NationalMap Limited
NationalMap Limited provides premium curated GIS location data and mapping solutions for New Zealand, including roads, addresses, points of interest, and routing, serving government agencies, transport operators, mining companies, and GIS professionals via subscriptions and ArcGIS integration.
- Company typePrivate
- Founded1994
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NationalMap Limited does
NationalMap Limited, founded in 1994 and headquartered in Wellington, New Zealand, is a privately held geospatial data provider specializing in premium curated GIS location data for the New Zealand market. The company maintains and continuously updates comprehensive road, address, and point-of-interest datasets covering over 100,000 km of road network and 2 million+ address points, with 2,000+ weekly edits applied via satellite imagery-based change detection. Its primary customers are New Zealand government agencies (local councils, civil defence), logistics and transport operators (particularly HPMV heavy vehicle fleets), and mining and resources companies, alongside GIS professionals who consume NationalMap data through Esri's ArcGIS platform.
The product portfolio centers on the NationalMap Data Service (an online self-serve platform with monthly updates moving toward weekly) and NationalMap Custom Delivery (tailored subscriptions delivered via USB, DVD, FTP, or Dropbox). Core datasets include Roads and Transport, Address Data (CNAR), Points of Interest, and Basemaps, with specialty add-on modules for Routing, Cadastre, Mortgages, and Elevation. Two differentiated products stand out: the Multimodal Routing Network For ArcGIS (launched 2023/2024), which enables accurate multi-modal journey-time estimation with terrain-aware elevation data, and the HPMV Routing Solution, which digitizes paper-based High Productivity Motor Vehicle permits into voice-assisted turn-by-turn navigation. All data is ANZLIC-compliant, with positional accuracy within 2 metres, and integrates 'out of the box' with Esri ArcGIS Online and ArcGIS Navigator.
NationalMap operates a hybrid revenue model combining recurring subscriptions (Data Service, Custom Delivery, Basemaps) with one-time project licenses tailored to public-sector budget cycles. Distribution spans a self-serve online platform, direct enterprise sales with proof-of-concept cycles, and platform partnerships with Esri ArcGIS as core OEM distribution and Koordinates as marketplace. Pricing is quote-based and not publicly disclosed, with packages reflecting data volume, update frequency, and license count. The company is 100% New Zealand owned and operated with no external funding and a single-country (New Zealand) market footprint.
NationalMap Limited firmographics
Firmographics- Name
- NationalMap Limited
- Legal name
- NationalMap Limited
- Website
- https://nationalmap.co.nz
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NationalMap Limited provides premium curated GIS location data and mapping solutions for New Zealand, including roads, addresses, points of interest, and routing, serving government agencies, transport operators, mining companies, and GIS professionals via subscriptions and ArcGIS integration.
- Ownership category
- akta.pro rank
NationalMap Limited industry classification
Industry- Product category
- Geospatial Data and GIS Services
- NAICS
- Surveying and Mapping (except Geophysical) Services (541370)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
- akta.pro secondary industries
- Geocoding, Search & Place Data Platforms (BPAMANAC), POI, Local Listings & Business Directory Platforms (BPAMANAD)
Keywords
Where NationalMap Limited is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
NationalMap Limited business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- NationalMap Data Service (Self-serve platform): Online platform housing comprehensive digital mapping data immediately accessible for download. Offers free data for viewing and download alongside premium authoritative data unique to specific needs. Customers self-serve via data.nationalmap.co.nz. Monthly updates (moving toward weekly).
- Custom Delivery Subscription: Tailored data delivery via USB, DVD, FTP, or Dropbox with monthly, quarterly, and six-monthly update cycles. Subscription packages customized based on data volume, update frequency, and user license count. Subscribers also gain access to the Subscriber and Free groups on NationalMap Data Service.
- NationalMap Basemaps: Ready-to-use basemap products accessible via ArcGIS platform and provided as standalone offering.
- Project/Discrete License: One-time charge for data used within a single financial year but available for use until project completion (often spanning multiple financial years). Offered particularly for public sector clients with annual budget cycles.
- HPMV Routing Solution: Custom solution for converting paper-based HPMV permits into digital navigation routes. Pricing included within bespoke commercial arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | NationalMap Data Service - Free tier |
| Subscription | Monthly | NationalMap Data Service - Premium tier |
| Subscription | Multi-year contract | Custom Delivery Subscription |
| One time/ perpetual license | Multi-year contract | Discrete Project License |
| Subscription | Annual | Basemaps |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
NationalMap Limited product offering
Product offeringCore offering
NationalMap Limited curates and distributes premium geospatial data for New Zealand, including road networks (over 100,000 km), address points (over 2 million), points of interest (9,372+ commercial POIs across 14 categories), and basemaps. The data is delivered through an online self-serve platform (NationalMap Data Service), custom delivery via physical/digital media, and out-of-the-box integration with Esri ArcGIS, with monthly updates backed by over 2,000 weekly edits.
