Davis Farmland
Davis Farmland is a privately held, family-owned children's discovery farm and agritourism destination in Sterling, MA, operating seasonally on 300 acres. It serves families with young children, schools, and community groups through ticket sales, memberships, birthday parties, and group bookings, anchored by North America's largest endangered livestock sanctuary.
- Company typePrivate
- Founded1996
- HeadquartersSterling, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Davis Farmland does
Davis Farmland is a privately held, family-owned children's discovery farm and agritourism destination located on a 300-acre site at 145 Redstone Hill Road in Sterling, Massachusetts. The business operates seasonally (mid-April through early November) and serves families with children age 12 and younger as its primary customer base, alongside secondary segments including school field trip groups (ages 1-9), youth and community organizations, birthday party hosts, and annual members. The core offering is a sanctuary of over 100 endangered and heritage livestock breeds — described as North America's largest — supplemented by the Cowabunga Splash Park (America's largest zero-depth water splash park), animal interaction areas, developmental play zones, U-pick apple and pumpkin activities, and a fall Mega Farm Festival featuring the Davis Mega Maze.
The business generates revenue through a diversified mix of streams: per-visit general admission ($39.95 adults, $36.95 seniors, free under 2), multi-tier annual memberships ($155 general to $995 Director's Circle), birthday party packages ($499 for up to 14 guests), school and group bookings ($15.95-$29.95 per person depending on season), cabana rentals ($199/day), on-site food and beverage, and ancillary add-ons such as animal feed cups and pony rides. The company sells primarily through its own website and at-the-gate transactions, supported by email marketing, organic social media, group sales outreach, and earned regional press.
Davis Farmland's underlying infrastructure includes a 10,000-panel solar farm supplying energy to Sterling Municipal Light Department, an on-site water treatment and recycling system for the splash park, and a separately established 501(c)(3) nonprofit (Farmland Conservancy, since 1995). The farm entered its 30th operating season in 2026, tracing its family roots to George Davis's 1846 settlement on Redstone Hill Road. The current operating leadership includes family members Larry and Doug Davis (sons of the late 5th-generation farmer John Davis, who passed in 2026) and Nicolette Sacco, recognized as a 2026 Worcester Business Journal Business Leader of the Year.
Davis Farmland firmographics
Firmographics- Name
- Davis Farmland
- Legal name
- Davis Farmland
- Website
- https://davisfarmland.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Davis Farmland is a privately held, family-owned children's discovery farm and agritourism destination in Sterling, MA, operating seasonally on 300 acres. It serves families with young children, schools, and community groups through ticket sales, memberships, birthday parties, and group bookings, anchored by North America's largest endangered livestock sanctuary.
- Ownership category
- akta.pro rank
Davis Farmland industry classification
Industry- Product category
- Agritourism and Family Entertainment
- NAICS
- Zoos and Botanical Gardens (712130), Other Animal Production (1129)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Heritage/Specialty Breed Hog Farming (AFAEAEAJ)
Keywords
Where Davis Farmland is headquartered
LocationHeadquarters
- HQ city
- Sterling
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Davis Farmland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- General Admission Tickets: Day passes for visitors age 2 and older at $39.95 (general) and $36.95 (seniors 60+). Online discount tickets available. Children under 2 are free.
- Annual Memberships: General memberships at $155/person for named members and $185 for unnamed guests. Premium tiers include Preservation Circle ($849) with 4 named + 1 unnamed guest, 5 free tickets, VIP parking, and Director's Circle ($995) with 4 named + 2 unnamed guests, 10 free tickets, VIP parking. Memberships provide unlimited visits and various discounts.
- Food & Beverage: Multiple on-site food venues including Herd Rock (open all season), Oasis Grill (summer), and Mega Munchies. Menu items range from $5.49-$16.95. Members receive 10% off food purchases.
- Birthday Party Packages: $499 package for up to 14 people including 2 hours in semi-private animal birthday tent, birthday hayride, animal feed bucket, birthday cowboy hat, and recognition. Additional guests at $28.95 each.
- School Field Trips: Self-guided tours at $15.95-$17.95 per person; guided tours at $19.95 per person. Minimum 16 paying guests with one free chaperone per 5 paying children.
- Group Bookings: Group rates for organizations of 16+ guests at $18.95-$29.95 per person depending on season. Includes hayrides, animal encounters, play areas, and spray park access.
- Cabana Rentals: $199 per day for private cabanas at the splash park, including shaded lounging, zero-gravity chairs, private picnic tables, and space for up to 20 guests. Members save 10%.
