What Aware MD does

AwareMD is a Canadian healthcare technology company that builds and operates Cerebrum, an enterprise-grade electronic medical record (EMR) platform purpose-built for specialty physician practices. Founded in 2003 by a cardiologist and headquartered in North York, the company has positioned Cerebrum as Canada's leading cardiology-specific EMR, with specialty-configured workflows for Cardiology, Internal Medicine, Respirology, Nuclear Cardiology, Endocrinology, Vascular, and Rheumatology, supporting over 400 healthcare providers across Canada. The platform is built on Microsoft architecture and combines a core EMR (Cerebrum EMR) with an integrated web-based DICOM imaging viewer (Cerebrum Viewer), featuring HL7/FHIR interoperability, OLIS, Connecting Ontario, and DHDR integrations, automated document management, real-time patient tracking, and clinical decision support.

AwareMD operates on a SaaS subscription model with quote-based enterprise pricing and a direct enterprise field sales motion that includes no-risk, no-obligation practice consultations and demos. The company sells primarily to mid-size and large cardiology and multi-diagnostic specialty practices, with named deployments such as PACE Cardiology (30 cardiologists, 50K+ annual visits), Ottawa Cardiovascular Centre (15 physicians, 40 staff, 100 computers across two sites), CardioMatters Diagnostics (200 patients/day across three clinics), Riverside Cardiology, and One Heart Cardiology. The company has pursued incremental product and ecosystem expansion via partner integrations with Nexus AI (agentic AI workflow automation), Us2AI (AI echocardiography), OceanMD (patient engagement), and BlueBird iT (managed IT services).

Since 2021 AwareMD has operated as a wholly-owned subsidiary of WELLSTAR Technologies, itself majority-owned by WELL Health, positioning the company within a healthcare technology ecosystem serving over 40% of Canadian practitioners nationwide. The company maintains regulatory credentials including Health Canada Class II Device licenses, OntarioMD approval, ISO 13485, and MDSAP, with ISO 27001 certification in progress. Headcount stands at 11–50 employees, led by President Katrina Truong, with a lean executive team across engineering, product, customer success, and support functions.

Name

Aware MD

Legal name

AwareMD

Website

https://awaremd.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

AwareMD provides Cerebrum, Canada's leading cardiology-specific electronic medical record platform, serving over 400 specialty healthcare providers across Canada with integrated DICOM imaging, clinical workflows, and partner-enabled AI capabilities.

Ownership category

akta.pro rank

Product category

Specialty Electronic Medical Records (EMR) Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Clinical Document & Data Exchange (C-CDA, CCD, Direct Messaging) (HLACABAI)

Keywords

• Specialty electronic medical records
• Cardiology EMR software
• DICOM imaging platform
• Healthcare workflow automation
• Medical practice management

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Cerebrum EMR Software Subscription: SaaS-based electronic medical record subscription for healthcare specialists. Pricing not publicly disclosed; quote-based enterprise model. Includes EMR platform, DICOM viewer, support, and integration capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

AwareMD sells Cerebrum, a specialty-focused electronic medical record (EMR) platform designed for Canadian cardiology and multi-specialty practices. The platform combines patient records, scheduling, billing, and clinical documentation with an integrated DICOM imaging module (Cerebrum Viewer), HL7/FHIR interoperability, automated document management, and specialty-specific templates. AwareMD delivers the product as a SaaS subscription to specialist physicians and clinics across Canada.

Product overview

AwareMD offers Cerebrum as a unified platform with two integrated products: Cerebrum EMR (core electronic medical record system) and Cerebrum Viewer (add-on imaging viewer module). The platform is specifically designed for healthcare specialists with configurable workflows for Cardiology, Internal Medicine, Respirology, Nuclear Cardiology, Endocrinology, Vascular, and Rheumatology practices. Cerebrum EMR handles patient records, scheduling, billing, and clinical documentation, while Cerebrum Viewer provides integrated DICOM imaging and reporting capabilities. Both products share a unified database and workflow engine, enabling seamless data exchange between the EMR and imaging modules. The platform is backed by WELLSTAR Technologies and integrates with partner solutions including Nexus AI, Us2AI, OceanMD, and BlueBird iT.