Product overview
NationalMap Limited offers a comprehensive geospatial data platform providing premium, curated GIS location data for New Zealand. The core offering consists of Roads and Transport, Location Data, Points of Interest (POI) Data, and Address Data (CNAR) products. Data is delivered through two main channels: NationalMap Data Service (an online platform with immediate access and monthly updates) and NationalMap Custom Delivery (tailored delivery via USB, DVD, FTP, or Dropbox). The portfolio includes specialized add-on modules (Routing, Cadastre, Mortgages, Elevation) that extend the core data for specific analytical needs, as well as the Emergency Management Basemap (free for non-commercial use) and the HPMV Routing Solution for heavy vehicle compliance. The Multimodal Routing Network For ArcGIS integrates directly with Esri's ArcGIS platform for transport planning and routing applications.
Differentiator
Problem solved
Functional benefit
Products and services
- NationalMap Data Service Self-serve online platform housing comprehensive, accurate digital mapping data immediately accessible for download in the customer's chosen format and projection, with ANZLIC-compliant metadata and monthly updates. Targets enterprise and government GIS users across New Zealand.
- NationalMap Custom Delivery Tailored data delivery service providing customized, trustworthy data via USB, DVD, FTP, or Dropbox on monthly, quarterly, or six-monthly update cycles for enterprise and government clients with custom format and license requirements.
- Roads and Transport Data Comprehensive road and transport dataset providing over 100,000 km of road network with attributes covering named roads, carriageways, turn restrictions, one-way indicators, speed limits, surface type, road legality, pedestrian and cycle networks, bridges, railways, ferry routes, airports, and POIs.
- Address Data (CNAR) Authoritative address data covering over 2 million address points across New Zealand, supporting geocoding and location-based services for enterprise and government clients.
- Points of Interest (POI) Data Extensive Points of Interest dataset covering hospitals, schools, supermarkets, parks, fuel supplies, retail centres, emergency services, and more, with 9,372 commercial POIs across 14 categories as of July 2023.
- Location Data Premium, curated GIS location data covering the complete New Zealand geographic extent, designed to power enterprise and government projects with confidence and accuracy.
- NationalMap Basemaps Ready-to-use basemap products available as standalone subscription offerings, usable out of the box within Esri ArcGIS Online for visualization and reference purposes.
- HPMV Routing Solution Specialized routing solution that converts paper-based High Productivity Motor Vehicle (HPMV) permits into digital routes displayed on desktop and mobile maps, combined with Esri ArcGIS Navigator for voice-assisted turn-by-turn navigation including offline capability.
- Multimodal Routing Network For ArcGIS Advanced routing network enabling accurate journey time estimation with optimal routing efficiency across walking and cycling networks, road types, surface, average speeds, direction, turn restrictions, one-way streets, and roundabout coding, built on elevation data for realistic terrain-based journey times within Esri ArcGIS.
- Emergency Management Basemap OGC-compliant Web Map Service basemap with reference data for New Zealand emergency services and managers, including 2018 census population, hospitals, schools, civil defence centres, fuel supplies, and supermarkets; free for non-commercial users.
- Routing Module Specialist add-on module providing additional routing datasets that enable businesses to analyze, identify, and inform routing decisions at deeper levels beyond the core road network data.
- Cadastre Module Specialist add-on module providing cadastral data for land parcel boundary visualization and ownership interest tracking for mining, resources, and government clients.
- Mortgages Module Specialist add-on module providing additional property-related datasets for analysis, supplementing the core address and cadastral data.
- Elevation Module Specialist add-on module providing elevation data for terrain analysis and realistic journey time calculations across the New Zealand network.
Quantifiable outcome
- OceanaGold has been a NationalMap customer for over 15 years, benefiting from customized quarterly cadastral data updates that save hours of manual data manipulation.
- +3 more outcomes
Companies that use NationalMap Limited
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
NationalMap Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature10 records
NationalMap Limited partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- Esri (ArcGIS)coreNationalMap data integrates 'out of the box' with Esri's ArcGIS platform, including ArcGIS Online and ArcGIS Navigator. NationalMap's multimodal routing network, POI data, and basemaps are consumed within ArcGIS for network analysis, routing, and spatial planning. The partnership enables NationalMap to reach Esri's installed base of GIS professionals and government agencies in New Zealand and globally.
