Stone Plus
Stone Plus is a privately held Northeast Florida landscape and hardscape material supplier operating three retail stores plus a national wholesale arm, selling rock, gravel, mulch, flagstone, stone veneer, pavers, and bulk landscape supplies to DIY homeowners, contractors, and out-of-region buyers.
- Company typePrivate
- Founded2021
- HeadquartersJacksonville, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Stone Plus does
Stone Plus is a privately held landscape and hardscape material supplier operating three retail storefronts across Northeast Florida (Jacksonville, Palm Coast, and Middleburg) and a National and Wholesale arm that ships heavier specialty stone products nationwide. The company sells a broad assortment of landscape rock and gravel (32+ options including Rocky Mountain Cobbles), mulch and soil, flagstone, building stone, pavers, retaining walls, stone veneer (19 SKUs), landscape boulders, Pennsylvania Bluestone (14+ SKUs), edging, countertop slabs (Oak Canyon), stone care products, landscape fabric, and drainage accessories. The company's core operational technology is a proprietary True Cubic Yard Bucket System in which every bulk-loader bucket has been rewelded to a verified 1 cubic yard capacity with calibrated weld lines at quarter, half, and three-quarter marks, eliminating the variable 'scoop' measurements common at competitors and supporting bulk pricing that averages approximately $300 in savings per order versus bagged equivalents.
Stone Plus serves three primary customer segments. DIY homeowners and residential landscapers buy by the bag, cubic yard, or piece through retail and the e-commerce storefront. Professional contractors access a dedicated Pro program featuring a Contractor Annual Discount Plan, a dedicated sales rep request workflow, project submission, contractor documents, and spec sheets. National and wholesale buyers procure heavy specialty items — Pennsylvania Bluestone, stone veneer, large boulders — via nationwide shipping. Pricing is quote-based (call-for-quote) across the catalog; bulk is sold by the cubic yard or ton at up to 50% savings versus bagged equivalents.
The business makes money primarily through one-time hardware sales (retail and bulk) across all locations, supplemented by a recurring annual subscription component via the Contractor Annual Discount Plan and a national wholesale/shipping revenue stream. Marketing relies on content (Bulk Material Calculator, How-To guides, downloadable 2023/2024 catalog), organic social (Facebook, Instagram, Pinterest), trade show presence (TISE 2023), and an NSI/ASI accredited-membership credential. The company is led by Co-Founder, President, and Owner Robert Supina, and reports 51–100 employees with operations headquartered in Jacksonville, Florida.
Stone Plus firmographics
Firmographics- Name
- Stone Plus
- Legal name
- Stone Plus
- Website
- https://stoneplus.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stone Plus is a privately held Northeast Florida landscape and hardscape material supplier operating three retail stores plus a national wholesale arm, selling rock, gravel, mulch, flagstone, stone veneer, pavers, and bulk landscape supplies to DIY homeowners, contractors, and out-of-region buyers.
- Ownership category
- akta.pro rank
Stone Plus industry classification
Industry- Product category
- Landscape & Hardscape Materials Supply
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441), Brick, Stone, and Related Construction Material Merchant Wholesalers (423320)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Durable Goods, Nec (5099)
- akta.pro primary industry
- Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)
- akta.pro secondary industries
- Tile & Stone Specialty Retail (CRAIAGAA), Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble) (IMAKAJAG)
Keywords
Where Stone Plus is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Stone Plus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Landscape Material Sales: Core revenue stream from one-time hardware/material sales of mulch, soil, gravel, flagstone, pavers, stone veneer, boulders, edging, fabric, and accessories through three retail stores and the company e-commerce site. Products are sold by the bag, cubic yard, ton, pound, or piece.
- Bulk Material Sales: Higher-volume bulk sales by the cubic yard or ton, marketed as up to 50% cheaper than bagged equivalents (averaging ~$300 in savings vs. bagged purchases). Includes custom bulk delivery across the region.
- National Wholesale & Shipping: Revenue from national wholesale and shipping of heavier/specialty items such as Pennsylvania Bluestone, stone veneer, and large boulders delivered outside the Northeast Florida region.
- Contractor Annual Discount Plan: Recurring-style loyalty/repeat-purchase program where contractors pay an annual fee for ongoing discounts across product purchases, supported by dedicated sales rep engagement, contractor documents, and project submission workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quote-based pricing — customers must call the store for current pricing |
| Subscription | Annual | Contractor Annual Discount Plan — recurring annual fee for ongoing pro pricing |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Stone Plus product offering
Product offeringCore offering
Stone Plus retails and distributes landscape and hardscape materials — mulch, soil, gravel, flagstone, building stone, natural stone veneer, landscape boulders, Pennsylvania Bluestone, pavers and retaining walls, edging, countertop slabs, stone care/sealers, landscape fabric, and drainpipe/accessories — through three Northeast Florida retail stores, an e-commerce storefront, and a national wholesale/shipping arm. Products are sold by the bag, cubic yard, ton, pound, piece, or linear foot, with bulk purchases marketed as saving up to 50% (averaging ~$300) versus bagged equivalents, supported by a dedicated Pro/Contractor program with an annual discount plan and project submission workflow.
Differentiator
Problem solved
Functional benefit
Brands
- Stone Plus Signature Bluestone Collection: Curated line of Pennsylvania Bluestone products (pattern-cut and tumbled garden path steppers) marketed under the "Stone Plus Signature Bluestone Collection" label.
- ProLine
- Oak Canyon Slabs
Products and services
- Landscape Rock and Gravel Stone
Quantifiable outcome
- Average savings of $300 per bulk purchase vs. buying in bags (up to 50% bulk savings).
