HiGift
HiGift is a privately held B2B e-gift card platform, founded in 2020 in San Diego, that distributes health and beauty gift cards to corporate buyers for sales incentives and rewards.
- Company typePrivate
- Founded2020
- HeadquartersSan Diego, United States
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What HiGift does
HiGift is a privately held B2B company, founded in 2020 and headquartered in San Diego, United States, that operates as a sales e-gift card platform focused on health and beauty products. Its stated function is to enable businesses to procure and distribute branded e-gift cards in the health and beauty vertical, positioning the company as an intermediary between consumer brands in that category and corporate buyers using gift cards for sales incentives, channel rewards, employee recognition, or customer acquisition.
The company employs between 101 and 250 people, per the available firmographic data, indicating it has moved past the founder-stage operating scale. Beyond the website (higift.com) and the vertical focus, the input data does not disclose specific product features, platform architecture, technology stack, pricing model, or integrations. No details on catalog breadth, brand partnerships, distribution mechanics, or payment infrastructure are available in the supplied sources.
HiGift's business model, as described, is a B2B commerce/intermediary model in which revenue is presumably generated through margins or fees on the e-gift card volume transacted across its platform. The input data does not specify the revenue mechanics — whether the company operates on a take-rate, wholesale spread, subscription, or hybrid basis — nor does it disclose customer segments, pricing tiers, or contract structures. Because no funding rounds, revenue figures, or management bios are present in the source material, the company's capital structure, ownership, and financial profile cannot be characterized from the available evidence.
HiGift firmographics
Firmographics- Name
- HiGift
- Website
- https://higift.com
- Company type
- Private
- Founded year
- 2020
- Headcount range
- 101–250 employees
- Short description
- HiGift is a privately held B2B e-gift card platform, founded in 2020 in San Diego, that distributes health and beauty gift cards to corporate buyers for sales incentives and rewards.
- Ownership category
- akta.pro rank
HiGift industry classification
Industry- Product category
- Corporate Gift Cards
- akta.pro primary industry
- Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)
- akta.pro secondary industry
- Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)
Keywords
Where HiGift is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
HiGift business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Supply Chain, Technology or R&D, Operations, Personnel
HiGift product offering
Product offeringCore offering
HiGift is a B2B e-gift card company that sells digital gift cards centered on health and beauty products. It enables businesses to purchase and send gift cards to employees, clients, or prospects through an online platform. The offering is delivered digitally, making it suitable for corporate incentive, reward, and recognition programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Health and Beauty E-Gift Cards
Companies that use HiGift
Customer profileIdeal customer profiles2 records
HiGift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HiGift competitors and assessment
Company assessmentDirect peers
- eGifter Rewards: eGifter Rewards provides bulk digital gift card solutions for enterprise incentive, loyalty, and corporate gifting programs. It overlaps with HiGift on B2B e-gift card delivery, catalog aggregation, and API-based distribution.
- Tango Card: Tango Card (now part of Blackhawk Network) is a leading B2B digital gift card and rewards platform used by enterprises for employee recognition, sales incentives, and customer rewards. It directly mirrors HiGift's core use case of delivering branded e-gift cards at scale to business buyers.
- Reward Gateway: Reward Gateway is an employee engagement platform that includes digital gift cards and rewards as part of its recognition suite. It targets the same corporate HR/people-ops buyer for incentives that HiGift serves.
- Giftogram: Giftogram is a B2B digital gift card platform that lets businesses send branded e-gift cards for incentives, rewards, and corporate gifting. It targets the same enterprise buyer (HR, sales, marketing) with a comparable catalog-based delivery model.
- Giftbit: Giftbit is a digital gift card platform aimed at businesses sending rewards, incentives, and gifts to employees or customers. It competes head-to-head with HiGift on API-driven bulk gifting and a similar merchant catalog.
- Rybbon: Rybbon (acquired by Blackhawk Network) offers digital gift card rewards for market research, customer experience, and sales programs. Its buyer base and transactional mechanics closely parallel HiGift's.
Emerging players
- Loop & Tie: Loop & Tie offers a B2B gifting platform with curated gift collections and gift card options for corporate and client gifting. It competes with HiGift in the same buyer segment but differentiates through gift curation rather than broad gift card catalog.
- Snappy: Snappy is a digital gifting platform that lets businesses send curated gifts and gift cards for employee and client gifting. It overlaps with HiGift on the corporate gifting use case, though Snappy leans more heavily into curated physical and experience gifts alongside e-gift cards.
Broad incumbents
- Blackhawk Network: Blackhawk Network is a large gift card, payment, and incentives network that operates at scale across many verticals. It owns Tango Card and competes broadly with HiGift through enterprise gifting and rewards offerings.
- InComm Payments: InComm Payments is a major prepaid and gift card processor with a broad merchant portfolio and B2B distribution. It is comparable to HiGift as a large incumbent serving the same gift card value chain, but at much greater scale and breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
HiGift social profiles
Digital presenceHiGift financial estimates
Financial estimateRevenue estimate
Valuation estimate
HiGift leadership team
Management profileNumber of profiles
HiGift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HiGift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HiGift
What does HiGift do?
HiGift is a B2B e-gift card company that sells digital gift cards centered on health and beauty products. It enables businesses to purchase and send gift cards to employees, clients, or prospects through an online platform. The offering is delivered digitally, making it suitable for corporate incentive, reward, and recognition programs.
When was HiGift founded?
HiGift was founded in 2020. It employs 101 to 250 people.
Where is HiGift based?
HiGift is headquartered in San Diego, United States, in the North America region.
Who are HiGift's main competitors?
Direct peers on record are eGifter Rewards, Tango Card, Reward Gateway, Giftogram, Giftbit and Rybbon. Emerging players are Loop & Tie and Snappy. Broad incumbents are Blackhawk Network and InComm Payments.
Does HiGift have an API?
No public API is recorded for HiGift.
What industry is HiGift in?
HiGift's product category is Corporate Gift Cards. Its primary akta.pro industry code is FSAMANAL, Gift Card Processing, Issuance Platforms & Aggregators, with a secondary code of FSAMANAB, Closed-Loop Gift Cards (Single-Merchant).