The Water People

What The Water People does

The Water People, trading as Renlee Services Pty Ltd, is a family-owned Australian water treatment solutions provider established in 1990 and headquartered in Burwood, Melbourne. The company supplies, installs, and services water filtration, purification, and dispensing systems for residential, commercial, and industrial customers across Australia.

The product portfolio is anchored by authorized resale and integration of multiple premium third-party brands including Zip, Billi, Aquakleen, Boiling Billy, Rheem, Enware, Civiq, and Halsey Taylor, complemented by an in-house designed Waterlux range. Solutions span under-sink filters, whole-house filtration, boiling/chilled and sparkling water dispensers, water alkalisers and ionizers, and food waste disposers, with technical specifications referenced in product literature.

Revenue is generated through four streams: direct product sales via the Burwood showroom and e-commerce platform; recurring consumables and replacement parts; installation and ongoing servicing delivered through a national technician network; and equipment rental contracts. The customer base is distributed across households, offices, schools, healthcare facilities, and hospitality venues, with no single anchor customer or large enterprise contract identified in available materials. The company operates without disclosed external funding, acquisitions, or major leadership transitions.

Name

The Water People

Legal name

Renlee Services Pty Ltd

Website

https://waterpeople.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

The Water People is a family-owned Australian water treatment solutions provider, established in 1990, supplying, installing, and servicing filtration, purification, and dispensing systems from multiple premium brands across residential, commercial, and industrial customers nationwide.

Ownership category

akta.pro rank

Product category

Water Filtration Systems

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

akta.pro secondary industries

Replacement Filter Cartridges & Consumables (CRAJAJAH), Under-Sink Water Filtration Systems (CRAJAJAD), Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE)

Keywords

• Water filtration systems
• Drinking water taps
• Reverse osmosis systems
• Water coolers
• Drinking fountains

Headquarters

HQ city

Burwood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Product Sales: Sale of water filtration systems including filtered water taps, drinking fountains, water coolers, reverse osmosis systems, undersink filters, and related accessories. Products sold include both residential and commercial systems with various configurations (chilled, boiling, sparkling, ambient water options).
2. Consumables and Replacement Parts: Ongoing sales of replacement filters, CO2 cylinders, and filter cartridges. Filter changes recommended every 6-12 months for commercial and 12 months for residential. CO2 bottles in various sizes (1kg, 2.6kg, 6kg) for sparkling water systems.
3. Installation and Servicing: Professional installation services by trained technicians, plus ongoing maintenance and repair services. Service includes filter changes, system checks, preventative maintenance, and emergency repairs.
4. Equipment Rental: Flexible rental agreements for filtered drinking water systems suitable for businesses. Rentals offered over 12 months or more with agreements to suit various budgets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Water People sells, installs and services filtered drinking water systems in Australia, including filtered water taps, drinking fountains, water coolers, reverse osmosis systems, sensor/hands-free taps, undersink filters, wall-mounted boilers, whole-house filtration, alkalisers and food waste disposers sourced from multiple premium brands. The company provides nationwide professional installation, scheduled filter changes, repairs and flexible 12-month-plus rental agreements, supported by an in-house technician network covering all capital cities and most regional towns.

Product overview

The Water People offers a comprehensive portfolio of filtered drinking water solutions comprising multiple product categories and branded product lines. Core offerings include Filtered Water Taps (offering chilled, boiling, ambient, sparkling, and combination options), Drinking Fountains (indoor, outdoor, wall-mounted, pedestal, and freestanding), Water Coolers (plumbed-in and freestanding), Reverse Osmosis Systems, Sensor/Hands Free Taps, Undersink Filters, Wall Mounted Boiling Systems, Faucets & Tapware, Hot Water Systems, Whole House Water Filtration, Alkalisers, and Food Waste Disposers. These products are sourced from branded manufacturers including Zip HydroTap, Billi, Waterlux, Aquakleen, Boiling Billy, Civiq, Enware, Rheem, and Halsey Taylor. The company also provides supporting services including installation, maintenance and repair servicing, and flexible rental options for businesses. Replacement consumables such as water filter cartridges and CO2 cylinders are available through their online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Filtered Water Taps Instant filtered drinking water systems providing chilled, boiling, ambient, sparkling, or combination water options from a single tap for residential and commercial users.
• Drinking Fountains Wall-mounted, pedestal, freestanding, indoor and outdoor drinking fountains for public and commercial use.
• Water Coolers Plumbed-in and freestanding water coolers providing continuous filtered drinking water supply for offices, schools and commercial environments.
• Reverse Osmosis Systems Advanced water filtration systems providing the highest level of purification by removing contaminants for healthier, great-tasting drinking water.
• Sensor and Hands-Free Taps Touch-free drinking water taps with advanced sensor technology for contactless operation, ideal for offices, schools and healthcare settings.
• Undersink Filters Space-efficient under-sink water filtration systems providing fresh filtered drinking water straight from the tap.
• Wall Mounted Boiling Systems Space-saving wall-mounted drinking water dispensers with instant boiling function for compact kitchens and workspaces.
• Whole House Water Filtration Whole-home water filtration systems providing cleaner, safer water throughout the entire house.
• Hot Water Systems Compact instant hot water systems that heat water on demand for energy efficiency.
• Water Filter Cartridges & CO2 Cylinders Replacement water filter cartridges and CO2 cylinders (1kg, 2.6kg, 6kg sizes) for sparkling water systems and routine filter changes.
• Servicing and Repairs Technician services for scheduled filter changes, preventative maintenance, system checks and emergency repairs on all water filtration systems, provided nationally across Australia.
• Water System Rentals Flexible rental agreements for filtered drinking water systems suitable for businesses, with terms of 12 months or more tailored to different budgets.

