GVS Bullion Group
GVS Bullion Group is a Vienna-based privately held precious metals group operating 19 locations across 11 countries, trading and storing investment gold, silver, platinum, and palladium for institutional and retail customers, with proprietary authentication hardware and global vault infrastructure.
- Company typePrivate
- Founded2003
- HeadquartersVienna, Austria
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What GVS Bullion Group does
GVS Bullion Group is a vertically integrated precious metals trading, storage, and logistics company founded in 2003 and headquartered in Vienna, Austria. Operating 19 locations across 11 countries spanning Europe, North America, and Asia, the group serves institutional counterparties (banks, funds, bullion brokers, asset managers, coin dealers) and retail investors with gold, silver, platinum, and palladium coins and bars. The group operates through wholly owned regional subsidiaries (GVS Germany GmbH, GVS Hungary kft., GVS Bullion d.o.o. Serbia, GVS Croatia d.o.o., GVS North Europe OÜ, GVS Asia Pacific PTE) and a portfolio of country-specific consumer brands including Goldvorsorge (Austria), Silbervorsorge (Germany), aranykereskedes.hu (Hungary), gvs.ee (Baltics), and goldsilvershop24.com (international).
The company's revenue streams span four streams: (1) two-way precious metals trading via bid-ask spreads across nine country webstores and physical offices; (2) wholesale distribution with world's leading mints including drop shipping for international partners; (3) high-security vault storage at six international locations (Vienna, Boston, Frankfurt bonded warehouse, Estonia, Singapore, Switzerland) with twice-yearly external audits, vault-to-vault logistics, customs clearance and insurance; and (4) sales of proprietary authentication hardware—the GVS Bullion Tester (€1,195) magnetic scale for detecting tungsten-core counterfeits and the GVS Archimedes (€2,490) automated density analyzer for fineness verification. The firm also offers software and online shop solutions to precious metals merchants.
GVS is privately held by founder and Geschäftsinhaber Helmut Soos with no disclosed external institutional investment. With over 1 million orders processed across two decades, the company claims leading European precious metals supplier status. Its go-to-market is sales-led with multi-channel retail (physical offices, country webstores, social media, webinars) and direct-to-consumer plus channel partner motions. Pricing for hardware is publicly disclosed; precious metals follow market rates with competitive spreads; storage fees depend on location and quantity. The company is bootstrapped since founding and operates without public revenue disclosure.
GVS Bullion Group firmographics
Firmographics- Name
- GVS Bullion Group
- Legal name
- GVS Austria e.U.
- Website
- https://gvs-bullion.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GVS Bullion Group is a Vienna-based privately held precious metals group operating 19 locations across 11 countries, trading and storing investment gold, silver, platinum, and palladium for institutional and retail customers, with proprietary authentication hardware and global vault infrastructure.
- Ownership category
- akta.pro rank
GVS Bullion Group industry classification
Industry- Product category
- Precious Metals Trading
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), Jewelry Retailers (458310)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)
- akta.pro secondary industries
- Precious Metals Minting & Bullion Products (IMAKAEAJ), Precious Metals & Bullion Logistics Security (BPAKAIAF), Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF)
Keywords
Where GVS Bullion Group is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices22 records
Markets served
GVS Bullion Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Precious Metals Trading: Two-way trading (buy and sell) of investment coins and bars in gold, silver, platinum, and palladium. Revenue generated through bid-ask spreads and transaction fees.
- Retail Sales: Direct sales to private customers and businesses worldwide through physical retail locations and webstores.
- Wholesale Distribution: Distribution of precious metals coins and bars to institutional buyers, bullion brokers, asset managers, and coin dealers.
- Storage Services: High-security vault storage of precious metals with insurance coverage and twice-yearly external audits.
- Logistics and Transport: International high-security transport between storage facilities, pickup, delivery, insurance, and customs clearance services.
- Testing Equipment Sales: Sale of GVS Bullion Tester and GVS Archimedes testing devices for precious metal verification.
