Perot Museum of Nature and Science

What Perot Museum of Nature and Science does

The Perot Museum of Nature and Science is a 501(c)(3) nonprofit science museum headquartered at 2201 N. Field Street in Dallas's Victory Park, with a secondary state-of-the-art collections and paleontology facility in West Dallas. Operating from a five-level, 11-hall facility that opened on December 1, 2012, the institution traces its lineage to the 1936 founding of the Dallas Museum of Natural History and the 2006 merger of three predecessor museums. The museum curates 130,000+ cataloged scientific specimens and operates the Paleo Lab, one of the region's most active fossil preparation facilities, supporting ongoing research that has produced discoveries such as Nanuqsaurus hoglundi and Tylosaurus rex.

The museum's product surface spans permanent exhibit halls (dinosaurs, engineering and innovation, energy, sports science, the Moody Family Children's Museum), traveling exhibitions (e.g., Soccer: More Than a Game timed to the 2026 FIFA World Cup), and educational programs including TEKS-aligned field trips, Discovery Camps, the mobile TECH Truck outreach, and The Whynauts digital video series. Revenue is generated through a diversified mix: daily admission tickets, multi-tier annual memberships (Core tiers at $100-$230 and Explore tiers at $130-$320), individual donations, corporate sponsorships (Goldman Sachs, Amazon, Children's Health, Lyda Hill Philanthropies), facility rentals with Wolfgang Puck catering, and a gift shop/café. The museum has reached more than 11 million cumulative visitors since opening, with 1.2 million students served through school programs, $2 million in financial aid awarded, and 90,000 North Texans engaged through off-site outreach.

The customer base spans families with children, K-12 school groups (notably DISD via the Learning Voyages program reaching ~48,000 students), adults through evenings like Thursdays on Tap, educators, corporate partners, and academic researchers. Distribution combines the Victory Park physical site, online ticketing, school and group reservations, the mobile TECH Truck, and digital content channels, supported by a leadership team headed by CEO Linda Silver, Ed.D. and including new executives in marketing/experience and learning roles added in 2024.

Name

Perot Museum of Nature and Science

Legal name

Perot Museum of Nature and Science

Website

https://perotmuseum.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

The Perot Museum of Nature and Science is a 501(c)(3) nonprofit science museum in Dallas, Texas, operating 11 permanent exhibit halls, a paleontology research lab, and educational programs serving families, K-12 school groups, and adults across North Texas.

Ownership category

akta.pro rank

Product category

Science Museum Services

NAICS

Museums (712110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

akta.pro secondary industries

Natural History Museums (THAJADAC), Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

Keywords

• Science museum exhibits
• STEM education programs
• Natural history collections
• Interactive museum experiences
• Educational field trips

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Admission Tickets: The museum generates revenue through daily admission tickets for general entry to permanent exhibits, with separate surcharges for traveling exhibitions and 3D films.
2. Membership Program: Annual memberships sold at multiple tiers (Core and Explore levels) providing free general admission, member-only hours, parking discounts, ASTC passport benefits, and discounts on food and merchandise. Memberships auto-renew annually.
3. Individual Donations: Tax-deductible donations from individuals supporting the museum's educational programs, exhibitions, and research activities.
4. Corporate Partnerships and Sponsorships: Corporate sponsorships for exhibitions, events, and programs. Major sponsors include companies like Goldman Sachs, Lyda Hill Philanthropies, Children's Health, and others supporting specific exhibits or initiatives.
5. Facility Rentals and Event Hosting: The museum rents spaces for private events including corporate events, galas, and celebrations, generating revenue from venue usage fees.
6. Retail and Food Service: Museum gift shop (Café and Museum Store) with merchandise, with Wolfgang Puck as exclusive caterer.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

The Perot Museum of Nature and Science is a nonprofit natural history and science museum that delivers hands-on STEM learning through 11 permanent exhibit halls, traveling exhibitions, and educational programs. Its core offerings include daily general-admission exhibits (Life Then and Now Hall, Texas Instruments Engineering and Innovation Hall, Tom Hunt Energy Hall, Lamar Hunt Family Sports Hall, Moody Family Children's Museum, Rose Hall of Birds), the Soccer: More Than a Game traveling exhibition, TEKS-aligned school field trips, Discovery Camps, the mobile TECH Truck, The Whynauts digital educational series, and adult programming such as Thursdays on Tap and the National Geographic Live Speaker Series.

