VELOPLANETA
VELOPLANETA is a Ukrainian specialty bicycle retailer operating an e-commerce platform (veloplaneta.ua) and a network of six full-service retail showrooms plus 12+ pickup points across 18+ cities. It serves as an authorized distributor for global cycling brands (Cannondale, Electra, Schwinn, BMC, Marin, GT and others) and offers professional fitting (GURU Fit System™), repair workshops, B2B wholesale, and a franchise program.
- Company typePrivate
- Founded2008
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What VELOPLANETA does
VELOPLANETA (Велопланета) is a Ukrainian specialty bicycle retailer operating a hybrid online-and-physical distribution model since 2008. The company runs an e-commerce platform at veloplaneta.ua with a catalog of 4,377 SKUs, complemented by six full-service retail showrooms in Kyiv (Pochaina and Holosiivskyi), Kharkiv, Dnipro, Odesa, and Ivano-Frankivsk, plus pickup points in twelve additional cities. It serves as an official authorized distributor in Ukraine for global cycling brands including Cannondale, Electra, Schwinn, Marin, GT, BMC, Pride, Rondo, Apollo, Stolen, Focus, Aventon, and Booster, with full warranty fulfillment and, in the case of Cannondale, specialized fork servicing for Lefty and Headshok systems.
Revenue is generated across four streams: (1) hardware sales of bicycles, parts, components, accessories, and cycling apparel; (2) professional repair and maintenance services priced in three tiers (Light UAH 900, Standard UAH 1,500, Standard+ UAH 2,800) plus an annual Service Certificate covering up to 12 visits; (3) GURU Fit System™ professional bicycle fitting services, where VELOPLANETA claims exclusive authorized-provider status in Ukraine, using a computerized system that measures joint angles, power output, and cadence against a database of 200+ brand geometries; and (4) B2B wholesale and dropshipping partnerships plus a franchise program for entrepreneurs opening VELOPLANETA-branded stores. Pricing is denominated in Ukrainian Hryvnia and ranges from approximately UAH 11,700 for entry-level bicycles to UAH 369,000 for premium carbon models, with electric bicycles from UAH 31,950 to UAH 224,865. The company enables 0% installment payments through Monobank and low-fee (0.01%) installment through PrivatBank, and fulfills delivery nationwide via Nova Poshta — currently exposed to war-related logistics disruption — with free courier delivery in Kyiv. Customer acquisition relies on SEO-driven catalog traffic, a branded content blog (VeloBlog), and email/social messaging on Viber and Telegram. The organization operates with a lean team of 18 employees despite a multi-channel footprint across roughly 18 cities.
VELOPLANETA firmographics
Firmographics- Name
- VELOPLANETA
- Legal name
- Велопланета
- Website
- https://veloplaneta.ua
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VELOPLANETA is a Ukrainian specialty bicycle retailer operating an e-commerce platform (veloplaneta.ua) and a network of six full-service retail showrooms plus 12+ pickup points across 18+ cities. It serves as an authorized distributor for global cycling brands (Cannondale, Electra, Schwinn, BMC, Marin, GT and others) and offers professional fitting (GURU Fit System™), repair workshops, B2B wholesale, and a franchise program.
- Ownership category
- akta.pro rank
VELOPLANETA industry classification
Industry- Product category
- Bicycle Retail
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
VELOPLANETA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bicycle Sales: Retail sale of bicycles across multiple categories including mountain, gravel, city, road, women's, children's, and electric bicycles. Products sourced from internationally recognized brands distributed in Ukraine.
- Parts and Accessories: Sale of bicycle spare parts, components, accessories, cycling clothing, and protective gear.
- Workshop and Repair Services: Technical maintenance and repair services including Light (UAH 900), Standard (UAH 1,500), and Standard+ (UAH 2,800) service packages. Additional specialized services for forks, drivetrain, brakes, and Cannondale-specific maintenance. Service certificate available for up to 12 workshop visits per year.