- Software Solutions: Software and online shop solutions provided to precious metals merchants and coin dealers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | GVS Bullion Tester - Authenticity verification device |
| One time/ perpetual license | Pay-as-you-go | GVS Archimedes - Fineness measurement device |
| Unit Pricing | Pay-as-you-go | Shipping costs (accessories) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
GVS Bullion Group product offering
Product offeringCore offering
GVS Bullion Group buys and sells investment coins and bars in gold, silver, platinum, and palladium to institutional buyers, bullion brokers, asset managers, coin dealers, and retail investors worldwide. The trading activity is supported by high-security vault storage on three continents, international vault-to-vault logistics, drop shipping for wholesale partners, and proprietary authenticity-testing devices (GVS Bullion Tester and GVS Archimedes) sold through its accessories shop.
Product overview
GVS Bullion Group is a multi-channel precious metals trading company founded in 2003, operating as both a platform of regional retail sub-brands and a B2B wholesale supplier. The core product portfolio centers on two proprietary testing instruments—the GVS Bullion Tester (magnetic scale for forgery detection) and the GVS Archimedes (density-based fineness analyzer)—sold through the shop.gvs-bullion.com accessories store. Regional retail operations are served through nine sub-brands targeting different geographies (Goldvorsorge for DACH, silbervorsorge.de for German silver traders, aranykereskedes.hu for Hungary, gvs.ee for the Baltics, gvs-croatia.hr, gvs-srbija.rs, gvs-trading.ae, goldsilvershop24.com for international English customers). The company complements its trading business with six high-security vault storage locations across Vienna, Boston, Frankfurt, Estonia, Singapore, and Switzerland, plus integrated logistics services including vault-to-vault transport, supply chain software solutions, and drop shipping for wholesale partners.
Differentiator
Problem solved
Functional benefit
Brands
- GVS Bullion Tester: Magnetic scale device for authenticating gold and silver by detecting counterfeit materials like tungsten.
- GVS Archimedes
Products and services
- GVS Bullion Tester A magnetic scale device that contactlessly measures the attraction or repulsion of metals in a magnetic field to detect precious metal forgeries such as tungsten cores and gilded objects within seconds, without damaging products or packaging. Suitable for coins, medals, scrap gold, and bullions. Sold to professional dealers, investors, and institutions.
- GVS Archimedes A fully automated density measurement device that calculates the fineness (karat or percentage) of gold, silver, and platinum alloys by comparing weight in air versus weight in water, with separate modes offering different resolution settings for each metal. Designed for professional dealers and institutional users.
- Wholesale Precious Metals Trading Two-way (buy and sell) wholesale trading of investment coins and bars in gold, silver, platinum, and palladium for institutional buyers, bullion brokers, asset managers, and coin dealers, with trading available Monday-Friday 08:30-17:00 GMT+01:00 and 24-hour online order placement.
- Retail Precious Metals Sales Direct sales of gold, silver, platinum, and palladium investment coins and bars to private investors and businesses through 19 retail/showroom locations across 11 countries and country-specific webstores including Goldvorsorge, Silbervorsorge, and goldsilvershop24.com.
- High-Security Vault Storage
Companies that use GVS Bullion Group
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
GVS Bullion Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GVS Bullion Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Berufsverband des deutschen MünzenfachhandelsminorGVS Austria e.U. is a member of the Berufsverband des deutschen Münzenfachhandels (Professional Association of German Coin Dealers), providing industry credibility and network benefits.
- Wirtschaftskammer ÖsterreichminorGVS Austria e.U. is a member of the Wirtschaftskammer Österreich (Austrian Federal Economic Chamber), the official business organization representing Austrian companies.
- The Gold Standard InstituteminorGVS is a member of The Gold Standard Institute, an organization focused on standards in the precious metals industry.
- World's Leading MintscoreGVS Bullion Group serves as a distributor for the world's leading mints, managing a two-way market with broad product portfolio combined with individual logistic solutions and worldwide storage opportunities.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
GVS Bullion Group competitors and assessment
Company assessmentDirect peers
- Dillon Gage: US precious-metals wholesale and retail group operating bullion trading, vaulting, and minting services. Comparable to GVS as a multi-segment precious-metals distributor with vault infrastructure and B2B/B2C split.
