Mohd
Mohd is an Italian luxury multi-brand design retailer, founded in 1968, offering 40,000+ products from 400+ international design brands via its e-commerce platform and Milan, Catania, and Messina showrooms, serving affluent consumers, architects, interior designers, and contract/hospitality projects.
- Company typePrivate
- Founded1968
- HeadquartersMessina, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Mohd does
Mohd, legally Mollura & C. S.p.A., is an Italian luxury multi-brand design retailer founded in 1968 and headquartered in Messina, Sicily. The company curates and distributes over 40,000 design products from more than 400 international brands — including B&B Italia, Cassina, Minotti, Flos, Poltrona Frau, Poliform, Artemide, Knoll, Molteni & C, Vitra, Kartell, and Tom Dixon — spanning furniture, lighting, accessories, kitchens, bathrooms, outdoor, and office categories. Its core channel is the digital catalogue and e-commerce platform shop.mohd.it, which supports six languages and worldwide shipping via specialized couriers, complemented by physical showrooms in Milan (Via Turati and the Officina Milano concept space opened in 2021), Catania, and Messina.
The company operates a hybrid direct-to-consumer and trade/wholesale model. Consumer revenue is generated through unit-priced product sales ranging from accessories to high-ASP flagship pieces (e.g., Cassina chaise longue at $5,729+). A dedicated Trade & Professionals program sells to architects and interior designers with exclusive terms, project management, warehousing, and worldwide delivery. A separately priced Interior Design Service — offered by an in-house team of architects and covering space planning, 3D renderings, customized wardrobe/kitchen/bathroom systems, and mood boards — generates professional services revenue, with up to 100% of the service fee rebated against a qualifying project order. The Mohdern sub-brand represents proprietary in-house product, and the Mohd Exclusive Editions program co-develops SKUs with selected brand partners. In April 2026, Dexelance acquired a majority stake in Mohd, ending six decades of family-only control; CEO Gianluca Mollura continues to lead the company.
Mohd firmographics
Firmographics- Name
- Mohd
- Legal name
- Mollura & C. S.p.A.
- Website
- https://www.mohd.it/
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mohd is an Italian luxury multi-brand design retailer, founded in 1968, offering 40,000+ products from 400+ international design brands via its e-commerce platform and Milan, Catania, and Messina showrooms, serving affluent consumers, architects, interior designers, and contract/hospitality projects.
- Ownership category
- akta.pro rank
Mohd industry classification
Industry- Product category
- Luxury Design Furniture Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
- akta.pro secondary industry
- Luxury Home & Lifestyle Department Stores (CRAGADAG)
Keywords
Where Mohd is headquartered
LocationHeadquarters
- HQ city
- Messina
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Mohd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Mohd generates revenue primarily through the sale of luxury furniture, lighting, and accessories from over 400 international design brands. Products are sold through e-commerce, showrooms, and trade programs with pricing ranging from entry-level accessories to high-value furniture pieces.
- Interior Design Services: Mohd offers professional interior design services including space planning, 3D renderings, lighting design, and customized furniture systems. Services include product selection consultancy, furnishing projects, wall coverings and paint consultation, and lighting design. The service offers up to 100% cashback on the service fee with final order placement.
- Brand Partnership Services: Mohd provides digital storytelling, multi-channel sales opportunities, and worldwide logistics for design brands seeking to join the Mohd catalogue. Brands benefit from Mohd's established e-commerce platform, showrooms, and professional networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
| Hybrid | Multi-year contract | Interior Design Service with Cashback |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Mohd product offering
Product offeringCore offering
Mohd is a luxury multi-brand design retailer that curates and distributes over 40,000 furniture, lighting, accessory, kitchen, bathroom, and outdoor products from more than 400 international design brands through its e-commerce platform (shop.mohd.it) and physical showrooms in Milan and Sicily. It complements this retail catalogue with a professional Interior Design Service and a dedicated Trade & Professionals Program for architects, interior designers, and contract/hospitality projects worldwide.
