What CoMagic does

CoMagic (comagic.ru), founded in 2012 and headquartered in Moscow, is a Russian cloud communications and marketing-analytics platform. It is operated as part of the UIS (Unique Intelligent Services) ecosystem under ООО «Новосистем» (LLC Novosystem), a privately held Russian limited liability company with no disclosed external investors. The platform targets Russian SMB and mid-market businesses across real estate, healthcare, dentistry, construction, automotive, fitness, call-center operations, and franchise networks, and the vendor claims a base of more than 20,000 corporate customers.

The core product is a cloud-based virtual PBX (Виртуальная АТС) extended with an add-on suite spanning AI speech analytics with smart tagging and script-compliance monitoring, dynamic call tracking, chat tracking via an OMNI website widget, email tracking, end-to-end cross-channel advertising analytics, multichannel analytics, an omnichannel operator workplace, SIM cards and a MAV mobile app for field staff, and a unified OMNI chat interface consolidating phone, messenger, social (VKontakte), and classifieds (Avito) conversations. Underlying technical components include IP-telephony infrastructure, speech-to-text and tagging pipelines, a CRM and advertising attribution layer, and a public API plus native integrations with the dominant Russian martech stack (amoCRM, Bitrix24, 1С РАРУС, Yandex.Metrica, Yandex.Direct, iiko, and MIS Infoclinica for healthcare).

The business model is B2B SaaS-style recurring subscriptions bundled with usage-based telephony minutes, sold direct and through formal partner channels including CRM vendors, IT-resellers, advertising agencies (with certification and training programs), and a Consenta program for individual resellers. Service is explicitly restricted to the territory of the Russian Federation, and no public pricing, ARR, revenue, or funding figures are disclosed.

Name

CoMagic

Legal name

ООО «НОВОСИСТЕМ»

Website

https://comagic.ru

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

CoMagic is a Moscow-based Russian cloud communications and marketing-analytics platform that provides a virtual PBX, AI speech analytics, call/chat/email tracking, and omnichannel operator tools to over 20,000 SMB and mid-market companies across real estate, healthcare, automotive, and service verticals.

Ownership category

akta.pro rank

Product category

Cloud Telephony and Marketing Communications Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industry

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

Keywords

• Cloud telephony services
• Call tracking software
• Speech analytics AI
• Marketing analytics platform
• Omnichannel communications

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Core offering

CoMagic (branded as UIS) sells a cloud-based omnichannel communications management platform for marketing and sales. Its core offering is a Virtual PBX with IP-telephony and CRM integration, augmented by AI speech analytics, call/chat/email tracking, end-to-end advertising analytics, an OMNI unified chat interface and an omnichannel operator workplace. The platform is sold to Russian businesses across industries including medicine, real estate, fitness, automotive, call centers and franchises.

