OnGuard Locks
OnGuard Locks is a Massachusetts-based manufacturer and global distributor of mechanical security locks for bicycles and powersport vehicles, selling U-locks, chains, cables, disc locks, and folding locks through 27+ international distributors and direct e-commerce to consumers worldwide.
- Company typePrivate
- Founded1993
- HeadquartersFoxboro, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What OnGuard Locks does
OnGuard Locks is a brand of mechanical physical security locks for bicycles and powersport vehicles, owned and operated by Todson, Inc., a privately held Massachusetts corporation headquartered in Foxboro, MA with a US sales office in Sharon, MA. The company has been operating since 1993 and sells a comprehensive product portfolio spanning U-locks (RockSolid, Brute, Pitbull, Bulldog series), chain locks (Beast, Mastiff), cable locks (Doberman, Akita, Terrier), armored cable locks (Rottweiler), disc locks for motorcycles (Boxer, Smart Alarm), folding link-plate locks (K9), ground anchors, zip-tie style combo locks, and padlocks. Core proprietary technologies include the X4P Quattro Bolt 4-sided locking mechanism, X2P Double Bolt 2-sided mechanism, Z-Cylinder with BumpBlock anti-bump protection, Steel Ball Combo systems, and laser-cut keys with key code registration; all products feature hardened steel construction with protective coatings.
The company's go-to-market is predominantly channel-partner driven: OnGuard distributes through a network of 27+ independent international distributors covering North America, South America, Europe, Asia, Africa, and Oceania, with named partners including EXTRA UK (UK), E. Wiener Bike Parts (Germany), Bernardi (Italy), LLC KANT (Russia), The Bicycle Corporation (Australia), and OGC (Canada). The US market is served directly through parent company Todson, Inc. Products are also sold direct-to-consumer via the company's e-commerce site (onguardlock.com). Revenue is generated entirely through unit hardware sales (no subscription or recurring revenue components), with prices ranging from $6.95 for accessory cables to $269.95 for premium RockSolid U-locks.
Customer end-markets split between bicycle owners (commuters, recreational cyclists, e-bike riders, students) and powersport enthusiasts (motorcyclists, scooter riders, ATV, snowmobile, and watercraft owners). The company differentiates through proprietary mechanical security technologies, a Limited Anti-Theft Protection Program offering reimbursement for stolen vehicles, limited lifetime warranties, and third-party validated security performance (CyclingNews "Best Medium Security Lock" award for Pitbull Mini DT 8008; top performer in Wrecked and Rated angle grinder resistance testing). Marketing relies on the company website, Instagram organic social, earned media through cycling publications (CyclingNews, CyclingWeekly, OutdoorGearLab, BikeBiz), and content marketing through the company news section.
OnGuard Locks firmographics
Firmographics- Name
- OnGuard Locks
- Legal name
- Todson, Inc.
- Website
- https://onguardlock.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OnGuard Locks is a Massachusetts-based manufacturer and global distributor of mechanical security locks for bicycles and powersport vehicles, selling U-locks, chains, cables, disc locks, and folding locks through 27+ international distributors and direct e-commerce to consumers worldwide.