- Add-On Activities: Souvenir animal feed cups at $5, pony rides at $10 per child (95 lb weight limit), and U-pick apples/pumpkins in fall season.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Admission (Summer) |
| Unit Pricing | Pay-as-you-go | Group Rates - Spring |
| Unit Pricing | Pay-as-you-go | Group Rates - Summer |
| Unit Pricing | Pay-as-you-go | Group Rates - Fall |
| Unit Pricing | Pay-as-you-go | School Field Trips - Self-Guided |
| Unit Pricing | Pay-as-you-go | School Field Trips - Guided |
| Unit Pricing | Multi-year contract | Birthday Party Package |
| Unit Pricing | Pay-as-you-go | Cabana Rental |
| Subscription | Annual | General Membership - Named |
| Subscription | Annual | General Membership - Unnamed Guest |
| Subscription | Annual | Preservation Circle Premium |
| Subscription | Annual | Director's Circle Premium |
| Unit Pricing | Pay-as-you-go | Add-Ons |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Davis Farmland product offering
Product offeringCore offering
Davis Farmland is a 300-acre children's discovery farm and agritourism destination in Sterling, MA, featuring North America's largest sanctuary of endangered and heritage livestock breeds (100+ breeds), America's largest zero-depth water splash park (Cowabunga), hands-on animal encounters, and developmental play areas designed exclusively for children age 12 and younger. The farm generates revenue through general admission tickets, annual memberships, birthday party packages, school field trips, group reservations, cabana rentals, on-site food and beverage, and seasonal U-pick apple and pumpkin experiences, plus the fall Davis Mega Farm Festival.
Product overview
Davis Farmland is a single-location children's discovery farm and agritourism destination in Sterling, MA. The core offering is Davis Farmland Discovery Farm, home to North America's largest sanctuary of endangered farm animals with over 100 heritage breeds. This is complemented by the Cowabunga Splash Park (America's largest zero-depth water spray park), the fall Davis Mega Farm Festival featuring the Davis Mega Maze, and seasonal events. The business offers multiple revenue streams including general admission tickets, add-on experiences (birthday parties, school field trips, group visits, cabana rentals), food and beverage services, and annual memberships. All offerings are centered around hands-on animal encounters, developmental play, and family entertainment for children age 12 and younger.
Differentiator
Problem solved
Functional benefit
Brands
- Cowabunga Splash Park: America's largest zero-depth water splash park featuring spray pads, water slides, bubble blast, and other water attractions. Open seasonally from June 19 through Labor Day.
Products and services
- Davis Farmland Discovery Farm A children's discovery farm and heritage livestock sanctuary featuring over 100 breeds of endangered and heritage farm animals, hands-on animal encounters, and developmental play areas designed for children age 12 and younger.
- Cowabunga Splash Park America's largest zero-depth water splash park featuring two spray pads (toddler and multi-generational), Bubble Blast, Giant Slip 'n Slide, inflatable waterslide, misters, sprinklers, geysers, water tower, windmill, and rainbow rings, with treated and recycled water. Open June 19 through Labor Day.
- Davis Mega Farm Festival Fall festival event held in September and October featuring the famous Davis Mega Maze, over 50 family fun attractions, award-winning Kansas City BBQ, live music, and craft beer.
- Birthday Party Packages
Quantifiable outcome
- Over 100 breeds of endangered/heritage farm animals in sanctuary
- +3 more outcomes
Companies that use Davis Farmland
Customer profileSegments5 records
Ideal customer profiles5 records
Davis Farmland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Davis Farmland partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Sterling Municipal Light DepartmentminorDavis Farmland's 10,000-panel solar farm produces solar energy that is supplied to the Sterling Municipal Light Department to help reduce the town's carbon footprint. The power produced is used by the town, not directly by the farm.
- Consortium of Companies (US and Canada)minorDavis Farmland worked with a consortium of companies from the United States and Canada to develop and install the 10,000-panel solar farm on 15 acres of farmland.
- San Diego Zoo (CRES Program)coreIn 2000, Davis Farmland partnered with the San Diego Zoo's Conservation Research for Endangered Species (CRES) program to create the world's first 'Frozen Zoo' for endangered farm animals. This partnership preserves DNA from Farmland's heritage breeds forever, ensuring these genetically superior animals can be seen for generations to come.
- MA Division of Fisheries & WildlifeminorDavis Farmland partnered with the Massachusetts Division of Fisheries & Wildlife to set up multiple Kestrel nesting boxes to help repopulate North America's rapidly declining American Kestrel falcon population. The farm has hatched and banded over 20 of these falcons. One nesting box can be viewed from the Davis Mega Maze parking lot.
