Filipino Homes
- Company typePrivate
- Founded2000
- HeadquartersCebu, Philippines
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Filipino Homes firmographics
Firmographics- Name
- Filipino Homes
- Legal name
- Filipino Homes
- Website
- https://filipinohomes.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Filipino Homes industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Filipino Homes is headquartered
LocationHeadquarters
- HQ city
- Cebu
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Filipino Homes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Agent/Broker Listing Fees: Listing or selling a property on Filipino Homes is not open to the general public. Only accredited agents who join the Leuterio Realty brokerage network can post property listings, suggesting a revenue model where agents pay for access to list and manage listings on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for buyers and renters |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
Filipino Homes product offering
Product offeringCore offering
Filipino Homes operates an online real estate marketplace that aggregates thousands of property listings (condos, houses, lots, commercial spaces) across the Philippines. Buyers and renters can browse, save favorites, and contact licensed agents for free, while property listing is restricted to PRC-accredited brokers and salespersons who join the Leuterio Realty brokerage network. The platform is complemented by proprietary AI software that empowers agents and establishes a Multiple Listing Service (MLS) system in the Philippines.
Product overview
Filipino Homes operates as a comprehensive real estate marketplace platform offering property listings for sale and rent across the Philippines. The platform features a property search marketplace where users can browse condos, houses, lots, and commercial properties across multiple provinces. The core product is complemented by an AI-powered MLS (Multiple Listing Service) system with proprietary AI software introduced to empower real estate agents and facilitate property transactions throughout the Philippines.
Differentiator
Problem solved
Functional benefit
Products and services
- Filipino Homes Online Marketplace Platform A comprehensive online real estate marketplace platform for property listings across the Philippines, enabling individual consumers and investors to search, browse, save favorites, and contact licensed agents about houses, condominiums, lots, and commercial properties for sale or rent. Listing is restricted to PRC-accredited agents accredited under Leuterio Realty.
- AI-Powered MLS System for Real Estate Agents Proprietary AI software designed to empower PRC-accredited real estate agents operating within the Filipino Homes platform and to establish a Multiple Listing Service (MLS) system in the Philippines, supporting property transactions nationwide.
Quantifiable outcome
- Thousands of property listings nationwide — covering condos, houses, lots, and commercial spaces across Metro Manila, Cebu, Davao, Cavite, Laguna, and numerous other provinces.
- +1 more outcomes
Companies that use Filipino Homes
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Filipino Homes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature1 record
Filipino Homes partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Leuterio RealtycoreFilipino Homes is the digital platform operated by Leuterio Realty, one of the Philippines' established real estate brokerages. Filipino Homes serves as the online marketplace and technology arm of Leuterio Realty, with agents required to join Leuterio Realty as accredited members to list properties on the platform. This is a core internal/parent company relationship underpinning the entire business model.
- CEBULAND MastersminorCEBULAND Masters, a developer specializing in highland and coastal estates, is featured as a Trusted Partner on Filipino Homes. Projects on Filipino Homes are verified through their offices.
- Primary HomesminorPrimary Homes, a developer of mid-rise residences, is featured as a Trusted Partner on Filipino Homes. Projects are verified through their offices.
- SterlinglandminorSterlingland, a developer focused on premier vertical living, is featured as a Trusted Partner on Filipino Homes with verified projects.
- Johndorf VenturesminorJohndorf Ventures, a developer of house and lot communities, is featured as a Trusted Partner on Filipino Homes with verified projects.
- Wee Community Developers Inc.minorWee Community Developers Inc., a developer of townships and retail projects, is featured as a Trusted Partner on Filipino Homes. Listings from this developer appear frequently across the platform.
- AppleOne PropertiesminorAppleOne Properties, a developer of luxury condos and resorts, is featured as a Trusted Partner on Filipino Homes with verified projects listed on the platform.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Filipino Homes competitors and assessment
Company assessmentBroad incumbents
- PropertyGuru Group: PropertyGuru is the dominant Southeast Asia real estate marketplace operator with listings across multiple countries; relevant as a regional incumbent whose platforms compete for Philippines market attention.
- Zillow: Zillow is the global benchmark for online residential real estate marketplaces with MLS integration and AI-driven search; relevant as a broad incumbent whose playbook Filipino Homes' AI-MLS product partially mirrors.
Direct peers
- PropertyFinder Philippines: PropertyFinder is a digital real estate platform with Philippines coverage, connecting buyers and renters with agents and brokers through verified listings, comparable to Filipino Homes' marketplace model.
- MyProperty by 99.co Philippines: MyProperty (now part of the 99.co group) is a Philippines real estate portal with listings for sale and rent, overlapping with Filipino Homes in agent supply and buyer demand.
- Hoppler: Hoppler is a Philippines-focused property marketplace featuring listings, agent profiles, and developer projects, directly competing with Filipino Homes in the same domestic segment.
- Dot Property Philippines: Dot Property operates a regional property portal with strong Philippines presence, offering sale and rental listings plus agent directories, competing for the same buyer-renter audience.
- Lamudi Philippines: Lamudi is a leading online real estate marketplace in the Philippines offering property sale and rent listings, directly competing with Filipino Homes for both buyer traffic and agent/developer supply.
- Property24 Philippines: Property24 operates a property portal in the Philippines covering residential and commercial listings for sale and rent, overlapping directly with Filipino Homes' core marketplace offering.
Emerging players
- Carousell Philippines (Property vertical): Carousell operates a general marketplace in Southeast Asia with a growing property category in the Philippines, offering a lighter listing model that competes for casual buyer-renters.
- Real Estate Asia (REAsia): REAsia aggregates property listings across Asia including the Philippines, serving as an adjacent regional listing source that overlaps with Filipino Homes' cross-border buyer audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Filipino Homes social profiles
Digital presenceFilipino Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Filipino Homes leadership team
Management profileNumber of profiles
Profiles1 record
Filipino Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Filipino Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Filipino Homes
What does Filipino Homes do?
Filipino Homes operates an online real estate marketplace that aggregates thousands of property listings (condos, houses, lots, commercial spaces) across the Philippines. Buyers and renters can browse, save favorites, and contact licensed agents for free, while property listing is restricted to PRC-accredited brokers and salespersons who join the Leuterio Realty brokerage network. The platform is complemented by proprietary AI software that empowers agents and establishes a Multiple Listing Service (MLS) system in the Philippines.
Is Filipino Homes a public or private company?
Filipino Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Filipino Homes founded?
Filipino Homes was founded in 2000. It employs 1,001 to 5,000 people.
Where is Filipino Homes based?
Filipino Homes is headquartered in Cebu, Philippines, in the Asia region.
How does Filipino Homes make money?
One revenue line is on record: agent/Broker Listing Fees.
Who are Filipino Homes's main competitors?
Broad incumbents on record are PropertyGuru Group and Zillow. Direct peers are PropertyFinder Philippines, MyProperty by 99.co Philippines, Hoppler, Dot Property Philippines, Lamudi Philippines and Property24 Philippines. Emerging players are Carousell Philippines (Property vertical) and Real Estate Asia (REAsia).
Does Filipino Homes have an API?
No public API is recorded for Filipino Homes.
What industry is Filipino Homes in?
Filipino Homes's product category is Real Estate Marketplace. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 5312 and its SIC code is 6531.