Product overview

The Perot Museum of Nature and Science is a science museum offering a portfolio of permanent exhibit halls (including Life Then and Now Hall with dinosaur fossils, Texas Instruments Engineering and Innovation Hall, Tom Hunt Energy Hall, Lamar Hunt Family Sports Hall, Moody Family Children's Museum), temporary exhibitions (such as Soccer: More Than a Game), and educational programs (The Whynauts® series, Discovery Camps, TECH Truck mobile outreach, field trips). The museum also operates event programming including Thursdays on Tap adult evenings, National Geographic Live speaker series, and Night at the Museum annual gala. Revenue is generated through general admission tickets, annual memberships (Explore and Core tiers), and facility rentals.

Differentiator

Problem solved

Functional benefit

Brands

• The Whynauts®: A free interactive educational series that brings the wonders of the Perot Museum to classrooms or homes. All 11 episodes are available.
• TECH Truck
• Thursdays on Tap
• Discovery Camp
• Night at the Museum
• National Geographic Live Speaker Series

Products and services

• Soccer: More Than a Game An immersive STEM exhibition that explores the science, technology, engineering, and math behind soccer through interactive experiences, coinciding with North Texas hosting nine 2026 FIFA World Cup matches.
• Life Then and Now Hall Permanent exhibit hall featuring dinosaur fossil skeletons, ancient animal bones, rare fossils, and comparisons between dinosaur life and modern-day animals.
• Texas Instruments Engineering and Innovation Hall Hands-on engineering exhibit where visitors can build structures, compete in robot competitions, experiment with airflow, compose music on a giant sequencer, and test earthquake resistance of buildings.
• Tom Hunt Energy Hall Exhibit exploring the past, present, and future of energy, including how petroleum, natural gas, and alternative energy sources are harnessed, with interactive wellhead and 3D energy-mapping experiences.
• Moody Family Children's Museum Interactive museum space designed for children ages 7 and under with climbing structures, creative play areas, expanded toddler area, outdoor play space, Imaginarium, Creativity Makery, and Art Lab.
• Lamar Hunt Family Sports Hall Interactive sports science exhibit where visitors can race against a T. rex, cheetah, or NFL quarterback Patrick Mahomes, test reaction time, and learn about exercise, nutrition, and athlete training.
• Annual Membership Program Annual membership tiers (Core and Explore levels) providing free daily general admission, exclusive member events and hours, ASTC travel passport benefits, parking discounts, and merchandise/food discounts at the museum café and store.
• Thursdays on Tap An adults-only (21+) evening event held Thursdays from 6-10 pm with evening museum access, live music, craft cocktails and beer, local food trucks, and special programming.
• National Geographic Live Speaker Series A speaker series featuring National Geographic explorers and storytellers presenting on nature and science topics.
• Discovery Camps Summer camp series offering hands-on STEM learning experiences for children, with programming at the museum and at community locations including CityScape Schools and For Oak Cliff.
• TECH Truck A mobile STEM education program that brings hands-on science activities to community locations such as Klyde Warren Park, schools, and community events, engaging children with free interactive learning experiences.
• School Field Trips TEKS-aligned, hands-on educational field trip experiences for school groups of 20+, offered both at the museum and through campus outreach programs.
• The Whynauts® A free interactive educational video series bringing the wonders of the Perot Museum to classrooms or homes through 11 episodes focused on STEM learning.
• Night at the Museum Annual gala and fundraising event at the Perot Museum supporting the museum's educational and research mission.