Scale indicators7 records
Recent moves10 records
Expansion highlights4 records
Davis Farmland competitors and assessment
Company assessmentDirect peers
- Silverman's Farm: Family farm in Easton, CT featuring animal encounters, pick-your-own fruits, farm market, and seasonal events. Comparable as a Connecticut-based farm with animal attractions, seasonal programming, family target market, and similar multi-revenue model including admissions and U-pick.
- Stone Barns Center for Food & Agriculture: Farm and education center in Pocantico Hills, NY focused on sustainable agriculture, heritage breeds, and culinary education with public programming. Comparable as an education-focused farm destination with strong programming, visitor experiences, and heritage livestock operations.
- The Farmers' Museum: Heritage agriculture museum in Cooperstown, NY with historic farm buildings, heritage livestock breeds, and educational programming. Comparable as a heritage-focused farm museum and education destination with similar preservation mission and visitor experience format.
- Smolak Farms: Family farm in North Andover, MA offering pick-your-own, animal visits, farmstand, and seasonal events including festivals. Comparable as a Massachusetts family farm with similar combination of animals, U-pick, and family entertainment, targeting the same North-of-Boston suburban family demographic.
- Shelburne Farms: Nonprofit education farm on Lake Champlain in Shelburne, VT with heritage breeds, inn, cheese production, and educational programs for children. Comparable as a multi-generational farm estate with conservation mission, agritourism, and educational programming for young audiences.
- Billings Farm & Museum: Operating heritage dairy farm and museum in Woodstock, VT with registered Jersey cows, livestock breeds, educational programming, and seasonal visitor experiences. Directly comparable as a working heritage farm that doubles as an agritourism destination with similar livestock sanctuary mission and ticket/membership model.
- Green Meadows Petting Farm: Family-owned petting farm operating multiple Massachusetts locations with hands-on animal experiences, pony rides, and seasonal events. Closely comparable as a New England petting/animal farm targeting families with young children with similar operational and demographic focus.
Regional players
- Ticonderoga Farms: Seasonal farm in Chantilly, VA with pumpkin patch, animal encounters, ropes course, and family activities. Comparable seasonal family farm model with animals, U-pick, and ticketed admission in the mid-Atlantic region, but with a different geographic draw.
- Cox Farms: Seasonal fall festival farm in Centreville, VA featuring animals, corn maze, slides, and family attractions. Comparable seasonal farm festival concept with similar family target market and admission-based pricing, but operates primarily in Virginia market with a fall-focused calendar.
- Frying Pan Farm Park: County-operated farm park in Herndon, VA with heritage breeds, equestrian activities, and educational programming. Comparable farm-park operating model with similar animal showcase and educational programming, but serves a different mid-Atlantic geography and is publicly operated rather than family-owned.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Davis Farmland social profiles
Digital presenceDavis Farmland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Davis Farmland leadership team
Management profileNumber of profiles
Profiles3 records
Davis Farmland subsidiaries and ownership
Company hierarchySubsidiaries1 record
Davis Farmland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Davis Farmland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Davis Farmland
What does Davis Farmland do?
Davis Farmland is a 300-acre children's discovery farm and agritourism destination in Sterling, MA, featuring North America's largest sanctuary of endangered and heritage livestock breeds (100+ breeds), America's largest zero-depth water splash park (Cowabunga), hands-on animal encounters, and developmental play areas designed exclusively for children age 12 and younger. The farm generates revenue through general admission tickets, annual memberships, birthday party packages, school field trips, group reservations, cabana rentals, on-site food and beverage, and seasonal U-pick apple and pumpkin experiences, plus the fall Davis Mega Farm Festival.
Is Davis Farmland a public or private company?
Davis Farmland is a private company. It is classified as family owned and is currently operating.
When was Davis Farmland founded?
Davis Farmland was founded in 1996. It employs 11 to 50 people.
Where is Davis Farmland based?
Davis Farmland is headquartered in Sterling, United States, in the North America region.
How does Davis Farmland make money?
Eight revenue lines are on record. General Admission Tickets are the primary driver. The others are annual Memberships, food & Beverage, birthday Party Packages, school Field Trips, group Bookings, cabana Rentals and add-On Activities.
Who are Davis Farmland's main competitors?
Direct peers on record are Silverman's Farm, Stone Barns Center for Food & Agriculture, The Farmers' Museum, Smolak Farms, Shelburne Farms, Billings Farm & Museum and Green Meadows Petting Farm. Regional players are Ticonderoga Farms, Cox Farms and Frying Pan Farm Park.
Does Davis Farmland have an API?
No public API is recorded for Davis Farmland.
What industry is Davis Farmland in?
Davis Farmland's product category is Agritourism and Family Entertainment. Its primary akta.pro industry code is AFAEAEAJ, Heritage/Specialty Breed Hog Farming. Its NAICS code is 712130 and its SIC code is 200.