Haupt Racing Team
Haupt Racing Team is a Germany-based professional GT3 racing organization founded in 2020, competing as HRT Ford Racing in DTM, ADAC GT Masters, NLS, and endurance events with Ford Mustang GT3 cars, serving automotive manufacturer Ford Racing plus commercial sponsors and consumer track day clients across Europe.
- Company typePrivate
- Founded2020
- HeadquartersDrees, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Haupt Racing Team does
Haupt Racing Team (HRT) is a German professional GT3 motorsport organization founded in 2020 by racing driver and entrepreneur Hubert Haupt, with its operational base in Drees/Meuspath near the Nürburgring and an original registered office historically tied to Hubert Haupt Motorsport GmbH in Grünwald near Munich. The team currently competes as HRT Ford Racing, fielding Ford Mustang GT3 vehicles (5.4L naturally aspirated Coyote V8, Xtrac six-speed racing transaxle, Multimatic DSSV dampers, Brembo brakes) under factory support from Ford Racing/Performance across DTM, ADAC GT Masters, the Nürburgring Endurance Series (NLS), the Intercontinental GT Challenge (IGTC), the 24h Nürburgring, the 24h Spa, and the GT World Challenge Europe (Sprint, Silver Cup, and Endurance). Managing Director Ulrich Fritz, who also became a shareholder in April 2026, oversees the operative business alongside founder Hubert Haupt.
HRT's core offering consists of professional racing services — multi-series car preparation, driver line-up management, race operations, and brand activation — delivered to its factory partner and a set of named commercial and technical partners including RAVENOL, Yokohama, Bilstein, AM Solutions, AutoArenA, Multimatic, and dieFITMACHER. The team has accumulated a substantial competitive record in a short period: 2021 DTM Drivers' Championship (in only its second season), 2023 GT World Challenge Europe Sprint and Silver Cup titles, and three consecutive ADAC GT Masters Teams' Titles (2023-2025) plus the 2025 Drivers' Title, alongside class wins and podiums at 24h Nürburgring and 24h Spa. A second revenue line, HRT Track Days, packages consumer and corporate track experiences at the Nürburgring, Hockenheimring, and Barcelona with HRT crew support and coaching at unit prices ranging from €1,325 to €9,605. An ancillary HRT eSports division competes in sim racing series. The company is privately held by Hubert Haupt and Ulrich Fritz, with no disclosed institutional investment.
Haupt Racing Team firmographics
Firmographics- Name
- Haupt Racing Team
- Legal name
- Haupt Racing Team GmbH
- Website
- https://hauptracingteam.de
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Haupt Racing Team is a Germany-based professional GT3 racing organization founded in 2020, competing as HRT Ford Racing in DTM, ADAC GT Masters, NLS, and endurance events with Ford Mustang GT3 cars, serving automotive manufacturer Ford Racing plus commercial sponsors and consumer track day clients across Europe.
- Ownership category
- akta.pro rank
Haupt Racing Team industry classification
Industry- Product category
- Professional Motorsports Services
- NAICS
- Sports Teams and Clubs (711211), Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
- akta.pro secondary industries
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF), Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)
Keywords
Where Haupt Racing Team is headquartered
LocationHeadquarters
- HQ city
- Drees
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Haupt Racing Team business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Racing Competition & Sponsorships: Primary revenue through participation in professional GT3 racing series with factory support from Ford Racing, generating income from sponsorship agreements, prize winnings, and partner visibility
- Track Day Experiences: Customizable track day packages offered to consumers and corporate clients at legendary European racetracks with professional HRT crew support and coaching
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Home Package - Nürburgring track day with own vehicle |
| Unit Pricing | Pay-as-you-go | Germany Package - Tracks within 300km (e.g., Hockenheimring) |
| Unit Pricing | Pay-as-you-go | Europe Package - Tracks within 1800km (e.g., Barcelona) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Haupt Racing Team product offering
Product offeringCore offering
Haupt Racing Team is a professional GT3 motorsports organization that fields Ford Mustang GT3 race cars in multiple international racing series, including DTM, ADAC GT Masters, Nürburgring Endurance Series, 24h Nürburgring, 24h Spa, and GT World Challenge Europe, with factory support from Ford Racing. The team generates revenue through sponsorship agreements, prize winnings, and partner visibility, while also offering customizable track day experiences directly to consumers and corporate clients at European racetracks. Operations are supported by the HRT Race Base facility near the Nürburgring for race preparation and technical development.