- Ownership category
- akta.pro rank
OnGuard Locks industry classification
Industry- Product category
- Bicycle and Powersport Security Locks
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)
Keywords
Where OnGuard Locks is headquartered
LocationHeadquarters
- HQ city
- Foxboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
OnGuard Locks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Physical Lock Products: OnGuard generates revenue through the sale of physical security products including U-locks, chain locks, cable locks, armored locks, folding locks, disc locks, ground anchors, and zip tie locks. Products are sold through distributors globally and directly via e-commerce. No subscription or recurring revenue components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ground Anchor Bronze - Basic ground anchor |
| Unit Pricing | Pay-as-you-go | Ground Anchor Gold - Premium ground anchor |
| Unit Pricing | Pay-as-you-go | Safety Coiled Disc Lock Reminder Cable |
| Unit Pricing | Pay-as-you-go | Beast Padlock - Heavy-duty padlock |
| Unit Pricing | Pay-as-you-go | Bull Mastiff Padlock Series |
| Unit Pricing | Pay-as-you-go | All Tube Bracket for U-Locks |
| Unit Pricing | Pay-as-you-go | All Tube Bracket/Clamp Bracket |
| Unit Pricing | Pay-as-you-go | RockSolid U-Lock - Premium security |
| Unit Pricing | Pay-as-you-go | Zip Lock Black - Zip tie style combo lock |
| Unit Pricing | Pay-as-you-go | Zip Locks Pack - Twin pack |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
OnGuard Locks product offering
Product offeringCore offering
OnGuard Locks designs, manufactures, and distributes mechanical security locks for bicycles and powersport vehicles. Its portfolio spans U-locks, chain locks, cable locks, armored cable locks, folding/link plate locks, disc locks, ground anchors, zip-tie locks, and padlocks, sold through international distributors and the company's own e-commerce site. Products feature proprietary multi-point locking mechanisms (X4P Quattro Bolt, X2P Double Bolt), bump-resistant cylinders, hardened steel construction, and protective coatings.
Product overview
OnGuard Locks is a bicycle and powersport security company manufacturing a comprehensive portfolio of mechanical locking solutions. The product line spans multiple security tiers: U-Locks (RockSolid, Brute, Pitbull, Bulldog series), Chain Locks (Beast, Mastiff series), Cable Locks (Doberman, Akita, Terrier series), Armored Cable Locks (Rottweiler series), Disc Locks (Boxer X4P shackle type, Boxer Stapler pin type, Smart Alarm series), Folding Locks (K9 Link Plate series), Ground Anchors, Zip Tie Locks, and Padlocks. Key security technologies include X4P Quattro Bolt (4-sided), X2P Double Bolt (2-sided) locking mechanisms, Z-Cylinder bump-resistant cores, and Steel Ball Combo systems. Products feature hardened steel construction, protective coatings, and are backed by limited lifetime warranties and anti-theft protection programs.
Differentiator
Problem solved
Functional benefit
Brands
- RockSolid Series: High-security U-lock series designed to resist angle grinder attacks, featuring maximum protection for high-crime areas.
- Brute Series
- Pitbull Series
- Bulldog Series
- Beast Series
- Mastiff Series
- Boxer Series
- Smart Alarm Disc Lock
- K9 (Link Plate/Folding Locks)
- Rottweiler Series
Products and services
- U-Lock product line (RockSolid, Brute, Pitbull, Bulldog series) OnGuard's flagship U-lock range offering multiple security tiers for bicycles and powersport vehicles. RockSolid series provides premium angle-grinder resistance; Brute series offers X4P Quattro Locking with 16.8mm TriRadius shackles for high-crime areas; Pitbull series uses X4P with 14mm shackles for medium-to-high crime; Bulldog series uses X2P Double Bolt with 13mm hardened steel shackles.
- Chain Lock product line (Beast, Mastiff series) Heavy-duty chain locks with titanium-reinforced links. Beast series uses hexagonal link chain for highest security; Mastiff series uses square links with X4P, X2P, or integrated key lock mechanisms for varied security levels. Targeted at bicycle owners and powersport enthusiasts needing extra locking length.
- Cable Lock product line (Doberman, Akita, Terrier series) Lightweight, self-coiling steel cable locks for medium-to-low risk situations. Doberman and Akita series feature X2P Double Bolt heads in keyed and combination versions; Terrier series offers compact retractable cables with resettable combinations for helmets and light-duty items.
- Armored Cable Lock product line (Rottweiler series) Heavy-duty twisted steel cable permanently forged to an X2P Double Bolt lock head and wrapped in a hardened steel armor sheath that shrugs off bolt-cutter and wire-cutter attacks. Double rubber coated lock head covers provide grip and impact protection.
