FleetSafe

What FleetSafe does

FleetSafe, operating since 2003 as 1800CARKIT Pty Ltd from Artarmon, New South Wales, develops, distributes, and installs driver-assist and worksite safety technology for commercial vehicles and industrial equipment. Its portfolio combines proprietary products — Proxicam (AI-powered pedestrian detection using computer vision and deep learning neural networks to identify humans without RFID tags) and Spotto (microwave radar blind spot monitoring with speed-adaptive dual-zone detection) — with Australian distribution of global brands Mobileye 8 Connect and Shield+ (ADAS) and Cipia FS10 Plus (driver monitoring). An upcoming FleetHQ platform is positioned to unify these devices into a video telematics and fleet management layer integrated with Power BI and third-party telematics via API, complemented by a MIL-SPEC DV-Hub DVR add-on for Proxicam systems.

FleetSafe serves corporate and government fleets, truck, bus, and plant OEMs and their dealer networks, and verticals including construction, mining, waste, public transport, and logistics. Named enterprise customers include BHP, Colas Australia, Bingo Industries, CDC Victoria, Coles, Coregas, ComfortDelgro, ANL, and B-Line, with the business holding ISO9001 and IATF16949 compliance and preferred-supplier status with BHP for Proxicam. The business operates primarily through a channel partner and authorized installer model alongside direct enterprise sales, with revenue principally generated by one-time hardware sales; FleetHQ is expected to introduce a subscription/recurring software component. The company remains privately held with 11-50 employees, no disclosed institutional funding, and operations concentrated in the Australian market.

Name

FleetSafe

Legal name

1800CARKIT Pty Ltd

Website

https://fleetsafe.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

FleetSafe develops, distributes, and installs AI-powered driver-assist and pedestrian-detection safety technology (Proxicam, Spotto, Mobileye, Cipia) for commercial vehicle fleets, OEMs, and heavy-equipment operators in Australia.

Ownership category

akta.pro rank

Product category

Fleet Safety Technology

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Fleet Telematics Hardware & Device Management (TLAEAFAB)

akta.pro secondary industries

Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI), Telematics Hardware, Sensors & Installation Services (TLABAJAL)

Keywords

• Fleet safety technology
• Driver assistance systems
• Blind spot monitoring
• Pedestrian detection systems
• Driver monitoring systems

Headquarters

HQ city

Artarmon

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales - Safety Technology Products: Sale of safety technology hardware including Mobileye ADAS systems, Proxicam pedestrian detection cameras, Spotto blind spot radars, and Cipia driver monitoring systems. Products are sold through authorized installers and resellers.
2. Reseller/Channel Partner Program: FleetSafe distributes leading global brands like Mobileye and Cipia while also developing and manufacturing their own Proxicam and Spotto products through a network of channel partners and authorized installers.
3. FleetHQ Software Platform: Web-based video telematics and IoT platform providing driver behaviour data, full-colour event video, and score-based reporting. Can integrate into existing Power Bi dashboards and telematics systems via API.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

FleetSafe develops, manufactures, and distributes AI-powered safety technology hardware and software for commercial vehicles (trucks and buses) and industrial equipment (forklifts and heavy machinery). Its portfolio includes Advanced Driver Assistance Systems (ADAS), Driver Monitoring Systems (DMS), blind spot radar systems, and AI pedestrian detection systems, complemented by an upcoming cloud-based video telematics and fleet management platform. Products are sold both as proprietary brands (Proxicam, Spotto, FleetHQ) and via distribution of leading global brands (Mobileye, Cipia) to fleets, OEMs, and dealer networks primarily in the Australian aftermarket.

Product overview

FleetSafe develops and distributes life-saving safety technologies for commercial vehicles and industrial equipment. The product portfolio is a multi-product ecosystem centered on AI-powered safety systems: Mobileye 8 Connect and Shield+ provide ADAS with computer vision for collision avoidance; Cipia FS10 Plus delivers driver monitoring with fatigue/distraction detection; Spotto BSM-MW offers radar-based blind spot monitoring; and Proxicam provides AI pedestrian detection for heavy machinery. FleetHQ (Coming Soon) serves as the unifying video telematics and fleet management platform that integrates with Mobileye and Cipia products for combined analytics, while DV-Hub extends Proxicam with video recording and telematics capabilities. Products are sourced from global brands (Mobileye, Cipia) and proprietary brands (Proxicam, Spotto, FleetHQ) distributed primarily to the Australian aftermarket for trucks, buses, forklifts, and heavy machinery.