- KoordinatessupportingNationalMap Data Service is accessible and distributed through the Koordinates platform (data.nationalmap.co.nz?utm_campaign URL reference), which serves as a data marketplace and distribution channel for geospatial datasets in New Zealand.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
NationalMap Limited competitors and assessment
Company assessmentBroad incumbents
- Mapbox: Developer-focused location platform providing maps, routing, and geospatial APIs. Comparable as a spatial data and routing platform serving enterprise customers, though Mapbox emphasizes global developer tooling rather than country-specific curated datasets.
- TomTom: Global location technology specialist providing maps, navigation, and traffic data. Comparable to NationalMap in offering road networks, POIs, and address data products, but at global scale across many markets.
- Nearmap: Aerial imagery and location intelligence provider serving government, construction, and insurance. Comparable as a location data vendor for GIS use cases, though Nearmap focuses on aerial imagery rather than road/POI networks.
- HERE Technologies: Global leader in location data and mapping platforms serving enterprise, automotive, and government customers. Comparable as a broad incumbent offering GIS-grade geospatial datasets, though HERE operates globally while NationalMap is NZ-only.
- Pitney Bowes (Location Data): Global provider of location intelligence, address data, and customer data quality solutions. Comparable in offering address, POI, and routing datasets for enterprise GIS users across multiple markets.
Direct peers
- Koordinates: Geospatial data management and distribution platform based in New Zealand. Directly comparable as a distribution channel and data marketplace for NZ/Australasia spatial datasets, and is also a current NationalMap channel partner.
- Critchlow Geospatial: New Zealand geospatial services firm offering mapping, GIS consulting, and spatial analytics. Comparable as a NZ-based geospatial specialist serving enterprise and government; also a listed NationalMap customer.
Regional players
- Land Information New Zealand (LINZ): New Zealand government agency responsible for official land, property, and geospatial data, including Data.govt.nz. Comparable as a source of NZ authoritative open spatial data that competes with NationalMap on price-sensitive tiers.
- Eagle Technology: Esri's distributor in New Zealand providing ArcGIS implementation, GIS consulting, and geospatial solutions. Comparable as a NZ-region geospatial channel partner and integrator; adjacent rather than directly competitive.
Others
- OpenStreetMap Foundation: Open-source community-driven map data project providing free geospatial data globally. Comparable as an alternative data source competing with NationalMap's premium offering on price-sensitive segments.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NationalMap Limited social profiles
Digital presenceNationalMap Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
NationalMap Limited leadership team
Management profileNumber of profiles
Profiles1 record
NationalMap Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NationalMap Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NationalMap Limited
What does NationalMap Limited do?
NationalMap Limited curates and distributes premium geospatial data for New Zealand, including road networks (over 100,000 km), address points (over 2 million), points of interest (9,372+ commercial POIs across 14 categories), and basemaps. The data is delivered through an online self-serve platform (NationalMap Data Service), custom delivery via physical/digital media, and out-of-the-box integration with Esri ArcGIS, with monthly updates backed by over 2,000 weekly edits.
Is NationalMap Limited a public or private company?
NationalMap Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NationalMap Limited founded?
NationalMap Limited was founded in 1994. It employs 11 to 50 people.
Where is NationalMap Limited based?
NationalMap Limited is headquartered in Wellington, New Zealand, in the Oceania region.
How does NationalMap Limited make money?
Five revenue lines are on record. NationalMap Data Service (Self-serve platform) is the primary driver. The others are custom Delivery Subscription, nationalMap Basemaps, project/Discrete License and HPMV Routing Solution.
Who are NationalMap Limited's main competitors?
Broad incumbents on record are Mapbox, TomTom, Nearmap, HERE Technologies and Pitney Bowes (Location Data). Direct peers are Koordinates and Critchlow Geospatial. Regional players are Land Information New Zealand (LINZ) and Eagle Technology. OpenStreetMap Foundation is listed as an others.
Does NationalMap Limited have an API?
No public API is recorded for NationalMap Limited.
What industry is NationalMap Limited in?
NationalMap Limited's product category is Geospatial Data and GIS Services. Its primary akta.pro industry code is BPAMANAK, GIS & Spatial Data Management Platforms, with a secondary code of BPAMANAC, Geocoding, Search & Place Data Platforms. Its NAICS code is 541370 and its SIC code is 7370.