Ridel Bikes

What Ridel Bikes does

Ridel Bikes (legal entity RIDEL Bikes LLC) is a US-based direct-to-consumer electric mobility brand founded in 2020 and headquartered at 20-21 Wagaraw Rd Building 30 in Fair Lawn, New Jersey. The company designs, distributes, and sells a portfolio of electric vehicles — including e-bikes (Snugger, Cruzer, EKO, Tripster, R1, ORA), e-scooters (XS1, XS2, GT 350W, GTX 500W, NASA XR series at 500W/800W/1600W), and electric ATVs (ATV Urban, ATV Off Road) — with all batteries UL certified. Core technology centers on brushless motors (250W–5000W), lithium batteries, pedal-assist/torque-sensor systems, hydraulic disc brakes, dual suspension, and integrated smart features including LED displays, turn signals, and an app-controlled dashboard accessed via iOS/Android apps.

The company operates exclusively through its own Shopify-powered e-commerce storefront (ridelbikes.com), with free FedEx Ground shipping limited to the 48 contiguous US states and same-day dispatch for orders placed before 14:00 EST. A pickup location in Reno, NV supports certain products, and dedicated support lines serve both US and Canadian customers. Revenue is generated primarily through one-time hardware sales across a price spectrum from $199 (refurbished scooters) to $9,999 (ATVs), supplemented by replacement parts/accessories and a commission-based affiliate program. The company is a subsidiary of CJ Global, a conglomerate with over a decade of electronics manufacturing experience that provides manufacturing infrastructure and supply chain support. Ridel sells exclusively to individual consumers (urban commuters, eco-conscious riders, recreational users, and couples seeking two-seater models) with no B2B or enterprise channel reported.

Name

Ridel Bikes

Legal name

RIDEL Bikes LLC

Website

https://ridelbikes.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Ridel Bikes (RIDEL Bikes LLC) is a US-based direct-to-consumer electric mobility brand selling electric bikes, scooters, and ATVs through its Shopify storefront. Founded in 2020 and backed by parent CJ Global, it serves individual consumers across the contiguous US and Canada with UL-certified battery products.

Ownership category

akta.pro rank

Product category

Electric Personal Mobility Vehicles

NAICS

Motor Vehicle and Parts Dealers (441)

akta.pro primary industry

E-Bike Retail (CRAMAHAE)

akta.pro secondary industries

Bike Parts & Components Retail (CRAMAHAB), Used & Refurbished Bike Retail (CRAMAHAK)

Keywords

• Electric bicycles
• Electric scooters
• All-terrain vehicles
• Lithium-ion batteries
• Personal mobility products

Headquarters

HQ city

Fair Lawn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Electric Bikes Sales: One-time hardware sales of electric bikes including models like Snugger, Cruzer, EKO, Tripster, R1, and ATV vehicles. Prices range from $699 to $9,999 depending on model and specifications.
2. Electric Scooters Sales: Sale of electric scooters including GT 350W, GTX 500W, XS1, XS2, and NASA XR series. Price points from $249 to $699.
3. Parts and Accessories: Replacement parts including batteries, chargers, throttles, controllers, displays, brake levers, fenders, headlights, and other components for their product lines.
4. Affiliate Program Revenue: Commission-based referral program where affiliates earn referral fees for directing customers to purchase products. Payments begin once affiliate earnings exceed $20.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

RIDEL Bikes LLC designs, manufactures, and distributes electric bicycles, electric scooters, and all-terrain vehicles (ATVs) directly to individual consumers through its Shopify-based e-commerce platform. The product portfolio spans entry-level to high-power models with wattages from 350W to 1600W, featuring UL-certified lithium-ion battery systems, smart displays, and pedal-assist technology. The company also offers reconditioned/refurbished variants of select models at discounted pricing.

Product overview

Ridel Bikes is an electric bike company offering a diverse portfolio of electric vehicles including electric bikes, electric scooters, and electric ATVs. The product lineup centers around portable, often foldable designs with UL-certified batteries. The core electric bike range includes the ORA ($699), EKO (single-speed with torque sensor), Snugger (two-seater), Cruzer (beach cruiser style), and Tripster (all-terrain foldable). The scooter lineup features the XS1 ($249), XS2 ($349), GT 350W ($449) with app-controlled dashboard, GTX 500W, and NASA XR series (500W/800W/1600W variants). The R1 ($2,899) is a high-performance e-bike with 2000W motor. ATV offerings include ATV URBAN and ATV OFF ROAD (5000W, 72V). Replacement parts and accessories (batteries, chargers, throttles, displays) are available for most models. The company also offers reconditioned versions of select products at discounted prices.

