Monza
- Company typePrivate
- Founded1982
- HeadquartersAltona, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Monza does
Monza Imports is an Australian importer and wholesale distributor of premium motorcycle gear, protection, apparel, tyres, and accessories, operating exclusively through a network of authorized dealers across Australia. Founded in 1982 and headquartered in Altona/Melbourne, the company represents 17 international brands including Alpinestars (helmets, airbag systems, boots, body armour, goggles), Nolan Helmets, Suomy and KYT (helmets), LeoVince (exhausts), R&G Racing and Pro Circuit (crash protection and performance parts), POD Active (knee braces), RST (apparel), SBS and Braking (brake components), Mitas (tyres), OnGuard (security locks), Zeta Racing, Biltwell, DRC Hardware, and Chigee. Monza does not sell directly to consumers; instead it provides a B2B dealer portal (b2b.monzaimports.com.au) for wholesale ordering and a public dealer locator on its consumer website to drive retail footfall.
The company's revenue model is wholesale distribution of physical goods to authorized dealers, with pricing set at the dealer level rather than by Monza. Its core operational capabilities are brand management, import logistics, and dealer relationship management rather than product manufacturing or proprietary technology. Monza emphasizes exclusive distribution rights and long-standing brand ownership relationships as its principal value proposition, alongside an integrated ordering platform for dealer procurement.
Product activity is dominated by the annual Alpinestars motocross collection refreshes (MX23 through MX27 released between 2022 and 2026) and notable sub-product launches including the Alpinestars Tech-Air MX airbag system (December 2025) and the Supertech R7 helmet (May 2026). The company is privately held with no disclosed external investment, no public revenue figures, and no disclosed management team, and is led as an independent family of premium motorcycle brands into the Australian market.
Monza firmographics
Firmographics- Name
- Monza
- Legal name
- Monza Imports
- Website
- https://monzaimports.com.au
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Monza industry classification
Industry- Product category
- Motorcycle Parts and Accessories Wholesale Distribution
- NAICS
- Tire and Tube Merchant Wholesalers (423130)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)
Keywords
Where Monza is headquartered
LocationHeadquarters
- HQ city
- Altona
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Monza business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Distribution: Monza generates revenue by importing and distributing motorcycle gear, protection, apparel, and accessories to authorized dealers across Australia. The company sells products at wholesale pricing to dealers who then sell to end consumers at retail prices.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Monza product offering
Product offeringCore offering
Monza Imports is an Australian wholesale importer and distributor of premium motorcycle gear, protection, apparel, and accessories, holding exclusive distribution rights for 17 international brands. The company sources helmets, airbag systems, motocross boots, body armor, goggles, apparel, tyres, exhausts, brake components, security locks, and hard parts from international manufacturers and sells them at wholesale prices to authorized motorcycle dealers across Australia via a B2B portal. Monza does not sell directly to consumers.
Product overview
Monza is an Australian importer and distributor of motorcycle gear, protection, apparel, and accessories, representing a portfolio of 17 international brands across helmets, body protection, boots, apparel, tyres, brakes, exhausts, locks, and hardware parts. The company operates primarily as a B2B distribution platform, supplying dealers across Australia through its B2B portal. Key brands include Alpinestars (helmets, airbag systems, MX boots and gear), Nolan Helmets and Suomy (premium helmets), LeoVince (Italian exhaust systems), R&G Racing and Pro Circuit (performance parts), POD Active (knee braces), RST (British apparel), SBS and Braking (brake components), OnGuard (security locks), Mitas (tyres), Zeta Racing (hard parts), and Chigee, Biltwell, DRC Hardware, and KYT (various gear and accessories).
Differentiator
Problem solved
Functional benefit
Brands
- Monza Australia: Primary trading name used for Australian operations
Products and services
- Alpinestars Italian motorsport safety and performance gear brand distributed by Monza across Australia. The product range includes helmets (Supertech R7, S-M10, SM3), airbag systems (Tech-Air MX, Tech-Air Off-Road), motocross boots (Tech 7, Tech 10 Enduro), body armor, goggles (Supertech Goggles), and complete MX collections covering motocross, supercross, adventure, and road riding disciplines.
- Biltwell American motorcycle gear and parts brand distributed by Monza, focused on retro-styled helmets and riding gear suited to custom, café racer, scrambler, tracker-style, and cruiser motorcycles.
- Braking Motorcycle brake components brand distributed by Monza, offering high-performance brake pads and related stopping solutions for motorcycles.
- Chigee Motorcycle electronics and accessories brand distributed by Monza, providing technology-focused products for motorcyclists.
- DRC Hardware Off-road motorcycle hardware and components brand distributed by Monza, serving the dirt and enduro riding segment.
- KYT Indonesian helmets brand distributed by Monza, offering a range of motorcycle helmets for road and off-road use.
- LeoVince Italian exhaust systems and silencers brand (founded 1954, Turin) distributed by Monza, offering performance exhausts for street, off-road, and scooter applications including the LV One EVO, Factory S, GP Corsa, GP Style, Nero, Underbody, X3, Granturismo, X-Fight, Hand-Made TT, and Touring lines, plus carbon fiber components.
- Mitas European motorcycle tyre brand distributed by Monza, with two manufacturing facilities in Europe, a central laboratory, R&D, and in-house compound development. Produces adventure, sport, and off-road tyres including E12 and E13 models.
- Nolan Helmets Italian helmet manufacturer (51+ years of experience) distributed by Monza, producing 100% in-house designed, tested, and manufactured helmets including premium track/sports models like the X-804 RS Ultra Carbon. Features the integrated N-Com communication system across the Nolan, Greo, and X-lite sub-brands.
- OnGuard Motorcycle and powersport security locks brand distributed by Monza, offering disc locks, chain and lock combinations (Beast Series), and ground anchors with X2P/X4P double and quad-locking mechanisms and Z-CYLINDER bump-resistant cylinders.
- POD Active Knee protection and joint braces brand distributed by Monza, offering K4 Knee Braces (Impact Modified Composite, medically certified) and K8 2.0 Knee Braces (Forged Carbon Composite with 5-year warranty), leveraging patented technology proven to reduce knee injury prevalence and severity in action sports.
- Pro Circuit American high-performance motocross parts brand (founded 1978 by Mitch Payton) distributed by Monza, offering 4-stroke exhaust systems (Ti-6 Pro Titanium), suspension linkage components, and engine modifications for motocross bikes.
- R&G Racing British crash protection and accessories brand distributed by Monza, offering bespoke protection for 350+ motorcycle models including PRO Radiator Guards, Aero Bobbins, APEX Swingarm/Fork Protectors, Tail Tidies, Interlock Brake Lever Guards, and Second Skin dashboard protectors.
- RST British motorcycling apparel brand (30+ years of innovation) distributed by Monza, designed and developed in Derbyshire, UK, with garments handcrafted in their own factories. Offers waterproof adventure boots (Adventure-X), leather jackets (Roadster II), and CE-certified protective apparel.
- SBS European brake components brand distributed by Monza, offering OE replacement and upgrade brake pads under ECE R90 regulation for motorcycles, scooters, crossers, and ATVs/UTVs. Products include the SP EVO Sinter compound for adventure, cruiser, sport, and touring motorcycles.
- Suomy Italian helmets brand distributed by Monza, offering road/track helmets (TRACK-1, TX-Pro, SR-GP, Speedstar), off-road helmets (MX Speed with MIPS), and the X-WING MIPS collection. All products designed and manufactured in Italy.
- Zeta Racing Premium hard parts brand distributed by Monza with over 20 years of experience, offering precision-manufactured brake and clutch levers, gear and brake levers, ultrawide footpegs, launch control systems, suspension and linkage components, handguards, bike protection parts, and windscreens.
- Alpinestars Tech-Air MX Airbag System Advanced motorcycle airbag system engineered exclusively for motocross and supercross, integrated into a lightweight chest protector. Deploys within 28-37 milliseconds, reducing transmitted energy by 82%. Features four selectable riding modes and Bluetooth connectivity for firmware updates via the Tech-Air App.
- Alpinestars Supertech Goggles Premium motocross and off-road goggles featuring Absolute Vision lens technology for precision clarity, wide vision roll-off system, 100 PPI vented frame, and 45mm silicone-backed strap. Designed for unrivaled comfort and moisture management.
Companies that use Monza
Customer profileSegments2 records
Ideal customer profiles1 record
Monza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Monza partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- R&G RacingcoreMonza announced welcoming R&G Racing (crash protection specialist) to their Australian distribution family. R&G offers premium motorcycle accessories and protection products including bespoke designs for over 350+ motorcycle models, crash protection, radiator guards, and styling accessories.
- LeoVincecoreLeoVince is an Italian exhaust manufacturer established in 1954 in Turin, Italy. They specialize in replacement silencers and special exhaust systems for street, off-road, and scooter applications. All manufacturing and development is handled in-house. Monza welcomed LeoVince to their family in August 2022.
- AlpinestarscoreAlpinestars is an Italian motorsports racing and protective gear company. Monza distributes their complete range including helmets, protection, apparel, and boots for motocross, supercross, adventure, and road riding.
- Nolan HelmetscoreNolan is an Italian helmet manufacturer with over 51 years of experience. They offer 100% in-house design, testing, and production with brands including Nolan, Greo, and X-lite. Nolan creates the N-Com integrated communications system.
- Pro CircuitcoreFounded in 1978 by Mitch Payton, Pro Circuit is a performance parts manufacturer specializing in exhaust systems, suspension, and engine modifications for motocross bikes. Known for supporting legendary riders including Jeremy McGrath and Ricky Carmichael.
- POD ActivecorePOD Active specializes in joint protection products including knee braces (K4 and K8 2.0), leveraging patented technology proven to reduce knee injury risk. They focus on elite athletes across action sports.
- MitascoreMitas is one of Europe's leading motorcycle tyre brands with decades of tradition. They operate two manufacturing facilities in Europe with their own laboratory and in-house compound development for adventure, sport, and motocross tyres.
- BiltwellcoreBiltwell designs and manufactures motorcycle helmets, goggles, and riding gear for café racers, scramblers, and tracker-style motorcycles with a focus on value and style.
- SuomycoreSuomy is an Italian helmet manufacturer offering road, track, and off-road helmets. They produce the TRACK-1, TX-Pro, SR-GP for road/track, and MX Speed for off-road, featuring advanced technical details.
- RSTcoreRST is a UK-based motorcycle apparel brand with over 30 years of innovation. They design and manufacture in Derbyshire, UK, offering protective gear including CE certified armour, waterproof boots, and leather jackets.
- SBScoreSBS is a brake parts manufacturer offering brake pads and components for motorcycles, scooters, crossers, and ATVs/UTVs. Products are made in Europe under ECE R90 regulation approval.
- OnGuardcoreOnGuard specializes in motorcycle security products including disc locks, chain locks, and ground anchors. Known for X2P and X4P double and quad-locking mechanisms and Z-CYLINDER bump-resistant cylinders.
- Zeta RacingcoreZeta Racing has over 20 years of experience creating premium hard parts including brake/clutch levers, gear levers, ultrawide footpegs, launch control systems, suspension components, handguards, and bike protection parts.
- BrakingcoreBraking is a brake components brand distributed by Monza in Australia.
- ChigeecoreChigee is a brand distributed by Monza in Australia.
- DRC HardwarecoreDRC Hardware is a brand distributed by Monza in Australia.
- KYTcoreKYT is a helmet brand distributed by Monza in Australia.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Monza competitors and assessment
Company assessmentRegional players
- Wunderlich: German motorcycle accessories specialist and distributor with a brand-managed distribution model similar to Monza's, primarily serving the European market across BMW-focused and broader motorcycle segments.
Broad incumbents
- Alpinestars: Italian motorsport safety gear manufacturer and Monza's flagship principal supplier; broader incumbent in the same product category with global direct-to-consumer operations and a presence across helmets, airbags, boots, apparel, and protection.
- Dainese: Italian motorcycle safety apparel and protection manufacturer with overlapping product categories and global distribution, comparable to Monza's helmet/protection/apparel principals including D-Air smart airbag technology.
- Fox Racing: Major US-based powersports apparel and gear brand operating in Monza's distribution space, with a broader portfolio spanning motocross, MTB, and lifestyle, plus direct retail and distribution capabilities globally.
- Nolan Group: Italian helmet manufacturer (Nolan, X-lite, Greo brands) and principal supplier to Monza; broader incumbent with in-house design, manufacturing, and global distribution including the integrated N-Com communication system.
Direct peers
- Chaparral Motorsports: US motorcycle gear, parts, and accessories distributor and retailer with a similar product mix to Monza, distributing premium international brands to enthusiast consumers across multiple motorcycle disciplines.
- Rocky Mountain ATV/MC: US powersports parts and accessories distributor/retailer carrying premium motorcycle brands with a dealer network and online presence, comparable to Monza's distribution function and product mix.
- Helmet House: US motorcycle helmet and apparel distributor with a similar dealer-based wholesale model, distributing premium helmet and gear brands across North America through independent dealers.
- Parts Unlimited (LeMans Corporation): Largest US motorcycle parts, accessories, and apparel distributor with a multi-brand distribution model very similar to Monza's, supplying premium international brands through a nationwide dealer network.
- Tucker-Rocky Distributing: Major US powersports distributor with a multi-brand portfolio serving dealers nationwide, operating a comparable wholesale model across motorcycle gear, parts, and apparel categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Monza social profiles
Digital presenceMonza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monza leadership team
Management profileNumber of profiles
Monza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monza
What does Monza do?
Monza Imports is an Australian wholesale importer and distributor of premium motorcycle gear, protection, apparel, and accessories, holding exclusive distribution rights for 17 international brands. The company sources helmets, airbag systems, motocross boots, body armor, goggles, apparel, tyres, exhausts, brake components, security locks, and hard parts from international manufacturers and sells them at wholesale prices to authorized motorcycle dealers across Australia via a B2B portal. Monza does not sell directly to consumers.
Is Monza a public or private company?
Monza is a private company. It is classified as unknown and is currently operating.
When was Monza founded?
Monza was founded in 1982. It employs 11 to 50 people.
Where is Monza based?
Monza is headquartered in Altona, Australia, in the Oceania region.
How does Monza make money?
One revenue line is on record: wholesale Distribution.
Who are Monza's main competitors?
Wunderlich is listed as a regional player. Broad incumbents are Alpinestars, Dainese, Fox Racing and Nolan Group. Direct peers are Chaparral Motorsports, Rocky Mountain ATV/MC, Helmet House, Parts Unlimited (LeMans Corporation) and Tucker-Rocky Distributing.
Does Monza have an API?
No public API is recorded for Monza.
What industry is Monza in?
Monza's product category is Motorcycle Parts and Accessories Wholesale Distribution. Its primary akta.pro industry code is CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 423130 and its SIC code is 5010.