What Oderco does

Oderço Distribuidora (operating as Oderco) is a Brazilian B2B wholesale distributor of IT products, consumer electronics, and adjacent categories, founded in 1988 and headquartered in Maringá, Paraná, with additional distribution presence in Espírito Santo. The company operates an e-commerce portal at oderco.com.br where registered business partners (CNPJ-verified) browse the catalog and access wholesale pricing; sales to end consumers are also supported through the same storefront. The product portfolio spans six proprietary house brands (PCYES for PC components, peripherals and gaming gear; Vinik for cables and adapters; Skul for pre-built desktops and monitors; Tonante for musical instruments; Quati for travel accessories; Odex for solar energy products) alongside distributed partner brands including Samsung, LG, Cooler Master, TP-Link, Intelbras, Furukawa, ASUS, Gigabyte, MSI, ASRock, Zotac, and Inno3D.

The platform is structured around vertical product categories including computing (desktops, mini PCs, monitors), PC components (cases, power supplies, GPUs, CPUs, SSDs, memory, motherboards, cooling), peripherals (mice, keyboards, headsets, webcams, chairs), networking (routers, switches, access points, cabling), consumer electronics (mobile, automotive, TV/audio), musical instruments and audio, collectibles, tools, and home/construction supplies. The underlying technology is a standard e-commerce catalog with CNPJ-gated pricing, partner onboarding workflow, and inventory/order management supporting wholesale fulfillment; no proprietary AI, API, or SDK layer is documented.

Revenue is generated through wholesale hardware sales across own-brand and distributed partner-brand SKUs, with volume-based pricing accessible only to registered accounts. Go-to-market is channel-partner driven: IT resellers, computer stores, electronics retailers, value-added resellers, corporate buyers, solar integrators, and musical instrument retailers constitute the registered reseller base. The company emphasizes nationwide Brazil delivery with prompt dispatch from its Paraná and Espírito Santo operations, and supports partner engagement via WhatsApp communities, email newsletters, and a partner registration program.

Name

Oderco

Legal name

Oderço Distribuidora

Website

https://oderco.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Oderço Distribuidora is a Brazilian B2B wholesale distributor of IT products, consumer electronics, and adjacent categories, serving registered CNPJ partners (resellers, retailers, integrators) nationwide via an e-commerce portal and six proprietary house brands.

Ownership category

akta.pro rank

Product category

IT and Electronics Wholesale Distribution

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Computers & Peripheral Equipment & Software (5045), Musical Instruments (3931)

akta.pro primary industry

Electronics Components & OEM/ODM Sourcing Marketplaces (CRAFAHAM)

Keywords

• IT wholesale distribution
• Computer components distribution
• Electronics distribution Brazil
• B2B IT reseller supply
• PC peripherals wholesale

Headquarters

HQ city

Maringá

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Wholesale Distribution: B2B wholesale distribution of IT products, electronics, and peripherals to registered business partners including resellers, retailers, and corporate customers. Products sold include computers, components, peripherals, networking equipment, musical instruments, and home electronics.
2. Own Brand Products: Manufacture and distribution of proprietary brands (Pcyes, Vinik, Skul, Tonante, Quati) in the IT/peripherals segment, as well as Odex for solar energy products.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Oderço Distribuidora is a Brazilian wholesale distributor of IT products, electronics, peripherals, and musical instruments, serving resellers, retailers, and corporate buyers across Brazil. The company distributes both its own proprietary brands (PCYES, Vinik, Skul, Tonante, Quati, Odex) and products from partner manufacturers (Samsung, Cooler Master, LG, TP-Link, Intelbras, ASUS, Gigabyte, MSI). It operates exclusively through a B2B e-commerce platform requiring CNPJ registration for wholesale pricing and ordering, with nationwide delivery coverage.

Product overview

Oderço is a Brazilian IT and electronics distributor with over 35 years of experience, operating as a multi-brand distribution platform with six proprietary house brands and partnerships with major international manufacturers. The portfolio is structured around three proprietary sub-brands (PCYES for PC components and gaming peripherals; Vinik for cables and adapters; Skul for pre-built computers and monitors) plus three specialty brands (Tonante for musical instruments; Quati for travel accessories; Odex for solar energy solutions). The platform distributes computing hardware (pre-built desktops, mini PCs, components), peripherals (mice, keyboards, headsets, gaming chairs), networking equipment (routers, switches, access points), consumer electronics (phones, automotive, TV accessories), musical instruments, tools, and home/construction materials. Core offerings include Skul computers in Business/Home/Gamer lines and PCYES water coolers and gaming peripherals. The platform also distributes internationally recognized brands including Samsung, Cooler Master, LG, TP-Link, Intelbras, ASUS, Gigabyte, and MSI, positioning itself as a one-stop distribution hub for resellers, integrators, and retailers across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• PcYes: Own brand of PC components, peripherals, and gaming accessories including memory, SSDs, cases, power supplies, and cooling solutions
• Vinik
• Skul
• Tonante
• Quati
• Odex