Product overview
Haupt Racing Team (HRT) is a professional GT3 racing organization offering racing competition services with Ford Mustang GT3 vehicles, supported by Ford factory backing. The company operates across multiple international racing series including DTM, ADAC GT Masters, Nürburgring Endurance Series (NLS), GT World Challenge Europe, and 24-hour endurance races at Nürburgring and Spa. Alongside its competitive racing operations, HRT provides customer-facing Track Days experiences and utilizes its HRT Race Base facility for technical development and motorsport events.
Differentiator
Problem solved
Functional benefit
Brands
- HRT eSports Team: Professional esports division of Haupt Racing Team, competing in sim racing series including Digital Nürburgring Langstrecken-Serie and SRO E-Sports GT Series.
Products and services
- Ford Mustang GT3 Racing Services Professional GT3 racing operations with Ford Mustang GT3 vehicles across international series (DTM, ADAC GT Masters, NLS, 24h Nürburgring, 24h Spa, GT World Challenge Europe), including driver lineup management, race execution, and factory-backed technical support from Ford Racing.
- HRT Track Days Customizable track day experiences at European racetracks including Nürburgring, Hockenheimring, and Barcelona, offering professional HRT crew support (mechanics, data engineers), expert coaching and analysis, and optional extras (tyres, brake components, vehicle storage, catering, travel). Tiered packages range from €1,325 (Home) to €9,605 (Europe).
- HRT Race Base State-of-the-art operations center located near the Nürburgring in Meuspath, used for race car preparation, technical development projects, and hosting motorsport events for customers and partners.
Quantifiable outcome
- 2021 DTM Drivers' Championship win in just second motorsport season
- +2 more outcomes
Companies that use Haupt Racing Team
Customer profileSegments2 records
Ideal customer profiles2 records
Haupt Racing Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Haupt Racing Team partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- AutoArenAcoreAutoArenA (brand of AssenheimerMulfinger) serves as team sponsor with visible branding on all Nürburgring-Nordschleife and GT World Challenge Europe vehicles.
- BilsteincoreBilstein serves as official technical partner with blue-yellow complete design on one Mercedes-AMG GT3. Extended partnership includes both Nordschleife racing and DTM competitions.
- AM SolutionscoreAM Solutions - 3D post processing technology partner providing support for technical development. The partnership includes racing in NLS, GT World Challenge Europe, and Nürburgring 24h race with AM Solutions branded livery.
- Ford RacingflagshipHRT competes under the name HRT Ford Racing with factory support from Ford Performance. The team fields Ford Mustang GT3s in multiple racing series including DTM, ADAC GT Masters, and endurance races.
- RAVENOLcoreRAVENOL provides the full livery for the #64 Ford Mustang GT3 and is a team partner for the ADAC RAVENOL 24h Nürburgring and Nürburgring Endurance Series.
- YokohamacoreYokohama provides tyres and livery sponsorship for the #65 Ford Mustang GT3 competing in SP9 Pro-Am category.
- BundeswehrminorBundeswehr camouflage livery featured on #67 Ford Mustang GT3 with special public display at Nürburgring Nordschleife events.
- MultimaticcoreProvides DSSV dampers and technical support for the Ford Mustang GT3 platform. HRT collaborates with Multimatic on the Mustang GT3 program.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Haupt Racing Team competitors and assessment
Company assessmentDirect peers
- Frikadelli Racing Team: Long-standing Nürburgring-focused GT racing team competing in NLS and 24h Nürburgring with Ferrari/Porsche machinery. Direct local peer sharing the Nürburgring operational base and endurance racing focus.
