What Cetacea sound does

Cetacea Sound Inc. is a privately held, Memphis-headquartered provider of nationwide fleet management and commercial wireless solutions founded in 1980. The company specializes in the survey, design, configuration, and installation of mobile communications systems — GPS, cellular, telematics, Wi-Fi, and electronic logging devices — for commercial fleets operating large over-the-road trucking, distribution, and specialty-vehicle operations. It operates service centers in Memphis, TN and Atlanta, GA, and claims more than one million mobile installations completed nationally since inception, supported by in-house wireless-solutions manufacturing and a proprietary real-time warehouse tracking system.

The company's product and service portfolio spans three layers. At the hardware layer, it distributes core fleet technology — GPS/cellular/telematics units, ELD/EOBR devices, collision-avoidance systems, a Mobile Computing Platform, and security/safety systems — plus inverters and wireless enclosure kits. At the software/platform layer, it is an authorized Omnitracs dealer selling the Intelligent Vehicle Gateway (IVG) and XRS mobile fleet management solution, and the SmartDrive video-based safety camera platform. Its third layer is services: nationwide wireless installation and site design, warehousing and logistics with proprietary inventory tracking, custom wireless solutions manufacturing, and wireless repair and configuration including emergency disaster response.

Cetacea's business model blends hardware sales (dealer and authorized reseller margin on third-party platforms such as Omnitracs IVG/XRS/SmartDrive, LYTX, SmartWitness, and Nauto), professional services revenue from nationwide installation engagements, and managed services revenue from warehousing, repair, and configuration work. Pricing is predominantly quote-based with limited public disclosure, except a subscription-style offering on XRS at low monthly fees with no upfront hardware cost. The customer base is concentrated in large enterprise fleets — FedEx (Express, Ground, Office), Walmart Transportation, Frito-Lay, Ryder, Schneider National, Swift, Penske, Kroger, and Sharp Manufacturing — alongside technology partners such as Qualcomm, IBM, PeopleNet, and BellSouth. Distribution is executed through direct enterprise field sales plus authorized dealer and installer channels targeting fleet operators across the U.S. transportation industry.

Name

Cetacea sound

Legal name

Cetacea Sound Inc.

Website

https://cetacea.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Cetacea Sound is a 1980-founded, Memphis-headquartered Omnitracs-certified dealer and nationwide installer of fleet management and commercial wireless systems — GPS, telematics, ELD, video safety, and Wi-Fi — serving enterprise fleets such as FedEx, Walmart, and Ryder from two U.S. service centers.

Ownership category

akta.pro rank

Product category

Fleet Management Systems

NAICS

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Other Communications Equipment Manufacturing (33429)

SIC

Communications Equipment, Nec (3669), Computer Communications Equipment (3576)

akta.pro primary industry

ELD/HOS & Driver Compliance Telematics (TLAEAFAC)

akta.pro secondary industries

ELD/HOS Compliance & Tachograph Services (TLABAJAB), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

Keywords

• Fleet management systems
• Wireless installation services
• Electronic logging devices
• GPS telematics solutions
• Commercial wireless infrastructure

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Installation Services: Nationwide communications installations for fleet support including mobile satellite, cellular and wireless networking equipment in vehicles and buildings. Services include survey, design, configuration, sub-assembly, and installation.
2. Wireless Solutions Sales: Sales of wireless products, WiFi installations, GPS fleet management systems, and wireless enclosure kits. Includes equipment sales and ongoing support.
3. Warehouse and Logistics Services: Warehousing and logistics services including inventory management, on-site delivery, custom solutions, and rollout support. Central US-based facilities offer late shipping capabilities.
4. Repair and Configuration Services: Wireless systems repair and configuration services including emergency repairs for disaster-stricken sites, engineering solutions, and ongoing maintenance support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cetacea Sound provides nationwide fleet management and commercial wireless solutions for commercial carriers. The company sells and installs ELD/EOBR devices, GPS and telematics systems, Omnitracs IVG and XRS platforms, SmartDrive video-based safety cameras, collision avoidance systems, mobile computing platforms, and security systems. It complements these hardware offerings with nationwide wireless site survey, design and installation services, in-house custom wireless manufacturing, warehousing and logistics services, and repair/configuration services for fleet and industrial customers.

Product overview

Cetacea Sound provides a comprehensive fleet management and commercial wireless solutions portfolio built around three core pillars: (1) Omnitracs software platforms including IVG (Intelligent Vehicle Gateway) for ELD compliance, XRS mobile solution, and SmartDrive video-based safety camera system; (2) Core hardware products spanning GPS/Cellular/Telematics, ELD/EOBR devices, Mobile Computing Platform, Collision Avoidance Systems, Security and Safety Systems, and accessories; (3) Professional services including nationwide wireless installation, GPS fleet management, warehousing and logistics, wireless solutions manufacturing, and repair/configuration services. With over 40 years of experience since 1980 and more than one million mobile installations completed, the company operates as an Omnitracs dealer serving major commercial carriers across the United States through service centers in Memphis, TN and Atlanta, GA.

