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Storyboard Media Group

Full company profile

uuid0022xkc

Namestring
Storyboard Media Group
Legal namestring
Storyboard Media Group
Company typeenum
Private
Founded yearint
2013
Descriptiontext

Storyboard Media Group is a person-powered creative video agency founded in March 2013 by Michael Hammond and headquartered in the NYC/NJ metro area (Montclair, NJ). The company produces corporate, commercial, and brand-marketing video content spanning animated explainers, product launch videos, testimonials, corporate event coverage, learning and training content, and social/e-commerce video across vertical, horizontal, interactive, and 360-degree formats. Capabilities cover the full production pipeline — concept development, scripting, storyboarding, filming, directing, cinematography, drone videography, animation, and post-production.

The company's business model combines project-based fees for one-off engagements with a Flex Content Creation subscription service (3, 6, or 9-month plans priced at $2,500, $2,900, and $3,500 per month respectively) for clients needing recurring branded short-form content. Customer acquisition is entirely sales-led via the company website, discovery calls, and Google Calendar booking. The customer base spans startups to Fortune 100 brands across fashion/lifestyle (GANT, Mustela, Shiseido, Davek NY), consumer goods (Unilever), technology (Google, Spotify, Fastly, HYPR), professional services (Deloitte), government (Port Authority of NY/NJ, US Army, State Bar of California, GoDurham/RATP Dev), and education/training (Chelsea Piers, Raymour & Flanigan, Caliper Corp., United Technical Institute).

Storyboard's production footprint is asset-light, with a small core team augmented by freelance crew for complex shoots, and active operations have spanned NY, NJ, CT, PA, VA, CA, TX, Ontario, Ireland, and Portugal. The founder has publicly differentiated the agency through a human-first creative philosophy, declining to substitute AI-generated content for human creative professionals.

Short descriptiontext

Storyboard Media Group is a NYC/NJ-based person-powered video production agency founded in 2013, producing corporate, commercial, learning, and social video content for clients ranging from startups to Fortune 100 brands across fashion, tech, government, and education.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMontclair, United States
HQ citystring
Montclair
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
corporate video production, brand video content, explainer video production, video marketing services, event video coverage
Industry2 codes
1Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs)
CodeMPADAEADPrimaryYes
2Content Production (Video, Design, Copy, Studio)
CodeBPAFAAAFPrimaryNo
NAICS code2 codes
  • Motion Picture and Video Production51211
  • Postproduction Services and Other Motion Picture and Video Industries51219
SIC code1 code
  • Services-Motion Picture & Video Tape Production7812
Product category
Corporate Video Production
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1Project-Based Video Production
TypeOne Time License
Description

One-time project fees for corporate, commercial, and brand marketing video content. Clients range from focused single-video projects to larger multi-video campaigns. Projects include product videos, event coverage, testimonial videos, training videos, and explainer videos.

storyboardgroup.com
2Flex Content Subscription
TypeSubscription Recurring
Description

Month-to-month subscription plans (3, 6, or 9 month increments) for ongoing content creation needs. Plans include planning stage, video production, photography, drone videography, animation, and editing. Provides recurring revenue from existing clients with regular content requirements.

storyboardgroup.com
3Learning & Development Video Services
TypeProfessional Services
Description

Specialized video production for corporate training and development, including compliance videos, onboarding content, and employee training modules. Content has contributed to Brandon Hall Award wins for clients.

storyboardgroup.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Pricing details3 tiers
1Starter Package: 10 pieces of content
ModelSubscriptionBilling cadenceMonthly
Notes

10 pieces of content including video, photography, drone videography, animation, and editing. Fully customizable to fit specific needs.

storyboardgroup.com
2Center Stage Package: 20 pieces of content
ModelSubscriptionBilling cadenceMonthly
Notes

20 pieces of content including video, photography, drone videography, animation, and editing. Fully customizable to fit specific needs.

storyboardgroup.com
3Full Blast Package: 30 pieces of content
ModelSubscriptionBilling cadenceMonthly
Notes

30 pieces of content including video, photography, drone videography, animation, and editing. Fully customizable to fit specific needs.