- GURU Fit System Services: Bicycle fitting services including GURU Optimization Aero (UAH 7,000), GURU Optimization (UAH 5,500), GURU Bike Finder (UAH 1,000), GURU Saddle (UAH 1,400), GURU Transfer (UAH 1,100), and GURU Cleat (UAH 900).
- Wholesale and Dropshipping: B2B partnership model offering wholesale purchasing and dropshipping to partner internet stores and physical retail points selling bicycles and sporting goods. Partners gain access to the catalog, wholesale pricing, marketing materials, new product information, and warranty support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bicycle products across all categories |
| Unit Pricing | Pay-as-you-go | Bicycle Maintenance and Repair Services |
| Unit Pricing | Pay-as-you-go | GURU Fit System Bicycle Fitting Services |
| Subscription | Monthly | Installment Payment Plans |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
VELOPLANETA product offering
Product offeringCore offering
VELOPLANETA is a multi-brand bicycle distributor and retailer in Ukraine selling mountain, road, city, gravel, women's, children's, and electric bicycles from international brands (Cannondale, Electra, Schwinn, Marin, GT, BMC, Focus, etc.) through both an online store and a physical retail network. The company complements bicycle sales with parts, accessories, and apparel, and provides value-added services including professional bicycle repair workshops, the proprietary GURU Fit System™ computerized fitting service, bicycle storage, installment financing, and B2B wholesale/dropshipping partnerships.
Product overview
VELOPLANETA is a bicycle retail company operating as both an e-commerce platform and physical store network across Ukraine. The core product offering consists of a comprehensive bicycle catalog (4,377 products) spanning multiple categories: mountain bikes (MTB), gravel, road, city/urban, children's, women's, and electric bicycles. The company serves as official distributor for international brands including Cannondale, Electra, Schwinn, Marin, GT, BMC, Pride, Rondo, Apollo, Stolen, Focus, Scott, and others. Supporting the bicycle business are complementary product lines: bicycle parts and components, accessories, and cycling apparel. Service offerings include a bicycle repair workshop (with three-tier technical service packages), the GURU Fit System™ professional bike fitting service, and bicycle storage. The company also offers B2B partnerships including wholesale and dropshipping programs, as well as franchise opportunities. Payment options include installment plans through Monobank and PrivatBank, with delivery via Nova Poshta throughout Ukraine.
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycles (General Catalog) Wide range of multi-category bicycles (MTB, road, city, gravel, children's, women's) from international brands distributed by VELOPLANETA in Ukraine, targeted at individual consumers for recreation, commuting, and sport.
- Electric Bicycles Motor-assisted electric bicycles across multiple categories (mountain, city, folding, cargo) offered to Ukrainian consumers seeking assisted cycling for commuting and recreation.
- Bicycle Parts and Components Replacement parts and components for bicycles (drivetrain, brakes, wheels, forks, frames, mechanical parts) sold to consumers maintaining or upgrading their bicycles.
- Electric Bicycle Components Electric bicycle-specific components including motors, batteries, controllers, and other e-bike parts for owners performing repairs or upgrades on their electric bicycles.
- Bicycle Accessories Cycling accessories including helmets, lights, bells, baskets, racks, mounts, fenders, training wheels, bottle cages, and other gear sold to complement bicycle ownership.
- Cycling Clothing and Protection Cycling apparel and protective gear for road, mountain, and recreational cyclists purchasing clothing as part of their cycling setup.
- Bicycle Repair Workshop Professional bicycle repair and maintenance service offered at every VELOPLANETA store. Tiered service packages cover basic tuning, full technical service, wheel building, brake service, and suspension service. Includes free first maintenance within one month of bicycle purchase.
- GURU Fit System™ Bicycle Fitting Computerized bicycle fitting service for cyclists seeking optimal positioning on their bicycles. Uses real-time adjustment to track joint angles, power output, and cadence, and matches against 200+ bicycle brand geometries to recommend frame size, saddle height, handlebar position, stem angle, and spacer requirements. Includes aero analysis for triathletes, saddle selection, position transfer between bikes, and cleat setup.