Differentiator

Problem solved

Functional benefit

Brands

• Proxicam: AI-powered Pedestrian Detection and Proximity Warning System for forklifts and heavy machinery
• Spotto
• FleetHQ
• DV-Hub

Products and services

• Mobileye 8 Connect Advanced Driver Assistance System (ADAS) with cloud reporting that uses AI-powered computer vision to monitor the road ahead and provide real-time visual and audible collision avoidance alerts for forward collisions, lane departures, pedestrian collisions, headway monitoring, and speed limit indication. Retrofit solution for trucks, buses, and fleet vehicles.
• Mobileye Shield+ Advanced Driver Assistance System (ADAS) with multiple blind-spot sensors designed for heavy vehicles such as trucks and buses, providing 270-degree detection around the vehicle to monitor pedestrians, cyclists, motorcyclists, and other vehicles in blind spots. Retrofit solution for older vehicles.
• Cipia FS10 Plus AI-powered Driver Monitoring System (DMS) with optional road-facing camera that uses computer vision to analyze driver state in real time, detecting drowsiness, fatigue, distraction, phone use, seatbelt status, and smoking/vaping. Issues audio, visual, and haptic alerts and supports event-based video recording. Integrates via cloud or API into existing telematics, FMS, and Power BI dashboards.
• Spotto BSM-MW Blind Spot Information System (BSIS) for trucks that uses microwave radar technology with intelligent dual-zone detection to monitor blind areas alongside and in front of trucks. Features a speed-adaptive algorithm providing lane-change assistance above 30km/h and turn-assist (including detection of pedestrians and cyclists) below 30km/h, with real-time visual and audible alerts.
• Proxicam Pedestrian Detection and Proximity Warning System AI-powered Pedestrian Detection and Proximity Warning System for forklifts and heavy machinery. Uses computer vision with deep learning neural networks to identify and track humans in any form (crouching, lying down) without requiring RFID tags or safety vests, alerting operators via audio and visual warnings when personnel enter pre-defined exclusion zones. Modular design supports up to 4 cameras for 360-degree visibility; IP69K-rated for harsh environments.

Quantifiable outcome

• Tailgating events reduced by up to 29% within 8 weeks of Mobileye deployment
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability14 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• MobileyecoreTechnology or IntegrationFleetSafe distributes Mobileye advanced driver assistance systems (ADAS) including Mobileye 8 Connect and Shield+ products in the Australian aftermarket. Mobileye provides award-winning computer vision and AI algorithms that have been adopted by majority of OEM and Tier 1 integrators.
• CipiacoreTechnology or IntegrationFleetSafe distributes Cipia FS10 Plus driver monitoring systems in Australia. Cipia is a leader in computer vision AI for driver and cabin sensing, supplying embedded solutions to global automotive brands for driver monitoring technology compliance.
• FleetHQ PlatformcoreTechnology or IntegrationFleetSafe's proprietary fleet management and video telematics platform that integrates with existing telematics and fleet management systems via API. Works with existing Power Bi dashboards and connects to their own web-based platform for driver behaviour data and event video.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brigade Electronics: UK-based commercial vehicle safety technology provider offering camera monitor systems, reversing alarms, and blind-spot detection. Directly comparable to FleetSafe's Spotto and Proxicam lines for trucks, buses, and heavy machinery.
• Seeing Machines: Australian-listed AI company specializing in driver monitoring systems (DMS) for automotive, fleet, and mining — a direct competitor to FleetSafe's Cipia-distributed DMS offering, with stronger proprietary IP but also a similar Australian ANZ footprint.
• Rosco Vision Systems: US-based commercial vehicle safety supplier of mirrors, cameras, and collision avoidance systems. Directly comparable to FleetSafe's Spotto blind spot and Proxicam pedestrian detection product lines for trucks, buses, and heavy equipment.

Broad incumbents

• SmartDrive (Omnitracs): Video-based safety and fleet telematics provider now part of Omnitracs. Comparable as an integrated video-safety + telematics solution for commercial fleets, with similar customer profile (enterprise trucking, public transport, construction).
• Samsara: Public US-based IoT and fleet management platform combining video-based safety, telematics, and equipment monitoring. Competes directly with the future FleetHQ platform and represents the SaaS benchmark FleetSafe is positioning against.
• Mobileye (Intel): Global leader in ADAS computer vision and a core technology partner of FleetSafe. Comparable because it sets the technology standard FleetSafe distributes, and is the upstream supplier whose products (8 Connect, Shield+) are central to FleetSafe's value proposition.
• Geotab: Global telematics and fleet management platform with extensive data analytics and a large ecosystem of integrated hardware. Comparable to FleetHQ's intended scope and the broader fleet intelligence category FleetSafe operates in.
• Lytx: Major video telematics and driver-behavior analytics platform for commercial fleets globally. Comparable to FleetSafe's planned FleetHQ platform and integrated ADAS/DMS offerings, but with vastly greater scale and data advantage.

Emerging players

• Cipia (formerly Eyesight Technologies): Israeli AI driver and cabin sensing company supplying DMS to global automotive brands. Comparable because it is the upstream technology partner for FleetSafe's Cipia FS10 Plus offering, and an emerging player in the same DMS category FleetSafe competes in.

Regional players

• Stonkam: China-based commercial vehicle camera, monitor, and ADAS supplier. Comparable product line to FleetSafe's aftermarket safety hardware (cameras, monitors, blind spot, AI detection), but serves primarily Asia-Pacific OEM and aftermarket channels rather than Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fleetsafe-au

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FleetSafe