GripMatix
GripMatix is a Dutch company (founded 2018) that develops Citrix-Ready verified SCOM Management Packs (MetrixInsight brand) for monitoring Citrix EUC environments, and sells them via annual subscriptions, plus managed services and consultancy.
- Company typePrivate
- Founded2018
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GripMatix does
GripMatix B.V. is a Dutch private company founded in 2018 and headquartered in Dordrecht, Netherlands, that develops and sells Citrix-Ready verified SCOM Management Packs under the MetrixInsight brand for monitoring Citrix End User Computing (EUC) environments. The product line is built natively inside Microsoft System Center Operations Manager (SCOM) and Azure Monitor as sealed management packs that dynamically discover Citrix components, build the SCOM object/service model, and apply role-based event management, performance collection, and monitors without additional agents. The flagship offering, MetrixInsight for Citrix VAD/DaaS, bundles monitoring for Citrix Virtual Apps and Desktops, StoreFront, Provisioning Services, License Server, Federated Authentication Service, and Citrix DaaS, and also includes MetrixInsight for NetScaler/ADC and the Citrix Logon Simulator. Complementary products include MetrixInsight for XenServer (hypervisor monitoring), the SCOM-AI GPT add-on (OpenAI/ChatGPT integration for alert analysis), and a free Community Edition of the Hyper-V Management Pack Extensions.
GripMatix earns revenue primarily through volume-based annual subscription licenses for its MetrixInsight products, with pricing tied to Citrix license counts (Concurrent User or User/Device) and sold through quote-based direct sales, a self-serve 30-day free trial, a permanent free community edition, and a reseller/MSP channel. Premium +SquaredUp editions bundle the management packs with SquaredUp for SCOM. In May 2025, the company expanded beyond product subscriptions into services with the launch of MetrixInsight as a Service (managed monitoring) and EUC Managed Support & Consultancy for Citrix, AVD, Windows 365, Omnissa Horizon, and Microsoft Modern Workplace. The company is founder-led (with Product Architect Merijn Overgaauw as the named technical lead), bootstrapped with no funding rounds or institutional investors disclosed, and partners strategically with SquaredUp (co-development and co-selling), Microsoft (SCOM/Azure Monitor platform), and OpenAI (AI features), while holding Citrix Ready verification and a recognized position as the 'most used third-party SCOM Management Pack for Citrix' per the Big SCOM Survey 2021.
GripMatix firmographics
Firmographics- Name
- GripMatix
- Legal name
- GripMatix B.V.
- Website
- https://gripmatix.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GripMatix is a Dutch company (founded 2018) that develops Citrix-Ready verified SCOM Management Packs (MetrixInsight brand) for monitoring Citrix EUC environments, and sells them via annual subscriptions, plus managed services and consultancy.
- Ownership category
- akta.pro rank
GripMatix industry classification
Industry- Product category
- IT Infrastructure Monitoring Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where GripMatix is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
GripMatix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- MetrixInsight for Citrix VAD/DaaS (subscription): Volume-based annual subscription license. Priced based on the type and quantity of Citrix licenses (Concurrent User or User/Device), with Standard Edition and +SquaredUp Edition tiers. Licenses are bound to SCOM Management Group and Citrix License Server name(s); adjusting license volume requires subscription change. Includes MetrixInsight for NetScaler and MetrixInsight for Citrix Logon Simulator at no additional cost.
- MetrixInsight for NetScaler/ADC (subscription): Standalone subscription license for NetScaler/ADC monitoring. Licensed per NetScaler device bound to the SCOM Management Group; device host IDs can be modified on request during the licensed period. Also sold as a +SquaredUp bundle with SquaredUp for SCOM included.
- EUC Managed Support & Consultancy (services): Professional services for Citrix VAD, DaaS, Microsoft Azure Virtual Desktop, Windows 365, Omnissa Horizon, and Microsoft Modern Workplace. Includes strategic consultancy, design and implementation of observability/monitoring solutions, problem management, and operational & technical management with capacity planning, patching, and ITSM-driven changes.
