What Soapbox Influence does

Soapbox Influence (doing business as Soapbox Retail and Soapbox Influence and Retail Media) is a Bentonville, Arkansas-based B2B marketing services agency founded in 2014 that helps consumer brands elevate their presence across major U.S. retail channels, including Walmart, Target, Amazon, Sams Club, CVS, and Walgreens. The firm delivers three integrated service lines: retail media campaign planning and management (both on-site and off-site), influencer marketing program execution from awareness through conversion, and content management covering product listings, photography, custom PDP graphics, and A+ content. The company is an approved Walmart Marketplace Solution Provider, with headquarters located steps from the Walmart campus, which provides embedded expertise in Walmart's content score requirements (cited at 95%) and marketplace policies.

The firm operates as an agency rather than a software platform. There is no disclosed proprietary technology stack, API, SDK, or self-service product; the offering is consultancy-plus-execution. Core technology usage appears limited to standard retail media buying tools, influencer relationship management, and creative production workflows. Soapbox is led by Beth Stephens (President) and is part of a small 'Our Family' of related entities including ShopCart Studio (in-house photo studio), Kendal King, and Club Pallets, which collectively internalize creative production capacity and adjacent retail services.

Revenue mechanics are professional services—retainer and project-based fees for retail media management, influencer program execution, and content production. Go-to-market is sales-led via direct outreach, RFP submissions, and partner referrals, targeting enterprise consumer brands (Hers, InComm, La Sierra, Member's Mark, Café Legal, and others) across health and wellness, food and beverage, payments/gift cards, private label, and licensed brand categories. Pricing is not publicly disclosed and is quoted per engagement.

Name

Soapbox Influence

Legal name

Soapbox Retail

Website

https://soapboxinfluence.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Soapbox Influence is a Bentonville, Arkansas-based B2B agency that helps consumer brands elevate presence across Walmart, Target, Amazon, and other major U.S. retailers via retail media management, influencer marketing, and retailer-compliant content production.

Ownership category

akta.pro rank

Product category

Retail Media Agency Services

NAICS

Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer & Creator Marketing (BPAFAAAG)

akta.pro secondary industries

Influencer Marketing Agencies (BPAFAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Media Buying & Paid Amplification (BPAFABAK)

Keywords

• Retail media services
• Influencer marketing
• Content management
• Marketplace solutions
• Retail advertising

Headquarters

HQ city

Bentonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Media Management Services: Planning and managing advertising campaigns on retail media networks (on and off-site) for brands. Revenue generated through service fees for campaign management and media buying.
2. Influencer Marketing Services: Specialized influencer marketing program management for brands, ranging from awareness to conversion campaigns. Revenue generated through service retainer fees and campaign execution fees.
3. Content Management Services: Managing product listings and providing creative assets for Walmart, Target, Amazon, and other retailers. Includes product photography, custom graphics, A+ content, and listing optimization to meet retailer content score requirements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Soapbox Influence is a B2B agency that provides retail media management, influencer marketing, and content management services to consumer brands selling at major retailers including Walmart, Target, Amazon, and Sam's Club. The company is an approved Walmart Marketplace Solution Provider and operates under DBAs Soapbox Retail and Retail Media.

Product overview

Soapbox Influence (operating as Soapbox Retail) is a service-based retail media and influencer marketing company offering three interconnected core services: Retail Media (campaign planning and management for retail media networks), Influencer Marketing (programs from awareness to conversion), and Content Management (product listings and creative assets for major retailers). The company is an approved Walmart Marketplace Solution Provider. Rather than a software platform, the offering is a consultancy plus execution service model where the company manages advertising campaigns, influencer relationships, and retail content on behalf of brands seeking to elevate their presence across retail channels including Walmart, Target, Amazon, and Sams Club.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Media Management
• Influencer Marketing Campaigns
• Content Management
• Walmart Marketplace Solution Provider Services

Quantifiable outcome

• Achieves Walmart's strict 95% content score requirement for product listings

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• WalmartcoreStrategic or Co-development PartnerSoapbox Retail is an approved Walmart Marketplace Solution Provider. The company is headquartered steps away from the Walmart Campus in Bentonville, AR. Services include retail media campaign management, content optimization for Walmart.com, and helping brands achieve marketplace success on Walmart's platform.
• ShopCart StudiominorStrategic or Co-development PartnerListed as part of 'Our Family' of companies under the Soapbox Retail umbrella. ShopCart Studio provides photo studio services, complementing Soapbox's content creation and creative asset production capabilities.
• Kendal KingminorStrategic or Co-development PartnerListed as part of 'Our Family' of companies. Kendal King is associated with Club Pallets and appears to be a related entity within the network of companies serving the retail and e-commerce ecosystem.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• GRIN: GRIN is a creator-marketing platform with agency-style services targeting enterprise consumer brands. Pairs the same influencer-marketing + content-amplification wedge that Soapbox sells into retail-leaning brands.
• IZEA: IZEA operates a creator-marketplace platform and a managed-services agency for influencer and content campaigns. Comparable to Soapbox on the influencer/creator side, with similar brand-roster orientation toward consumer packaged goods and retail.
• Brainlabs: Brainlabs is a digital marketing agency formed via the Tinuiti and Outbrain-driven combination, with deep retail-media and performance capabilities. Closely comparable service stack to Soapbox but at materially larger scale post-consolidation.
• Mavrck: Mavrck is an influencer-marketing platform with agency services for enterprise consumer brands, including retail-driven clients. Directly competes with Soapbox on influencer program management for mid-market and enterprise CPG brands.
• Aspire: Aspire is an influencer-marketing platform plus managed-services agency that runs end-to-end creator programs for consumer brands. Direct overlap with Soapbox's Influencer Marketing pillar and its CPG/health-and-wellness brand targets (e.g., Hers-class clients).
• CreatorIQ: CreatorIQ is an enterprise influencer-marketing platform used by brands running creator programs at scale. Competes with Soapbox for the same enterprise brand-services budget and increasingly bundles managed services — directly adjacent to Soapbox's influencer offering.
• Tinuiti: Tinuiti is a US digital marketing agency with deep retail-media and influencer-marketing practices serving brands on Amazon, Walmart, and Target. Closely matches Soapbox's three-pillar offering (retail media, influencer, content) and enterprise CPG client base.

Broad incumbents

• Publicis Commerce / Publicis Performax: Publicis' commerce and retail-media practice (formerly Publicis Performax, plus the Criteo acquisition) competes head-on with Soapbox for retail-media and content scores, while offering far wider services and global reach as part of Publicis Groupe.
• Criteo Commerce Media: Criteo, now part of Publicis and rebranded around commerce media, operates a retail-media and shoppable-media platform used by brands on Walmart, Target, and Amazon. Adjacent to Soapbox: a tech-and-services incumbent with platform scale that retailers prefer, often displacing agency-only competitors.
• GroupM (WPP) Commerce: GroupM, the media investment arm of WPP, operates a global commerce/retail-media practice serving the world's largest advertisers. Overlaps with Soapbox's retail-media pillar but at vastly greater scale and as part of a broader portfolio beyond retail-media/influencer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SoapboxInfluenceandRetail
• LinkedInlinkedin.com/company/soapboxinfluenceandretailmedia
• Instagraminstagram.com/soapboxretail
• Xx.com/soapboxinfluenc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soapbox Influence