PrepWorld
UK-based prepared fruit specialist supplying fresh-cut fruit packs (pomegranates, mangoes, berries, seasonal ranges) to major UK supermarkets — Tesco, Sainsbury's, M&S, Waitrose, Morrisons, ASDA, Costco, and Ocado — from Europe's largest dedicated fresh-cut fruit facility in Northfleet, Kent.
- Company typePrivate
- Founded2012
- HeadquartersGravesend, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What PrepWorld does
PrepWorld is a UK-based prepared fruit specialist, established in 2012 and operating as a division of BerryWorld Limited, which is in turn part of the AgroBerries Group following AgroBerries' 2024 acquisition of BerryWorld. The company supplies fresh, ready-to-eat prepared fruit packs — including solus single-fruit pots, mixed fruit bowls, seasonal ranges (figs, cherries, pluots, pears, raspberries, apricots), and the branded Poppin' Poms pomegranate seed line — to every major UK supermarket (Tesco, Sainsbury's, M&S, Waitrose, Morrisons, ASDA, Ocado) and warehouse club (Costco), with additional supply into Co-op, Aldi, Lidl, and Greggs. Operations are anchored by a 13,000 sqm state-of-the-art facility in Northfleet, Kent, described as the largest dedicated fresh-cut fruit operation in Europe, producing 98+ million units and generating €157m+ in sales for the year ending 30 September 2025. The facility holds BRCGS AA+ (highest grade) food-safety certification and ISO 45001:2018 occupational health certification, and is organized into dedicated intake, ripening, washing, decontamination, high-care, and heat-sealing zones.
The business runs a B2B, sales-led go-to-market with no direct-to-consumer channel. Revenue is generated through one-time product sales to retailer own-label programs plus a small but growing portfolio of branded lines (notably Poppin' Poms in Costco). PrepWorld reported over €157m in sales for the year ending 30 September 2025 and is currently expanding geographically through a 50/50 joint venture with Omer-Decugis & Cie — PrepWorld France, announced January 2026 — to build a fresh-cut fruit factory at the Port of Dunkirk and serve the French and broader European fresh-cut market (estimated ~€200m). The company has built a leadership team across Commercial, Technical, Finance, Projects, Procurement, Production, and HR, with CEO Benjamin Olins (Cambridge Executive MBA, ex-Accenture) leading since founding. Recent operational incidents include a June 2026 precautionary recall of 13 apple/kiwi prepared-fruit products across six major retailers due to possible salmonella presence detected in raw-material testing.
PrepWorld firmographics
Firmographics- Name
- PrepWorld
- Legal name
- BerryWorld Limited
- Website
- https://prepworld.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UK-based prepared fruit specialist supplying fresh-cut fruit packs (pomegranates, mangoes, berries, seasonal ranges) to major UK supermarkets — Tesco, Sainsbury's, M&S, Waitrose, Morrisons, ASDA, Costco, and Ocado — from Europe's largest dedicated fresh-cut fruit facility in Northfleet, Kent.
- Ownership category
- akta.pro rank
PrepWorld industry classification
Industry- Product category
- Fresh-Cut Fruit Manufacturing
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Snack Food Manufacturing (31191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Refrigerated Prepared Meals (Chilled Ready Meals) (CRADADAM)
Keywords
Where PrepWorld is headquartered
LocationHeadquarters
- HQ city
- Gravesend
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
PrepWorld business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fresh Prepared Fruit Sales: Direct B2B sales of prepared fruit products to major UK retailers and supermarket chains. Products include fresh-cut fruit pots, snack packs, seasonal offerings, and branded lines sold under retailer own-brand labels.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
PrepWorld product offering
Product offeringCore offering
PrepWorld is a prepared fruit specialist that supplies fresh, ready-to-eat fruit packs to major UK retailers. Operating from a 13,000sqm state-of-the-art facility in Northfleet, Kent — reportedly Europe's largest dedicated fresh-cut fruit operation — the company produces over 98 million units annually across single-fruit pots, mixed fruit bowls, snack packs, seasonal lines, and branded sub-ranges such as Poppin' Poms pomegranate seeds. The portfolio spans soft fruit, tropical, exotic, stone fruit, top fruit, and citrus, sold under retailer own-brand labels and PrepWorld's own Poppin' Poms brand.
