AIMCO

What AIMCO does

AiMCO (Australian Influencer Marketing Council) is a nonprofit industry body and the recognised peak council for influencer marketing in Australia, structured as a division of the Audited Media Association of Australia (AMAA), a Company Limited by Guarantee headquartered in Sydney. Founded in 2019, it operates as a community-led standards, accreditation, and events organisation serving three primary segments: brand marketers, marketing/PR/media agencies, and individual content creators across all follower tiers, with a secondary segment of influencer-technology service providers and platforms.

The organisation monetises exclusively through annual subscription memberships across two parallel ladders. Creator memberships are tiered by audience size — Growing (under 100k followers, AU$100/year), Established (100k-1M, AU$250/year), and Leading (1M+, AU$500/year) — while business memberships are tiered by team size — Small Business (up to 9 people, A$3,349.50/year), Mid Size (10-19, A$4,290), Larger (20+, A$5,923.50), and Corporate (35+, custom pricing). The product portfolio consists of these memberships, an annual Summit and Awards gala (held 2021-2025 consecutively, with 800+ attendees in 2025), an Influencer Marketing Accreditation Course delivered on Thinkific, member-only webinars on disclosure, tax, IP and ATO compliance, and a public Member Directory. AiMCO does not operate a software platform, API, or proprietary technology product; its underlying infrastructure is a website, a Thinkific learning environment, event ticketing via Humanitix, and trademarked brand assets restricted to current members.

AiMCO's commercial posture is governance-led rather than transactional. Its competitive advantage rests on being the first-mover Australian standards body with a published Code of Practice and working groups covering advertising disclosure, gifting, therapeutic goods, alcohol marketing, family/child creators, DE&I, and tax compliance. Marquee corporate members — including L'Oréal, PepsiCo, Optus, Mecca, LION, Subway, Tourism Australia, Destination NSW, Koala, Ego Pharmaceuticals, Klook, and major holding groups (WPP, GroupM, Havas, dentsu, Edelman) — anchor its brand legitimacy. Strategic partnerships with TikTok, YouTube, Amazon Influencer Program, WPP Media Influence, AreMedia, Fabulate, Vamp, and Original Audio extend its reach across the creator economy distribution stack. Revenue is not publicly disclosed and AiMCO has no external funding rounds on record.

Name

AIMCO

Legal name

Audited Media Association of Australia Limited

Website

https://aimco.org.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

AiMCO is a nonprofit Australian industry body that sets standards, runs accreditation, and hosts the annual AiMCO Awards for the influencer marketing ecosystem, serving brands, agencies, platforms, and content creators via tiered memberships, working groups, webinars, and events.

Ownership category

akta.pro rank

Product category

Industry Trade Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Contracting, Compliance & Rights Management (MPAAAHAL), Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL), Influencer & Creator Marketing (BPAFAAAG)

Keywords

• Influencer marketing association
• Industry membership body
• Marketing accreditation training
• Trade association events
• Industry awards program

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creator Membership Subscriptions: Annual subscription-based membership for individual content creators with tiered pricing based on follower count: Growing Creator (under 100k followers) at AU$100/year, Established Creator ($100k-$1M followers) at AU$250/year, and Leading Creator (over 1M followers) at AU$500/year
2. Business Industry Membership Subscriptions: Annual business memberships with tiered pricing: Small Business (up to 9 people) A$3,349.50, Mid Size Business (10-19 people) A$4,290.00, Larger Business (20+ people) A$5,923.50, and Corporate Business (35+ people) with custom pricing upon enquiry

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Industry trade association for influencer marketing in Australia, providing tiered memberships for brands, agencies, content creators, and service providers; an annual Summit and Awards program; and the Influencer Marketing Accreditation Course delivered via the Thinkific online learning platform. Operating as a division of the Audited Media Association of Australia (AMAA), AiMCO also runs member-only webinars with global experts and a public Member Directory.