Product overview
Mohd operates as a multi-brand luxury furniture and design e-commerce platform and retailer (Mohd e-shop / shop.mohd.it) offering access to over 40,000 design products from more than 400 international design brands. The core offering is the digital catalogue and e-commerce platform, supplemented by physical showrooms in Milan (Via Turati and Officina Milano via Macchi 82), Catania, and Messina headquarters. Mohd provides interior design services including space planning, 3D renderings, color/material research, and customized system design (wardrobes, kitchens, bathrooms). For trade professionals, Mohd offers a dedicated Trade & Professionals program with exclusive terms of sale, project management, and warehousing/delivery. Mohd curates exclusive editions (Mohd Exclusive Editions) with brand partners featuring original finishes and Mohd-exclusive products, sold as a sub-brand. The company also maintains editorial content through its magazine (Mohd Magazine) and inspirational platform (Inspire by Mohd). The Mohd brand includes Mohdern as a house brand, and the company serves as official retailer for premier design brands including B&B Italia, Cassina, Minotti, Flos, Poltrona Frau, Poliform, Artemide, Knoll, Molteni & C, Vitra, Kartell, and many others.
Differentiator
Problem solved
Functional benefit
Brands
- Mohdern: Mohd's own brand of design furniture products, featuring pieces like Bold modular sofas, Hugo modular sofas, and Elephant coffee tables.
Products and services
- Mohd E-Shop (shop.mohd.it) Mohd's primary digital retail platform offering a curated multi-brand catalogue of over 40,000 design products across furniture, lighting, accessories, outdoor, kitchen, and bathroom categories from more than 400 international design brands. Serves individual consumers and trade professionals worldwide with multi-language, multi-currency shopping and worldwide shipping.
- Interior Design Service
Companies that use Mohd
Customer profileSegments4 records
Ideal customer profiles4 records
Mohd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mohd partnerships and signals
Strategic signalPartnerships
62 partnerships are on record, tiered core.
- B&B ItaliacoreMohd is an official retailer of B&B Italia products including Ayana outdoor collection. B&B Italia represents excellence in Italian design with contemporary and innovative furniture pieces.
- CassinacoreMohd is an official retailer of Cassina furniture with over 90 years of design history. Features include the Capitol Complex, Le Corbusier collections, and new arrivals from Salone del Mobile.
- MinotticoreMohd is an official retailer of Minotti, representing excellent expression of Made in Italy design and interpreter of classic modern style for over 50 years.
- FloscoreMohd is an official retailer of Flos lighting products from the iconic Arco floor lamp to newest collections including Bellhop, Taccia, and Superloon.
- Poltrona FraucoreMohd is an official retailer of Poltrona Frau, synonymous with Made in Italy luxury including the iconic Chester sofa and Pelle Frau leather craftsmanship.
- PoliformcoreMohd is an official retailer of Poliform, offering contemporary furniture solutions including the Mathieu writing desk and complete home systems.
- ArtemidecoreMohd is an official retailer of Artemide lighting, featuring iconic designs and contemporary lighting solutions.
- KnollcoreMohd is an official retailer of Knoll furniture including the Platner collection, Bertoia chairs, and Plywood LCW Chair. Features iconic modernist designs.
- Molteni & CcoreMohd is an official retailer of Molteni & C furniture featuring the 2026 Collection and exclusive editions interpreting contemporary living.
- VitracoreMohd is an official retailer of Vitra including the Akari collection by Isamu Noguchi, Eames pieces, and Popaycle wall clock. Features classic and contemporary designs.
- KartellcoreMohd is an official retailer of Kartell including Bourgie lamp, Masters chair collection, and various plastic and translucent furniture designs.
- LagocoreMohd is an official retailer of Lago furniture featuring innovative modular systems and contemporary Italian design.
- BaxtercoreMohd is an official retailer of Baxter furniture including the La Casa sul Lago collection, Nuvola lamps, Lazybones chair, and outdoor Dharma collection.
- USMcoreMohd is an official retailer of USM furniture systems including Haller collection and Kitos tables. USM represents iconic Swiss design for over 50 years.
- ArpercoreMohd is an official retailer of Arper including Catifa 46 chair, Cross table, and Nuur desk (Compasso d'Oro winner).
- MuutocoreMohd is an official retailer of Muuto Scandinavian design furniture including Nerd chair, Kink vase, and Relevo rug.
- FoscarinicoreMohd is an official retailer of Foscarini lighting featuring Caboche and other iconic Italian lighting designs.
- Louis PoulsencoreMohd is an official retailer of Louis Poulsen lighting featuring Danish design classics and contemporary lighting solutions.
- Tom DixoncoreMohd is an official retailer of Tom Dixon design including Beat lights, Wingback chairs, and Flare bead candles.
- CappellinicoreMohd is an official retailer of Cappellini furniture featuring bold contemporary designs.
- FlexformcoreMohd is an official retailer of Flexform furniture representing Italian craftsmanship and contemporary design.
- VippcoreMohd is an official retailer of Vipp Danish design including V2 kitchen and pedal bin collections.
- GervasonicoreMohd is an official retailer of Gervasoni including Jeko 07 outdoor collection featuring casual and refined design.
- MoooicoreMohd is an official retailer of Moooi Dutch design featuring theatrical and innovative furniture and lighting.
- SeletticoreMohd is an official retailer of Seletti featuring Monkey Lamp and other playful contemporary designs.
- Glas ItaliacoreMohd is an official retailer of Glas Italia featuring glass furniture and storage solutions.
- DedoncoreMohd is an official retailer of Dedon outdoor furniture featuring fiber and woven designs for luxury outdoor living.
- TribùcoreMohd is an official retailer of Tribù outdoor furniture featuring Regista low armchair and T-Table.
- Paola LenticoreMohd is an official retailer of Paola Lenti outdoor furniture and textiles featuring the Farniente hammock and Rope yarn.
- KettalcoreMohd is an official retailer of Kettal outdoor furniture including Cala armchair and Doshi Levien collections.
- GiorgetticoreMohd is an official retailer of Giorgetti furniture representing Italian craftsmanship and contemporary design.
- Ligne RosetcoreMohd is an official retailer of Ligne Roset including Togo sofa and Quadrature rug collections.
- Fritz HansencoreMohd is an official retailer of Fritz Hansen Danish furniture featuring Egg chair and other Nordic design classics.
- Carl Hansen & SøncoreMohd is an official retailer of Carl Hansen & Søn furniture including CH24 Wishbone chair and CH25 lounge chair.
- MorosocoreMohd is an official retailer of Moroso furniture featuring colorful and contemporary designs.
- EdracoreMohd is an official retailer of Edra furniture featuring bold and innovative Italian design.
- DriadecoreMohd is an official retailer of Driade furniture featuring avant-garde and eclectic design pieces.
- NemocoreMohd is an official retailer of Nemo lighting featuring Italian design and innovative lighting solutions.
- Audo CopenhagencoreMohd is an official retailer of Audo Copenhagen Scandinavian furniture including Brasilia lounge chair.
- Normann CopenhagencoreMohd is an official retailer of Normann Copenhagen design featuring colorful and innovative home accessories.
- FiamcoreMohd is an official retailer of Fiam featuring glass furniture including Graph desk and Tuff tables.
- MeridianicoreMohd is an official retailer of Meridiani furniture featuring contemporary Italian design including Isetta chair.
- MDF ItaliacoreMohd is an official retailer of MDF Italia featuring innovative Italian design furniture including Randomito bookcase and NVL table.
- RodacoreMohd is an official retailer of Roda outdoor furniture featuring Root table and contemporary outdoor designs.
- EthimocoreMohd is an official retailer of Ethimo outdoor furniture featuring Allaperto collection and contemporary outdoor designs.
- EmucoreMohd is an official retailer of Emu outdoor furniture featuring Italian design for outdoor living.
- MagiscoreMohd is an official retailer of Magis furniture featuring contemporary Italian design and contract furniture.
- ZanottacoreMohd is an official retailer of Zanotta featuring iconic Italian design pieces.
- And TraditioncoreMohd is an official retailer of & Tradition featuring Formakami JH4/J5 pendant lamps and Danish-inspired designs.
- Davide GroppicoreMohd is an official retailer of Davide Groppi lighting featuring innovative Italian design.
- FontanaArtecoreMohd is an official retailer of FontanaArte lighting featuring historic Italian glass and contemporary lighting.
- CC-TapiscoreMohd is an official retailer of CC-Tapis featuring handcrafted contemporary rugs including Archer and Rotazioni collections.
- JacuzzicoreMohd is an official retailer of Jacuzzi including Sasha Mi sauna, hammam and emotional shower, and Lodge L hydro whirlpool bath.
- ArclineacoreMohd is an official retailer of Arclinea kitchens featuring Italian design and professional kitchen solutions.
- BofficoreMohd is an official retailer of Boffi featuring contemporary kitchens and bathroom solutions.
- Antonio LupicoreMohd is an official retailer of Antoniolupi featuring designer bathroom furniture including Reflex bathtub and Introverso sink.
- AgapecoreMohd is an official retailer of Agape featuring designer bathroom solutions including Ottocento bathtub.
- Collection ParticulièrecoreMohd is an official retailer of Collection Particulière featuring contemporary furniture including FAO sofa.