- MetrixInsight as a Service (managed service): Managed service delivery of MetrixInsight monitoring, providing GripMatix-operated monitoring on customer infrastructure. Launched alongside EUC Managed Support offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | MetrixInsight for Citrix VAD/DaaS - Standard Edition (annual subscription, volume-based on Citrix license count/type) |
| Subscription | Annual | MetrixInsight for Citrix VAD/DaaS - +SquaredUp Edition |
| Subscription | Annual | MetrixInsight for NetScaler/ADC - Standard Edition (per-device annual subscription) |
| Subscription | Annual | MetrixInsight for NetScaler/ADC - +SquaredUp Edition |
| Freemium | Pay-as-you-go | Free Edition of MetrixInsight for CVAD (community/free) |
| Freemium | Pay-as-you-go | 30-day free trial of MetrixInsight for Citrix VAD/DaaS |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels10 records
GripMatix product offering
Product offeringCore offering
GripMatix develops and sells Citrix-Ready verified SCOM Management Packs under the MetrixInsight brand that monitor the full Citrix End-User Computing stack (Virtual Apps and Desktops, Citrix DaaS, StoreFront, Provisioning Services, License Server, Federated Authentication Service, NetScaler/ADC, XenServer) inside Microsoft SCOM and Azure Monitor. The firm complements these software products with EUC Managed Support & Consultancy services and a managed service delivery (MetrixInsight as a Service) for Citrix, AVD, Windows 365, Omnissa Horizon, and Microsoft Modern Workplace environments.
Product overview
GripMatix (GripMatix B.V., The Netherlands, founded 2018) offers a portfolio of Citrix Ready verified SCOM Management Packs under the MetrixInsight brand, focused on End User Computing (EUC) monitoring and observability. The flagship offering is MetrixInsight for Citrix VAD/DaaS, a bundle that monitors Citrix Virtual Apps and Desktops (on-prem and Citrix DaaS), StoreFront, Provisioning Services, License Server, Citrix Federated Authentication Service, and real/synthetic logons, and which also includes MetrixInsight for NetScaler (Citrix ADC monitoring) and MetrixInsight for Citrix Logon Simulator at no additional cost. These are complemented by MetrixInsight for XenServer (dedicated XenServer hypervisor monitoring), SCOM-AI GPT (AI-powered SCOM alert processing via OpenAI ChatGPT), the free Hyper-V MP Extensions (Community Edition) for Hyper-V monitoring, and the GripMatix Experience Center for live demos. GripMatix additionally delivers managed and consultancy services, including MetrixInsight as a Service and EUC Managed Support & Consultancy.
Differentiator
Problem solved
Functional benefit
Brands
- MetrixInsight: Registered trademark of GripMatix covering the SCOM Management Pack product family for monitoring Citrix environments, including MetrixInsight for XenServer, MetrixInsight for Citrix VAD/DaaS, MetrixInsight for NetScaler (ADC), MetrixInsight for Citrix Logon Simulator, and MetrixInsight as a Service.
- SCOM-AI GPT
- MetrixInsight as a Service
Products and services
- MetrixInsight for XenServer SCOM Management Pack for discovery and performance monitoring of Citrix XenServer hypervisor hosts and resources inside Microsoft SCOM.
- MetrixInsight for Citrix VAD/DaaS Flagship Citrix-Ready verified SCOM Management Pack bundle for monitoring Citrix Virtual Apps and Desktops (SBC/VDI), Citrix DaaS, StoreFront, Provisioning Services, License Server, Federated Authentication Service, and real/synthetic logons and sessions. Includes MetrixInsight for NetScaler and MetrixInsight for Citrix Logon Simulator at no additional cost; no additional agents required.
- MetrixInsight for NetScaler (MetrixInsight for ADC) Citrix-Ready verified SCOM Management Pack for monitoring Citrix Application Delivery Controller (ADC) / NetScaler instances. Discovers and visualizes the entire NetScaler appliance topology within a single pane of glass, monitoring Authentication, Gateway, Load Balancer, Certificate, and Interface components and services with more than 150 monitors and rules.
- MetrixInsight for Citrix Logon Simulator
- SCOM-AI GPT AI-powered add-on that connects Microsoft SCOM with OpenAI ChatGPT to process and interpret SCOM alerts using natural language and generative AI, providing operators with conversational analysis of monitoring events.
- Hyper-V MP Extensions (Community Edition) Free community SCOM Management Pack extending the Microsoft SCOM Hyper-V Management Pack with advanced performance monitoring and new dashboards for Hyper-V hosts and virtual machines. Supports Hyper-V 2016, 2019, 2022, and 2025.
- MetrixInsight as a Service Managed service delivery of the MetrixInsight portfolio, providing MetrixInsight monitoring capabilities as a service offering for organizations that prefer not to run the Management Packs themselves.
- EUC Managed Support & Consultancy Professional services for End-User Computing environments covering Citrix VAD, DaaS, Microsoft Azure Virtual Desktop, Windows 365, Omnissa Horizon, and Microsoft Modern Workplace. Includes strategic consultancy, design and implementation of observability/monitoring solutions, problem management, and operational and technical management with capacity planning, patching, and ITSM-driven changes.