storyboardgroup.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Storyboard Media Group is a person-powered creative video agency that produces corporate, commercial, and brand marketing video content end-to-end—from concept, scripting, and storyboarding through filming, cinematography, animation, and post-production. Core services span animated explainer videos, product launch videos, testimonial videos, corporate event coverage, learning & training videos, and social/e-commerce video advertising. The company also offers Flex Content Creation, a month-to-month subscription service delivering recurring branded short-form video and photography assets in Starter, Center Stage, and Full Blast tiers.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Clients have won Brandon Hall Awards for outstanding L&D video and training course content
+2 more records
Product overview1 text field

Storyboard Media Group is a person-powered digital marketing content agency offering a comprehensive portfolio of video production services. The core offerings include Animated Explainer Videos, Product Launch Videos, Testimonial Videos, Corporate Event Videos, Learning & Training Videos, and Social Advertising & eCommerce Videos. These services are delivered through a full-service production process spanning concept development, scripting, storyboarding, production, directing, cinematography, and post-production. The company also offers Flex Content Creation, a flexible subscription-based service providing ongoing branded short-form content on a month-to-month basis with three pricing tiers (Starter, Center Stage, and Full Blast) starting at $2,500/month. Content formats include vertical, horizontal, interactive, 360-degree, and animated formats in durations ranging from 10 seconds to full-length productions. The company operates from the NYC/NJ area and serves clients globally.

Product and service7 records
1Animated Explainer Videos
CategoryCore Service - Animated Video Production
Description

Animated video content that explains concepts, processes, or products through motion graphics, characters, and visual storytelling. Targeted at organizations needing clear, engaging explanations of their offering for marketing, sales, or internal use.

2Product Launch Videos
CategoryCore Service - Product Marketing Video
Description

Video content designed to introduce new products to market, showcase features, and drive awareness and sales during product launches. Used by brands across fashion, lifestyle, technology, and consumer goods.

3Testimonial Videos
CategoryCore Service - Brand Marketing Video
Description

Video content featuring satisfied clients or customers discussing their experience with a product or service, used for brand marketing and trust-building.

4Corporate Event Videos
CategoryCore Service - Event Video Production
Description

Full-service live event and conference video production and photography, including highlight reels, interviews, social media content, and multi-cam filming for corporate events and conferences.

5Learning & Training Videos
CategoryCore Service - Learning & Development Video
Description

Educational and training video content including animated videos, expert interviews, demonstration videos, interactive videos, new hire orientation, and workplace compliance videos for corporate L&D teams. Production has helped clients win Brandon Hall Awards.

6Social Advertising & eCommerce Videos
CategoryCore Service - Social & Digital Commerce Video
Description

Short-form video content optimized for social media platforms (Facebook, Twitter, TikTok, Snapchat, Instagram, YouTube) and e-commerce channels, including vertical, horizontal, 360-degree, and animated formats in 10-30 second durations.

7Flex Content Creation
CategorySubscription Service - Recurring Content Production
Description

Flexible month-to-month subscription plan for ongoing branded short-form content needs, including video, photography, drone videography, animation, and editing. Available in three tiers: Starter Package (10 pieces starting at $2,500/month), Center Stage Package (20 pieces starting at $2,900/month), and Full Blast Package (30 pieces starting at $3,500/month); commitments available in 3, 6, or 9-month increments.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1L Jamal Walton
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Artist collaborated with Storyboard Media Group to create comic-style artwork for an animated PSA project for GoDurham/RATP Dev USA. Provided 10 panels of comic book style artwork in layered files for animation production.

storyboardgroup.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Transit organization partnered with Storyboard Media Group to create an animated Public Service Announcement. The project transformed static artwork into dynamic motion for public education content displayed in bus stations, on buses, websites, and social channels.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

National corporate video production agency producing brand, product, explainer, testimonial, and social content for enterprise and startup clients — directly comparable in service mix and target buyer to Storyboard Media Group.

TypeDirect peer
Description

Explainer video production agency specializing in animated product demos, SaaS walkthroughs, and brand storytelling for B2B and B2C clients — closely matches Storyboard's product and explainer video core service.

TypeBroad incumbent
Description

Established video hosting, marketing, and analytics platform for businesses with in-house production services — broader incumbent that overlaps Storyboard's business video and L&D use cases as part of a wider platform offering.