- APMEX: Largest US online precious-metals retailer offering a broad catalog of coins and bars with vaulting and authentication. Comparable in scale and breadth to GVS's distribution operations across the Atlantic.
- BullionVault: UK-based online platform for trading physical gold, silver, and platinum with allocated vault storage in Zurich, London, Singapore, Toronto, and New York. Comparable to GVS in combining two-way bullion trading with multi-jurisdiction vaulting.
- GoldMoney: Online precious-metals platform with allocated vaulting in multiple jurisdictions, serving retail and institutional clients. Comparable model to GVS Bullion Tester/Archimedes verification plus vault allocation services.
- Philoro Edelmetalle: Austrian/German precious metals dealer with showrooms, online trading, and storage. Direct competitor in the DACH retail-bullion market where GVS's Goldvorsorge brand is anchored.
- JM Bullion: US-based online bullion dealer offering coins, bars, and storage services to retail and institutional buyers. Direct peer to GVS's webstore-driven retail trading model.
- GoldRepublic: European online precious-metals platform offering trading and allocated vault storage in multiple jurisdictions. Directly comparable to GVS's webstore-plus-vault model.
- Degussa Goldhandel: Germany-based precious metals dealer offering retail and institutional trading of gold, silver, and platinum coins and bars, plus in-house vaulting. Closely comparable to GVS in retail/wholesale bullion model and German-speaking market focus.
- Pro Aurum: Major German precious metals retailer/wholesaler with physical branches, vault storage, and two-way trading. Comparable to GVS in combination of retail storefronts, wholesale desk, and precious-metals storage offerings.
Broad incumbents
- Heraeus Precious Metals: Major German-headquartered precious-metals refiner, manufacturer, and trader operating globally across industrial and investment segments. A broader incumbent with overlapping trading and storage capabilities alongside refining, minting, and industrial precious-metals supply.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
GVS Bullion Group social profiles
Digital presenceGVS Bullion Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
GVS Bullion Group leadership team
Management profileNumber of profiles
Profiles5 records
GVS Bullion Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
GVS Bullion Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GVS Bullion Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GVS Bullion Group
What does GVS Bullion Group do?
GVS Bullion Group buys and sells investment coins and bars in gold, silver, platinum, and palladium to institutional buyers, bullion brokers, asset managers, coin dealers, and retail investors worldwide. The trading activity is supported by high-security vault storage on three continents, international vault-to-vault logistics, drop shipping for wholesale partners, and proprietary authenticity-testing devices (GVS Bullion Tester and GVS Archimedes) sold through its accessories shop.
Is GVS Bullion Group a public or private company?
GVS Bullion Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GVS Bullion Group founded?
GVS Bullion Group was founded in 2003. It employs 51 to 100 people.
Where is GVS Bullion Group based?
GVS Bullion Group is headquartered in Vienna, Austria, in the Europe region.
How does GVS Bullion Group make money?
Seven revenue lines are on record. Precious Metals Trading is the primary driver. The others are retail Sales, wholesale Distribution, storage Services, logistics and Transport, testing Equipment Sales and software Solutions.
Who are GVS Bullion Group's main competitors?
Direct peers on record are Dillon Gage, APMEX, BullionVault, GoldMoney, Philoro Edelmetalle, JM Bullion, GoldRepublic, Degussa Goldhandel and Pro Aurum. Heraeus Precious Metals is listed as a broad incumbent.
Does GVS Bullion Group have an API?
No public API is recorded for GVS Bullion Group.
What industry is GVS Bullion Group in?
GVS Bullion Group's product category is Precious Metals Trading. Its primary akta.pro industry code is IMAKAJAD, Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM), with a secondary code of IMAKAEAJ, Precious Metals Minting & Bullion Products. Its NAICS code is 423940 and its SIC code is 5094.