Toyo Shinyaku Co., Ltd.

What Toyo Shinyaku Co., Ltd. does

Toyo Shinyaku Co., Ltd. (株式会社東洋新薬) is a Japanese contract manufacturer specializing in health foods, cosmetics, quasi-drugs, and pharmaceuticals, operating under what it brands its 'ODEM' (ODM+OEM) full-service model. Founded in 1993 (as Seven Seeds, with the Toyo Shinyaku entity established in 1997) and headquartered in Hakata-ku, Fukuoka, with principal manufacturing in Tosu City, Saga Prefecture, the company employs 1,253 people and reported ¥323.5 billion in consolidated revenue for FY2025. It serves brand owners, EC/DTC brands, mail-order companies, and established consumer manufacturers who need turnkey product development, regulatory filing (FOSHU permits, functional food notifications, quasi-drug approvals), manufacturing, IP protection, and fulfillment services. The company holds the No. 1 position in Japan for FOSHU permits (20 consecutive years, 300+ permits) and No. 1 in quasi-drug approvals (4 consecutive years, 2013-2016), with reported 45-day functional food notification cycles versus the ~450-day industry average.

The company's technical platform rests on proprietary functional ingredients (FLAVANGENOL® pine bark extract, Banasulin® banaba leaf extract, Kudzu Flower Extract, Terminalia Bellirica, BEAA amino acid complex, young barley leaf powder), proprietary delivery technologies (Quick Capsule®, Easy Tab®, Fiber Brush®, Speed Tab™, three-phase emulsification licensed from Kanagawa University), and a network of three manufacturing facilities in Japan (Tosu HQ Factory, Kumamoto Factory, Intelligence Park) plus the Intelligence Logistics and Kanto Logistics Center, certified under NSF-GMP, FSSC 22000, ISO 22716, ISO 9001, ISO 22000, FDA-GMP, Organic JAS, and GLOBALG.A.P. R&D is anchored by organizational partnerships with the University of Tokyo, Kyoto University, and Kyushu University, plus exclusive technology licenses from Kanagawa University and Osaka University Protein Research Institute. The IP portfolio stands at approximately 360 patents and 1,110 trademarks (as of August 2022).

The business model is primarily B2B contract manufacturing with quote-based pricing (target client projects start at ¥3M yen; minimum lot 3,000 units), supplemented by proprietary ingredient licensing (royalties on FLAVANGENOL, Kudzu flower extract, Banasulin). Go-to-market is sales-led through Tokyo, Osaka, and Fukuoka offices with event-driven lead generation at exhibitions such as SPORTEC, ifia/HFE JAPAN, COSME Week Tokyo, and Health & Wellness Japan. The group structure includes wholly owned subsidiaries (Toyo Foods for cost-focused OEM, Toyo Green Farm for upstream agriculture, FORMAL KLEIN and HARIAS for cosmetics brands) and joint ventures with Taisho Pharmaceutical, ASAHI Ryokken, ARTNATURE, NIPPN, and Hakuhodo. The company is privately held, founder/management-controlled, with no public listing or disclosed external investors.

Name

Toyo Shinyaku Co., Ltd.

Legal name

株式会社東洋新薬

Website

https://toyoshinyaku.co.jp

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Toyo Shinyaku is a Japanese contract manufacturer (ODM/OEM) of health foods, cosmetics, and quasi-drugs, serving brand owners, EC/DTC companies, and mail-order firms. It operates three manufacturing facilities in Japan, holds #1 rankings in Japanese FOSHU permits (20 years) and quasi-drug approvals (4 years), and licenses proprietary functional ingredients and delivery technologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Saga

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OEM/ODM Manufacturing Services: Full-service original design and equipment manufacturing for health supplements, cosmetics, quasi-drugs, and pharmaceuticals. Services include product planning, formulation, production, quality assurance, and logistics support. Revenue generated through manufacturing fees and long-term production contracts with brand owners and EC companies.
2. Proprietary Ingredient Licensing: Licensing of proprietary functional ingredients including FLAVANGENOL®, Kudzu flower extract, Banasulin®, and others for use in customer product formulations.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Toyo Shinyaku Co., Ltd. is a Japanese OEM/ODM contract manufacturer that produces health foods, supplements, cosmetics, and quasi-drugs on behalf of brand owners, EC companies, and direct-to-consumer marketers. The company provides full-service product development covering planning, formulation design, manufacturing, quality assurance, and logistics support, complemented by proprietary functional ingredients (FLAVANGENOL, Banasulin, BEAA, etc.) and patent-licensed manufacturing technologies.

Product overview

Toyo Shinyaku Co., Ltd. is an ODM/OEM manufacturer providing comprehensive contract manufacturing services for health foods and cosmetics under its ODEM (ODM+OEM) business model. The company offers full-service product development from planning and formulation design to manufacturing and sales promotion support. Core product lines include Health Food Manufacturing (including FOSHU and Functional Foods), Cosmetics Manufacturing, and Quasi-Drug Development (ranking No.1 in Japan for 4 consecutive years). The company provides proprietary ingredients including FLAVANGENOL®, Kudzu Flower Extract™, Terminalia Bellirica™, Young Barley Leaf Powder, Banasulin®, and BEAA amino acid complex, supported by its three-phase emulsification technology. Additional services include Quick Lab Shibuya development space, OEM product catalog for quick commercialization (as short as 3 months), in-house logistics, and intellectual property support. The company operates manufacturing facilities in Tosu (Saga), Kumamoto, and logistics centers in Kanto (Saitama), with sales offices in Tokyo, Osaka, and Fukuoka.

Differentiator

Problem solved

Functional benefit

Brands

• HARIAS: Cosmetics and health-related products brand.
• FORMAL KLEIN (フォーマルクライン)

Products and services

• ODM/OEM Manufacturing Service (Health Foods and Cosmetics) Full-service contract manufacturing for health foods and cosmetics offered to brand owners, EC/telecom companies, and DTC marketers under the ODEM (ODM+OEM) business model. Includes product planning, formulation design, manufacturing, quality assurance, and logistics support.
• Health Food Manufacturing Manufacturing of health foods in multiple dosage forms (tablets, capsules, granules, powders, drinks, jellies), including FOSHU (特定保健用食品) and Functional Food (機能性表示食品) development and regulatory approval support.
• Cosmetics Manufacturing Contract manufacturing of cosmetics and skincare products including cleansing, skincare, makeup, hair care, and bath products for brand owners, with quasi-drug cosmetic development and approval support.
• Quasi-Drug Development and Manufacturing Development and contract manufacturing of quasi-drugs (医薬部外品) requiring Ministry of Health, Labour and Welfare approval. Toyo Shinyaku has held the No.1 ranking in Japan for quasi-drug approvals for 4 consecutive years (2013-2016) with 108 approvals in 2016.
• FLAVANGENOL® Proprietary Ingredient Proprietary French maritime pine bark extract ingredient rich in polyphenols with antioxidant properties, licensed for use in health foods and cosmetics for claims including cholesterol reduction, vascular health, skin elasticity, and blood flow improvement.
• Kudzu Flower Extract™ Proprietary Ingredient Proprietary kudzu flower extract ingredient licensed for body fat reduction and weight management applications. First in Japan to receive FOSHU approval for anti-obesity claims.
• Young Barley Leaf Powder Ingredient Dried and micro-pulverized young barley leaf powder ingredient rich in dietary fiber, used for intestinal health, skin moisture, sleep improvement, and immune function claims in customer formulations.
• Banasulin® Proprietary Ingredient Proprietary banaba leaf extract ingredient containing corosolic acid, licensed for muscle maintenance, physical function support, and blood sugar management claims in supplement formulations.
• BEAA (Balanced Essential Amino Acid) Ingredient Next-generation amino acid ingredient combining BCAA and EAA in a proprietary balance, designed for exercise and bodybuilding applications and licensed to supplement manufacturers.
• Terminalia Bellirica™ Proprietary Ingredient Proprietary Terminalia bellirica fruit extract ingredient licensed for postprandial blood triglyceride and blood sugar suppression and body fat reduction claims in supplement formulations.
• Three-Phase Emulsification Technology (三相乳化法) Proprietary surfactant-free emulsification technology licensed from Kanagawa University (Patent #3855203) that creates cosmetics with superior skin feel, water resistance, and skincare functions without traditional surfactants. Used as a differentiator in OEM cosmetics production.
• OEM Product Catalog Service Ready-to-commercialize OEM product catalog featuring health foods and cosmetics formulations that customers can license and launch commercially in as short as 3 months.
• Logistics Service In-house integrated logistics service including storage, inventory management, packing, inspection, and shipping, operated from Saga and Saitama logistics centers to support EC and mail-order clients' fulfillment needs.
• Overseas Export Manufacturing Support Cross-border e-commerce and export manufacturing support for overseas markets including China, Taiwan, Southeast Asia, North America, and Europe, with trading partner STANDAGE for import/export logistics.
• Health and Beauty Goods (MG Business) Health and beauty miscellaneous goods business line offering product development and contract manufacturing for non-supplement health and beauty items.
• Pharmaceutical Business Pharmaceuticals business line providing contract manufacturing and development services for pharmaceutical products.