TypeDirect peer
Description

Chicago-based corporate video production agency offering product launches, explainers, training, testimonial, and event video for enterprise brands — directly comparable service portfolio and client mix.

TypeOthers
Description

Stock footage, music, and creative asset platform serving video producers and agencies — adjacent ecosystem supplier whose tools are used by creative agencies like Storyboard in production workflows.

TypeDirect peer
Description

Animated explainer video studio producing product demos, SaaS walkthroughs, and brand videos for B2B clients — directly comparable to Storyboard's animated explainer and SaaS/product video work.

TypeDirect peer
Description

Global corporate video production agency producing brand films, product launches, training, and event coverage for Fortune-class enterprises — overlaps Storyboard's enterprise, L&D, and corporate event service lines.

TypeDirect peer
Description

Boutique explainer video and animated video production agency serving B2B brands with product demos, explainers, and marketing videos — closely overlaps Storyboard's animated explainer and product launch offerings.

TypeEmerging player
Description

AI-augmented online video creation and editing platform targeting social/marketing video creators — emerging player intersecting Storyboard's short-form social and e-commerce video use case with a self-serve, AI-forward model.

TypeBroad incumbent
Description

Enterprise video messaging and hosting platform with production and AI avatar capabilities — incumbent addressing the same business-video buyer as Storyboard but from a software-platform angle.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers24 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Storyboard Media Group

Corporate Video Productionstoryboardgroup.com

Storyboard Media Group is a NYC/NJ-based person-powered video production agency founded in 2013, producing corporate, commercial, learning, and social video content for clients ranging from startups to Fortune 100 brands across fashion, tech, government, and education.

What Storyboard Media Group does

Storyboard Media Group is a person-powered creative video agency founded in March 2013 by Michael Hammond and headquartered in the NYC/NJ metro area (Montclair, NJ). The company produces corporate, commercial, and brand-marketing video content spanning animated explainers, product launch videos, testimonials, corporate event coverage, learning and training content, and social/e-commerce video across vertical, horizontal, interactive, and 360-degree formats. Capabilities cover the full production pipeline — concept development, scripting, storyboarding, filming, directing, cinematography, drone videography, animation, and post-production.

The company's business model combines project-based fees for one-off engagements with a Flex Content Creation subscription service (3, 6, or 9-month plans priced at $2,500, $2,900, and $3,500 per month respectively) for clients needing recurring branded short-form content. Customer acquisition is entirely sales-led via the company website, discovery calls, and Google Calendar booking. The customer base spans startups to Fortune 100 brands across fashion/lifestyle (GANT, Mustela, Shiseido, Davek NY), consumer goods (Unilever), technology (Google, Spotify, Fastly, HYPR), professional services (Deloitte), government (Port Authority of NY/NJ, US Army, State Bar of California, GoDurham/RATP Dev), and education/training (Chelsea Piers, Raymour & Flanigan, Caliper Corp., United Technical Institute).

Storyboard's production footprint is asset-light, with a small core team augmented by freelance crew for complex shoots, and active operations have spanned NY, NJ, CT, PA, VA, CA, TX, Ontario, Ireland, and Portugal. The founder has publicly differentiated the agency through a human-first creative philosophy, declining to substitute AI-generated content for human creative professionals.

Storyboard Media Group firmographics

Firmographics
Name
Storyboard Media Group
Legal name
Storyboard Media Group
Website
https://storyboardgroup.com
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
11–50 employees
Short description
Storyboard Media Group is a NYC/NJ-based person-powered video production agency founded in 2013, producing corporate, commercial, learning, and social video content for clients ranging from startups to Fortune 100 brands across fashion, tech, government, and education.
Ownership category
akta.pro rank

Storyboard Media Group industry classification

Industry
Product category
Corporate Video Production
NAICS
Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)
SIC
Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry
Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs) (MPADAEAD)
akta.pro secondary industry
Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

  • Corporate video production
  • Brand video content
  • Explainer video production
  • Video marketing services
  • Event video coverage

Where Storyboard Media Group is headquartered

Location

Headquarters

HQ city
Montclair
HQ country
United States
HQ region
North America

Offices2 records

Markets served

Storyboard Media Group business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