Products and services

• PCYES Proprietary Brand
• Vinik Proprietary Brand
• Skul Proprietary Brand (Pre-built Computers and Monitors)
• Tonante Proprietary Brand (Musical Instruments)
• Quati Proprietary Brand (Travel Accessories)
• Odex Proprietary Brand (Solar Energy)
• Mini Computers (Mini PCs)
• PC Components (Cases, Power Supplies, Graphics Cards, Processors, SSDs, Memory, Motherboards)
• Water Coolers (PCYES Sangue Frio, Vision Series)
• Peripherals (Mice, Keyboards, Headsets, Webcams, Chairs, Headphones)
• Networking & Connectivity Equipment
• Cables (USB, HDMI, VGA, Network, Data, Audio/Video)
• Electronics, TV & Audio (Telephony, Automotive, Sound and Image)
• Figures & Collectibles
• Tools (Hand Tools, Power Tools, Measurement Instruments)
• House & Construction (Security, Small Appliances, Electrical Materials, Utilities)
• Musical Instruments & Audio Equipment (Tonante)
• Partner Brand Distribution (Samsung, Cooler Master, LG, TP-Link, Intelbras, ASUS, Gigabyte, MSI)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• SamsungminorChannel Partner/ Reseller/ DistributorSamsung products distributed through Oderço including monitors and other electronics. Partnership allows Oderço to offer branded consumer electronics alongside its own brands.
• Cooler MastercoreChannel Partner/ Reseller/ DistributorMajor partner for PC components including cases, power supplies, cooling solutions, and accessories. Strong product portfolio of gaming and office peripherals.
• LGminorChannel Partner/ Reseller/ DistributorLG electronics products distributed through Oderço including monitors and TV accessories.
• TP-LinkcoreChannel Partner/ Reseller/ DistributorExtensive partnership for networking equipment including routers, switches, access points, adapters, and Wi-Fi solutions. One of the largest brand representations in the networking category.
• IntelbrascoreChannel Partner/ Reseller/ DistributorBrazilian networking and security equipment manufacturer whose products are distributed through Oderço including access points, routers, and security cameras.
• Furukawa Soho PlusminorChannel Partner/ Reseller/ DistributorNetwork infrastructure products including cables and connectors distributed through Oderço.
• ZotacminorChannel Partner/ Reseller/ DistributorGraphics cards and PC components distributed through Oderço.
• ASRockcoreChannel Partner/ Reseller/ DistributorMotherboards and graphics cards distributed through Oderço's IT component portfolio.
• Inno3DminorChannel Partner/ Reseller/ DistributorHigh-end graphics cards including RTX 5080 series distributed through Oderço.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KaBuM!: One of Brazil's largest e-commerce platforms for IT, gaming hardware, and electronics. Directly comparable as a Brazilian B2C/B2B channel for computers, components, and peripherals, with similar product breadth and target resellers/end-users.
• Terabyte Shop: Brazilian online retailer focused on computer hardware, components, and peripherals. Directly comparable in product categories (motherboards, GPUs, memory, peripherals) and target customers (enthusiasts, resellers, small integrators).
• Golden Distribuidora: Brazilian B2B distributor of IT products, electronics, and mobile devices. Comparable as a mid-market wholesale distributor with multi-category electronics inventory targeting resellers and retailers across Brazil.
• Officer Distribuidora: Brazilian B2B IT distributor serving resellers across Brazil. Directly comparable as a CNPJ-gated wholesale distributor of IT products, peripherals, and electronics with a similar reseller-focused go-to-market.
• Pichau: Brazilian e-commerce retailer specializing in PC components, gaming peripherals, and complete builds. Comparable in product mix (PC components, peripherals, networking) and customer base (gamers, resellers, integrators) to Oderço's PCYES and Skul lines.

Broad incumbents

• TD Synnex (Brasil): Global IT distributor with presence across Latin America. Comparable in IT distribution to resellers and retailers, though with a much broader vendor portfolio and logistics footprint than Oderço's regional Brazil focus.
• ScanSource Brasil: Value-added IT distributor operating in Brazil with focus on communications, networking, and point-of-sale. Comparable in B2B distribution of networking and IT equipment, though ScanSource skews more toward enterprise/VAR channels.
• Ingram Micro Brasil: Global IT distribution leader with significant Brazil operations. Comparable in IT/electronics wholesale distribution model and vendor portfolio, but operates at substantially larger scale with broader global logistics capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oderco