Differentiator

Problem solved

Functional benefit

Products and services

• GPS, Cellular, and Telematics Systems Fleet tracking and communication hardware enabling real-time vehicle monitoring, location tracking, and telematics data collection for commercial fleet operators.
• ELD/EOBR Electronic Logging Devices Electronic logging devices for Hours of Service (HOS) compliance, providing automated record-keeping for driver duty status as mandated by federal regulations.
• IVG (Intelligent Vehicle Gateway) Omnitracs Electronic Logging Device featuring a 1024 x 600 resistive touchscreen, Bluetooth, Wi-Fi, and 4G LTE connectivity with hands-free functionality for driver compliance and fleet management.
• XRS Mobile Solution In-cab vehicle technology that sends data directly to the driver's mobile device via wireless connection, providing compliance, safety, and profitability reporting through cloud-based applications on a low monthly subscription with no upfront hardware costs.
• SmartDrive Camera System Video-based safety platform measuring collision risk at company, site, and driver levels with forward collision alerts, lane departure warnings, speeding alerts, and pedestrian collision warnings; claims 50% reduction in collision frequency and 70% reduction in collision costs.
• Collision Avoidance Systems Safety technology systems designed to prevent vehicle collisions through monitoring, alerts, and driver feedback mechanisms for commercial fleets.
• Mobile Computing Platform (MCP) In-vehicle computing hardware platform enabling mobile data processing, communication, and integration of various fleet management technologies.
• Security and Safety Systems Vehicle security monitoring and safety systems protecting fleet assets and drivers through surveillance and alert capabilities.
• Wireless Installation Services Nationwide wireless site survey, design, and installation services for WiFi, mobile satellite, cellular, and networking equipment in buildings and vehicles, with expert installation teams minimizing customer downtime.
• GPS Fleet Management Services Managed fleet tracking and management solutions providing real-time vehicle location monitoring and fleet intelligence capabilities for commercial operators.
• Warehousing and Logistics Services Inventory management, storage, on-site delivery, and custom logistics solutions including proprietary real-time tracking with detailed reporting capabilities from central US-based facilities with late shipping support.
• Wireless Solutions Manufacturing In-house custom wireless solution manufacturing with 30 years of experience, including modifications, upgrades, refurbishing, real-time reporting, labeling, barcoding, and pre-production prototyping with hand-assembled quality-focused production.
• Wireless Repair and Configuration Services System repair, configuration, and shipping services for wireless and WiFi products with emergency capabilities including earthquake and hurricane recovery support.
• Wireless Enclosure Kits Custom-designed housings and mounting solutions for wireless and WiFi equipment installations in vehicles and facilities.
• Inverters and Accessories Power conversion equipment and supplementary components for vehicle electrical systems supporting fleet technology deployments.

Quantifiable outcome

• 50% reduction in collision frequency with SmartDrive
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• OmnitracscoreChannel Partner/ Reseller/ DistributorCetacea is an Omnitracs certified dealer with a commitment to exceptional service for customers. They sell and install Omnitracs products including IVG (Intelligent Vehicle Gateway), XRS fleet management, and SmartDrive camera systems.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Motive (formerly KeepTruckin): Motive sells ELD hardware, AI dashcams, and fleet management software direct to commercial fleets. Its plug-and-play hardware and self-install model is the most direct competitive threat to Cetacea's installation revenue.
• Lytx: Lytx is a video telematics and fleet safety platform whose hardware Cetacea is authorized to install. It is a partner today but also competes for the same camera+video safety wallet, including via direct sales to large fleets.
• Azuga (Bridgestone): Azuga is a fleet telematics and ELD provider owned by Bridgestone, selling GPS tracking, dashcams, and compliance tools. It targets small-to-mid fleets with plug-and-play hardware, competing with Cetacea in adjacent fleet segments.
• Fleetio: Fleetio is a fleet maintenance and operations management software platform. While more software-focused, it addresses the same fleet buyer Cetacea sells into and represents a software-led adjacent competitor in fleet digitalization.
• SmartDrive (now part of Solera/Audax portfolio): SmartDrive is a video-based safety platform whose systems Cetacea is authorized to install. It is a deployment partner but also a direct platform competitor for the video telematics wallet that Cetacea services.

Broad incumbents

• Geotab: Geotab is a dominant fleet telematics and ELD platform with a large authorized reseller/installer network. Its products directly overlap Cetacea's ELD/EOBR/GPS stack, and its MYG Connect plug-and-play devices increasingly compete with third-party installation.
• Omnitracs: Omnitracs is the platform owner of IVG, XRS, and SmartDrive — the core product line Cetacea sells and installs. It is both Cetacea's largest supplier and a competitor that could push direct enterprise sales, materially affecting Cetacea's economics.
• Verizon Connect: Verizon Connect is a major fleet management and telematics platform offering ELD, GPS, and video telematics. It competes with Cetacea's stack and uses direct enterprise sales that can disintermediate dealer-led installation.
• Samsara: Samsara is a leading cloud-based fleet telematics and IoT platform covering ELD, GPS, video-based safety, and asset tracking. It competes with Cetacea's core offering and is increasingly pushing direct-to-fleet sales that bypass third-party installers.
• Trimble Transportation: Trimble Transportation (formerly PeopleNet/TMW) is a major ELD, fleet management, and transportation management platform. It overlaps Cetacea's stack and has its own installer/reseller network, making it a direct comparator in the dealer ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CetaceaM
• Facebookfacebook.com/CetaceaMemphis
• LinkedInlinkedin.com/company/cetacea-sound-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cetacea sound