Quantifiable outcome
- More than 150 monitors and rules in the MetrixInsight for ADC SCOM Management Pack
- +4 more outcomes
Companies that use GripMatix
Customer profileSegments4 records
Ideal customer profiles4 records
GripMatix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature11 records
GripMatix partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship strategic partner, core technology partner (verification), core event/marketing partner, core platform partner, operational vendor (crm/marketing), operational vendor (payments), operational vendor (hosting), community contributor / origin contributor, key individual contributor / internal employee and community maintainer and differentiating technology partner (ai features).
- SquaredUpflagship strategic partnerSquaredUp is GripMatix's flagship strategic and co-development partner. Together they launched two new bundled solutions: 'MetrixInsight for Citrix VAD/DaaS +SquaredUp' and 'MetrixInsight for NetScaler/ADC +SquaredUp', combining the management packs with SquaredUp for SCOM. GripMatix has also published free SquaredUp Community Dashboard Packs (60+ drill-down views for CVAD; 20+ for ADC) featured in the SquaredUp Dashboard Gallery. Multiple joint blog posts and reciprocal co-marketing.
- Citrix (Citrix Ready Program)core technology partner (verification)MetrixInsight for CVAD has been verified and certified as Citrix Ready and is listed in the Citrix Ready Marketplace. The program verifies the product's compatibility with Citrix technology, providing third-party validation. Listed in the Citrix Ready category results under 'gripmatix'.
- SCOMathoncore event/marketing partnerGripMatix is a proud sponsor of SCOMathon (2021, 2022, 2023) - a virtual SCOM conference for Microsoft MVPs, SCOM experts and SCOM customers. Includes speaking slots, demo sessions, and community visibility in the SCOM ecosystem.
- Microsoft (SCOM / Azure Monitor / Azure storage)core platform partnerMetrixInsight Management Packs are built to run on Microsoft System Center Operations Manager (SCOM) and Azure Monitor. MetrixInsight for Citrix Logon Simulator offers a SCOM/Azure Monitor Management Pack integration. GripMatix uses Microsoft Azure storage services for some customer/prospect data storage. SCOM-AI GPT integrates with OpenAI/ChatGPT.
- HubSpotoperational vendor (crm/marketing)HubSpot is used as GripMatix's Customer Relationship Management (CRM) and Marketing platform, where customer and prospect data is stored. HubSpot tracking code is on the website to integrate visitor behavior.
- Stripeoperational vendor (payments)Stripe is GripMatix's payment provider for processing credit card payments for subscriptions. Credit card data is sent directly to Stripe; GripMatix does not see or store card data.
- Antagonistoperational vendor (hosting)Antagonist is GripMatix's hosting provider, hosting both the website and the data processed by it (including subscription, demo, and quotation data).
- Diego M. Rellan (original Hyper-V MP Extensions author)community contributor / origin contributorDiego M. Rellan created the original Hyper-V Management Pack Extensions community project. GripMatix has continued to build on this community contribution through a new GitHub project (gripmatix/GripMatix-Hyper-V-Management-Pack-Extensions), extending it to Hyper-V 2022 and 2025 with new dashboards.
- Merijn Overgaauw (GripMatix Product Architect & Developer)key individual contributor / internal employee and community maintainerMerijn Overgaauw extended the original Hyper-V Management Pack Extensions to add Hyper-V 2019 support while at GripMatix. He is GripMatix's Product Architect and developer of the MetrixInsight line, and is the named author of multiple GripMatix blog posts and SCOMathon sessions.
- OpenAI (ChatGPT)differentiating technology partner (ai features)OpenAI/ChatGPT integration via GripMatix's SCOM-AI GPT product, allowing SCOM alerts to be analyzed and 'talk' with ChatGPT for AI-driven insights and natural-language troubleshooting in the EUC/SCOM context.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
GripMatix competitors and assessment
Company assessmentDirect peers
- Login VSI: Login VSI specializes in synthetic user-experience testing and logon simulation for Citrix, AVD, and Windows 365 environments, directly overlapping with GripMatix's MetrixInsight for Citrix Logon Simulator product line. Both vendors sell synthetic Citrix logon and session measurement to enterprise EUC teams.
- Liquidware: Liquidware provides user environment management, profile, and EUC monitoring/visibility tools widely deployed alongside Citrix VAD and AVD. It overlaps with GripMatix in monitoring and troubleshooting digital workspace stacks, though it does not natively ship SCOM management packs.