Quantifiable outcome

• 11 million+ people impacted since opening in 2012
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Dallas Trinity FCcoreStrategic or Co-development Partner · 5 March 2026Partner for Soccer: More Than a Game exhibition, an immersive STEM exhibition examining the science behind soccer coinciding with the 2026 FIFA World Cup in North Texas.
• FC DallascoreStrategic or Co-development Partner · 5 March 2026Partner for Soccer: More Than a Game exhibition, providing authentic soccer artifacts and expertise for the exhibition.
• AmazoncoreGTM or Marketing Partner · 5 March 2026Partner for Soccer: More Than a Game exhibition, contributing technology and resources to the immersive STEM experience.
• PRO (Professional Referees Organization)coreStrategic or Co-development Partner · 5 March 2026Partner for Soccer: More Than a Game exhibition, providing Video Assistant Referee (VAR) experience and referee expertise.
• RobotLABcoreTechnology or Integration · 5 March 2026Partner for Soccer: More Than a Game exhibition, providing robotics and interactive technology experiences.
• Sportec SolutionscoreTechnology or Integration · 5 March 2026Partner for Soccer: More Than a Game exhibition, providing sports technology and analytics content.
• MIDE Museum (Mexico City)minorStrategic or Co-development Partner · 5 March 2026Companion program partner for Soccer: More Than a Game exhibition, extending the exhibition's reach to Mexico City.
• Carnegie SciencecoreStrategic or Co-development PartnerPartnership for solar eclipse events, hosting special events to celebrate the Annular Solar Eclipse in 2023 and the Great North American Eclipse in 2024.
• Dallas Education FoundationcoreStrategic or Co-development PartnerDistribution partner for Lyda Hill Philanthropies funding for Learning Voyages program, managing district-wide STEM field trip initiative.
• Dallas ArboretumcoreStrategic or Co-development PartnerPartner institution in Learning Voyages program, one of the Dallas science and nature institutions students visit.
• Dallas ZoocoreStrategic or Co-development PartnerPartner institution in Learning Voyages program, one of the Dallas science and nature institutions students visit.
• Environmental Education CentercoreStrategic or Co-development PartnerPartner institution in Learning Voyages program, one of the Dallas science and nature institutions students visit.
• Klyde Warren ParkcoreStrategic or Co-development PartnerPartnership for TECH Truck community outreach during spring break, providing free STEM activities in the park.
• CityScape SchoolsminorStrategic or Co-development PartnerHost location for Discovery Camp on the Road summer programming.
• For Oak CliffminorStrategic or Co-development PartnerHost location for Discovery Camp on the Road summer programming.
• Solar Preparatory School for GirlsminorStrategic or Co-development PartnerPartner for STEM Extravaganza, hosting full day of hands-on STEM activities by museum staff and volunteers.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Field Museum: Larger, established natural history institution in Chicago with major paleontology collections (Sue the T. rex) and global research programs; broader in scope but operates in the same category with overlapping exhibit and research functions.
• American Museum of Natural History: Global-tier natural history institution that is an active research collaborator on the Tylosaurus rex mosasaur discovery with Perot Museum; much larger but a peer in paleontology research and scientific publishing.

Direct peers

• Science Museum of Minnesota: Mid-size science museum with permanent and traveling exhibitions, education programs, and research collections; comparable mix of hands-on STEM exhibits and community-facing programming.
• Liberty Science Center: Interactive science center with rotating exhibitions, school programs, and an IMAX theater; comparable in scale, exhibit-driven revenue model, and emphasis on K-12 STEM education.
• Houston Museum of Natural Science: Major Texas natural science museum with permanent halls, traveling exhibitions, and a planetarium; most directly comparable by scale, paleontology focus, and educational programming in the same state.
• California Academy of Sciences: Science and natural history institution combining research, aquarium, planetarium, and exhibit halls; closely comparable mix of research collections (130,000+ specimens at Perot mirrors this scale), STEM exhibits, and education programs.
• Fort Worth Museum of Science and History: Direct North Texas peer operating a science and history museum with comparable exhibits, IMAX theater, and school field trip programming; Perot Museum members receive reciprocal admission here.
• Carnegie Museum of Natural History: Long-established natural history museum with active paleontological research, large specimen collections, and rotating exhibits; closely comparable research/exhibit dual mission, including partnerships around solar eclipse programming.
• Arizona Science Center: Regional science museum with hands-on STEM exhibits, IMAX, and school field trip programming; closely comparable operating model in a similarly-sized Sun Belt metro.

Regional players

• Dallas Museum of Art: Major Dallas cultural institution where Perot's new CMO previously served as Chief Marketing and Communications Officer; comparable as a peer in the same local cultural ecosystem and in shared executive talent flows.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PerotMuseum
• Facebookfacebook.com/PerotMuseum
• LinkedInlinkedin.com/company/perot-museum-of-nature-and-science
• Instagraminstagram.com/perotmuseum
• TikToktiktok.com/@perotmuseum

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perot Museum of Nature and Science