Differentiator

Problem solved

Functional benefit

Brands

• Cerebrum™ EMR: Canada's #1 Cardiology specific EMR solution providing specialty-focused electronic medical records for cardiology, internal medicine, respirology, and other specialties.
• Cerebrum™ Viewer

Products and services

• Cerebrum EMR Canada's #1 cardiology-specific electronic medical record system designed for healthcare specialists in Cardiology, Internal Medicine, Respirology, Nuclear Cardiology, Endocrinology, Vascular, and Rheumatology. Features specialty-specific templates, customizable fields, integrated DICOM imaging, advanced reporting, intelligent workflow management, and automated document management for multi-physician specialty practices.
• Cerebrum Viewer

Quantifiable outcome

• Reduced operational costs and reporting cycle time for high-volume clinics
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and featured.

• WELLSTAR TechnologiescoreStrategic or Co-development Partner · 1 January 2021WELLSTAR Technologies is the parent company that acquired AwareMD Cerebrum in 2021. WELLSTAR operates as part of Canada's leading healthcare technology ecosystem, serving over 40% of practitioners nationwide. AwareMD operates as a wholly-owned subsidiary of WELLSTAR Technologies (WELLSTAR).
• Nexus AIfeaturedTechnology or IntegrationAI-powered healthcare solutions integrated with Cerebrum. Nexus AI provides agentic AI solutions that automate complex healthcare workflows including medical scribe, inbox triage, task management, appointment flow, and more.
• OceanMDfeaturedTechnology or IntegrationCanada's leading provider of integrated healthcare solutions. OceanMD connects patients, providers, and systems through secure data exchange, integrating with over 30 clinical information systems using standards-based APIs and thousands of clinical forms.
• Us2AIfeaturedTechnology or IntegrationAI-powered echocardiography software that fully automates complete heart ultrasound reports in under two minutes, analyzing 2D and Doppler images from any vendor for cardiovascular disease diagnosis. Provides over 45 automated measurements including ejection fraction, strain imaging, and aortic stenosis assessments.
• BlueBird iTfeaturedTechnology or IntegrationCanada's largest healthcare-dedicated managed service provider. BlueBirdiT keeps healthcare technology stable, secure, and uninterrupted through proactive monitoring and maintenance, streamlining operations and reducing administrative overhead.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Epic Systems: Dominant US-based EMR vendor for large hospital systems and academic medical centers, with growing Canadian footprint. Competes indirectly with AwareMD in the cardiology and specialty module space (Epic's specialty templates) and represents the long-term competitive ceiling for any specialty EMR aspiring to enterprise scale.
• Oracle Health (Cerner): Major enterprise EMR vendor following Oracle's acquisition of Cerner, with substantial Canadian deployments. Comparable to AwareMD at the hospital-system layer and increasingly relevant as Cerner adds specialty-specific workflows that overlap with Cerebrum's cardiology focus.
• athenahealth: Cloud-native ambulatory EHR and practice management platform with substantial specialty practice penetration in North America. Comparable to AwareMD in the cloud-based specialty EMR space, and a leading example of where cloud-native AwareMD is migrating Cerebrum.
• Veradigm (Allscripts): Ambulatory-focused EHR vendor with strong North American physician practice presence. Competes with AwareMD in the broader specialty ambulatory EMR market and offers cardiology-specific templates comparable to Cerebrum.
• MEDITECH: Long-standing EMR vendor with significant Canadian hospital deployments, particularly in Ontario and Atlantic Canada. Competes with AwareMD for the same specialty-practice and hospital buyer base, and offers a comparable regulatory-certified platform.
• WELL Health Technologies: Parent organization of WELLSTAR (which owns AwareMD) and Canada's largest owner-operator of outpatient medical clinics. Overlaps with AwareMD through its OSCAR Pro and Intrahealth EMR products, sharing the same Canadian specialty and primary-care EMR market and the same WELL Health ecosystem distribution.
• TELUS Health: Operates a large Canadian health IT portfolio including PS Suite (Practice Solutions) and Med Access EMRs, and serves a broad spectrum of Canadian physicians. Directly comparable to AwareMD in Canadian physician EMR market, with substantially larger scale and multi-specialty positioning.

Direct peers

• OSCAR McMaster: Open-source Canadian EMR maintained by McMaster University, widely used by Canadian family physicians and some specialists. Competes with AwareMD in the Canadian physician EMR market with a fundamentally different (open-source, community-driven) model, but a comparable end-customer base.
• Think Research: Canadian healthcare technology company focused on clinical decision support, digital health records, and evidence-based tools for specialty practices. Comparable to AwareMD in the Canadian specialist EMR and clinical content space, with overlapping buyer personas and channel.

Emerging players

• Nexus AI: AI partner of AwareMD within the WELL Health ecosystem, providing agentic AI for medical scribe, inbox triage, and task management. Comparable as an emerging AI clinical workflow player and a critical integrated capability of the Cerebrum platform going forward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/awaremd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aware MD