Kanawha Valley Senior Services

What Kanawha Valley Senior Services does

Kanawha Valley Senior Services, Inc. (KVSS) is a 501(c)(3) non-profit organization founded and incorporated on December 15, 1967, headquartered at 1710 Pennsylvania Avenue, Charleston, West Virginia. The organization delivers an integrated portfolio of senior services to individuals age 60 and older in Kanawha County, organized around five core product areas: Social Services (Medicare/SHIP counseling, assessments, referrals, LIEP applications, and USDA Veggie Vouchers), Nutrition (congregate and home-delivered meals across multiple county sites), Transportation (door-to-door non-emergency medical transport), Family Caregiver Respite Program (in-home and Our Place adult day center, certified under the Best Friends Approach for dementia care), and In-Home Services (five caregiver programs spanning VA Community Care, Medicaid ADW Waiver, Medicaid Personal Care, Lighthouse sliding-scale, and Creative Care private pay).

The operating model is service-delivery intensive rather than technology-platform based; no proprietary technology stack, software platforms, or digital infrastructure are described. Services are coordinated through direct in-person contact at the Charleston headquarters, community-partner-hosted meal sites, home visits, and door-to-door transportation. Headcount is 51-100 employees supported by trained caregivers holding CPR, First Aid, OSHA, and dementia care certifications.

Revenue is assembled from government grants and contracts (Bureau of Senior Services, Metro Area on Aging, Kanawha County Commission, WV Division of Public Transit, Medicaid, VA Community Care), quasi-governmental funding (United Way of Central WV), private donations (Kroger Community Rewards, Fidelity Charitable, online Swipesimple portal), and nominal program service fees (suggested meal donations of $2 for seniors 60+ and $6 for under-60 guests, plus sliding-scale Lighthouse and private-pay Creative Care fees). The organization is governed by a Board of Directors and led by Executive Director Melanie Hirst, with no parent company or institutional investor ownership structure.

Name

Kanawha Valley Senior Services

Legal name

Kanawha Valley Senior Services, Inc.

Website

https://kvss.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

Kanawha Valley Senior Services is a 501(c)(3) non-profit founded in 1967 that delivers integrated senior services including nutrition, transportation, in-home care, and caregiver respite to adults age 60+ in Kanawha County, West Virginia.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Community Food Services (62421)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Meals, Nutrition & Congregate Dining Day Programs (HSABANAM), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

Keywords

• Senior care services
• In-home caregiver support
• Senior nutrition programs
• Non-emergency medical transport
• Adult day respite care

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Grants & Contracts: KVSS receives funding through the Bureau of Senior Services, Metro Area on Aging, Kanawha County Commission, United Way of Central WV, and WV Division of Public Transit. These government and quasi-governmental grants and contracts form the primary revenue base supporting senior nutrition, transportation, social services, and in-home care programs.
2. Donations & Charitable Contributions: KVSS accepts cash donations via check, credit/debit card, and through its Swipesimple portal. The organization also participates in Kroger Community Rewards, Fidelity Charitable Donor Program, and legacy/planned giving. These donations bridge funding gaps for programs.
3. Program Service Fees (Sliding Scale & Private Pay): The Lighthouse Program charges a sliding scale fee for seniors who are over income for Medicaid. The Creative Care Program serves private pay and private insurance clients. Meal contributions are suggested at $2.00 per meal for seniors 60+, with guests under 60 paying $6.00 per meal.
4. Third-Party Payer Contracts (Medicaid/VA): KVSS is a provider for the VA Community Care Program and participates in Medicaid programs (ADW Waiver, Medicaid Personal Care). Modivcare (formerly Logisticare) handles Medicaid non-emergency medical transportation. Revenue flows through contracted service agreements with government payers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kanawha Valley Senior Services (KVSS) is a 501(c)(3) non-profit founded in 1967 that provides integrated senior services in Kanawha County, WV. Its core offerings include Social Services (Medicare/SHIP counseling, assessments, referrals), Nutrition (congregate and home-delivered meals for seniors 60+), Transportation (door-to-door non-emergency medical transport), In-Home Services (VA Caregiving, Medicaid ADW, Medicaid Personal Care, Lighthouse, and Creative Care programs), and the Family Caregiver Respite Program including the Our Place adult day center.

Product overview

Kanawha Valley Senior Services (KVSS) operates as a single non-profit organization offering an integrated portfolio of senior care programs, rather than a platform-plus-modules architecture. The core offerings include five interconnected service areas: Social Services (benefits counseling and referrals), Transportation (non-emergency medical transport), Family Caregiver Respite Program (in-home and adult day center respite), In-Home Services (five caregiver programs including VA, Medicaid, and private pay options), and Nutrition (congregate and home-delivered meals). Services are coordinated to address seniors' health, educational, recreational, intergenerational, and economic needs, with funding from the Bureau of Senior Services, Metro Area on Aging, Kanawha County Commission, and private donations.

Differentiator

Problem solved

Functional benefit

Brands

• Our Place: Adult day center providing congregate respite setting for family caregivers, certified as a Best Friends Approach program for adults with Alzheimer's disease and related dementias.