Product overview
PrepWorld is a prepared fruit specialist operating as a division of BerryWorld Limited, part of the AgroBerries Group. Established in 2012, the company supplies fresh, prepared fruit packs to major UK retailers including Tesco, Asda, Morrisons, Sainsbury's, Waitrose, M&S, and Costco. The product portfolio includes core prepared fruit packs in various formats (solus single-fruit pots, mixed fruit bowls, seasonal ranges), the branded Poppin' Poms pomegranate sub-brand, and private-label offerings. PrepWorld's state-of-the-art 13,000sqm facility in Northfleet, Kent—reportedly Europe's largest fresh cut fruit preparation facility—produces over 98 million units annually, generating over €157m in sales for the year ending September 2025. The business is renowned for innovation in difficult-to-prepare fruits including pomegranates, coconut, mango, and seasonal specialties like figs and cherries.
Differentiator
Problem solved
Functional benefit
Products and services
- Prepared Fresh Fruit Packs Convenient, seasonal fresh fruit packs in various formats including solus and mixed fruit pots, bespoke platters, and snack packs sold through major UK retailers such as Tesco, Sainsbury's, M&S, Waitrose, ASDA, Morrisons, Costco, and Ocado.
- Poppin' Poms (Pomegranate Seeds) Branded sub-line of prepared pomegranate arils (seeds) sold at retailers including Costco, supported by influencer content and health-focused marketing. PrepWorld was the first to prepare pomegranate arils on arrival in the UK.
- Solo Fruit Packs Single-fruit prepared packs such as solo mango and solo kiwi packs designed for individual consumption and on-the-go convenience.
- Seasonal Fresh Cut Ranges Seasonal fruit preparations including figs, cherries, pluots, pears, raspberries, apricots, and prepared banana offered during peak seasons, leveraging agile procurement and production capabilities.
- BerryWorld Group Soft Fruit Lines Soft fruit focused product lines showcasing BerryWorld's unique berry varieties, including strawberries, blueberries, raspberries, and blackberries.
Quantifiable outcome
- Produced over 98 million units with €157m+ in sales for year ending September 2025
- +2 more outcomes
Companies that use PrepWorld
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
PrepWorld technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PrepWorld partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Omer-Decugis & CieflagshipJoint venture creating PrepWorld France to develop fresh-cut fruit market in France and Europe. Equally shared ownership co-financed partnership. Strategic location at Port of Dunkirk logistics platform providing integrated intake, ripening and processing capabilities. Leverages Omer-Decugis' vertical integration in tropicals with PrepWorld's procurement expertise and manufacturing excellence.
- BerryWorld GroupflagshipPrepWorld is a division of BerryWorld Limited, part of the AgroBerries Group. BerryWorld Group provides berry genetics, global growing networks, and category leadership in berries. PrepWorld was established in 2012 to market soft fruit focused lines showcasing BerryWorld's unique berry varieties.
- AgroBerries GroupflagshipAgroBerries is the world's second largest berry player with vertically integrated year-round platform. Acquired BerryWorld Group in 2024. Commercial entities include Berry Fresh, BerryWorld, PrepWorld, and Poupart1895 spanning fresh berry production, marketing, fresh cut and produce.
- FareSharecorePartnership to avoid food waste by donating surplus fruit. Part of broader sustainability and community initiatives to reduce environmental impact through food redistribution.
- Stronger TogethercoreMulti-stakeholder business-led initiative aiming to reduce modern slavery. PrepWorld is a sponsor of this initiative as part of ethical trading practices and supply chain responsibility.
- LEAF (Linking Environment and Farming)coreLeading organisation delivering more sustainable food and farming. PrepWorld is a member supporting sustainable agriculture practices and environmental stewardship.
- Hive Hope Food BankminorLocal volunteer-led food bank in Kent. PrepWorld's Procurement team donates fresh fruit to support local individuals and families facing food insecurity.
- Feed Our FrontlinecoreCoalition of UK restaurants and food providers. PrepWorld supplied 67,000 pots of fresh fruit to NHS frontline during coronavirus pandemic as part of community response.
