Clínicas W

What Clínicas W does

Clínicas W, operated by Red Slow SL and headquartered in Valencia, Spain, is a partner-network operator that licenses its proprietary "Odontología Slow" (Slow Dentistry) methodology to independent, dentist-owned dental clinics across Spain. Founded in 2017 by Dr. Primitivo Roig, the company does not own or acquire clinics; instead, it recruits independent dental clinic owners into a branded network in which dentists retain 100% ownership and benefit from exclusive clinical protocols, management systems, training, marketing support, and territorial exclusivity. The core technology is the Odontología Slow methodology itself — a codified practice-management framework combining slow-movement philosophy with proprietary clinical, administrative, and patient-communication protocols, supplemented by internally developed analysis tools and the Plan W oral-health prevention program as a patient-facing module.

Clinically, member clinics (50+ across 9+ Spanish autonomous communities) deliver general dentistry, orthodontics, pediatric dentistry, aesthetics, periodontology, endodontics, surgery, and dental implants, serving more than 50,000 patients annually. The company generates revenue through a one-time entry fee (canon de entrada) plus recurring monthly membership subscriptions from each member clinic, with the monthly fee benchmarked to the cost of one additional team member. Go-to-market is sales-led for clinic acquisition and content/PR-led for patient demand generation, supported by an annual network meeting, Tour Slow regional events, the Slow Dentistry newsletter, and an active social and earned-media presence.

The firm employs 51–100 people (a central support team of 20+ professionals covering management and quality care) and explicitly positions itself as a strategic partner rather than a franchise, consultancy, or private-equity roll-up. No funding rounds, acquisitions, or material leadership changes are disclosed; the business has been funded organically and grown steadily since founding.

Name

Clínicas W

Legal name

Red Slow SL

Website

https://clinicasw.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Clínicas W operates a Spain-wide network of 50+ independent, dentist-owned dental clinics licensed under its proprietary Odontología Slow methodology, generating revenue through entry fees and monthly subscriptions from member clinics while serving 50,000+ patients annually.

Ownership category

akta.pro rank

Product category

Dental Practice Management Services

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• Dental clinic network
• Dental practice management
• Preventive dentistry services
• Dental franchise model
• Oral health prevention

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Network Membership Fees: Clínicas W generates revenue through an initial entry fee (canon de entrada) and ongoing monthly fees from member clinics. The monthly fee is described as comparable to the cost of one additional team member, including continuous implementation support, expert guidance across all management and quality areas, and internal/external marketing strategies.
2. Patient Services at Member Clinics: Member clinics generate revenue through dental services to end patients. Each independent clinic maintains ownership and generates revenue from their patient base under the Clínicas W methodology.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Clínicas W operates a partner network of independent dental clinics across Spain, unified under its proprietary Odontología Slow methodology. Independent dentists join the network via an entry fee and monthly membership while retaining 100% ownership of their clinics, gaining access to exclusive clinical and administrative protocols, training, marketing support, and territorial exclusivity. Complementary offerings include the Plan W preventive oral health program for patients across member clinics.

Product overview

Clínicas W is a network of over 50 independent dental clinics across Spain operating under the Odontología Slow methodology. The core offering consists of the Clínicas W network brand and the proprietary Odontología Slow philosophy, which emphasizes calm, quality-driven, patient-centered dental care focused on prevention. The Plan W prevention program serves as a complementary module that provides patients with ongoing dental maintenance through regular check-ups and hygiene services. The network includes individual clinic brands named after their dentist owners (e.g., Clínica Dental Primitivo Roig, Clínica Dental Marta Paradís), each offering general and specialized dental treatments including general dentistry, orthodontics, pediatric dentistry, aesthetics, periodontology, endodontics, surgery, and dental implants.

Differentiator

Problem solved

Functional benefit

Brands

• Plan W: A dental prevention plan that accompanies patients over time, promoting periodic reviews, continuous care, and responsible clinical decisions.
• Odontología Slow

Products and services

• Clínicas W Dental Clinic Network Membership Partner network offering for independent dental clinic owners across Spain who join while retaining 100% ownership. Members receive license to the Odontología Slow method, proprietary clinical and administrative protocols, diagnostic study, brand and web adaptation, personalized team training, ongoing implementation support from a central team of 20+ professionals, and territorial exclusivity per strategic area. Priced via one-time entry fee plus recurring monthly membership fee.
• Odontología Slow Methodology The foundational methodology of Clínicas W that applies the slow movement philosophy to dental care, emphasizing calm, quality, patient-centered attention, preventive care, and a positive emotional experience during dental visits. Licensed to member clinics as part of the network offering.
• Plan W de Prevención Bucodental Dental prevention plan that accompanies patients over time across member clinics, promoting regular check-ups, continuous care, and responsible clinical decisions; emphasizes preventive dentistry over reactive treatment. Offered to end patients at member clinics as a complementary offering within the network.

Quantifiable outcome

• More than 50 dental clinics in Spain serving more than 50,000 patients annually
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smysecret: Italian boutique dental network built around a proprietary methodology and identity-preserving clinic brand. Highly comparable in its positioning against chain DSOs and in its use of a distinctive clinical-philosophy differentiator.
• Vitaldent: Spanish dental clinic chain with a comparable multi-location model across Spain, addressing similar dental patient segments and dentist recruitment dynamics. Although much larger and chain-oriented, it is the most directly comparable nationwide Spanish dental network.
• Unidental: Pan-Iberian dental clinic group operating a multi-site network. Comparable as a direct competitor for dentist partnerships and Spanish dental patient demand.
• Dentix: Spanish-origin dental clinic network that scaled clinics across Iberia and Latin America. Relevant as a Spanish-market dental network peer competing for similar dentist-owner partnerships and patient flows.

Broad incumbents

• European Dental Group: Pan-European DSO consolidator operating across multiple countries under a broader portfolio. Comparable as a large incumbent dental network competing for the same dentist-owner pipeline, though with capital and consolidation tactics Clínicas W explicitly rejects.
• Colosseum Dental Group: Large European dental service organization backed by capital partners, operating multi-country clinic networks. Comparable as a broad incumbent competing for European dental clinic talent and patient markets.
• Pacific Dental Services: US DSO enabling dental practices with operational support and technology infrastructure. Comparable as a broad incumbent offering practice support services to dentists at scale.
• Aspen Dental: Major US-based DSO with a multi-location, branded clinic network. Comparable as a broad incumbent in dental service organization models and as a benchmark for clinic network economics.
• Heartland Dental: One of the largest US DSOs supporting thousands of dentist-owned offices. Comparable as a broad incumbent in the dental support organization category, illustrating the scale Clínicas W could theoretically pursue or compete against.

Emerging players

• Tend: US-based membership- and experience-focused dental startup emphasizing patient-centric care and a proprietary operating model. Comparable as an emerging player using a differentiated philosophy and membership elements similar to Plan W.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjFGRfjAZeK-jcuhHXTPb-A?sub_confirmation=1
• Facebookfacebook.com/clinicasw
• LinkedInlinkedin.com/company/clinicasw
• Instagraminstagram.com/clinicasw
• Xx.com/ClinicasW

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clínicas W