  1. Project-Based Video Production: One-time project fees for corporate, commercial, and brand marketing video content. Clients range from focused single-video projects to larger multi-video campaigns. Projects include product videos, event coverage, testimonial videos, training videos, and explainer videos.
  2. Flex Content Subscription: Month-to-month subscription plans (3, 6, or 9 month increments) for ongoing content creation needs. Plans include planning stage, video production, photography, drone videography, animation, and editing. Provides recurring revenue from existing clients with regular content requirements.
  3. Learning & Development Video Services: Specialized video production for corporate training and development, including compliance videos, onboarding content, and employee training modules. Content has contributed to Brandon Hall Award wins for clients.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyStarter Package: 10 pieces of content
SubscriptionMonthlyCenter Stage Package: 20 pieces of content
SubscriptionMonthlyFull Blast Package: 30 pieces of content

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Storyboard Media Group product offering

Product offering

Core offering

Storyboard Media Group is a person-powered creative video agency that produces corporate, commercial, and brand marketing video content end-to-end—from concept, scripting, and storyboarding through filming, cinematography, animation, and post-production. Core services span animated explainer videos, product launch videos, testimonial videos, corporate event coverage, learning & training videos, and social/e-commerce video advertising. The company also offers Flex Content Creation, a month-to-month subscription service delivering recurring branded short-form video and photography assets in Starter, Center Stage, and Full Blast tiers.

Product overview

Storyboard Media Group is a person-powered digital marketing content agency offering a comprehensive portfolio of video production services. The core offerings include Animated Explainer Videos, Product Launch Videos, Testimonial Videos, Corporate Event Videos, Learning & Training Videos, and Social Advertising & eCommerce Videos. These services are delivered through a full-service production process spanning concept development, scripting, storyboarding, production, directing, cinematography, and post-production. The company also offers Flex Content Creation, a flexible subscription-based service providing ongoing branded short-form content on a month-to-month basis with three pricing tiers (Starter, Center Stage, and Full Blast) starting at $2,500/month. Content formats include vertical, horizontal, interactive, 360-degree, and animated formats in durations ranging from 10 seconds to full-length productions. The company operates from the NYC/NJ area and serves clients globally.

Differentiator

Problem solved

Functional benefit

Products and services

  • Animated Explainer Videos Animated video content that explains concepts, processes, or products through motion graphics, characters, and visual storytelling. Targeted at organizations needing clear, engaging explanations of their offering for marketing, sales, or internal use.
  • Product Launch Videos Video content designed to introduce new products to market, showcase features, and drive awareness and sales during product launches. Used by brands across fashion, lifestyle, technology, and consumer goods.
  • Testimonial Videos Video content featuring satisfied clients or customers discussing their experience with a product or service, used for brand marketing and trust-building.
  • Corporate Event Videos Full-service live event and conference video production and photography, including highlight reels, interviews, social media content, and multi-cam filming for corporate events and conferences.
  • Learning & Training Videos Educational and training video content including animated videos, expert interviews, demonstration videos, interactive videos, new hire orientation, and workplace compliance videos for corporate L&D teams. Production has helped clients win Brandon Hall Awards.
  • Social Advertising & eCommerce Videos Short-form video content optimized for social media platforms (Facebook, Twitter, TikTok, Snapchat, Instagram, YouTube) and e-commerce channels, including vertical, horizontal, 360-degree, and animated formats in 10-30 second durations.
  • Flex Content Creation Flexible month-to-month subscription plan for ongoing branded short-form content needs, including video, photography, drone videography, animation, and editing. Available in three tiers: Starter Package (10 pieces starting at $2,500/month), Center Stage Package (20 pieces starting at $2,900/month), and Full Blast Package (30 pieces starting at $3,500/month); commitments available in 3, 6, or 9-month increments.