- Disc Lock product line (Boxer X4P, Boxer Stapler, Smart Alarm) Disc locks for motorcycles, scooters, ATVs, and other powersport vehicles. Boxer X4P models use a shackle-type design with 14–16.8mm shackles; Boxer Stapler models use a pin-type design with one-hand Touch Lock and Z-Cylinder; Smart Alarm models add integrated alarm technology for enhanced theft deterrence.
- Folding/Link Plate Lock product line (K9 series) Hardened steel folding link plate locks that combine near U-lock security with cable-lock versatility, featuring a Z-Cylinder core. Designed for cyclists and powersport users who want high security in a compact, foldable format.
- Ground Anchors (8312, 8313, 8314) Permanent concrete-mounted anchors with hardened steel folding shackles (12–16mm) for securing bicycles and powersport vehicles in garages, basements, or commercial premises. Available in Bronze and Gold security tiers.
- Zip Tie Locks (8078, 8079) Lightweight, daisy-chainable zip-tie style locks with stainless steel core and 3-digit resettable combination. Sold individually or in twin packs, used for quick, low-to-medium security applications.
- Padlocks (Bull Mastiff Key, Bull Mastiff Round Key, Bull Mastiff Dial Combo, Beast Padlock) Heavy-duty general-purpose padlocks for chains, gates, lockers, and storage units. Bull Mastiff series uses 10mm hardened-steel shackles with laminated or round body designs; Beast Padlock uses an 11mm hardened steel shackle with X2P Dual Lock Down mechanism.
- Lock Accessories and Reminder Cables Accessories for OnGuard locks including the All-Tube universal mounting bracket (compatible with 22–80mm bicycle tubes) for U-locks, and the high-visibility orange Safety Coiled Disc Lock Reminder Cable to prevent accidental ride-offs when a disc lock is left engaged.
Quantifiable outcome
- RockSolid lock tested to turn grinder discs to dust - top performer in angle grinder resistance testing
- +1 more outcomes
Companies that use OnGuard Locks
Customer profileSegments4 records
Ideal customer profiles2 records
OnGuard Locks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
OnGuard Locks partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- TODSON Inc.coreParent company and US distributor for OnGuard Locks. Todson Inc. is headquartered at 4 Cocasset Street, Foxboro, MA and operates the US sales office at 1 Merchant St, Suite 101, Sharon, MA. Handles US distribution, customer service (800-213-4561), warranty claims, and the Limited Anti-Theft Program for US customers.
- OGC (Ontario)coreCanadian distributor at 10555 Bd Henri Bourassa Ouest, Saint-Laurent, QC H4S 1Y5. Serves Canadian bicycle retailers. Phone: 800-363-0693. Website: store.ogc.ca
- W Standard Group SRLcoreArgentine distributor at Mariano Escalada 1231, El Palomar, Buenos Aires, Argentina. Contact: [email protected]. Serves Argentine bicycle and powersport retailers.
- ISAPA Importação e Comércio LtdacoreBrazilian distributor at Rua Conselheiro Nebias, 1615, São Paulo, Brazil. Contact: www.isapa.com.br. Serves Brazilian market.
- The Bicycle CorporationcoreAustralian bicycle distributor at 43 Redwood Drive, Dingley Village, Victoria 3172. Contact: [email protected]. Phone: 03 9518 5400.
- Monza ImportscoreAustralian powersport distributor at 209 Maidstone Street, Altona 3018, Australia. Website: monzaimports.com.au. Serves Australian powersport retailers.
- EXTRA UK LTDcoreUK distributor at Domino House, Morris Close, Park Farm Industrial Estate, Wellingborough, Northants NN8 6XF. Contact: [email protected]. Phone: 01933 672170. Serves UK bicycle retailers.
- Bernardi Componenti per Ciclo S.r.l.coreItalian distributor at Via Maestri del Lavoro d'Italia, 100, 47034 Forlimpopoli (FC), Italy. Website: brn.it. Phone: 0543 742705.
- NOW COMPANYcoreBelgian distributor at 5 Avenue Edison, Zoning Nord, 1300 Wavre, Belgium. Contact: www.nowcompany.com. Phone: +32 10 23 01 80.
