What LBL Communication Group does

LBL Communication Group (legal name: LBL коммуникационная группа) is a privately held, independent Russian full-service communications agency founded in 1992 and headquartered in Moscow. The group operates through two core subsidiaries — LBL Advertising Agency and LBL Print — and offers an integrated portfolio spanning advertising strategy and creative, media planning, BTL marketing, event management, public relations, large-format printing production, and architectural video projection mapping (3D mapping). Its most distinctive competitive assets are physical: 10-11 owned digital LED media facades installed across Moscow's key transportation corridors, including the Hydroproject building facade (3,840 sq.m.) which is documented as Europe's largest media facade.

Since 2013, LBL has served as the official coordinator of the Circle of Light Moscow International Festival, appointed by the Moscow Government, producing large-scale multimedia shows integrating 3D mapping, pyrotechnics, lasers, fountains, and fireworks. The festival draws 3+ million attendees annually and the company holds six Guinness World Records, including the largest video projection (50,458 sq.m., 2016), highest luminous flux (4.26 million lm, 2016), largest water-surface projection (2018), and most simultaneous fire jets (2018). Additional owned inventory includes indoor digital advertising pylons in Moscow shopping malls.

LBL serves a primarily enterprise and government client base, including Aeroflot, Sberbank, VTB Bank, Rosneft, Samsung, Volkswagen, ASICS, Sephora, Ferrero, Mir Payment System, the Moscow Department of Sport, and the Ministry of Health of Russia. Revenue is generated through professional-services engagements (quoted enterprise projects), media-facade rental across owned outdoor inventory, and sponsorship packages for the Circle of Light Festival. Geographic operations are concentrated in Moscow and the Moscow region with limited international project work; revenue is not publicly disclosed.

Name

LBL Communication Group

Legal name

LBL коммуникационная группа

Website

https://lbl.ru

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

LBL Communication Group is a Moscow-based, independent Russian communications agency and outdoor media owner founded in 1992. It operates a network of owned digital media facades, an in-house printing facility, and 3D-mapping event-production services for Russian enterprise and government clients, and coordinates the annual Circle of Light Moscow International Festival.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Advertising Services: Full-service advertising agency providing comprehensive marketing and communication services including strategy, creative, media planning, and production
2. Media Facade Advertising: Rental of owned digital media facades for outdoor advertising across Moscow's key transportation arteries
3. Festival Organization & Sponsorship: Organizing the Circle of Light Festival and selling sponsorship/integration packages to brand partners
4. Event Production: Production of multimedia shows, light installations, and event experiences for corporate and government clients
5. Wide Format Printing: Own production facility for large-format printing services

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

LBL Communication Group is a full-service communication agency that sells outdoor advertising through owned digital media facades across Moscow, architectural 3D/video projection mapping for buildings and landmarks, full-cycle event and festival production, BTL marketing, PR services, and in-house large-format printing. Customers are enterprise brands and government organizations buying integrated campaigns with media planning, creative, production, and live-event execution.

Product overview

LBL Communication Group is an independent Russian communications agency with over 28 years of experience, offering a comprehensive portfolio of services centered around innovative visual communication and advertising technologies. The company operates a network of 30+ owned interactive digital media facades across Moscow's key transportation corridors, provides indoor advertising pylons in shopping malls, and delivers 3D mapping/video projection services for architectural landmarks. As the coordinator of the annual Circle of Light Moscow International Festival since 2013, LBL specializes in large-scale multimedia events combining video mapping, pyrotechnics, lasers, and fountains. The group also provides BTL marketing, event management, PR services, creative design, and large-format printing production. The portfolio spans from owned advertising media platforms (media facades, indoor pylons) to creative services (3D mapping, event production, graphic design) and strategic communications consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D / Video Projection Mapping Architectural video projection mapping service that transforms building facades, bridges, and other surfaces into dynamic multimedia displays for advertising, events, and festivals. Sold to enterprise brand clients and government departments as part of integrated campaigns.
• Outdoor Advertising on Owned Media Facades Rental of LBL's owned digital LED media facades installed on buildings across Moscow's key transportation arteries, sold to enterprise advertisers as high-definition, day-and-night outdoor advertising inventory.
• Indoor Advertising Pylons Digital advertising pylons installed inside shopping malls in Moscow and Moscow region, with built-in webcams for placement verification and screens sized 1760 x 1280 mm. Sold to advertisers seeking indoor retail-footfall reach.
• Event Management and Multimedia Show Production Full-cycle organization and production of corporate events, conferences, festivals, and large-scale public spectacles including multimedia shows integrating 3D mapping, pyrotechnics, lasers, fountains, fireworks, and musical accompaniment. Sold to corporate clients and government departments.
• Circle of Light Moscow International Festival Annual international light festival coordinated by LBL since 2013, featuring large-scale 3D mapping shows, pyrotechnics, fountains, lasers, and fireworks across multiple Moscow venues. The festival operates as LBL's flagship event platform and holds multiple Guinness World Records; festival sponsorship packages are sold to enterprise brands.
• BTL (Below-the-Line) Marketing Services Non-traditional marketing services including direct communications, promotions, event marketing, and targeted consumer engagement activities, sold to enterprise brand clients as part of integrated campaigns.
• Large Format Printing Production In-house industrial production of wide-format printed materials used in advertising constructions, event displays, and promotional materials, executed at LBL Print, a wholly-owned production subsidiary.
• Strategic Communications and PR Services Marketing research, brand platform development, communication strategy creation, media relations, and reputation management for events and brands. Sold to enterprise clients and government organizations.
• Creative Solutions and Graphic Design Creative design services including graphic design, advertising structures, and visual communication materials, sold as part of integrated campaigns to enterprise and government clients.