Quantifiable outcome

  • Clients have won Brandon Hall Awards for outstanding L&D video and training course content
  • +2 more outcomes

Companies that use Storyboard Media Group

Customer profile

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Storyboard Media Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Storyboard Media Group partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

  • L Jamal WaltonminorStrategic or Co-development PartnerArtist collaborated with Storyboard Media Group to create comic-style artwork for an animated PSA project for GoDurham/RATP Dev USA. Provided 10 panels of comic book style artwork in layered files for animation production.
  • RATP Dev USA / GoDurhamminorStrategic or Co-development PartnerTransit organization partnered with Storyboard Media Group to create an animated Public Service Announcement. The project transformed static artwork into dynamic motion for public education content displayed in bus stations, on buses, websites, and social channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Storyboard Media Group competitors and assessment

Company assessment

Direct peers

  • Lemonlight: National corporate video production agency producing brand, product, explainer, testimonial, and social content for enterprise and startup clients — directly comparable in service mix and target buyer to Storyboard Media Group.
  • Explainly: Explainer video production agency specializing in animated product demos, SaaS walkthroughs, and brand storytelling for B2B and B2C clients — closely matches Storyboard's product and explainer video core service.
  • Bottle Rocket Media: Chicago-based corporate video production agency offering product launches, explainers, training, testimonial, and event video for enterprise brands — directly comparable service portfolio and client mix.
  • Yum Yum Videos: Animated explainer video studio producing product demos, SaaS walkthroughs, and brand videos for B2B clients — directly comparable to Storyboard's animated explainer and SaaS/product video work.
  • Casual Films: Global corporate video production agency producing brand films, product launches, training, and event coverage for Fortune-class enterprises — overlaps Storyboard's enterprise, L&D, and corporate event service lines.
  • Demo Duck: Boutique explainer video and animated video production agency serving B2B brands with product demos, explainers, and marketing videos — closely overlaps Storyboard's animated explainer and product launch offerings.

Broad incumbents

  • Wistia: Established video hosting, marketing, and analytics platform for businesses with in-house production services — broader incumbent that overlaps Storyboard's business video and L&D use cases as part of a wider platform offering.
  • Vidyard: Enterprise video messaging and hosting platform with production and AI avatar capabilities — incumbent addressing the same business-video buyer as Storyboard but from a software-platform angle.

Others

  • Artlist: Stock footage, music, and creative asset platform serving video producers and agencies — adjacent ecosystem supplier whose tools are used by creative agencies like Storyboard in production workflows.

Emerging players

  • Veed: AI-augmented online video creation and editing platform targeting social/marketing video creators — emerging player intersecting Storyboard's short-form social and e-commerce video use case with a self-serve, AI-forward model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Storyboard Media Group social profiles

Digital presence

Storyboard Media Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Storyboard Media Group leadership team

Management profile

Number of profiles

Profiles4 records

Storyboard Media Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Storyboard Media Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storyboard Media Group

What does Storyboard Media Group do?

Storyboard Media Group is a person-powered creative video agency that produces corporate, commercial, and brand marketing video content end-to-end—from concept, scripting, and storyboarding through filming, cinematography, animation, and post-production. Core services span animated explainer videos, product launch videos, testimonial videos, corporate event coverage, learning & training videos, and social/e-commerce video advertising. The company also offers Flex Content Creation, a month-to-month subscription service delivering recurring branded short-form video and photography assets in Starter, Center Stage, and Full Blast tiers.

Is Storyboard Media Group a public or private company?

Storyboard Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Storyboard Media Group founded?

Storyboard Media Group was founded in 2013. It employs 11 to 50 people.

Where is Storyboard Media Group based?

Storyboard Media Group is headquartered in Montclair, United States, in the North America region.

How does Storyboard Media Group make money?

Three revenue lines are on record. Project-Based Video Production is the primary driver. The others are flex Content Subscription and learning & Development Video Services.

Who are Storyboard Media Group's main competitors?

Direct peers on record are Lemonlight, Explainly, Bottle Rocket Media, Yum Yum Videos, Casual Films and Demo Duck. Broad incumbents are Wistia and Vidyard. Artlist is listed as an others. Veed is listed as an emerging player.

Does Storyboard Media Group have an API?

No public API is recorded for Storyboard Media Group.

What industry is Storyboard Media Group in?

Storyboard Media Group's product category is Corporate Video Production. Its primary akta.pro industry code is MPADAEAD, Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs), with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 51211 and its SIC code is 7812.

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