Bicycle Retailer

What Bicycle Retailer does

Bicycle Retailer & Industry News (BRAIN) is a B2B trade media company serving the US bicycle industry, founded in 1992 and now headquartered at 1600 Pearl St., Suite 300, Boulder, Colorado. It is owned and operated by Outside Interactive, Inc., a diversified outdoor and cycling media conglomerate that also publishes Outside magazine. The publication produces industry news, retail news, new product announcements, regulatory updates (tariffs, CPSC recalls), opinion and analysis, an events calendar covering trade shows such as Eurobike and Sea Otter, weekly retailer pulse surveys, and a tiered classified advertising platform.

The technical platform is a web-based content management system centered on bicycleretailer.com, supplemented by RSS feeds, email newsletters, and active social profiles on Facebook, Twitter, YouTube, and Instagram. No API, proprietary models, mobile application, integrations, or AI/ML capabilities are disclosed. The product surface comprises the core publication, a classified ad marketplace with per-issue pricing ranging from $99 (1 inch, up to 35 words) to $499 (5-10 inch, up to 350 words) plus image add-ons, weekly retailer surveys, an industry events calendar, and a staff directory.

The revenue model is advertising-led, combining display advertising from bicycle manufacturers, component suppliers, and accessory brands with classified advertising from a long tail of industry participants (dealers, distributors, service providers), plus print and digital subscriptions. The operating team is small (1-10 employees, with four named staff: Editor-in-Chief Stephen Frothingham, Managing Editor Dean Yobbi, Account Manager Ron Bertola, and Sales Karl Wiedemann covering West, Midwest, East Coast, Canada, and Europe). Affiliate relationships with the National Bicycle Dealers Association (NBDA) and People for Bikes provide co-distributed research and event coverage.

Name

Bicycle Retailer

Legal name

Outside Interactive, Inc.

Website

https://bicycleretailer.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Bicycle Retailer & Industry News (BRAIN) is a B2B trade publication serving the US bicycle industry with industry news, classified advertising, weekly retailer surveys, and event coverage, operated by Outside Interactive, Inc.

Ownership category

akta.pro rank

Product category

Trade Publication and Bicycle Industry Media

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Trade publication
• Industry news
• Classified advertising
• Magazine publishing
• Bicycle industry

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Revenue: BRAIN generates primary revenue through display advertising and classified advertisements sold to bicycle industry suppliers, brands, and manufacturers. Classified ad pricing ranges from $99 to $499 per issue depending on size, with additional fees for images.
2. Subscriptions: The publication offers print and digital magazine subscriptions to readers in the bicycle industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bicycle Retailer & Industry News (BRAIN) is a B2B trade publication that delivers bicycle industry news, retail and product coverage, regulatory and recall reporting, an events calendar, weekly retailer sentiment surveys, and a classified advertising marketplace to bicycle retailers, distributors, manufacturers, and suppliers worldwide. Its content is distributed through the bicycleretailer.com website, a companion print magazine, email newsletters, RSS feeds, and active social media channels.

Product overview

Bicycle Retailer & Industry News is a B2B media company serving the bicycle industry through its core publication, providing news coverage, industry analysis, classified advertising, market surveys, and an events calendar. The publication covers multiple content categories including industry news, retail news, new products, recalls, opinion/analysis, and studies/reports. The company operates primarily as a digital-first media platform with print capabilities, featuring staff across editorial and advertising sales functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycle Retailer & Industry News (BRAIN) Magazine and Website A B2B trade media publication delivering bicycle and cycling industry news, analysis, retail coverage, new product reporting, CPSC recall coverage, regulatory updates, and event reporting. Distributed through the bicycleretailer.com website and a companion print magazine, the publication serves bicycle retailers, distributors, manufacturers, and suppliers.
• Classified Advertising Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• National Bicycle Dealers Association (NBDA)minorOthersNBDA is listed as an affiliate organization on bicycleretailer.com. The two organizations collaborate on industry coverage with NBDA conducting dealer summits and research that BRAIN reports on.
• People for BikesminorOthersPeople for Bikes is listed as an affiliate organization on bicycleretailer.com. BRAIN reports on PeopleForBikes City Ratings studies and shares industry data. PeopleForBikes provides data access to industry members through their Business Intelligence Hub.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Cycling Weekly: Established consumer cycling magazine and website (Future plc), sharing advertiser overlap with BRAIN's cycling industry suppliers and providing comparable print + digital trade-adjacent content.
• Cyclingnews: Long-running global cycling news outlet owned by Future plc covering racing, gear, and industry. Competes for advertiser attention and audience share within the broader cycling media landscape.

Direct peers

• BikeBiz: UK-based B2B trade publication covering the bicycle industry including retail, e-bikes, and industry news. Directly comparable trade-press peer serving bicycle retailers and suppliers.
• Cycling Industry News: UK-headquartered B2B trade publication covering the global bicycle industry — supply chain, retail, and policy. Closest functional analog to BRAIN's B2B trade focus, differing primarily by geographic base.
• VeloNews: US-based cycling media outlet covering professional road, mountain bike and gravel racing. Same broader cycling media category as BRAIN, also historically tied to Outside Interactive's portfolio, making it the most direct comparable.
• Bike Europe: European bicycle industry trade magazine and news platform covering manufacturing, distribution, retail, and policy. Directly comparable as a bicycle-specific B2B trade title serving industry suppliers and retailers.

Emerging players

• Electric Bike Action: Specialty media covering e-bikes, a fast-growing segment that BRAIN itself reports heavily on (e-bike tariffs, CPSC e-bike warnings, e-bike retailer news). Comparable as a focused cycling-media outlet serving a niche within BRAIN's coverage.
• Pinkbike: Largest mountain bike media site globally, covering product news, reviews, and industry developments. Adjacent to BRAIN in coverage of MTB products and industry news but distributed primarily to consumers and enthusiasts.
• BikeRadar: Consumer-focused cycling review and news site owned by Future plc. Overlaps with BRAIN's product coverage and tech reviews but serves consumers rather than trade professionals.

Others

• Mountain Bike Action: Long-standing US mountain bike magazine covering MTB gear, racing, and industry. Adjacent cycling media comparable in subject matter and advertiser base, though distributed primarily to enthusiast consumers rather than trade buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BicycleRetailer
• YouTubeyoutube.com/user/bicycleretailer
• Facebookfacebook.com/BicycleRetailer
• Instagraminstagram.com/bicycleretailer

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bicycle Retailer