- SquaredUp: SquaredUp is the de facto third-party HTML5 dashboard console for Microsoft SCOM, and GripMatix's flagship strategic partner via the co-developed +SquaredUp bundled editions of MetrixInsight for CVAD/DaaS and NetScaler/ADC. They occupy adjacent SCOM tooling niches and jointly ship community dashboard packs (60+ CVAD views, 20+ ADC views), making them the closest product-line peer.
- ControlUp: ControlUp is a Digital Employee Experience (DEX) and EUC monitoring platform that directly competes with GripMatix in monitoring Citrix Virtual Apps and Desktops, Microsoft AVD, and Windows 365 environments. Both vendors target enterprise IT operations teams seeking real-time visibility into SBC/VDI stacks beyond what Citrix Director offers.
- eG Enterprise (eG Innovations): eG Enterprise is a converged application and infrastructure performance monitoring platform with explicit, deep support for Citrix VAD, StoreFront, PVS, NetScaler, and XenServer — making it a direct competitor to the MetrixInsight portfolio across the same stack components.
- Goliath Technologies: Goliath Technologies is a long-standing direct competitor in Citrix and EUC performance monitoring, offering end-user experience monitoring, logon simulation, and infrastructure troubleshooting for Citrix VAD, PVS, and NetScaler/ADC. It targets the same enterprise IT buyer as GripMatix MetrixInsight.
Broad incumbents
- New Relic: New Relic is a broad enterprise observability platform offering APM, infrastructure, and synthetic monitoring. While not specifically focused on Citrix/SCOM, it represents the broader incumbent category that competes for the same IT operations monitoring budget pool as GripMatix.
- Datadog: Datadog is a leading cloud-native observability and monitoring platform expanding into user experience and synthetic monitoring. As a broad incumbent, it does not specifically target SCOM/Citrix customers but its expansion into enterprise EUC use cases puts it in the broader competitive set for IT operations budgets.
- Dynatrace: Dynatrace is a broad enterprise observability and application performance monitoring platform that increasingly covers EUC and Citrix stacks as part of its wider portfolio. It competes with GripMatix only at the broadest level (end-to-end enterprise monitoring) but represents the consolidator threat for any organization evaluating a single-vendor observability stack.
- Microsoft (SCOM and Azure Monitor): Microsoft's System Center Operations Manager is the platform substrate that all MetrixInsight products extend, and Microsoft also ships native (now EOL'd) XenApp/XenDesktop/PVS/StoreFront management packs plus Azure Monitor as the strategic successor. Microsoft is simultaneously GripMatix's most important platform partner and its most consequential competitive threat if first-party monitoring coverage expands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GripMatix social profiles
Digital presenceGripMatix compliance and trust
Trust signalCompliance2 records
GripMatix financial estimates
Financial estimateRevenue estimate
Valuation estimate
GripMatix leadership team
Management profileNumber of profiles
Profiles1 record
GripMatix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GripMatix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GripMatix
What does GripMatix do?
GripMatix develops and sells Citrix-Ready verified SCOM Management Packs under the MetrixInsight brand that monitor the full Citrix End-User Computing stack (Virtual Apps and Desktops, Citrix DaaS, StoreFront, Provisioning Services, License Server, Federated Authentication Service, NetScaler/ADC, XenServer) inside Microsoft SCOM and Azure Monitor. The firm complements these software products with EUC Managed Support & Consultancy services and a managed service delivery (MetrixInsight as a Service) for Citrix, AVD, Windows 365, Omnissa Horizon, and Microsoft Modern Workplace environments.
Is GripMatix a public or private company?
GripMatix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GripMatix founded?
GripMatix was founded in 2018. It employs 1 to 10 people.
Where is GripMatix based?
GripMatix is headquartered in Rotterdam, Netherlands, in the Europe region.
How does GripMatix make money?
Four revenue lines are on record. MetrixInsight for Citrix VAD/DaaS (subscription) is the primary driver. The others are metrixInsight for NetScaler/ADC (subscription), EUC Managed Support & Consultancy (services) and metrixInsight as a Service (managed service).
Who are GripMatix's main competitors?
Direct peers on record are Login VSI, Liquidware, SquaredUp, ControlUp, eG Enterprise (eG Innovations) and Goliath Technologies. Broad incumbents are New Relic, Datadog, Dynatrace and Microsoft (SCOM and Azure Monitor).
Does GripMatix have an API?
No public API is recorded for GripMatix.
What industry is GripMatix in?
GripMatix's product category is IT Infrastructure Monitoring Software. Its primary akta.pro industry code is BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 541511 and its SIC code is 7372.