Quantifiable outcome

• Minimum 3 months from contract/design decision to market launch
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

23 partnerships are on record, tiered core and minor.

• INNERBOTTLE (Korea)coreStrategic or Co-development Partner · 1 January 2023Partnership with Korean company INNERBOTTLE for exclusive Japan distribution of sustainable dual-bottle container system. INNERBOTTLE's elastic inner container technology minimizes residue and oxidation. Toyo Shinyaku is the only company in Japan able to offer this sustainable packaging solution, including for quasi-drug applications.
• Tokyo University (東京大学)coreStrategic or Co-development Partner · 3 October 2019Comprehensive cooperation agreement. Research成果 include new tablet swallowability evaluation method (2019), young barley leaf extract promoting skeletal muscle glucose uptake (2019), and gut microbiota improvement effects (2018).
• Kyoto University (京都大学)coreStrategic or Co-development Partner · 29 June 2019Cooperation agreement for joint research and development in health and beauty fields.
• Kyushu University (九州大学)coreStrategic or Co-development Partner · 12 June 2019Organizational partnership agreement signed for joint research on functional ingredients. First collaborative成果 announced in 2021 regarding FLAVANGENOL hair growth effects.
• GREE Lifestyle (グリーライフスタイル)minorGTM or Marketing PartnerE-commerce alliance partner providing SNS marketing, DX services, influencer marketing, and LTV analysis support for EC clients.
• ACROVE (株式会社ACROVE)minorGTM or Marketing PartnerE-commerce alliance partner leveraging unique big data for EC sales maximization (CX business) and M&A for self-brand development (RX business).
• Collelis (株式会社Collelis)minorGTM or Marketing PartnerE-commerce and advertising DX specialist providing automated analysis for CPA, CPO, retention rate, LTV, ROAS, and ROI metrics.
• ZIP (株式会社ジップ)minorChannel Partner/ Reseller/ DistributorLogistics partner offering fulfillment services including shipping, DM production/distribution, and BPO services, built on Benesse Corporation logistics support expertise.
• STANDAGE (株式会社STANDAGE)minorChannel Partner/ Reseller/ DistributorTrading company providing import/export support including market expansion, negotiation, contracts, settlement, and logistics for overseas market entry.
• Bleach (株式会社ブリーチ)minorGTM or Marketing PartnerDigital marketing agency with revenue-share model supporting customer growth through marketing data utilization for mid-market SMEs lacking marketing resources.
• Toyo Foods (株式会社東洋フーズ)coreOthersHealth food OEM subsidiary established March 2020 in Tosu City, Saga Prefecture. Provides faster, more cost-effective manufacturing for clients seeking manufacturing-only services without full ODM capabilities.
• Toyo Green Farm (株式会社東洋グリーンファーム)coreOthersAgricultural subsidiary established 2011 for contract farming of young barley leaf with JAS organic certification. First in Japan to obtain GLOBALG.A.P. Version 4 certification for barley leaf production.
• HARIAS (株式会社HARIAS)minorOthersGroup company focused on health and beauty product sales.
• FORMAL KLEIN (株式会社フォーマルクライン)minorOthersGroup company. Awarded Transportation Packaging category in 2018 Japan Packaging Contest for 7-day intensive care kit.
• Taiso Active Health (大正Active Health株式会社)minorStrategic or Co-development PartnerJoint venture with Taisho Pharmaceutical established 2005 for health food business.
• Daichi no Chikara Institute (株式会社大地之力研究所)minorStrategic or Co-development PartnerJoint venture with ASAHI Ryokken established 2008 for research and development of agricultural functional ingredients.
• BEAUTY LABORATORY (株式会社BEAUTY LABORATORY)minorStrategic or Co-development PartnerJoint venture with ARTNATURE established 2009 for beauty-related product development.
• Nippun Wellness (日清 Wellness株式会社)minorStrategic or Co-development PartnerJoint venture with NIPPN (formerly Nihon Seifun) established 2009 for wellness product development.
• T.H.E Marketing (株式会社T.H.E Marketing)minorStrategic or Co-development PartnerJoint venture with Hakuhodo established 2010 for marketing research and promotion services.
• Kanagawa University (神奈川大学)coreTechnology or IntegrationLicensed three-phase emulsification technology (Patent #3855203) for surfactant-free cosmetics manufacturing. Developed by Kanagawa University, this technology enables innovative cosmetic formulations without traditional surfactants.
• Osaka University Protein Research Institute (大阪大学蛋白質研究所)coreTechnology or IntegrationLicensed exclusive implementation rights for Patent #7367956 covering EGCG-containing composition for dynamic visual acuity improvement. Based on Osaka University research published in Neuroscience 2022.
• French National Institute of Technology (フランス図卢兹理工科学院)minorStrategic or Co-development PartnerInternational joint research on FLAVANGENOL as part of Kyushu Regional Biotechnology Cluster activities.
• Prefectural Government PartnershipsminorOthersPartnerships with Hokkaido, Akita, Tokyo, Ehime, Fukuoka, Saga, Kumamoto prefectures for industry-academia-government collaboration on regional ingredient development and food industry promotion.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tatsumi Yakuhin Kogyo Co., Ltd. Japanese health food and supplement contract manufacturer with comparable OEM/ODM service model and customer overlap in Japanese brand owner and EC segments.
• Kolmar Korea: Korea-listed cosmetics and health food OEM/ODM manufacturer. Comparable in offering integrated contract manufacturing services to brand owners across both cosmetics and health supplement categories.
• Cosmax Inc. Korea-listed global leader in cosmetics OEM/ODM, serving brand owners with full-service contract manufacturing. Direct competitor in cosmetics contract manufacturing with overlapping technology platforms and global customer base.
• API Co., Ltd. Japanese OEM/ODM contract manufacturer for pharmaceuticals and health foods, with similar regulatory expertise and integrated formulation-to-logistics service model. Closest domestic comparable in business model and customer base.