Differentiator

Problem solved

Functional benefit

Products and services

• EKO Electric Bike Compact electric bicycle for individual riders; available with a pedal-assist system and UL-certified battery; also offered as a reconditioned/refurbished variant at a lower price point.
• Cruzer Electric Bike Cruiser-style electric bicycle designed for casual riding and neighborhood use.
• Snugger Two-Seater Electric Bike Two-seater electric bicycle designed to carry a passenger alongside the rider.
• Tripster All-Terrain Electric Bike All-terrain electric bicycle built for off-road and rough-surface riding.
• ORA Electric Bike Electric bicycle in the RIDEL lineup intended for everyday personal use.
• R1 Electric Bike Electric bicycle model in the RIDEL product line.
• XS1 Electric Scooter Electric scooter in the RIDEL lineup; available with a reconditioned/refurbished variant.
• XS2 Electric Scooter Electric scooter model in the RIDEL product line.
• GT 350W Electric Scooter Entry-level 350-watt electric scooter for personal urban mobility.
• GTX 500W Electric Scooter Mid-tier 500-watt electric scooter offering higher power than the GT 350W model.
• NASA XR500W Electric Scooter 500-watt electric scooter under the NASA XR series.
• NASA XR800W Electric Scooter 800-watt electric scooter in the NASA XR series with higher power output.
• NASA XR1600W Electric Scooter Top-of-line 1600-watt high-power electric scooter in the NASA XR series.
• ATV OFF ROAD All-terrain vehicle variant configured for off-road use.
• ATV URBAN All-terrain vehicle variant configured for urban/street use.

Quantifiable outcome

• Range 14-75 miles per charge depending on model
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CJ Global (Parent Company)coreStrategic or Co-development Partner · 10 January 2020Parent company CJ Global has been manufacturing electronics for over a decade. This partnership provides manufacturing expertise, supply chain infrastructure, and industry experience that supports RIDEL's e-bike production capabilities.
• Affiliates (Referral Partners)minorGTM or Marketing PartnerAffiliate program allowing partners to earn referral commissions by promoting RIDEL products through special tracking links. Affiliates must be US residents, 18+, and payment begins once earnings exceed $20.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting RIDEL's online store. Shopify provides the infrastructure for product listings, shopping cart, checkout, and order management.
• StripecoreTechnology or IntegrationPayment processing provider handling credit/debit card transactions. Stripe processes payments for all purchases made on the RIDEL website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VanMoof: Premium Dutch e-bike brand with strong design identity, integrated tech, and DTC-plus-flagship distribution. Competes with Ridel on the design-led commuter segment where style and smart features drive purchase decisions.
• Aventon: DTC e-bike brand with a wide range of commuter and performance e-bikes sold through its own website and select retail partners. Comparable on product breadth, price band, and target customer to Ridel.
• Juiced Bikes: DTC e-bike brand offering commuter, off-road, and high-performance models at mid-to-premium price points. Comparable on direct-to-consumer model, broad SKU portfolio, and performance-oriented positioning.
• Super73: Style-forward e-bike brand targeting lifestyle and recreational riders with premium, moto-styled products. Comparable to Ridel's Cruzer and Snugger lines in the lifestyle/design-led recreational segment.
• Lectric eBikes: Phoenix-based DTC e-bike company focused on affordable folding and step-through models. Directly comparable to Ridel on DTC model, entry-level price points, and value-oriented customer segment.
• Rad Power Bikes: Largest US direct-to-consumer e-bike brand with a broad portfolio of commuter, cargo, and off-road models. Most directly comparable peer: same DTC model, similar price tiers, and competing head-to-head for the same urban commuter and recreational customer.

Broad incumbents

• Specialized Bicycle Components: Established premium bicycle manufacturer with a major electric bike lineup (Turbo series). Comparable as a broad incumbent offering e-bikes across road, mountain, and commuter categories with deeper dealer/service infrastructure.
• Trek Bicycle Corporation: Large incumbent bike manufacturer with an extensive e-bike portfolio (Domino, Rail, Allant+) sold via global dealer network. Comparable as a broad incumbent shaping consumer expectations for e-bike quality and service.
• Segway-Ninebot: Major micromobility player with a broad e-scooter and e-bike lineup sold globally. Comparable to Ridel's scooter line (XS1/XS2/NASA XR) and entry-level e-bikes on product type and price band.

Emerging players

• Himo (Xiaomi ecosystem): Affordable folding e-bikes and e-scooters distributed through Xiaomi-aligned channels. Comparable to Ridel on entry-level price points and foldable/portable product formats targeting urban commuters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChJqSlwOt_ltrXY6-ZZH19w
• Facebookfacebook.com/RidelEbikes
• Instagraminstagram.com/ridelbikes
• LinkedInlinkedin.com/company/ridel-bikes-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ridel Bikes