What Way Wellness Center does

WAY Wellness Center is a privately held, single-location integrative wellness practice headquartered at 1360 Old Freeport Rd., Suite 1A in the Fox Chapel area of Pittsburgh, PA. The practice combines Traditional Chinese Medicine (TCM) with modern therapeutic techniques across four service pillars: acupuncture (with subspecialties including cosmetic, electro-, neuro-, fertility, and C-section scar work), ten-plus massage therapy modalities (Swedish, deep tissue, neuromuscular, craniosacral, myofascial release, intraoral, cupping, prenatal/postpartum, integrative, stretch therapy), customized Chinese herbal medicine, and a differentiated allergy elimination program built on SAAT (Soliman's Auricular Allergy Treatment), BioSET cold-laser, Nutrition Response Testing (applied kinesiology), and Qi-5 Class 3a low-level laser therapy with Meridian Energy Stress Assessment. The practice is led by Owner and Clinical Director Daniel Johnson, LAc, with Dr. Robert Bastress II, DACM, as the primary allergy-elimination practitioner, and operates as a founder-controlled independent business with no disclosed institutional investors or parent company.

The business runs on a direct-to-consumer model supplemented by targeted sales-led outreach to specific populations. Revenue is generated entirely on a pay-as-you-go, per-session basis (acupuncture $95-$135, massage $50-$180, Qi-5 $135, herbal supplements $20-$40 weekly, plus gift certificates up to $500), with select health insurance and VA Community Care accepted as a third-party payer channel. A free 15-minute consultation is used as a top-of-funnel conversion tool. Distribution is dominated by self-serve online booking through the third-party Jane App platform, complemented by phone booking, an active content-marketing blog, email newsletter capture, podcast appearances for thought leadership, and earned media through Pittsburgh Magazine and Best of the 'Burgh awards. A 3% credit card surcharge effective February 1, 2026 and discounted initial-acupuncture pricing for first responders, veterans, healthcare/school employees, and students round out the commercial structure.

Name

Way Wellness Center

Legal name

WAY Wellness Center

Website

https://waywellnesscenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WAY Wellness Center is a single-location integrative wellness practice in Pittsburgh, PA offering Traditional Chinese Medicine services — including acupuncture, massage therapy, herbal medicine, and proprietary allergy elimination treatments — to individual consumers, select special populations, and veterans via the VA Community Care program.

Ownership category

akta.pro rank

Product category

Integrative Wellness Services

NAICS

Offices of Other Health Practitioners (6213), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industry

Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI)

Keywords

• Acupuncture services
• Massage therapy
• Traditional Chinese medicine
• Herbal medicine consultation
• Allergy elimination treatment

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Acupuncture Services: One-time service fees for acupuncture treatments including initial consultations, follow-up sessions, cosmetic acupuncture, and fertility support. Initial treatments range $115-$135, follow-ups $95, cosmetic $120-$160.
2. Massage Therapy Services: Session-based massage services including Swedish, deep tissue, therapeutic, craniosacral, myofascial release, prenatal/postpartum, intraoral, cupping, and integrative massage. Pricing varies by duration and modality ($50-$180 per session).
3. Herbal Medicine Sales: Chinese herbal medicine supplements sold in various forms (tablet, tea pill, granulated powder). Weekly pricing $20-$40 depending on recommended herbs and compounds.
4. Allergy Elimination Treatments: Comprehensive allergy treatment using Qi-5 scanning, SAAT, NRT, and BioSET therapies. Qi-5 Scanning and Laser Therapy priced at $135 per 30-minute session.
5. Stretch Therapy: Assisted stretching sessions provided by Licensed Massage Therapist in 30 or 60-minute formats. 30-minute sessions $50.
6. Gift Certificates: Gift certificates sold up to $500 in value through Jane App booking software. Non-refundable with possible expiration date.
7. Credit Card Transaction Fees: Starting February 1, 2026, a 3% credit card transaction fee applies to all services and products paid by credit card. Does not apply to cash, check, debit, or FSA/HSA payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

WAY Wellness Center is an integrative Traditional Chinese Medicine practice in Pittsburgh, PA that sells acupuncture services, multiple massage therapy modalities, customized Chinese herbal medicine, and a multi-modality allergy elimination program. Treatments are delivered in-person at the Fox Chapel clinic by licensed practitioners, with online booking through the Jane App platform. The center also provides fertility, prenatal, and postpartum support, and a free 15-minute Chinese Medicine consultation for new clients.