- E. Wiener Bike Parts GmbHcoreGerman distributor at Max-Planck-Str. 8, 97456 Sennfeld. Part of Winora Group (www.winora-group.de). Phone: 09721 65 01-0.
- MKR S.A.coreChilean distributor at San Diego 1184, Chile. Contact: [email protected]. Phone: 56-2-25555743.
- CKT GLOBALcoreColombian distributor at Calle 8 No. 29-44, Bogota, Colombia. Contact: [email protected]. Phone: +057 4779595.
- BONNER IMPORTS DE MEXICOcoreMexican distributor at Av. Aviación 3640, Zapopan, Jalisco. Website: onguardlock.mx. Contact: [email protected]. Phone: +52 33 3842 9743.
- Advance Traders New ZealandcoreNew Zealand distributor at 160 Apirana Avenue, Glen Innes, Auckland 1072. Contact: [email protected]. Phone: 09 267-1245.
- PlanetbikesminorGreek distributor at Pentelis Av. 2, Vrilissia, Athens. Website: www.planetbikes.gr. Contact: [email protected].
- Velodream KFT.minorHungarian distributor. Website: www.velodream.hu. Phone: +36 1 276 96 58.
- Cyclex P&A LtdminorIrish distributor at Unit G8 Riverview Business Park, Nangor Road, Bluebell, Dublin D12 DH05. Contact: [email protected]. Phone: +353 1 267 8692.
- Rosen & Meents LtdminorIsraeli distributor. Mail office: 46 Hagaaton avenue, Nahariya, Israel 22385. Website: www.rosen-meents.co.il. Phone: 972-4-9829333.
- JO Sport ABminorNorwegian distributor (also serves Sweden). Hyggesvagen, Box 1152, S-82434 Hudiksvall, Sweden. Website: www.josport.se. Phone: +46 650 18825.
- AMP SourceminorPolish distributor at Blast Furnace 6, 42-200 Czestochowa. Website: www.amppolska.pl. Contact: [email protected]. Phone: +48 517 307 505.
- LLC KANTcoreRussian distributor at Moscow, Electrolitnyi proezd, 7, building 2, 115230. Website: www.kant.ru. Phone: 8 (0800) 350 69 18.
- COMET Distribuciones Comerciales SLminorSpanish distributor at Poligono Erratzu 440, 20130 Urnieta, Guipuzcoa, Spain. Website: www.cometbikeparts.com. Phone: 0034 943330195.
- Airtool AGminorSwiss distributor at Seestrasse 143, 8703 Erlenbach, Switzerland. Website: www.airtool.ch. Phone: +41 1 910 3361.
- Ciudad Bici S.A.C.minorPeruvian distributor at Jr. Felix Dibos #959, Lima 17. Contact: [email protected].
- Ciudad Moto Romipal SRLminorUruguayan powersport distributor at Paysandu 1762 Bis, Montevideo, Uruguay. Website: www.ciudadmoto.com.uy. Contact: [email protected].
- Distribuidora OnGuard C.A.minorVenezuelan distributor. Address: Urb. Manzanares, Calle Este, Res. Manzanares 22, Caracas, Venezuela. Contact: [email protected]. Phone: 58-414-1403565.
- Terra Brands Outdoor CCminorSouth African distributor. Website: www.terrabrands.co.za. Contact: [email protected].
- YKK TradingminorPhilippine distributor at 68-74 Legaspi St., Cebu City 6000, Philippines. Website: www.ykkbikes.com. Phone: 6332 255-8853.
- Asli BisikletminorTurkish distributor at I.O.S.B. Atatürk Bulvarı 14, Cadde İsteks Sanayi Sitesi Sosyal Merkez Binası No:19, Başakşehir P.K. 34490 İkitelli/Istanbul, Turkey. Contact: [email protected]. Phone: +90 212 527 35 63.
