Oxford Products
Oxford Products Ltd designs, develops, and wholesale-distributes motorcycle, bicycle, and outdoor leisure aftermarket products to retailers, wholesalers, and international distributors from its Witney, Oxfordshire headquarters, operating a 150,000 sq ft distribution centre with 160+ staff.
- Company typePrivate
- Founded1973
- HeadquartersWitney, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Oxford Products does
Oxford Products Ltd is a UK-based, privately held designer, developer, and wholesale distributor of motorcycle and bicycle aftermarket products, founded in 1973 and headquartered in Witney, Oxfordshire. The company operates from a 150,000 sq ft purpose-built headquarters and distribution centre, employs over 160 staff globally, and manages approximately 100 tier 1 suppliers. Its portfolio spans three product pillars: Motorcycle (accessories including Oximiser battery chargers and HotGrips, helmets, luggage, riderwear, security), Cycle (accessories, hard parts, lights, luggage, riderwear, security, tyres and inner tubes, wheels, and workshop tools), and Outdoor Leisure (bags, battery and power accessories, camping, clothing, marine cleaning, phone and device, security, and transport). Core technology is in-house product design carried out by active enthusiasts and skilled technicians, supplemented by the distribution of third-party branded products from EU-based suppliers, including Alpinestars, HJC, ARMR, MINT, Acros, G-Form, Kali, Schwalbe, and Sigma.
The business model is B2B wholesale distribution, with sales channelled through UK trade accounts for dealers and a global network of international distributors, supported by next-day delivery from the central distribution centre. Pricing is not publicly disclosed and is set via trade account and dealer relationships. Marketing is conducted through dedicated organic social channels (Facebook, Instagram, YouTube) for motorcycle and cycle categories, plus a blog and downloadable product catalogues. The company is independently owned, with no disclosed parent, no funding rounds, no M&A activity, and no management team information in the public source data. Recent milestones include ISO 14001 certification at the end of 2024 and ongoing product launches such as the RP-5 3.0 gloves, Stormex Pro, and polarised sunglasses, alongside continued onboarding of premium distributed brands.
Oxford Products firmographics
Firmographics- Name
- Oxford Products
- Legal name
- Oxford Products Ltd
- Website
- https://oxfordproducts.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Oxford Products Ltd designs, develops, and wholesale-distributes motorcycle, bicycle, and outdoor leisure aftermarket products to retailers, wholesalers, and international distributors from its Witney, Oxfordshire headquarters, operating a 150,000 sq ft distribution centre with 160+ staff.
- Ownership category
- akta.pro rank
Oxford Products industry classification
Industry- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Micromobility Products Distribution (CRAOAJAF)
Keywords
Where Oxford Products is headquartered
LocationHeadquarters
- HQ city
- Witney
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Oxford Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Wholesale Distribution: Oxford Products designs, sources, develops and distributes a range of motorcycle and cycle accessories to retailers and wholesalers in the UK and around the world. They also buy and distribute third party branded products from EU based suppliers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Oxford Products product offering
Product offeringCore offering
Oxford Products designs, sources, develops, and distributes a comprehensive range of motorcycle and bicycle aftermarket products, including accessories, helmets, luggage, riderwear, security, hard parts, lights, tyres, and workshop tools. The company also distributes third-party branded products from EU-based suppliers, serving retailers, wholesalers, and international distributors through its 150,000 sq ft UK distribution centre.
Product overview
Oxford Products is a global leader in motorcycle and bicycle aftermarket products, offering a comprehensive portfolio of physical goods. The company designs, develops, and distributes products across three main segments: Motorcycle (accessories, helmets, luggage, riderwear, and security), Cycle (accessories, hard parts, lights, luggage, riderwear, security, tyres & inner tubes, wheels & rim tape, and workshop), and Outdoor Leisure (bags, battery & power accessories, camping, clothing, marine cleaning, phone & device, security, and transport). Key branded products include Oximiser battery chargers, HotGrips heated grips, RP-5 3.0 gloves, Stormex Pro gear, and polarised sunglasses. The company also distributes third-party branded products including Alpinestars, HJC, ARMR, MINT, Acros, G-Form, Kali, Schwalbe, and Sigma. Founded in 1973 and headquartered in Oxfordshire, UK, Oxford Products operates from a 150,000 sq ft facility with over 160 employees.
Differentiator
Problem solved
Functional benefit
Companies that use Oxford Products
Customer profileNamed customers1 record
Segments2 records
Oxford Products technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oxford Products partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- AlpinestarscorePremium motorcycle apparel and protection brand distributed through Oxford Products' motorcycle category.
- ARMRcoreMotorcycle riderwear brand distributed through Oxford Products' motorcycle category.
- HJCcoreMotorcycle and cycle helmets brand distributed through Oxford Products' motorcycle and cycle categories.
- MINTcoreCleaning and maintenance brand distributed through Oxford Products' motorcycle category.
- AcroscoreHigh-end cycling components brand distributed through Oxford Products' cycle category.
- G-FormcoreProtective gear brand for cycling distributed through Oxford Products' cycle category.
- KalicoreCycling helmets and protection brand distributed through Oxford Products' cycle category.
- SchwalbecoreBicycle tyres brand distributed through Oxford Products' cycle category.
- SigmacoreBike lights and computer brand distributed through Oxford Products' cycle category.
- EU-based SupplierscoreEU based suppliers of third party branded products. These suppliers all have strong ethical policies with systems and controls in place to safeguard against any form of modern slavery.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Oxford Products competitors and assessment
Company assessmentDirect peers
- RST: UK-based manufacturer and wholesaler of motorcycle leathers, textiles and riderwear. Comparable UK scale and B2B dealer-distribution model with overlapping motorcycle apparel categories.
- Muc-Off: UK-based designer and global distributor of cycle and motorcycle cleaning, maintenance and protection products. Comparable as a UK-headquartered branded supplier with overlapping cycle accessory and motorcycle aftermarket categories.
- Halvarssons: Swedish designer and wholesaler of motorcycle riderwear and gloves, part of the same European mid-market premium-glove cluster as Oxford's RP-5 3.0 line. Comparable channel model and dealer-customer profile.
- Kuryakyn: US-based designer, manufacturer and wholesaler of motorcycle aftermarket parts and accessories. Directly comparable product categories (accessories, luggage, riderwear) and a similar dealer/distributor go-to-market model.
- Topeak: Global designer and distributor of cycling accessories, tools, pumps and luggage. Directly comparable as a cycling-accessory specialist with broad SKU coverage sold through independent bike dealers worldwide.
- SW-Motech: German designer and wholesaler of motorcycle accessories, luggage and protection. Directly comparable as a Europe-headquartered brand-led motorcycle aftermarket distributor selling through dealer networks worldwide.
- Held: German designer and wholesaler of motorcycle gloves, riderwear and protective equipment. Comparable as a European premium-brand motorcycle apparel/accessory supplier distributed through independent dealers.
- Touratech: German manufacturer and global distributor of motorcycle adventure accessories and parts. Closely comparable to Oxford's motorcycle accessories, luggage and hard-parts categories with a similar B2B plus DTC distribution model.
- Knox: UK-based designer and wholesaler of motorcycle protective clothing, body armour and gloves. Comparable UK scale, dealer-distribution model, and overlap with Oxford's motorcycle riderwear/security categories.
Broad incumbents
- Halfords: UK-listed broad-line retailer of cycling, motoring and leisure products. Comparable as a UK mass-market channel for many of the same cycle accessory and motorcycle accessory categories Oxford supplies, though operating at retail rather than wholesale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Oxford Products social profiles
Digital presenceOxford Products compliance and trust
Trust signalCompliance1 record
Oxford Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oxford Products leadership team
Management profileNumber of profiles
Oxford Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oxford Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oxford Products
What does Oxford Products do?
Oxford Products designs, sources, develops, and distributes a comprehensive range of motorcycle and bicycle aftermarket products, including accessories, helmets, luggage, riderwear, security, hard parts, lights, tyres, and workshop tools. The company also distributes third-party branded products from EU-based suppliers, serving retailers, wholesalers, and international distributors through its 150,000 sq ft UK distribution centre.
Is Oxford Products a public or private company?
Oxford Products is a private company. It is currently operating.
When was Oxford Products founded?
Oxford Products was founded in 1973. It employs 251 to 500 people.
Where is Oxford Products based?
Oxford Products is headquartered in Witney, United Kingdom, in the Europe region.
How does Oxford Products make money?
One revenue line is on record: B2B Wholesale Distribution.
Who are Oxford Products's main competitors?
Direct peers on record are RST, Muc-Off, Halvarssons, Kuryakyn, Topeak, SW-Motech, Held, Touratech and Knox. Halfords is listed as a broad incumbent.
Does Oxford Products have an API?
No public API is recorded for Oxford Products.
What industry is Oxford Products in?
Its primary akta.pro industry code is CRAOAJAF, Cycling & Micromobility Products Distribution. Its NAICS code is 336991 and its SIC code is 3751.