- Annual Service Certificate Annual service certificate granting up to 12 workshop visits per year, sold to bicycle purchasers for ongoing maintenance needs. Parts paid separately. Transferable upon resale of the bicycle.
- Bicycle Storage Bicycle storage service for customer convenience, allowing cyclists to store their bicycles at a VELOPLANETA facility.
- 0% Installment Payment Financing Installment payment financing enabling customers to purchase bicycles and accessories on credit with favorable terms through Monobank and PrivatBank partnerships. Allows monthly equal payments with first payment at point of purchase.
- B2B Wholesale and Dropshipping Program B2B partnership program for internet stores and physical retail points reselling bicycles and sporting goods. Offers wholesale purchasing (inventory on partner balance sheet) and dropshipping (direct-to-customer fulfillment from VELOPLANETA) with wholesale pricing, marketing materials, new product information, and warranty support via B2B portal.
- Bicycle Retail Franchise Franchise offering enabling entrepreneurs to open VELOPLANETA-branded bicycle retail stores in their city, leveraging the company's brand, supplier relationships, and operational model.
Companies that use VELOPLANETA
Customer profileSegments2 records
Ideal customer profiles2 records
VELOPLANETA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
VELOPLANETA partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- CannondalecoreOfficial authorized distributor in Ukraine. VELOPLANETA performs full warranty service for Cannondale products and handles product registration on the official Cannondale website. Special expertise in Cannondale-specific fork maintenance (Lefty, Headshok) with dedicated service procedures.
- ElectracoreOfficial authorized distributor in Ukraine for Electra brand bicycles. Full warranty fulfillment for Electra products.
- SchwinncoreOfficial authorized distributor in Ukraine for Schwinn brand. Full warranty fulfillment for Schwinn products.
- MarincoreExtensive Marin bicycle catalog with multiple models across categories including mountain, gravel, city, and trail bikes.
- GT BicyclescoreAuthorized distributor for GT Bicycles in Ukraine. Multiple GT models available across the Zaskar, Aggressor, and Avalanche lines.
- FocuscoreAuthorized distributor for Focus electric and conventional bicycles in Ukraine, including JAM² and THRON² e-MTB lines.
- PridecoreUkrainian bicycle brand with extensive catalog including Marvel, Stella, Rocksteady, and Raggey models for various disciplines.
- BMCcorePremium Swiss bicycle brand distributed by VELOPLANETA in Ukraine.
- RondocorePolish bicycle brand distributed in Ukraine through VELOPLANETA.
- AventoncoreAmerican electric and conventional bicycle brand distributed in Ukraine, including the Sinch 500 ST folding e-bike.
- BoostercoreElectric bicycle brand with extensive e-bike catalog including Nimbler, Racer, Courier, Trucker, and Stroller models.
- ApollocoreBicycle brand available through VELOPLANETA distribution network.
- StolencoreBicycle brand distributed by VELOPLANETA in Ukraine.
- Park ToolcoreSpecialized professional bicycle repair tool manufacturer whose tools are used in all VELOPLANETA workshops for service and maintenance.
- IceToolzcoreProfessional bicycle tool brand used in VELOPLANETA workshops alongside Park Tool for comprehensive repair services.
- Nova PoshtacorePrimary logistics partner for nationwide delivery of bicycles and accessories. Delivers to branches, parcel machines, and addresses. Note: potential delays due to infrastructure attacks mentioned on site.
- GURU Fit SystemcoreComputer-controlled bicycle fitting technology. VELOPLANETA claims to be the first and only authorized provider of this system in Ukraine, with a database of over 200 bicycle brand geometries.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
VELOPLANETA competitors and assessment
Company assessmentRegional players
- Rutland Cycling: UK chain of physical bike stores plus online store with multi-brand offering, in-store workshops, and fitting services. Comparable specialist bike-retail-plus-service model to VELOPLANETA, though operating only in the UK.
Direct peers
- Halfords: UK chain retailer with physical stores plus online sales of bicycles, e-bikes, parts, and in-store repair/service. Comparable to VELOPLANETA's combined retail-store + workshop + multi-brand model in a single national market.
- Wiggle: UK-based online cycling retailer with extensive multi-brand bike, parts, apparel, and accessories offering. Comparable to VELOPLANETA in product breadth and authorized-distributor role for premium cycling brands.
- Jenson USA: US online multi-brand bike retailer carrying mountain, road, gravel, e-bikes and parts. Closely mirrors VELOPLANETA's multi-brand authorized-distribution e-commerce model with curated premium brand assortment.
- Bike24: Large European online multi-brand bicycle retailer with deep parts, accessories, and apparel catalog and own-brand assortment. Highly comparable to VELOPLANETA's online + multi-brand distribution model, though at significantly larger scale and EU-wide.
- Chain Reaction Cycles: Global online multi-brand bike retailer (now part of Wiggle) carrying road, MTB, e-bikes, parts, and apparel. Closely matches VELOPLANETA's catalog breadth, multi-brand authorized distribution, and online-first go-to-market.
- Competitive Cyclist: US online premium cycling retailer focused on road, MTB, gravel, and components. Comparable to VELOPLANETA in authorized distribution of premium brands and accessory/parts attach.
Broad incumbents
- Trek Bicycle Retail Stores: Trek operates an extensive global branded retail network selling premium bikes, e-bikes, and providing in-store service/fitting. Comparable to VELOPLANETA in combining brand-led retail with service depth, but vertical integration is deeper.
- Decathlon: Global sporting goods mass retailer with a strong cycling category spanning bikes, e-bikes, parts, apparel, and in-store workshops. Operates broadly across many sports; VELOPLANETA competes against its cycling depth but is a focused specialist.
- REI: US outdoor co-op retailer with strong cycling department, in-store workshops, and member services. Comparable to VELOPLANETA's combination of retail + service (repair, fitting), though it operates across many outdoor categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VELOPLANETA social profiles
Digital presenceVELOPLANETA financial estimates
Financial estimateRevenue estimate
Valuation estimate
VELOPLANETA leadership team
Management profileNumber of profiles
VELOPLANETA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VELOPLANETA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VELOPLANETA
What does VELOPLANETA do?
VELOPLANETA is a multi-brand bicycle distributor and retailer in Ukraine selling mountain, road, city, gravel, women's, children's, and electric bicycles from international brands (Cannondale, Electra, Schwinn, Marin, GT, BMC, Focus, etc.) through both an online store and a physical retail network. The company complements bicycle sales with parts, accessories, and apparel, and provides value-added services including professional bicycle repair workshops, the proprietary GURU Fit System™ computerized fitting service, bicycle storage, installment financing, and B2B wholesale/dropshipping partnerships.
Is VELOPLANETA a public or private company?
VELOPLANETA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VELOPLANETA founded?
VELOPLANETA was founded in 2008. It employs 11 to 50 people.
How does VELOPLANETA make money?
Five revenue lines are on record. Bicycle Sales are the primary driver. The others are parts and Accessories, workshop and Repair Services, GURU Fit System Services and wholesale and Dropshipping.
Who are VELOPLANETA's main competitors?
Rutland Cycling is listed as a regional player. Direct peers are Halfords, Wiggle, Jenson USA, Bike24, Chain Reaction Cycles and Competitive Cyclist. Broad incumbents are Trek Bicycle Retail Stores, Decathlon and REI.
Does VELOPLANETA have an API?
No public API is recorded for VELOPLANETA.
What industry is VELOPLANETA in?
VELOPLANETA's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAH, Bike Service, Repair & Maintenance Shops. Its NAICS code is 44122 and its SIC code is 5010.