Quantifiable outcome

• Australia's bottled water industry generates over $700 million annually - sparkling water taps offer eco-friendly alternative
• +2 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ZipcoreChannel Partner/ Reseller/ DistributorThe Water People is an authorised reseller of Zip (Zip Water) products including Hydrotap systems, filtered water taps, water coolers, and accessories. Zip is an Australian manufacturer of filtered drinking water systems.
• BillicoreChannel Partner/ Reseller/ DistributorThe Water People is an authorised reseller of Billi premium water filtration systems including boiling, chilled, and sparkling water taps for residential and commercial applications.
• WaterluxcoreChannel Partner/ Reseller/ DistributorThe Water People is an authorised reseller of Waterlux products and also designs Waterlux systems through their own team. Waterlux provides comprehensive and customised drinking water solutions for commercial and home applications.
• AquakleencoreChannel Partner/ Reseller/ DistributorAuthorised reseller of Aquakleen water filter systems including twin fluoride pre-filter systems, fluoride filters, and replacement cartridges.
• Boiling BillyminorChannel Partner/ Reseller/ DistributorAuthorised reseller of Boiling Billy water appliances. Products covered under Boiling Billy warranties as per their warranty terms.
• RheemminorChannel Partner/ Reseller/ DistributorAuthorised reseller of Rheem water heating products including hot water systems.
• EnwareminorChannel Partner/ Reseller/ DistributorAuthorised reseller of Enware drinking fountains and commercial water products.
• CiviqminorChannel Partner/ Reseller/ DistributorAuthorised reseller of Civiq drinking fountains and water dispensers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brita: Global consumer water filtration brand (pitchers, dispensers, under-sink filters, replacement cartridges). Overlaps with The Water People's replacement filter and consumer-grade filtration offerings; not specialised in the integrated boiling/chilled/sparkling tap category.
• BWT Australia: Global water technology group offering point-of-entry, point-of-use, and replacement filter solutions across residential and commercial segments. Comparable product categories and Australian presence, but operates at much larger scale with broader industrial exposure.
• Culligan Australia: Global water treatment company with Australian operations offering residential, commercial, and industrial water filtration, softening, and purification solutions. Broader portfolio than The Water People but overlaps on whole-house filtration, drinking water systems, and replacement consumables.

Direct peers

• Billi: Australian manufacturer of premium filtered water systems (B-4000, B-5000, Quadra, Sahara) for residential and commercial use. Also a core partner of The Water People and a direct competitor selling through its own dealer network. Highly comparable on product category, customer segments, and premium positioning.
• Puretec: Australian water filtration specialist retailer/distributor offering a broad range of under-sink, whole-house, reverse osmosis, and replacement filter products with installation services. Directly comparable multi-brand retail-and-install business model targeting residential and light commercial customers.
• Enware Australia: Australian manufacturer and supplier of commercial drinking fountains, water dispensing products, and hands-free tapware. Both a partner supplier (Enware is resold by The Water People) and a direct competitor in commercial/public drinking fountain installations.
• Zip Water: Australian manufacturer of HydroTap filtered water taps (boiling, chilled, sparkling, ambient). Both a core partner of The Water People and a direct competitor since Zip also sells direct to consumers and through other authorised dealers. Comparable on product category, premium positioning, and target customers.
• Complete Water Systems: Australian retailer of water filtration, reverse osmosis, and drinking water systems (including Billi and Zip products) with installation and servicing. Directly comparable as another authorised multi-brand reseller of the same flagship products.
• Pure H2O: Australian water filtration retailer offering residential and commercial drinking water systems, undersink filters, and replacement cartridges with installation services. Comparable product range and service-led, multi-brand retail model.

Others

• Rheem Australia: Australian hot water systems manufacturer and a partner supplier of The Water People. Not a direct competitor for filtered drinking water taps but adjacent in the broader hot-water and kitchen-water category. Included as a partner-adjacent company rather than a true peer.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/waterpeople.com.au

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Water People