, no M&A activity, no disclosed revenue figure, and no AI/ML capability, framing the business as a mature, locally embedded services franchise whose primary moat is brand longevity, manufacturer credentialing, and regional distribution density rather than technology differentiation.

Name

Howard Roofing & Home Improvements

Legal name

Howard Roofing & Home Improvements

Website

https://hhiroof.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Howard Roofing & Home Improvements is a family-influenced, privately held exterior contractor founded in the mid-1960s in Arnold, Missouri, serving homeowners across nine counties in the Greater St. Louis metro with certified roofing, siding, gutter, and window installation.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (238160), Siding Contractors (23817)

SIC

Asphalt Paving & Roofing Materials (2950), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Roof Repair & Leak Remediation (HSAPAKAB), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH), Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH)

Keywords

• Residential roofing services
• Exterior home improvement
• Gutter installation
• Siding replacement
• Window replacement

Headquarters

HQ city

Arnold

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Roofing Services: Roof replacement, repair, and installation for residential and commercial properties. Revenue is project-based, one-time for each job.
2. Siding Services: Vinyl siding installation, repair, and replacement services. Project-based professional services revenue.
3. Window Replacement: Replacement windows including Fibrex windows. Project-based revenue from installation services.
4. Gutter Services: Seamless gutter installation, gutter protection, and related services. Project-based professional services revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Howard Roofing & Home Improvements designs, installs, repairs, and replaces residential and commercial roofing systems, with additional full-service exterior offerings in vinyl siding, soffit and fascia, seamless gutters and gutter protection, and replacement windows and doors. Projects are delivered by factory-trained professionals using certified materials from GAF, Owens Corning, CertainTeed, TAMKO, and Velux, and each project is backed by an industry-leading workmanship warranty in addition to manufacturer warranties.

Product overview

Howard Roofing & Home Improvements is a full-service exterior home improvement company offering a unified suite of services centered on roofing as the core product. The portfolio includes four primary service lines: Roofing (installation, repair, replacement), Siding/Soffit/Fascia, Gutters/Downspouts/Gutter Protection, and Windows/Doors. The company serves both residential and commercial customers with products sourced from major manufacturers including GAF, Owens Corning, and CertainTeed, using materials like asphalt shingles (including GAF Monaco and Glenwood, Owens Corning, and CertainTeed Landmark with 33 color options), metal roofs, slate roofs, built-up roofing (BUR) systems for commercial low-slope applications, Fibrex composite windows, seamless gutters, and VELUX skylights. All projects are backed by an industry-leading Workmanship Warranty in addition to manufacturer warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Services Full-service roofing including installation, repair, and replacement for residential and commercial properties. Offers asphalt shingles, metal roofs, slate roofs, and built-up roofing (BUR) systems, using materials from GAF, Owens Corning, CertainTeed, and TAMKO.
• Siding, Soffit & Fascia Vinyl siding, fiber cement siding, soffit, and fascia installation services for residential customers to enhance home exterior protection and aesthetics.
• Gutters, Downspouts & Gutter Protection Seamless gutter installation, downspouts, and gutter protection systems to manage water drainage and prevent debris buildup.
• Windows & Doors Energy-efficient replacement windows (including Fibrex composite windows) and door installation services for residential customers.
• Roof Inspection Professional roof assessment services to identify damage, deterioration, and maintenance needs, including post-winter inspections and storm damage evaluations.
• Built-Up Roofing (BUR) Systems Traditional low-slope commercial roofing system with multiple bitumen layers providing proven durability, weather resistance, and energy efficiency for commercial buildings.

Quantifiable outcome

• BBB A+ rating maintained every year since 2000
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• GAFcoreStrategic or Co-development PartnerNorth America's largest roofing manufacturer. Howard Roofing is GAF certified, offering their wide range of asphalt shingles including Monaco and Glenwood products, specialty impact-resistant shingles, and energy-efficient options. Certified status enables access to GAF's strongest warranties.
• Owens CorningcoreStrategic or Co-development PartnerCertified contractor for Owens Corning roofing products. Offers the Total Protection Roofing System with integrated components for improved water protection, durability, and ventilation. Provides access to extended warranties and exclusive shingle color collections.
• CertainTeedcoreStrategic or Co-development PartnerCertainTeed SELECT ShingleMaster certification holder. Certified to install CertainTeed's Integrity Roof System including Roofers' Select underlayment, WinterGuard waterproofing, and high-quality shingles. Enables provision of strong warranties and access to products like Landmark shingles with 33 color blends.
• TAMKOminorStrategic or Co-development PartnerCertified installation partner for TAMKO roofing products, providing additional roofing material options for customers.
• VeluxminorStrategic or Co-development PartnerCertified installer for Velux skylights and roof windows, offering skylight installation services as part of comprehensive roofing solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Window Nation: Regional replacement-window and exterior home improvement company with a direct-to-consumer, in-home consultation sales motion — closely comparable to Howard's window-plus-exterior bundle model.
• Erie Construction: Regional home exterior company installing roofing, siding, windows, and doors via in-home consultative selling. Overlaps closely with Howard's four-line exterior offering and quote-based pricing model.
• Aspen Contracting: National residential roofing, siding, and gutter contractor with a strong storm-damage and insurance-claims focus — directly comparable to Howard's mix of replacement roofing plus insurance-referred work in a regional footprint.
• Baker Roofing Company: Mid-sized residential and commercial roofing and exteriors contractor operating across multiple U.S. markets with similar manufacturer-certification positioning. Comparable in service breadth and direct-to-customer sales motion.
• Allied Roofing & Sheet Metal: Regional roofing and exterior contractor serving residential and commercial customers with similar manufacturer-warranty-led positioning. Comparable scale and service mix to Howard.
• Mr. Roof: Residential-focused exterior contractor offering roofing, siding, windows, and gutters with manufacturer certifications — a direct analog to Howard's full-service exterior model and direct-to-consumer sales motion.
• Bone Dry Roofing: Multi-state residential and commercial roofing contractor with a similar product set (roofing, gutters, insulation) and an emphasis on certifications and warranties. Highly comparable in size, go-to-market (direct-to-consumer quotes, insurance/storm work), and customer base to Howard.

Broad incumbents

• Power Home Remodeling: Large multi-line exterior remodeler (roofing, siding, windows, doors) with a direct-to-consumer, in-home sales force. Overlaps significantly with Howard's four-service exterior model but at substantially greater scale.
• Roofing Corp of America: Multi-site residential roofing platform actively acquiring regional contractors. Not a direct geographic competitor in St. Louis, but a relevant strategic acquirer / consolidator in the same residential roofing niche.
• Tecta America: One of the largest U.S. commercial roofing services companies with significant residential overlap. Larger and more diversified than Howard, but operates in the same roofing specialty trade and competes for commercial BUR/low-slope work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howard Roofing & Home Improvements