Product overview

WAY Wellness Center is a healthcare service practice offering an integrated portfolio of wellness services. The core offerings center on Acupuncture (including Cosmetic Acupuncture, Neuro-Acupuncture, and Electro-Acupuncture), Massage Therapy (with multiple specialized modalities such as Intraoral, Therapeutic Deep Tissue, Stretch Therapy, Cupping, Integrative, Prenatal/Postpartum, Myofascial Release, and Craniosacral Therapy), Chinese Herbal Medicine, and Allergy Elimination services. The Allergy Elimination program combines multiple advanced therapies including Qi-5 Body Scan and Laser Therapy, SAAT Allergy Therapy, BioSET, and Nutrition Response Testing. Fertility and Pregnancy Support services round out the practice, providing acupuncture and massage therapy for conception, prenatal, and postpartum care. A free 15-minute consultation service helps new clients explore options before committing to treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture Traditional Chinese acupuncture services using fine needles to stimulate specific points on the body, addressing pain, stress, hormonal imbalances, fertility, allergies, and various health conditions. Specialties include Cosmetic Acupuncture, Neuro-Acupuncture, and Electro-Acupuncture, with initial treatments $115-$135, follow-ups $95, and fertility acupuncture $135 initial / $95 follow-up.
• Massage Therapy Therapeutic massage services provided by Licensed Massage Therapists in modalities including Swedish, Deep Tissue, Therapeutic Deep Tissue, Neuromuscular Therapy, Integrative Massage, Cupping Massage, Intraoral (Buccal) Massage, Stretch Therapy, Myofascial Release, Craniosacral Therapy, and Prenatal/Postpartum Massage. Sessions range from 30 to 120 minutes at $50-$180 depending on modality and duration.
• Chinese Herbal Medicine Customized Chinese herbal formulas prepared based on individual assessment, available as tablets, tea pills, or granulated powder, supporting digestion, stress, hormonal health, cardiovascular function, chronic fatigue, and other conditions. Initial 30-minute consultation $50, follow-ups and simple changes via email or phone at no charge; supplements $20-$40 weekly.
• Allergy Elimination Program Comprehensive holistic allergy elimination program combining Nutrition Response Testing (NRT) at $135 initial / $60 follow-up, Qi-5 Scanning and Laser Therapy at $135 per 30-minute session with package pricing, SAAT (Soliman's Auricular Allergy Treatment) using one needle per allergen, needle-free BioSET cold-laser therapy, Electro-Acupuncture, and Neuro-Acupuncture. Targets seasonal allergies, food allergies, Alpha-gal Syndrome, and environmental sensitivities.
• Fertility and Pregnancy Support Acupuncture and massage therapy services supporting fertility journeys, including Fertility Acupuncture at $135 initial / $95 follow-up, prenatal and postpartum massage at $100-$145, and C-section scar tissue massage at $60 (available 8+ weeks postpartum). Supports IVF, IUI, and natural conception methods.

Quantifiable outcome

• 15.8% of Operation Enduring Freedom and Operation Iraqi Freedom veterans suffer from PTSD - acupuncture has been shown effective in managing symptoms
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Pittsburgh VA Healthcare SystemcoreChannel Partner/ Reseller/ DistributorWAY Wellness Center is an approved Community Care provider with the Pittsburgh VA Healthcare System, allowing veterans to receive acupuncture and massage therapy services covered under their VA insurance benefits.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The NOW Massage: Boutique massage-studio chain offering walk-in-friendly, design-forward massage sessions. Comparable premium positioning and per-session unit economics to WAY's massage therapy services.
• YinOva Center: NYC-based integrative Chinese-medicine center offering acupuncture, Chinese herbal medicine, massage, and fertility support. Closely mirrors WAY's integrative TCM model and the same combination of fertility, pain, and general-wellness use cases.
• Modern Acupuncture: Acupuncture-focused franchise with multiple U.S. locations offering community-room acupuncture at standardized pricing. Direct peer to WAY's acupuncture pillar and a benchmark for multi-site scaling of acupuncture services.
• Elements Massage: National therapeutic massage franchise with a member-based pricing model. Direct peer in the session-based, multi-modality massage segment that represents a core offering at WAY.
• Massage Envy: Largest U.S. membership-based massage and skincare franchise with locations across the Pittsburgh metro. Competes directly for the same wellness consumer with subscription-driven pricing and adjacent skin/facial services.
• Hand & Stone Massage and Facial Spa: National day-spa and massage-studio franchise offering Swedish, deep tissue, and specialty massage at comparable per-session pricing. Closely comparable business model to WAY's massage therapy pillar and a direct local competitor for the same Pittsburgh consumer.
• WTHN: Modern acupuncture and Chinese-medicine brand offering acupuncture, herbal consults, and cupping in a contemporary retail-format setting. Highly analogous positioning to WAY's "ancient medicine for a modern world" framing and similar service mix.
• Massage Heights: Membership-based therapeutic massage franchise with a multi-modality service menu similar to WAY's Swedish, deep tissue, and stretch offerings. Direct peer for the same premium-massage consumer in the Pittsburgh metro.

Broad incumbents

• Restore Hyper Wellness: Multi-service wellness franchise offering cryotherapy, IV therapy, hyperbaric oxygen, and recovery services. Broader portfolio than WAY but competes for the same affluent, prevention-oriented wellness consumer in the same regional markets.

Emerging players

• The Joint Chiropractic: National chiropractic franchise targeting the same walk-in, per-visit, wellness-oriented consumer for pain and musculoskeletal issues. Adjacent rather than directly overlapping with WAY's acupuncture/massage mix, but competes for the same Pittsburgh-area chronic-pain demand with more insurance-friendly economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Way Wellness Center