- SIIM (Omer-Decugis International Marketing)coreInternational import division of Omer-Decugis & Cie with expertise in ripening and field operations. PrepWorld team visited their site to build relationships and deepen technical understanding of ripening processes to support mango programme growth.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
PrepWorld competitors and assessment
Company assessmentDirect peers
- Greenyard: European market leader in fresh, frozen and prepared fruit and vegetables supplying major retailers across the continent. Directly comparable on prepared-fruit manufacturing, retailer relationships and pan-European expansion ambitions.
- Bakkavor Group: UK-listed specialist in fresh prepared foods (salads, meals, desserts, sandwiches) supplied to major UK grocers. Closest direct comparable in scale, customer base and chilled prepared-food model, although PrepWorld is fruit-focused rather than multi-category.
- Poupart1895: UK premium fruit importer and supplier, part of the same AgroBerries Group as PrepWorld. Directly comparable on fresh fruit procurement, ripening and supply to UK retailers, and a likely internal benchmark within the group.
- Omer-Decugis & Cie: French fresh-produce specialist and PrepWorld's joint-venture partner in PrepWorld France. Highly comparable vertically integrated tropical and exotic fruit operator serving European retail with ripening and packing capabilities.
- BerryWorld Group: Direct parent and division of PrepWorld. Operates as a global berry genetics, growing and marketing business; the natural upstream/downstream peer within the same group with overlapping retail customer base.
Broad incumbents
- Total Produce / Dole plc: One of the world's largest fresh produce operators, supplying fresh fruit and prepared products to retailers globally. Comparable on scale, distribution reach and multi-category fresh-produce offering to major retailers.
- Driscoll's: World's largest berry marketer with proprietary genetics and global grower network. Indirect peer through AgroBerries' positioning as #2 berry player; comparable on berry sourcing, branded berry marketing and retail relationships.
- Del Monte Foods: Global branded and private-label producer of fresh and prepared fruit products sold through major retailers. Operates at much larger scale across multiple categories and geographies, providing an incumbent benchmark for prepared-fruit economics and brand building.
- Bonduelle Group: European leader in prepared vegetables (canned, frozen, fresh) supplying retailers and food service. Comparable on prepared-produce manufacturing at scale across Europe and serving similar retail customers, though vegetable-focused.
Emerging players
- Naturipe Farms: US-based farmer-owned berry grower and marketer. Comparable on berry sourcing and branded berry positioning with retail customers; smaller in fresh-cut prepared fruit than PrepWorld.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PrepWorld social profiles
Digital presencePrepWorld compliance and trust
Trust signalCompliance2 records
PrepWorld financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrepWorld leadership team
Management profileNumber of profiles
Profiles11 records
PrepWorld subsidiaries and ownership
Company hierarchySubsidiaries1 record
PrepWorld funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrepWorld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrepWorld
What does PrepWorld do?
PrepWorld is a prepared fruit specialist that supplies fresh, ready-to-eat fruit packs to major UK retailers. Operating from a 13,000sqm state-of-the-art facility in Northfleet, Kent — reportedly Europe's largest dedicated fresh-cut fruit operation — the company produces over 98 million units annually across single-fruit pots, mixed fruit bowls, snack packs, seasonal lines, and branded sub-ranges such as Poppin' Poms pomegranate seeds. The portfolio spans soft fruit, tropical, exotic, stone fruit, top fruit, and citrus, sold under retailer own-brand labels and PrepWorld's own Poppin' Poms brand.
Is PrepWorld a public or private company?
PrepWorld is a private company. It is classified as corporate owned and is currently operating.
When was PrepWorld founded?
PrepWorld was founded in 2012. It employs 51 to 100 people.
Where is PrepWorld based?
PrepWorld is headquartered in Gravesend, United Kingdom, in the Europe region.
How does PrepWorld make money?
One revenue line is on record: fresh Prepared Fruit Sales.
Who are PrepWorld's main competitors?
Direct peers on record are Greenyard, Bakkavor Group, Poupart1895, Omer-Decugis & Cie and BerryWorld Group. Broad incumbents are Total Produce / Dole plc, Driscoll's, Del Monte Foods and Bonduelle Group. Naturipe Farms is listed as an emerging player.
Does PrepWorld have an API?
No public API is recorded for PrepWorld.
What industry is PrepWorld in?
PrepWorld's product category is Fresh-Cut Fruit Manufacturing. Its primary akta.pro industry code is CRADADAM, Refrigerated Prepared Meals (Chilled Ready Meals). Its NAICS code is 3114 and its SIC code is 2090.