Mitho
- Company typePrivate
- Founded2004
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
Mitho firmographics
Firmographics- Name
- Mitho
- Legal name
- Mitho® M. Müller
- Website
- https://mitho-media.de
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Mitho is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Mitho business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-Commerce Consulting and Strategy Services: Advisory and strategic consulting for digital commerce transformation, including workshop facilitation, process optimization, and digital strategy development. Revenue generated through project-based engagements and hourly/fixed-fee consulting arrangements.
- Shopware Implementation and Development: Custom development, implementation, and customization of Shopware 6 online stores. Revenue generated through project-based contracts with pricing starting from approximately 7,000-10,000 EUR for standard implementations.
- Middleware and Interface Development: Custom middleware solutions and API/interface development for connecting Shopware with ERP, CRM, PIM, and logistics systems. Revenue generated through project-based development engagements.
- AI/KI Solutions and Integration: AI agent development, RAG system implementation, and AI integration services including OpenAI integration for Shopware stores.
- Maintenance and Support Services: Ongoing technical maintenance, updates, server checks, monitoring, and support services for Shopware stores. Revenue generated through service contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Shopware Starter Package |
| One time/ perpetual license | Pay-as-you-go | Shopware Business Package |
| One time/ perpetual license | Pay-as-you-go | Shopware Premium Package |
| One time/ perpetual license | Pay-as-you-go | Professional Onlineshop Implementation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mitho product offering
Product offeringCore offering
Mitho is a Berlin-based independent digital agency that builds, customizes, and integrates Shopware 6 e-commerce platforms for B2B, D2C, and B2C clients. Its core offering centers on Shopware implementation, ERP/WaWi and CRM middleware integration, custom API/plugin development, and AI-driven extensions including RAG systems, corporate LLM training, and the Agentic Commerce Plugin. The agency combines strategy consulting, technical implementation, and ongoing maintenance/audit services delivered through project-based engagements.
Product overview
Mitho is a Berlin-based e-commerce agency offering a unified portfolio centered on Shopware 6 as its core e-commerce platform. The portfolio spans online shop development (technical implementation, migration, internationalization, performance, monitoring, maintenance) and a broad suite of extensions and services. Key AI-driven offerings include RAG systems and proprietary GDPR-compliant Corporate LLM Training for intelligent product and knowledge data retrieval; the Agentic Commerce Plugin for automated, AI-driven shopping processes; GEO & LLMO optimization for AI-driven discoverability; and OpenAI API integration for chatbots, content generation, and personalized recommendations. Supporting modules cover ERP/WaWi integration (SAP, Microsoft Dynamics Navision, Plentymarkets, Lexware, HIS), marketplace/portal integration via custom middleware, Shopware theme design, return management automation, security/SEO audits, and consulting/workshops including EU AI-Act training. All offerings are project-based with no mandatory maintenance contracts.
Differentiator
Problem solved
Functional benefit
Brands
- Agentic Commerce: AI-powered, automated buying and decision-making processes for online shops, including the Agentic Commerce Plugin for Shopware.
- norma Retourenportal
- Shopware Launch Checkliste
- SEO Checkliste
Products and services
- Onlineshops (Shopware 6) End-to-end Shopware 6 online shop services including technical implementation, third-party system integration, migration, internationalization, performance optimization, monitoring, and maintenance & support for B2B, D2C, and B2C clients.
- Agentic Commerce Plugin Standalone Shopware plugin that enables automated, AI-supported purchasing and decision-making processes inside online shops.
- RAG-Systeme (Retrieval-Augmented Generation) Retrieval-Augmented Generation systems that intelligently link product data and knowledge data to deliver better customer advice, precise AI answers, and higher conversion directly in the online shop.
- Corporate LLM-Training Training of proprietary large language models on corporate data, running locally on customer systems in a GDPR-compliant manner and individually aligned to business processes.
- KI-Agents (GDPR-compliant, local AI Agents)
Quantifiable outcome
- Elimination of manual data entry errors through automated ERP/inventory synchronization
- +2 more outcomes
Companies that use Mitho
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Mitho technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability9 records
Feature7 records
Mitho partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Shopware AGcoreCertified Shopware partner with certified developers and theme designers. Provides Shopware 6 implementation, migration, and extension development services. Listed in Shopware's official partner directory.
- PickwarecoreCertified Pickware partner providing integration services for Pickware inventory management and Point of Sale solutions with Shopware.
- Climate PartnerminorSustainability partnership supporting climate-neutral e-commerce operations.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Mitho competitors and assessment
Company assessmentDirect peers
- Netresearch: German e-commerce agency with long-standing Shopware and Magento implementation experience, offering custom development, integrations, and managed services — directly comparable in scale and customer segment.
- ddp direct: German digital agency offering Shopware implementations, custom plugin development, and e-commerce consulting — a directly comparable boutique in the same DACH segment.
- Netzdirektion: Berlin- and DACH-based digital agency specializing in Shopware e-commerce implementations with custom integrations and consulting — a directly comparable service offering and customer profile to Mitho.
- mediawave commerce: DACH-based digital commerce agency delivering Shopware storefronts, ERP integrations, and tailored e-commerce solutions for mid-market and enterprise clients — directly comparable in services and customer profile.
Broad incumbents
- DotSource: One of the largest DACH digital commerce agencies, covering Shopware alongside multiple platforms with full-service strategy, implementation, and operations — a broader incumbent competing for the same enterprise Shopware wins.
- TWT Digital: Established German full-service digital agency with a substantial e-commerce practice, including Shopware and adjacent commerce platforms — a broader incumbent that overlaps with Mitho on enterprise DACH e-commerce projects.
Emerging players
- Atwix: International e-commerce implementation agency with deep Shopware/Magento development capability and middleware specialization — comparable in technical DNA but with a broader geographic reach than Mitho.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mitho social profiles
Digital presenceMitho compliance and trust
Trust signalCompliance6 records
Mitho financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mitho leadership team
Management profileNumber of profiles
Profiles2 records
Mitho funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mitho M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mitho
What does Mitho do?
Mitho is a Berlin-based independent digital agency that builds, customizes, and integrates Shopware 6 e-commerce platforms for B2B, D2C, and B2C clients. Its core offering centers on Shopware implementation, ERP/WaWi and CRM middleware integration, custom API/plugin development, and AI-driven extensions including RAG systems, corporate LLM training, and the Agentic Commerce Plugin. The agency combines strategy consulting, technical implementation, and ongoing maintenance/audit services delivered through project-based engagements.
Is Mitho a public or private company?
Mitho is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mitho founded?
Mitho was founded in 2004. It employs 11 to 50 people.
Where is Mitho based?
Mitho is headquartered in Berlin, Germany, in the Europe region.
How does Mitho make money?
Five revenue lines are on record. E-Commerce Consulting and Strategy Services are the primary driver. The others are shopware Implementation and Development, middleware and Interface Development, AI/KI Solutions and Integration and maintenance and Support Services.
Who are Mitho's main competitors?
Direct peers on record are Netresearch, ddp direct, Netzdirektion and mediawave commerce. Broad incumbents are DotSource and TWT Digital. Atwix is listed as an emerging player.
Does Mitho have an API?
No public API is recorded for Mitho.