What AnalySys does

AnalySys (株式会社AnalySys.) is a Japanese SaaS company founded in February 2014 as a wholly-owned subsidiary of Plan・Do・See, a major domestic wedding venue and hospitality operator. The company develops and commercializes Phorbs (フォーブス), a cloud-based wedding and banquet business management system originally developed as an internal tool at Plan・Do・See around 2002 before being spun out as a commercial product. Phorbs serves wedding venues, hotels, resort properties, and banquet facilities in Japan, providing end-to-end operational management including visitor reservations, consultation tracking, order management with partners, invoicing, financial reconciliation, facility scheduling, and analytics reporting via ~70 standard report types plus an optional PhorbsBI cross-tab analysis module.

The platform is built on AWS cloud infrastructure with multi-tenant architecture, browser-based access on Windows and Mac, automatic monthly updates, and security features including 2FA, IP restriction, configurable password policy, and daily full backups. Notable proprietary features include automated purchase order creation from approved partner quotes, a Couple's My Page for newlywed-facing collaboration, online order management with partner suppliers, and multi-store cross-location management. System integrations connect Phorbs to adjacent industry platforms: Infomart BtoB Platform Invoice (2019), MyPrint Wedding Partner System (2019), and Paiemu ONE-W (2024).

AnalySys operates a sales-led, direct enterprise go-to-market selling tiered monthly SaaS subscriptions — Entry (¥36,000/month), Light (¥84,000/month), and Standard (¥120,000/month), each with separate implementation fees — to wedding venues and banquet operators, while partner suppliers (dress shops, caterers, florists, beauty salons, audio/lighting companies, gift vendors) access the platform free of charge to receive orders and coordinate with venue staff. The free partner model creates a two-sided network effect and ecosystem stickiness. Customer logos include enterprise venues such as THE ORIENTAL TERRACE, Akasaka Prince Classic House (new-build deployment from 2015), The Luigans Spa & Resort, and Kikuso. AnalySys is headquartered in Tokyo's Azabudai Hills and is privately held with no disclosed external funding or revenue.

Name

AnalySys

Legal name

株式会社AnalySys.

Website

https://analysys.co.jp

Company type

Private

Founded year

2014

Operating status

Operating

Short description

AnalySys is a Japanese SaaS subsidiary of Plan・Do・See that develops Phorbs, a cloud-based wedding and banquet operations platform sold to Japanese venues and banquet halls via tiered monthly subscriptions, with free partner supplier access driving ecosystem adoption.

Ownership category

akta.pro rank

Product category

Wedding and Banquet Management Software

akta.pro primary industry

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

akta.pro secondary industry

Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Wedding management software
• Banquet operations platform
• Bridal venue SaaS
• Order management system
• Event business software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Phorbs SaaS Subscription: Phorbs is sold as a monthly SaaS subscription to wedding venues and banquet operators. Pricing is tiered by plan (Entry, Light, Standard) and includes per-store user seats (up to 30 users per store; additional accounts available at extra cost). Partners/suppliers access the platform for free, which incentivizes ecosystem participation. Implementation fees are charged separately and vary by plan.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AnalySys sells Phorbs (フォーブス), a cloud-based wedding and banquet operations management SaaS platform, on a tiered monthly subscription to wedding venues and banquet operators in Japan. The platform centralizes guest management, order intake and approval, online partner order generation, partner messaging, bride/groom My Page, facility accounting, and business intelligence reporting across approximately 70 standard reports and a custom cross-report tool (PhorbsBI). Partner suppliers (dress shops, caterers, florists, beauty salons, audio/lighting, gift vendors) access the platform at no charge to receive orders and coordinate with venue staff.

Product overview

AnalySys offers Phorbs, a unified wedding and banquet business management system with a tiered pricing model comprising three plans: Entry (for visitor analysis), Light (with PDF ordering), and Standard (full online ordering). The core platform provides comprehensive order management, partner coordination, reporting, and customer relationship tools. Optional add-ons include PhorbsBI for custom cross-reporting and system integrations with external partners like ONE-W, Wedding Partner System (WPS), and Infomat BtoB Platform Invoice.

Differentiator

Problem solved

Functional benefit

Brands

• Phorbs（フォーブス）: Cloud-based wedding and banquet business management system that streamlines guest management, order processing, partner coordination, invoicing, and reporting for wedding venues and banquet operations.

Products and services

• Phorbs (フォーブス) Cloud-based wedding and banquet business management SaaS platform for wedding venues, banquet halls, and partner suppliers. Centralizes guest management, online order intake and approval, partner messaging, bride/groom My Page, facility accounting, and analytics across approximately 70 standard report templates. Sold via tiered monthly subscription (Entry, Light, Standard) to venues, with free access for partner suppliers.
• PhorbsBI Optional cross-reporting and business intelligence add-on for Phorbs that allows users to freely combine metrics into custom cross-tab analyses for detailed data exploration from multiple angles.

Quantifiable outcome

• Approximately 49% reduction in desk work reported by users in surveys
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Cvent: Large-scale event management SaaS covering MICE, corporate events, and venue sourcing. Operates above AnalySys' vertical (corporate events vs. weddings) but competes for the broader 'venue operations' budget.
• Aventri: Enterprise event management platform covering registration, venue sourcing, and event logistics. Similar SaaS category to Phorbs (event operations) at a broader, more enterprise-scale frame.
• Social Tables: Event venue management platform (now part of Cvent) offering floorplans, booking, and event operations. Broad incumbent addressing venue operations similar to Phorbs, but at broader event-management scale rather than weddings specifically.

Direct peers

• Tripleseat: US-based SaaS for event venues and restaurants to manage bookings, orders, and partner coordination. Operates as the closest direct functional analogue to Phorbs in a different geography, targeting the same venue coordinator/banquet management workflow.
• Aisle Planner: Wedding planning SaaS offering timelines, vendor/partner management, client portals, and reporting. A near-direct product comparison to Phorbs for the wedding planner workflow, with comparable partner coordination functionality.
• HoneyBook: SMB-focused business management platform for wedding and event professionals, combining CRM, proposals, invoicing, and collaboration. Comparable vertical (wedding SMBs) and recurring SaaS model, though broader than wedding venues specifically.
• Planning Pod: Vertical SaaS for wedding and event planners covering timelines, vendor management, proposals, and bookings. Closely comparable to Phorbs' wedding planner workflow, including partner/vendor coordination and reporting features.

Others

• Eventbrite: Global event ticketing and registration marketplace. Adjacent to the event industry rather than a direct SaaS competitor, but useful as a comparable monetization model for event-driven communities and a benchmark consumer-events platform.

Emerging players

• AllSeated: Event design and floor planning SaaS for venues and planners, with 3D layout and collaboration tools. Partial overlap with Phorbs' event/banquet operations focus; narrower scope in event design rather than full venue operations.

Regional players

• Wedding Park: Japan's leading bridal media and venue-matching marketplace under Recruit. Operates in the same Japanese wedding industry as Phorbs but from a marketplace/media angle, providing useful demand-gen and industry comparability for the venue segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AnalySys