- House of Finn JuhlcoreMohd is an official retailer of House of Finn Juhl featuring Pelican chair.
- GolrancoreMohd is an official retailer of Golran featuring Rombo Dark rug and handcrafted rugs.
- StudiopepecoreDesign studio that has collaborated with Mohd on installations including Mohd Atelier for Salone del Mobile 2024 and Mohd in Bloom for Salone 2022. Created exclusive interior design experiences for Mohd Officina Milano.
- Nichetto StudiocoreDesign studio that collaborated with Mohd on Mohd Sinfonia installation for Salone del Mobile 2023 at Officina Milano.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Mohd competitors and assessment
Company assessmentDirect peers
- Design Within Reach (DWR): US-based multi-brand retailer of modern and contemporary designer furniture and lighting from brands including Knoll, Cassina, Vitra and Artemide — same business model (multi-brand curated catalogue + showrooms + trade) and largely overlapping brand portfolio with Mohd.
- Roche Bobois: French luxury furniture retailer with a global network of franchised stores selling high-end contemporary furniture from multiple designer brands — comparable multi-brand retail format, contract/hospitality exposure, and high-end residential customer profile to Mohd.
- The Conran Shop: UK multi-brand design retailer offering curated furniture, lighting and home accessories from premium international designers — directly comparable catalogue model, target customer (design-literate affluent residential + trade), and showroom-led experience strategy.
- BoConcept: Global franchise-based multi-brand furniture retailer specializing in modern design; competes for the same design-aware urban residential customer, with overlapping brand influence though positioned slightly more mid-market than Mohd.
Broad incumbents
- B&B Italia: Italian luxury furniture manufacturer with its own global mono-brand retail network; comparable because B&B Italia is both a supplier and a competing retail channel to Mohd, targeting the same Italian/international design-aware contract and residential clients.
- Cassina: Heritage Italian design manufacturer (now within Haworth) with directly-operated flagship showrooms in Milan's design district — comparable premium positioning and overlapping customer base, and competes with Mohd's flagship offerings.
- Minotti: Italian luxury furniture manufacturer with its own network of mono-brand stores and 'Minotti Studio' contract showroom format; targets the same high-end residential and 5-star hospitality projects as Mohd and competes for specifier mindshare.
- RH (Restoration Hardware): US-listed luxury home furnishings multi-brand retailer operating large-format galleries and a global e-commerce platform; comparable multi-brand premium home retail and gallery-led experience model, though at significantly larger scale and broader audience than Mohd.
Emerging players
- Archiproducts: Italian-based digital marketplace for architecture and design products, connecting designers with thousands of brands — overlapping addressable brand universe and target audience (architects, interior designers, contract specifiers), and a credible digital competitor to Mohd's trade channel.
Others
- Hästens: Swedish luxury bed manufacturer with own-brand boutiques in Milan and other design capitals — adjacent competitor in the luxury home sleep/furnishing category and a comparable design-district flagship showroom approach to Mohd.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mohd social profiles
Digital presenceMohd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mohd leadership team
Management profileNumber of profiles
Profiles1 record
Mohd subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mohd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mohd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mohd
What does Mohd do?
Mohd is a luxury multi-brand design retailer that curates and distributes over 40,000 furniture, lighting, accessory, kitchen, bathroom, and outdoor products from more than 400 international design brands through its e-commerce platform (shop.mohd.it) and physical showrooms in Milan and Sicily. It complements this retail catalogue with a professional Interior Design Service and a dedicated Trade & Professionals Program for architects, interior designers, and contract/hospitality projects worldwide.
Is Mohd a public or private company?
Mohd is a private company. It is classified as corporate owned and is currently operating.
When was Mohd founded?
Mohd was founded in 1968. It employs 11 to 50 people.
Where is Mohd based?
Mohd is headquartered in Messina, Italy, in the Europe region.
How does Mohd make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are interior Design Services and brand Partnership Services.
Who are Mohd's main competitors?
Direct peers on record are Design Within Reach (DWR), Roche Bobois, The Conran Shop and BoConcept. Broad incumbents are B&B Italia, Cassina, Minotti and RH (Restoration Hardware). Archiproducts is listed as an emerging player. Hästens is listed as an others.
Does Mohd have an API?
No public API is recorded for Mohd.
What industry is Mohd in?
Mohd's product category is Luxury Design Furniture Retail. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles), with a secondary code of CRAGADAG, Luxury Home & Lifestyle Department Stores. Its NAICS code is 4491 and its SIC code is 5700.