- GetSpeed Performance: Germany-based GT3 racing outfit running Mercedes-AMG and other machinery across NLS, 24h Nürburgring, and GTWCE. Direct GT3 customer-team peer with overlapping series footprint near the Nürburgring.
- SPS Automotive Performance: Mercedes-AMG GT3 customer team based in Germany, active across NLS, 24h Nürburgring, GTWCE, and GT4 categories. Direct peer running parallel AMG machinery in the same championships.
- Schubert Motorsport: BMW factory-supported GT3 team competing across DTM, ADAC GT Masters, NLS, and endurance events. Same operational structure as HRT (BMW-customer racing team), overlapping series participation, and similar sponsorship-driven revenue model.
- Konrad Motorsport: German GT3 customer team operating Lamborghini and other machinery across DTM, ADAC GT Masters, and NLS. Directly comparable German factory-customer team contesting identical series with the same sponsorship-driven structure.
- AF Corse: Italian Ferrari factory-supported GT racing team competing in GTWCE, WEC, and endurance events. Direct comparable as a long-standing factory-customer GT team with international series participation and similar championship-led positioning.
- ROWE Racing: Germany-based GT3 and endurance racing team operating BMW M4 GT3s in DTM, NLS, 24h Nürburgring, and GTWCE. Directly comparable as a factory-aligned German customer team contesting the same series fields with the same business model (sponsorships, track days, championship program).
- Risi Competizione: Houston-based Ferrari factory-supported GT racing team competing in IMSA, GTWCE, and major endurance classics. Direct peer as an OEM-aligned customer GT team with similar championship-driven commercial model.
- Walkenhorst Motorsport: German BMW-supported GT3/GT4 team active in NLS, 24h Nürburgring, and ADAC GT Masters. Direct peer in the Nürburgring-based GT3 customer-team segment with overlapping series entries.
Broad incumbents
- Mercedes-AMG Motorsport: OEM factory motorsport division that was HRT's prior partner and continues to support rival customer teams with AMG GT3. Broad incumbent defining the GT3 customer-team ecosystem in which HRT operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Haupt Racing Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haupt Racing Team leadership team
Management profileNumber of profiles
Profiles2 records
Haupt Racing Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haupt Racing Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haupt Racing Team
What does Haupt Racing Team do?
Haupt Racing Team is a professional GT3 motorsports organization that fields Ford Mustang GT3 race cars in multiple international racing series, including DTM, ADAC GT Masters, Nürburgring Endurance Series, 24h Nürburgring, 24h Spa, and GT World Challenge Europe, with factory support from Ford Racing. The team generates revenue through sponsorship agreements, prize winnings, and partner visibility, while also offering customizable track day experiences directly to consumers and corporate clients at European racetracks. Operations are supported by the HRT Race Base facility near the Nürburgring for race preparation and technical development.
Is Haupt Racing Team a public or private company?
Haupt Racing Team is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Haupt Racing Team founded?
Haupt Racing Team was founded in 2020. It employs 11 to 50 people.
Where is Haupt Racing Team based?
Haupt Racing Team is headquartered in Drees, Germany, in the Europe region.
How does Haupt Racing Team make money?
Two revenue lines are on record. Racing Competition & Sponsorships are the primary driver. The others are track Day Experiences.
Who are Haupt Racing Team's main competitors?
Direct peers on record are Frikadelli Racing Team, GetSpeed Performance, SPS Automotive Performance, Schubert Motorsport, Konrad Motorsport, AF Corse, ROWE Racing, Risi Competizione and Walkenhorst Motorsport. Mercedes-AMG Motorsport is listed as a broad incumbent.
Does Haupt Racing Team have an API?
No public API is recorded for Haupt Racing Team.
What industry is Haupt Racing Team in?
Haupt Racing Team's product category is Professional Motorsports Services. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.), with a secondary code of MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent). Its NAICS code is 711211 and its SIC code is 7948.