Broad incumbents

• Fancl Corporation: Japan-listed supplements and additive-free cosmetics company with in-house manufacturing. Competes in the same Japanese end-markets and operates some OEM for adjacent brands, though primarily a brand owner.
• Intercos S.p.A. Italian-listed global cosmetics OEM/ODM serving prestige and mass beauty brands. Directly comparable in cosmetics contract manufacturing services, with similar proprietary formulation capabilities.
• Lonza AG: Swiss-listed global pharmaceutical and nutrition CDMO with the Capsugel capsules/health ingredients division. Competes in the broader supplement and health ingredients contract manufacturing space with substantially greater scale.
• Catalent, Inc. Global pharmaceutical and consumer health CDMO offering softgel, oral, and topical manufacturing. Larger-scale competitor in health product contract manufacturing, recently taken private by Novo Holdings.

Regional players

• AMOREPACIFIC Corporation: Korean-listed global cosmetics company with vertically integrated manufacturing. Comparable in cosmetics formulation technology and OEM-style operations within a major Korean competitor; serves as both peer and potential customer in Asian markets.

Others

• Taiyo Kagaku Co., Ltd. Japanese functional food ingredients manufacturer (sunflower lecithin, etc.) supplying health food brands. Overlaps with Toyo Shinyaku's proprietary ingredient portfolio and serves similar downstream customers as an ingredient supplier rather than direct OEM competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/toyoshinyaku
• Facebookfacebook.com/toyoshinyaku
• Instagraminstagram.com/toyoshinyaku_cosme_oem

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyo Shinyaku Co., Ltd.