Product overview

UIS (Unique Intelligent Services) is an omnichannel system for managing communications in marketing and sales, provided by ООО Новосистем. The platform operates as a unified ecosystem combining a Virtual PBX as the core telephony infrastructure with multiple add-on modules for analytics and communication management. The platform includes AI-powered speech analytics, call/chat/email tracking, cross-channel analytics, and an omnichannel workplace interface that consolidates all customer communication channels (phone, messengers, chats, social networks) into a single operator interface. The system integrates with major CRM platforms (amoCRM, Битрикс24), advertising systems, and medical information systems for industry-specific solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual PBX (Виртуальная АТС) Cloud-based virtual telephone station providing voice communication and IP-telephony for businesses, with multi-channel phone numbers (including 8-800, 495, 812 and regional), call distribution, employee performance reporting and native CRM integration.
• AI Speech Analytics (Речевая аналитика ИИ) AI-powered speech analytics product that analyzes the quality of customer conversations, applies smart tagging, performs automatic script-compliance monitoring across all operator calls, and saves call recordings to the CRM for service-quality evaluation.
• End-to-End Analytics (Сквозная аналитика) Cross-channel analytics product that measures the effectiveness of overall advertising and each advertising channel individually, enabling proper marketing-budget allocation across online and offline sources.
• Multichannel Analytics (Мультиканальная аналитика) Analytics product that tracks performance across multiple communication channels (phone, chat, email, messengers) for comprehensive marketing performance measurement.
• Call Tracking (Коллтрекинг) AI-driven call tracking product that reliably attributes inbound customer calls to their originating advertising sources, including dynamic numbers and spam-call filtering.
• OMNI Widget (ОМНИвиджет) Website widget product that captures leads and increases website conversion by engaging visitors through chat, with chat-tracking and chat-to-call routing integrated into the omnichannel platform.
• Email Tracking (Имейлтрекинг) Email tracking product that monitors and analyzes email campaign performance as part of the omnichannel advertising analytics suite.
• SIM Cards (SIM-карты) Mobile SIM cards distributed to field employees that enable call recording, voice capture and analytics through the mobile network and connect into the CoMagic platform.
• MAV Mobile Application Mobile application for field employees providing communication capabilities (call recording, tracking) and management of mobile communications in the field.
• Tag (Этикетка) - Call Labeling Tool Labeling tool sold as a standalone product for marking and categorizing calls within the platform.
• Text Communications (Текстовые коммуникации) Text-communications product providing operator workstations that handle messenger and chat support as part of the omnichannel offering.
• Omnichannel Workplace (Омниканальное рабочее место) Cross-platform operator workplace product that unifies all text and voice channels (phone, messengers, chats, social networks) into a single interface for customer communication.
• Advertising Analytics (Аналитика рекламы) Standalone advertising-analytics product suite bundling AI call tracking, email tracking, end-to-end analytics and text tracking to measure and optimize advertising effectiveness.
• Communications Consolidation (Объединение коммуникаций) Omnichannel communications-consolidation service that unifies all communication channels under a single management tariff and operator interface.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mango Office: One of the leading Russian cloud communications and contact-center providers, offering virtual PBX, call tracking and speech analytics to SMB and mid-market customers — directly overlapping UIS/CoMagic's product portfolio and domestic focus.
• CallRail: Call tracking and analytics platform focused on marketing attribution for SMBs, with form tracking, conversation intelligence and integrations with CRMs and ad platforms — the closest functional analogue to CoMagic's call tracking and advertising analytics product line.
• MTT (Multiregional Transit Telecom): Major Russian telecom operator providing cloud PBX, telephony and enterprise communication services to businesses in the Russian Federation, competing in the same hosted-telephony and UCaaS space as UIS.
• Zadarma: International cloud PBX and VoIP provider with strong presence in Russia and CIS, offering virtual phone systems, IP telephony and CRM integrations — a close functional analogue to UIS's Virtual PBX and call tracking products.

Broad incumbents

• RingCentral: Global leader in cloud PBX and UCaaS, offering virtual phone systems, contact center and analytics to businesses worldwide; represents the global standard UIS/CoMagic competes against if Russian SMBs evaluate international alternatives.
• 8x8: Global cloud communications platform combining UCaaS, contact center and analytics; comparable to UIS's omnichannel communications positioning for mid-market and enterprise customers.
• Beeline Business: Enterprise arm of major Russian mobile operator VimpelCom, providing fixed-line and cloud telephony to corporate customers; competes broadly in the same communications-services market as UIS, but as part of a wider telecom portfolio.

Emerging players

• CallTrackingMetrics: Call tracking and conversation analytics SaaS with routing, attribution and AI-driven call insights for marketers — comparable to CoMagic's call tracking and AI speech analytics capabilities for digital advertising customers.

Regional players

• Mango Telecom (call tracking product line): Russian cloud communications vendor with a dedicated call tracking and marketing analytics product line similar to CoMagic's, serving the same domestic SMB and agency customer base.

Others

• Yandex Direct (advertising platform): Dominant Russian performance advertising platform with which UIS/CoMagic integrates for call and chat attribution; not a direct competitor but a strategic ecosystem partner whose ad spend dynamics directly affect CoMagic's analytics revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTuberutube.ru/channel/24800224
• Facebookfacebook.com/CoMagic.ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoMagic