Kuoni Travel Group

What Kuoni Travel Group does

DERTOUR Suisse AG, operating under the Kuoni and Hotelplan brands alongside 18 additional specialist travel operators, is the leading Swiss tour operator and travel retail platform. The company runs a network of more than 120 Kuoni and Hotelplan travel agencies across Switzerland, supported by headquarters offices in Zürich Altstetten and Glattbrugg, and employs over 1,600 staff. Its service offering spans leisure travel (package holidays, cruises, sports travel, safaris, rail, and destination-specific products via brands such as Kuoni Cruises, Helvetic Tours, asia365, Dorado Latin Tours, Private Safaris, railtour, and travelhouse), business travel management for SMEs and large enterprises (through bta first travel and Finass Reisen), and dedicated MICE services (Meetings, Incentives, Congress, Events via MICExperts), with an online presence including lastminute.ch.

The company makes money primarily through transaction-based commissions and markups on the sale of travel packages, tours, flights, accommodations, cruises, and ancillary travel services, delivered through both physical retail agencies and online channels. As a wholly-owned subsidiary of DERTOUR Group — the tourism division of REWE Group and the second-largest travel group in Europe — DERTOUR Suisse benefits from group-level purchasing scale, supplier relationships, and cross-brand customer reach, while operating with a Switzerland-specific go-to-market built around dense retail distribution and multi-brand segmentation. The underlying technology stack is not publicly disclosed; the business model is fundamentally a services-led, distribution-intensive operation rather than a software or platform-native business.

The primary customer segments are Swiss individual travelers and families (leisure/holiday bookings), SMEs and corporate clients (business travel management), and organizations requiring MICE services. Customer acquisition is driven by the physical agency footprint, long-established Kuoni and Hotelplan brand equity, and the breadth of the 20-brand portfolio that addresses mass-market, niche, and premium travel segments within Switzerland.

Name

Kuoni Travel Group

Legal name

DERTOUR Suisse AG

Website

https://dertouristik.ch

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

DERTOUR Suisse AG operates Switzerland's leading multi-brand travel platform, running 120+ Kuoni and Hotelplan retail agencies and 20+ tour operator brands serving leisure travelers, SMEs, and corporate MICE clients as part of REWE Group's DERTOUR tourism division.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Business Travel & Executive Itinerary Management (HSACAKAJ), Destination Research & Custom Recommendations (HSACAKAM)

Keywords

• Leisure travel services
• Business travel management
• MICE event services
• Retail travel agencies
• Tour operator packages

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Travel Agency and Tour Operations: Revenue generated through the sale of travel packages, tours, and related travel services via retail agencies and tour operator brands including Kuoni, Hotelplan, Helvetic Tours, and 18 additional travel operators.

Distribution channels1 record

Core offering

DERTOUR Suisse AG (operating as Kuoni Travel Group) is a leading Swiss tourism company that sells leisure travel packages, business travel management, and MICE services through a network of 120+ Kuoni and Hotelplan retail travel agencies in Switzerland. The company operates more than 20 travel operator brands covering package holidays, cruises, sports travel, business travel, and specialized destinations, employing over 1,600 staff at its Zürich Altstetten and Glattbrugg headquarters.

Product overview

DERTOUR Suisse operates as a multi-brand travel platform offering a comprehensive portfolio of travel services through its flagship brands Kuoni and Hotelplan alongside 18 additional travel organizers. The company provides retail travel agency services through over 120 physical branches across Switzerland, business travel management for SMEs and corporate clients via bta first travel and Finass Reisen, and specialized MICE services for meetings, incentives, congress, and events. The product ecosystem spans consumer leisure travel, corporate travel management, and specialty travel segments including cruises, sports travel, and destination-specific offerings through partner brands like Helvetic Tours, Kuoni Cruises, lastminute.ch, and various specialty operators for golf, safari, rail, and Asian travel experiences. The company employs over 1600 staff across offices in Zürich Altstetten and Glattbrugg.

Differentiator

Problem solved

Functional benefit

Brands

• bta first travel: Business travel services for SMEs and large corporate clients
• Finass Reisen
• Helvetic Tours
• ACS Reisen
• asia365
• cotravel
• Dorado Latin Tours
• Golf and Travel
• Kontiki Reisen
• Kuoni Cruises
• Kuoni Sports Travel
• lastminute.ch
• Manta Reisen
• MICExperts
• Migros Ferien
• Private Safaris
• Pink Cloud
• railtour
• tourisme pour tous
• travelhouse

Products and services

• Leisure travel packages (Kuoni, Hotelplan, Helvetic Tours and similar brands)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• DERTOUR GroupcoreStrategic or Co-development PartnerDERTOUR Suisse is a member of DERTOUR Group, the tourism division of REWE Group and Europe's second-largest travel group. The group encompasses 7.1 million annual travelers across its operator brands.
• REWE GroupcoreStrategic or Co-development PartnerREWE Group is one of the largest Central European business groups in the tourism sector. DERTOUR Suisse operates as part of REWE Group's tourism division (DERTOUR Group).
• ACS ReisenminorChannel Partner/ Reseller/ DistributorPartner travel brand within the DERTOUR Suisse network, specializing in travel services.
• Helvetic ToursminorChannel Partner/ Reseller/ DistributorPartner travel brand operating under the DERTOUR Suisse umbrella.
• HotelplanmajorChannel Partner/ Reseller/ DistributorKey brand within DERTOUR Suisse, with 120+ retail travel agencies across Switzerland alongside Kuoni.
• Kuoni ReisenmajorChannel Partner/ Reseller/ DistributorFlagship brand of DERTOUR Suisse, offering travel packages and services with extensive retail presence.
• lastminute.chminorChannel Partner/ Reseller/ DistributorOnline travel brand partner within the DERTOUR Suisse network.
• bta first travelminorChannel Partner/ Reseller/ DistributorBusiness travel management brand serving SMEs and large corporate clients as part of DERTOUR Suisse's commercial services.
• Finass ReisenminorChannel Partner/ Reseller/ DistributorBusiness travel services brand within DERTOUR Suisse, focused on SME and corporate travel.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Studiosus Reisen: German specialist tour operator focused on cultural, educational, and high-quality guided group tours. Comparable to DERTOUR Suisse's specialist brand portfolio (e.g., Dorado Latin Tours, Private Safaris) in the curated, advice-intensive travel segment.
• L'TUR: German last-minute travel specialist operating both online and retail channels. Comparable to DERTOUR Suisse's lastminute.ch brand within the group's portfolio in the last-minute packaged travel segment.

Broad incumbents

• Booking Holdings: Global OTA conglomerate operating Booking.com, Priceline, Agoda, and KAYAK. Competes with DERTOUR Suisse for Swiss outbound travel bookings and represents the primary digital distribution threat to traditional retail agencies.
• DER Touristik (German arm of DERTOUR Group): The German operating arm of the same DERTOUR Group parent. Operates a parallel multi-brand tour operator and retail agency portfolio in Germany, providing direct strategic and operational comparison to the Swiss subsidiary.
• Expedia Group: Global OTA conglomerate operating Expedia, Hotels.com, Vrbo, and Trivago. Competes with DERTOUR Suisse on online travel distribution and represents the structural disintermediation risk to traditional Swiss retail travel agencies.

Direct peers

• TUI Group: Europe's largest integrated tourism group operating tour operators, travel agencies, airlines, and hotels across multiple European markets. Comparable to DERTOUR Suisse as a multi-brand tour operator and travel retailer, though TUI operates at significantly greater pan-European scale.
• Schauinsland-Reisen: German tour operator focused on package holidays primarily for German-speaking customers, with a similar mass-market-to-specialist positioning. Comparable as a tour operator serving DACH consumer demand for packaged international travel.
• FTI Group: Major German tour operator and travel retailer with a portfolio of tour operator brands and retail agencies across DACH. Direct comparable to DERTOUR Suisse in business model — multi-brand tour operator serving German-speaking consumers through both retail and online channels.
• alltours: German private tour operator and travel retailer focused on packaged holidays for value-conscious DACH consumers. Comparable to DERTOUR Suisse's mass-market operator brands (e.g., Hotelplan, Kuoni mainline) in serving German-speaking package holiday demand.

Regional players

• Verkehrsbuero / Ruefa: Austrian travel group operating retail travel agencies and tour operators primarily in Austria. Comparable to DERTOUR Suisse as a DACH-region multi-brand travel retailer, though operating in a neighboring market rather than Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dertouristikch
• Facebookfacebook.com/wearedertouristiksuisse
• LinkedInlinkedin.com/company/der-touristik-suisse-ag

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuoni Travel Group