- VeloPlanetaminorUkrainian distributor at 14/1, Nebesnoyi Sotni square, Kharkiv 61050. Website: veloplaneta.ua. Contact: [email protected]. Phone: +38 0504023705.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
OnGuard Locks competitors and assessment
Company assessmentBroad incumbents
- ABUS: ABUS is a large German lock manufacturer with a broad portfolio spanning bike, motorcycle, home, and commercial security. It directly competes in the bicycle and powersport lock segments but operates across a far wider product range than OnGuard.
- Master Lock: Master Lock is a dominant general-purpose padlock and security hardware brand (Fortune Brands). It overlaps with OnGuard's Bull Mastiff padlock line and competes in broader consumer security hardware.
Direct peers
- Hiplok: Hiplok is a UK-based bike security specialist focused on wearable, high-security U-locks and chains. It competes directly with OnGuard's Pitbull, Bulldog, and RockSolid U-lock lines in the premium commuter category.
- Oxford Products: Oxford is a major UK motorcycle and powersport accessories brand, including disc locks, chains, and alarm locks. It directly competes with OnGuard's Boxer, Smart Alarm, and Mastiff powersport lock lines.
- Xena Bike Security: Xena is a Netherlands-based specialist in disc locks and alarm-equipped motorcycle locks. It directly competes with OnGuard's Boxer and Smart Alarm disc lock products in the European powersport market.
- Kryptonite: Kryptonite is the closest direct competitor in bicycle U-locks, chain locks, and cable locks, owned by Allegion. It competes head-to-head with OnGuard across nearly every product category and at every security tier.
- AXA Bike Security: AXA is a Netherlands-based bicycle security and lighting specialist selling U-locks, chain locks, and frame locks globally. It competes with OnGuard across European bicycle retailers via a similar distributor-driven model.
- Squire Cycle & Motorcycle Locks: Squire is a UK heritage lock maker specializing in high-security cycle, motorcycle, and automotive padlocks and chains. It competes with OnGuard's Beast and Mastiff chain and padlock lines in the premium segment.
Emerging players
- LITELOK: LITELOK is a UK-based challenger brand specializing in lightweight, high-security bike locks using patented composite materials. It overlaps with OnGuard's premium U-lock line but differentiates through weight and material innovation.
- Pragmasis Torc: Pragmasis is a UK specialist in heavy-duty motorcycle and bicycle chains and disc locks. It overlaps with OnGuard's Beast/Mastiff chain and Boxer disc lock lines but focuses on a narrower, hardcore-security niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OnGuard Locks social profiles
Digital presenceOnGuard Locks financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnGuard Locks leadership team
Management profileNumber of profiles
OnGuard Locks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnGuard Locks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnGuard Locks
What does OnGuard Locks do?
OnGuard Locks designs, manufactures, and distributes mechanical security locks for bicycles and powersport vehicles. Its portfolio spans U-locks, chain locks, cable locks, armored cable locks, folding/link plate locks, disc locks, ground anchors, zip-tie locks, and padlocks, sold through international distributors and the company's own e-commerce site. Products feature proprietary multi-point locking mechanisms (X4P Quattro Bolt, X2P Double Bolt), bump-resistant cylinders, hardened steel construction, and protective coatings.
Is OnGuard Locks a public or private company?
OnGuard Locks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OnGuard Locks founded?
OnGuard Locks was founded in 1993. It employs 11 to 50 people.
Where is OnGuard Locks based?
OnGuard Locks is headquartered in Foxboro, United States, in the North America region.
How does OnGuard Locks make money?
One revenue line is on record: physical Lock Products.
Who are OnGuard Locks's main competitors?
Broad incumbents on record are ABUS and Master Lock. Direct peers are Hiplok, Oxford Products, Xena Bike Security, Kryptonite, AXA Bike Security and Squire Cycle & Motorcycle Locks. Emerging players are LITELOK and Pragmasis Torc.
Does OnGuard Locks have an API?
No public API is recorded for OnGuard Locks.
What industry is OnGuard Locks in?
OnGuard Locks's product category is Bicycle and Powersport Security Locks. Its primary akta.pro industry code is IMADAIAI, Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices). Its SIC code is 3751.