- +2 more outcomes
Companies that use Stone Plus
Customer profileSegments3 records
Ideal customer profiles3 records
Stone Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Stone Plus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Natural Stone Institute (NSI)coreStone Plus displays the Natural Stone Institute (NSI) logo on its website footer and links to a Stone Institute ASI certificate, indicating accredited membership in the U.S. natural stone trade body. NSI membership signals industry-standard adherence and is positioned as a third-party credibility mark in the stone veneer, bluestone, and building stone categories.
- PermaloccoreStone Plus resells Permaloc's ProLine aluminum landscape edging product line (ProLine Black Aluminum Edge and ProLine Mill Finish Aluminum Edge, 4 in. x 8 ft sections). Permaloc installation instructions and product assets are linked from the Stone Plus product pages, indicating a formal OEM-style product relationship.
- TremronminorTremron pavers are referenced on the Limestone Screenings / Paver Base product page ('Pavers also sold at Stone Plus') linking to stoneplus.com/product-category/concrete-products/tremron-pavers/, indicating Tremron is a paver brand distributed through Stone Plus's retail and contractor channels.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Stone Plus competitors and assessment
Company assessmentBroad incumbents
- Lowe's: National home improvement retailer stocking landscape supplies, stone, pavers, and bulk materials. Comparable in DIY landscape supply category and pro contractor program, though lacks Stone Plus's specialty stone SKU depth and bulk precision positioning.
- The Home Depot: National big-box retailer carrying landscape rock, mulch, pavers, stone veneer, and bulk materials. Overlaps with Stone Plus on DIY and small-pro landscape supply, but at much broader scale and with transparent online pricing rather than quote-based bulk sales.
- Belgard: National hardscape brand (part of Oldcastle APG) offering pavers, retaining walls, and outdoor living products through a dealer network. Comparable in hardscape category leadership but operates as a manufacturer serving yards like Stone Plus, rather than as a direct retail yard.
- Ewing Outdoor Supply: National landscape and irrigation supply distributor with pro-focused branches across the U.S. Overlaps with Stone Plus in hardscape and landscape materials, irrigation, and contractor service, but operates as a broad-line distributor rather than a specialty stone yard.
- SiteOne Landscape Supply: Largest North American wholesale distributor of landscape supplies, with hundreds of branches serving both professional contractors and consumers. Comparable to Stone Plus in core product categories (aggregates, pavers, stone, mulches) but at vastly greater scale and geographic breadth.
Direct peers
- Stoneyard: New England-based online and yard retailer of natural thin stone veneer, building stone, and landscape stone. Closely comparable in stone veneer/bluestone SKU breadth and a hybrid retail/wholesale model targeting both homeowners and contractors.
- Mutual Materials: Pacific Northwest masonry and hardscape manufacturer-distributor selling brick, stone, pavers, and retaining wall systems through yard locations. Comparable in vertically integrated masonry/hardscape supply serving both DIY and pro segments.
- Tremron: Florida-based hardscape manufacturer and distributor of pavers, retaining walls, and related products. Already a partner brand at Stone Plus; directly comparable as a regional hardscape supplier targeting the same Florida contractors and DIY buyers.
- Pioneer Landscape Centers: Regional landscape materials supplier operating multiple yards across the western/southwestern U.S., offering decorative rock, flagstone, pavers, and bulk landscape materials. Directly comparable in multi-yard retail/wholesale format and SKU breadth.
- Coronado Stone Products: Manufacturer and distributor of manufactured stone veneer and natural building stone products with a national dealer network. Comparable in stone veneer category focus and channel structure of selling through regional yards and contractors.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Stone Plus social profiles
Digital presenceStone Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stone Plus leadership team
Management profileNumber of profiles
Profiles1 record
Stone Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stone Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stone Plus
What does Stone Plus do?
Stone Plus retails and distributes landscape and hardscape materials — mulch, soil, gravel, flagstone, building stone, natural stone veneer, landscape boulders, Pennsylvania Bluestone, pavers and retaining walls, edging, countertop slabs, stone care/sealers, landscape fabric, and drainpipe/accessories — through three Northeast Florida retail stores, an e-commerce storefront, and a national wholesale/shipping arm. Products are sold by the bag, cubic yard, ton, pound, piece, or linear foot, with bulk purchases marketed as saving up to 50% (averaging ~$300) versus bagged equivalents, supported by a dedicated Pro/Contractor program with an annual discount plan and project submission workflow.
Is Stone Plus a public or private company?
Stone Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stone Plus founded?
Stone Plus was founded in 2021. It employs 51 to 100 people.
Where is Stone Plus based?
Stone Plus is headquartered in Jacksonville, United States, in the North America region.
How does Stone Plus make money?
Four revenue lines are on record. Retail Landscape Material Sales are the primary driver. The others are bulk Material Sales, national Wholesale & Shipping and contractor Annual Discount Plan.
Who are Stone Plus's main competitors?
Broad incumbents on record are Lowe's, The Home Depot, Belgard, Ewing Outdoor Supply and SiteOne Landscape Supply. Direct peers are Stoneyard, Mutual Materials, Tremron, Pioneer Landscape Centers and Coronado Stone Products.
Does Stone Plus have an API?
No public API is recorded for Stone Plus.
What industry is Stone Plus in?
Stone Plus's product category is Landscape & Hardscape Materials Supply. Its primary akta.pro industry code is CRAIAEAG, Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel), with a secondary code of CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 444 and its SIC code is 5200.