Digital Hub

What Digital Hub does

Digital Hub, operating as Eightrack Media Inc., is a Toronto-based Shopify-focused design and development agency founded in 2013. The company delivers a comprehensive suite of Shopify agency services including strategy and consulting, store setup, platform migration (Magento, Lightspeed, Clover to Shopify), POS integration, custom theme and app development, SEO management, merchandising and conversion rate optimization, email marketing, and merchant training. Its core technology stack is Shopify platform development and integration, with proprietary functionality embodied in the Digital Hub New Arrivals app, which automates new-arrivals collection management for Shopify merchants and is distributed via the Shopify App Store at $5.99 USD per month.

Digital Hub monetizes through two streams: project-based professional services with tiered pricing ranging from $4,000 to over $40,000 USD per engagement, and a small recurring SaaS component from the New Arrivals app subscription. Its go-to-market is sales-led and primarily inbound via the Shopify Partner Directory, the Shopify App Store, the company website contact form, and a substantial client testimonial base of 50+ SMB merchants across diverse verticals including jewelry, fashion, food and beverage, hospitality, bicycles, equine, and floral. The firm is privately held, bootstrapped, and operates with 1-10 employees out of its Toronto headquarters, with engagements delivered to clients across North America.

The company's competitive positioning rests on certified Shopify Partner status, long-tenured SMB client relationships (some spanning over a decade), and retail-plus-platform expertise that allows it to advise merchants on business outcomes rather than purely execute technical tasks. The 2024 launch of the New Arrivals app signals a measured shift toward productized recurring revenue, though services remain the dominant business. No AI/ML capabilities, funding rounds, M&A activity, or geographic expansion events are disclosed in the available data.

Name

Digital Hub

Legal name

Eightrack Media Inc.

Website

https://digitalhub.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Hub is a Toronto-based Shopify-focused design and development agency serving SMB merchants with strategy, migration, POS integration, theme and app development, SEO, and training services, complemented by a proprietary New Arrivals Shopify app.

Ownership category

akta.pro rank

Product category

Ecommerce Development Services

akta.pro primary industry

PC/Desktop Software Stores (BPAMADAB)

Keywords

• Shopify development services
• Ecommerce platform migration
• Shopify pos integration
• Shopify theme development
• Ecommerce seo services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Agency Services: Comprehensive Shopify agency services including strategy, store setup, platform migration, theme/app development, SEO, merchandising, CRO, email marketing, and training. Billed as project-based professional services with tiered pricing based on project scope.
2. Shopify App Subscription: Monthly subscription revenue from the Digital Hub New Arrivals app available on the Shopify App Store. Priced at $5.99 USD/month with a 14-day free trial.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Digital Hub is a Toronto-based Shopify design and development agency (operating as Eightrack Media Inc.) that delivers comprehensive Shopify agency services to merchants — including strategy, store setup, platform migration, POS integration, theme and app development, SEO, merchandising, CRO, email marketing, and training. Alongside these professional services, the company sells a proprietary Shopify app, Digital Hub New Arrivals ($5.99 USD/month with a 14-day free trial), which automates new-arrivals collection management for Shopify merchants.

Product overview

Digital Hub operates as a Shopify-focused agency offering both professional services and a proprietary app. Their agency services include strategy, store setup, platform migration, POS implementation, theme and app development, SEO, merchandising, CRO, email marketing, and training. Alongside these services, they offer the Digital Hub New Arrivals app as a standalone Shopify app ($5.99/month) that automates new arrivals collection management for merchants.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Hub New Arrivals: An automated new arrivals collection app for Shopify merchants that manages product arrivals automatically rather than manually, priced at $5.99 USD/month with a 14-day free trial.

Products and services

• Digital Hub New Arrivals

Quantifiable outcome

• 20% sales increase after Magento to Shopify migration
• +1 more outcomes

Named customers48 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationDigital Hub is a certified Shopify Partner with verified status in the Shopify Partner Directory. They offer comprehensive services for Shopify merchants including store setup, platform migration, theme and app development, POS integration, and ongoing optimization. Their Shopify Partner status enables access to the merchant marketplace and platform resources.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BlueSwitch: A US Shopify Plus partner agency offering design, development, SEO, and platform migration services to retail brands. Direct peer given the same Shopify-only positioning and migration/SEO-led service mix.
• We Make Websites: A long-established Shopify Plus partner agency offering strategy, design, development, and migrations for SMB and enterprise merchants. Direct peer given the same full-service Shopify agency offering and migration expertise.
• Blend Commerce: A boutique Shopify Plus agency focused on theme development, migrations, and post-launch retainers for retail brands. Direct peer given the comparable Shopify-only boutique agency model and project-to-retainer journey.
• Bold Commerce: A Shopify Plus agency and app developer that builds proprietary checkout, subscriptions, and product-page apps sold on the Shopify App Store. Strong direct peer given the dual agency + proprietary-app model aimed at the same Shopify merchants.
• Pixel Union: A Shopify-focused design and development agency that also builds and sells its own themes and apps on the Shopify App Store. Direct peer given the hybrid agency-plus-productized-SaaS model and Shopify ecosystem focus.
• ColorJar: A Shopify Plus partner agency providing design, build, and migration services for retail and lifestyle brands. Direct peer given the same Shopify-specialist boutique agency positioning and SMB-to-mid-market retail client mix.
• Eastside Co: A UK-based Shopify Plus partner agency providing design, development, POS integration, and migration services. Direct peer given the parallel Shopify-only positioning and migration/POS specialization.
• OuterBox: A digital agency with a Shopify Plus practice covering design, development, SEO, and platform migrations. Direct peer given the comparable menu of Shopify strategy, development, and SEO services for retail merchants.
• Netalico: A Shopify Plus design and development agency with expertise in custom theme work, migration, and ongoing support for retail merchants. Direct peer given the comparable Shopify-only boutique agency and recurring support model.
• Underwaterpistol: A Shopify Plus design and development partner delivering bespoke build, theme, and migration services. Direct peer given the parallel boutique Shopify agency model and long-tenured client relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digital-hub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Hub