Quantifiable outcome

• Samsung Galaxy S6 campaign reached 28.4 million contacts with 6.5 million viewers of Big Theatre facade show
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Moscow Government - Department of SportcoreStrategic or Co-development Partner · 1 January 2013Since 2013, LBL has been the official coordinator of the Circle of Light Moscow International Festival, appointed by the Moscow Government. This partnership positions LBL as the primary organizer of one of the world's largest light festivals.
• AeroflotflagshipStrategic or Co-development PartnerMultiple-year partnership for festival sponsorship and light show production. Aeroflot has been a consistent sponsor of Circle of Light Festival with integrated brand content and dedicated shows.
• VTB BankflagshipStrategic or Co-development PartnerFestival sponsor with 2-minute projection mapping on three major Moscow theatres. Achieved 2 million viewers and 19.7 million contacts over 5 days.
• SephoraflagshipStrategic or Co-development PartnerSponsored light show for Russia store opening announcement at Circle of Light Festival 2018. Reached 980,000 viewers with 16.5 million total contacts.
• Mir Payment SystemflagshipStrategic or Co-development PartnerFirst-ever simultaneous 3-facade mapping show at Circle of Light 2018. Created 2 million viewers and 95% positive social media feedback.
• SamsungflagshipStrategic or Co-development PartnerCampaign for Galaxy S6 created Europe's largest smartphone facade at Bolshoi Theatre. Reached 6.5 million viewers directly with 28.4 million total contacts.
• Purina (Felix)coreStrategic or Co-development PartnerSponsored 60-second content integrating cat brand into festival. Reached over 1 million viewers on three theatre facades.
• Ferrero (Raffaello)coreStrategic or Co-development PartnerRomantic light show sponsor at Circle of Light 2017. Reached 1 million viewers with 800 flash mob participants and 97% positive reviews.
• MegaFonminorGTM or Marketing PartnerFestival partner and sponsor over the years of Circle of Light Festival.
• BeelineminorGTM or Marketing PartnerFestival partner and sponsor over the years of Circle of Light Festival.
• TransmashholdingminorGTM or Marketing PartnerFestival partner and sponsor over the years of Circle of Light Festival.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lamar Advertising: US-based outdoor advertising operator with billboards, transit advertising, and digital displays. Comparable to LBL as a large-scale operator of owned outdoor media inventory across key markets.
• JCDecaux: Global market leader in outdoor advertising operating street furniture, transit media, and large-format digital panels worldwide. Comparable to LBL as a media inventory owner and outdoor advertising supplier, though serving a much broader global footprint.
• Ströer Media: German outdoor advertising and digital out-of-home operator with significant European market share. Comparable on owned digital media surfaces and OOH advertising inventory, though with broader European geographic diversification than LBL.
• Publicis Groupe: Global advertising holding company with full-service agency and experiential/experiential-event capabilities. Comparable to LBL on full-service advertising and event production service lines, though operating at vastly larger scale.
• Clear Channel Outdoor: Major global outdoor advertising company with billboards, transit advertising, and digital displays across the Americas, Europe, and Asia. Comparable to LBL on the digital OOH advertising offering and as a large-scale media inventory owner.

Emerging players

• Kinetic Worldwide: Global out-of-home and experiential advertising agency, part of WPP's GroupM. Comparable to LBL on OOH planning, buying, and experiential event campaigns, though primarily a media-buying agency without owned media inventory.
• National Geographic Partners / Projection Mapping Agencies: Specialist 3D projection mapping and architectural video mapping studios (e.g., Obscura Digital, Moment Factory). Comparable to LBL on the technical capability of large-scale architectural video projection, though typically smaller and serving more entertainment than advertising clients.

Direct peers

• Russ Outdoor: Russia's largest outdoor advertising operator, holding the dominant inventory of billboards and transit media across Russian cities. Comparable to LBL as a domestic out-of-home advertising company with owned media inventory and a similar Russian-market revenue base.
• Gallery Group: Russian outdoor and indoor advertising operator with digital media surfaces in major Russian cities. Overlaps with LBL in digital out-of-home inventory and large-brand advertising clients in the Russian market.
• MAER Group: Moscow-based operator of large-format digital media facades for outdoor advertising. Directly comparable to LBL on product (owned media facades), customer base (large advertisers in Russia), and geography (Moscow-centric revenue).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/myLBLgroup
• Facebookfacebook.com/myLBL
• LinkedInlinkedin.com/company/lbl-communication-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LBL Communication Group