Products and services

• Social Services Provides essential support to help older adults maintain independence, safety, and quality of life through Medicare (SHIP) Counseling, assessments and referrals, home-delivered meal assessments, LIEP applications, and USDA Senior Nutrition Veggie Voucher Program. For seniors age 60+ in Kanawha County, WV.
• Nutrition Program Provides healthy, nutritious meals to seniors through two delivery models: Congregate Meals served at meal sites across Kanawha County (suggested donation $2.00 per meal for seniors 60+) and Home Delivered Meals for homebound seniors who qualify. For seniors age 60+ in Kanawha County, WV.
• Transportation (Non-Emergency) Door-to-door non-emergency medical transportation for seniors age 60 and above in Kanawha County who need physical assistance with transportation, available for medical appointments and community events. Requires 2-week advance notice for medical appointments. Medicaid non-emergency medical transportation is coordinated through Modivcare.
• In-Home Services Community in-home health services comprising five caregiver programs: Veterans Administration Caregiving Program (for eligible veterans), Lighthouse Program (sliding scale for seniors over income for Medicaid), Medicaid Aged and Disabled Waiver Program (ADW), Medicaid Personal Care Program, and Creative Care Program (private pay and private insurance). For seniors age 60+ and eligible adults in Kanawha County, WV.
• Family Caregiver Respite Program Provides temporary respite for family members caring for loved ones, including in-home settings and the congregate setting 'Our Place' Adult Day Center for adults with Alzheimer's disease and related dementias. Caregivers receive training, counseling, and support services. For unpaid family/friend caregivers of adults with Alzheimer's or related dementia in Kanawha County.
• Our Place Adult Day Center A congregate setting group respite social model program certified as a Best Friends Approach, providing a safe, social, stimulating, and supervised environment for adults with dementia. Located at 1710 Pennsylvania Avenue, Charleston, WV, open Monday through Friday from 8:30 AM to 3:30 PM.

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Kroger Community RewardsminorGTM or Marketing PartnerKVSS is designated as a Kroger Community Rewards organization. Kroger customers can link their rewards card to KVSS, and a percentage of purchases is donated to KVSS at no cost to the customer.
• Modivcare (formerly Logisticare)coreChannel Partner/ Reseller/ DistributorModivcare is the required transportation provider for WV Medicaid recipients. KVSS coordinates with Modivcare for non-emergency medical transportation of Medicaid-eligible seniors.
• Community Partner Meal Site HostsminorStrategic or Co-development PartnerVarious community partners across Kanawha County host congregate meal sites where KVSS serves meals to seniors. All partner-hosted sites are operated in coordination with KVSS's Federal Senior Nutrition Meal Program.
• VA Community Care ProgramcoreStrategic or Co-development PartnerKVSS is a certified provider for the VA Community Care Program, delivering in-home caregiving services to eligible veterans. Eligibility (minimum 90 days active duty with one wartime day, honorable discharge) and financial/medical eligibility are determined by the VA.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Home Instead Senior Care: Large franchised network providing personal care, companionship, and respite services to seniors at home — closely comparable to KVSS's private-pay in-home and respite offerings in scope and customer profile.
• Visiting Angels: National franchised provider of non-medical in-home senior care including personal care, respite, and companion services — directly comparable to KVSS's in-home caregiver programs (Lighthouse, Creative Care, Medicaid Personal Care).
• Meals on Wheels America: National umbrella organization supporting community-based congregate and home-delivered meal programs for seniors, directly comparable to KVSS's Federal Senior Nutrition Meal Program operations and county-level delivery model.
• BrightStar Care: Franchised provider of both medical and non-medical home care, including personal care and skilled services — comparable to KVSS's blended medical/personal in-home services delivered under VA and Medicaid programs.
• Comfort Keepers: Franchised in-home care provider offering personal care, transportation, and companionship for seniors, overlapping with multiple KVSS service lines including in-home care, transportation, and social engagement.

Emerging players

• Family Caregiver Alliance: National nonprofit providing caregiver education, counseling, and respite support programs — closely aligned with KVSS's caregiver training, counseling, and respite services for unpaid family caregivers.
• Alzheimer's Association: National nonprofit offering dementia education, caregiver support, and respite resources — directly relevant to KVSS's Our Place adult day center and Family Caregiver Respite Program for Alzheimer's and dementia populations.
• PACE (Programs of All-Inclusive Care for the Elderly): Federally supported model integrating medical, social, and in-home supports for nursing-home-eligible seniors; comparable to KVSS's integrated service hub approach and a potential partner or competitive model in West Virginia.

Broad incumbents

• National Council on Aging: Large national nonprofit advocating for and coordinating community-based aging services, benefits navigation, and senior wellness programs — overlapping with KVSS's social services, SHIP counseling, and benefits-navigation offerings.
• Brookdale Senior Living: Largest U.S. operator of senior living communities, including assisted living and memory care — serves a broadly overlapping senior customer base and represents a larger incumbent in the aging-services space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kanawha-valley-senior-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kanawha Valley Senior Services