La Mirada

What La Mirada does

La Mirada is a residential and commercial real estate development brand operated by Grand Plaza for Real Estate and Tourism Investment, a privately-held Egyptian shareholding company headquartered in Cairo and led by CEO Sherif Farouk Osman. The company develops integrated master-planned communities in Egypt's New Cairo / Fifth Settlement and Mostakbal City corridors, with active projects including La Mirada Mostakbal City (77-acre, 5-phase compound), La Mirada New Cairo (24 buildings with approximately 600 units on 92,000 sqm), Mirasol (luxury townhouses and duplexes in El Mostakbal City), and La Mirada Plaza (a 3,850 sqm commercial, administrative, and medical venue). Through a partnership with Bella Trust, the company also offers comprehensive interior design and finishing services across Modern, Contemporary, Urban, Ethnic, Bohemian, and Super Lux styles.

La Mirada's product technology is oriented around residential livability rather than software or AI: units are specified with smart home amenities, solar energy installations, underground parking, 24/7 security systems, and managed waste collection. Pricing is structured by design-style tier (Ethnic starting at approximately 2,400 EGP/m², Modern at 3,600–4,600 EGP/m², and Super Lux at 5,000–6,000 EGP/m²) and varies by project location. Units are sold directly through a sales office at La Mirada Plaza Mall on 90th Street in New Cairo, via the company website, WhatsApp integration, and participation in real estate exhibitions such as NextMove. Revenue is generated on a one-time-sale basis for residential and commercial units, with no recurring or subscription revenue streams evident in the data.

The company primarily targets middle to upper-middle income Egyptian families seeking quality residential properties in planned suburban communities outside congested central Cairo, with a secondary institutional investor segment demonstrated by HDRIC's bulk purchase of 1,050 units (the entire fifth phase of La Mirada El Mostakbal). Grand Plaza committed EGP 5 billion of investment into La Mirada El Mostakbal alone, illustrating the large-capex, project-cycle-driven nature of the business model. The company employs 51–100 staff and is privately held with no public listing or external venture capital ownership signals detected.

Name

La Mirada

Legal name

La Mirada

Website

https://lamirada-eg.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

La Mirada is an Egyptian residential and commercial real estate developer (Grand Plaza Company brand) building integrated compounds in New Cairo and Mostakbal City, offering apartments, townhouses, duplexes, retail space, and interior design services to middle and upper-middle income families.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential Property Sales: One-time sales of residential units including apartments, townhouses, duplexes, and villas. Revenue generated from selling completed and under-construction properties in multiple projects across New Cairo and Mostakbal City.
2. Commercial Property Leasing/Sales: Commercial and administrative spaces in La Mirada Plaza mall generating revenue from retail, office, and medical facility tenants

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

La Mirada is a real estate development brand that develops and sells residential compounds (apartments, townhouses, duplexes, and villas) and commercial properties in New Cairo and Mostakbal City, Egypt. Its portfolio includes La Mirada Mostakbal City, La Mirada New Cairo, Mirasol, and La Mirada Plaza, complemented by interior design and finishing services offered through partner Bella Trust.

Product overview

La Mirada is a real estate development brand by Grand Plaza Company, offering a portfolio of residential and commercial properties in New Cairo, Egypt. The core offerings include four main residential projects: La Mirada Mostakbal City (77-acre low-rise compound in Mostakbal City), La Mirada New Cairo (600-unit compound in Fifth Settlement with smart home features), Mirasol (luxury townhouses and duplexes in El Mostakbal City), and La Mirada Plaza (3,850 m2 commercial venue). These projects are complemented by interior design and finishing services offered through Bella Trust, providing customization options across multiple design styles. The company targets the mid-to-luxury residential market in New Cairo's growing suburban communities.

Differentiator

Problem solved

Functional benefit

Brands

• Mirasol: Luxury residential compound with Spanish-inspired design (Mirasol means Sunflowers in Spanish). Features private amenities including swimming pools, fitness centers, and spa retreats. Located in El Mostakbal City.
• La Mirada Plaza
• La Mirada New Cairo
• La Mirada Mostakbal City

Products and services

• La Mirada Mostakbal City

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and strategic.

• Bella Trust CompanycoreStrategic or Co-development Partner · 1 January 2022Bella Trust provides interior design services including architectural design, comprehensive finishing services, after-sales support, renovation and remodeling, custom interior architecture solutions, and project management for La Mirada projects.
• Coldwell Banker Commercial – Advantage (CBCA)strategicGTM or Marketing Partner · 1 January 2021CBCA, a subsidiary of Coldwell Banker, was contracted to promote investment opportunities for 'The Boulevard' service project in Mostakbal City, spanning approximately 60 feddan with mixed-use activities.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Emaar Misr: Egyptian arm of Emaar Properties (UAE), developing large-scale integrated communities in New Cairo, the New Administrative Capital, and Marassi. Comparable to La Mirada in luxury residential product, integrated amenity philosophy, and focus on affluent Egyptian and expat buyers in the same Cairo growth corridors.
• Amer Group: Egyptian developer with a portfolio of residential and mixed-use projects in New Cairo, Ain Sokhna, and the North Coast under brands including Ayadi and Amwaj. Comparable to La Mirada in suburban Cairo residential compound product and mid-to-upper income buyer targeting.
• Hyde Park Developments: Egyptian developer of large-scale residential compounds including Hyde Park New Cairo and Hyde Park North Coast. Comparable to La Mirada in integrated community format, New Cairo focus, and mid-to-upper income target buyer.
• Palm Hills Developments: One of Egypt's largest listed residential real estate developers, building integrated gated communities across New Cairo, 6th of October, and the North Coast. Directly comparable to La Mirada in product (master-planned residential compounds), target customer (upper-middle to affluent Egyptian families), and core geography (Cairo's suburban corridors).
• City Edge: Joint venture between New Urban Communities Authority and several major Egyptian developers, building large residential projects in East Cairo including the New Administrative Capital. Comparable to La Mirada in East Cairo geographic focus and master-planned residential product.
• Ora Developers: Egyptian developer of luxury residential projects in New Cairo, the North Coast, and the New Administrative Capital. Comparable to La Mirada in ultra-premium residential positioning, integrated amenity model, and presence in the same Cairo growth corridors.
• SODIC: Egyptian-listed developer of premium residential and commercial projects primarily in New Cairo, 6th of October, and the North Coast. Comparable to La Mirada in upscale positioning, compound-based development model, and New Cairo concentration, with a larger and more established project pipeline.
• Tatweer Misr: Egyptian developer of large integrated townships including Madinaty (near New Cairo) and Fouka Bay (North Coast). Comparable to La Mirada in master-planned community scale, amenity-rich positioning, and primary focus on affluent Cairo-area residential demand.
• Mountain View (DMG): Egyptian developer focused on premium residential compounds in New Cairo, 6th of October, the North Coast, and Ras El Hekma. Closely comparable to La Mirada in mid-to-luxury compound product, design-driven positioning, and targeting the same affluent family buyer in Cairo's suburban sub-markets.

Broad incumbents

• Madinet Nasr Housing & Development (MNHD): Long-standing Egyptian-listed developer with the Taj City compound in New Cairo and broader mixed-use portfolio. Comparable to La Mirada in Cairo residential development, but operates at a much larger and more diversified scale across multiple asset classes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lamirada_egypt
• YouTubeyoutube.com/@lamiradanewcairo9867
• Facebookfacebook.com/lamirada.eg
• LinkedInlinkedin.com/company/la-mirada-egypt
• Instagraminstagram.com/lamirada.eg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Mirada