Product overview

AIMCO (Australian Influencer Marketing Council) is a membership-based industry body, not a technology product company. It operates as a collective of content creators, marketers, and industry experts championing influencer marketing best practice in Australia. The organization offers tiered membership programs for both creators (Growing, Established, and Leading tiers ranging from AU$100-$500 annually) and businesses (Small Business through Corporate tiers ranging from A$3,349-$5,923.50 annually). Core offerings include the Influencer Marketing Accreditation Course (delivered via Thinkific), annual AiMCO Awards and Summit events, member-only webinars covering industry topics, and a member directory connecting businesses with influencer marketing specialists. AIMCO does not offer a software platform, API, or technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Creator Membership
• Business Membership
• AiMCO Summit
• AiMCO Awards
• Influencer Marketing Accreditation Course
• AiMCO Member Directory

Quantifiable outcome

• Over 800 attendees at annual AiMCO Awards 2025 gala

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Amazon Influencer ProgramcoreGTM or Marketing PartnerAmazon Influencer Program partnered with AiMCO as a Contributing Partner for the 2025 Awards, connecting creators with e-commerce opportunities through the program.
• TikTokcoreGTM or Marketing PartnerTikTok is listed as a Contributing Partner and Creative Partner for AiMCO Awards, providing platform support and creator engagement initiatives.
• YouTubecoreGTM or Marketing PartnerYouTube is listed as an Audio Partner for AiMCO Awards, supporting video content and creator monetization initiatives.
• WPP Media InfluenceflagshipGTM or Marketing PartnerWPP Media Influence is the Premier Partner for AiMCO Awards 2025, representing one of the largest media agency networks supporting the Australian influencer marketing industry.
• AreMediaflagshipGTM or Marketing PartnerAreMedia is a Premier Partner for AiMCO Awards 2025, providing media and publishing support for the Australian influencer marketing community.
• GroupMflagshipGTM or Marketing PartnerGroupM is a Premier Sponsor of AiMCO Awards 2024, representing one of the world's largest media investment companies supporting influencer marketing standards.
• Hello SocialflagshipGTM or Marketing PartnerHello Social is a Premier Sponsor of AiMCO Awards 2024, providing social media marketing expertise and advertising services.
• FabulatecoreTechnology or IntegrationFabulate is a Major Partner for AiMCO Awards 2025 and a marketing software solution built specifically for the influencer marketing industry, enabling cross-organizational collaboration and campaign management.
• VampcoreTechnology or IntegrationVamp is a Contributing Partner and described as a global award-winning creator marketing solution, providing an influencer marketplace platform.
• Original AudiocoreGTM or Marketing PartnerOriginal Audio is the Audio Partner for AiMCO Awards 2025, providing podcast and audio expertise.
• ThinkificcoreTechnology or IntegrationThinkific provides the online learning platform for AiMCO's world's first Influencer Marketing accreditation course.
• NIDAminorOthersNational Institute of Dramatic Art (NIDA) in Sydney hosts the annual AiMCO Awards gala events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• CreatorIQ: Global enterprise influencer marketing software platform serving enterprise brands and agencies. Comparable because its customer base overlaps with AiMCO's corporate members, providing technology to the same audience.
• Aspire: Global creator marketing platform for brands and agencies. Comparable as an influencer marketing platform whose enterprise customers (brands, agencies) overlap directly with AiMCO's corporate member base.
• Influencer Marketing Hub: Global influencer marketing resource and agency directory. Comparable as an ecosystem enabler serving the same brands, agencies and creators that AiMCO represents, though commercial rather than association-based.

Direct peers

• Fabulate: Australian influencer marketing software for cross-organisational campaign collaboration; Major Partner of AiMCO Awards 2025. Operates in the same Australian influencer marketing category that AiMCO's membership base uses.
• Vamp: Australian influencer marketplace and creator marketing platform; named AiMCO Contributing Partner. Directly comparable as an Australian-headquartered player in the same influencer marketing ecosystem AiMCO serves.
• Hoozu: Australian influencer marketing platform with creator marketplace capabilities; AiMCO member. Direct regional peer serving the same Australian brands, agencies and creators.
• Hypetap: Australian influencer marketing platform and a contributing member of AiMCO. Comparable as a fellow Australian influencer marketing technology company serving brands and agencies in the same local market.

Broad incumbents

• IAB Australia: Australian chapter of the Interactive Advertising Bureau; a broader digital advertising trade body in the same industry-body model as AiMCO. Comparable because both are membership-based industry associations shaping standards for the Australian digital advertising market.
• Interactive Advertising Bureau (IAB): Global digital advertising industry trade body. Comparable as a membership association that produces standards, training and policy work for digital advertising, paralleling AiMCO's role in influencer marketing specifically.
• Association of National Advertisers (ANA): US advertising industry trade body serving brand marketers. Comparable as a membership-driven industry association setting best practice and standards, though at a much larger scale and broader advertising remit than AiMCO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aimcoaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIMCO