What Tomasello Winery does

Tomasello Winery, Inc. is a privately held, fourth-generation family-owned winery founded in 1933 in Hammonton, New Jersey, when founder Frank Tomasello was granted the 68th wine license issued in the United States following Prohibition. The company farms nearly 70 acres of vines in the Outer Coastal Plain AVA and operates the oldest continuously operating winery in New Jersey. Its production platform spans estate-grown varietal wines (reds, whites, rosé, sparkling made via methode champenoise), fruit wines and Moscatos, the premium Palmaris Reserve line, wine-based Incredible Creams liqueurs, Artisan Orchard Hard Ciders, and — most recently — IncrediBlu, a non-alcoholic blueberry juice beverage launched in March 2026 as the company's first non-alcoholic SKU in its 93-year history.

The business generates revenue through five primary streams: direct wine sales at eight New Jersey tasting rooms (Hammonton headquarters plus Wyckoff, Cranford, Smithville x2, Jobstown, Lambertville, and Freehold); e-commerce on tomasellowinery.com shipping to 20+ US states; the 1933 Founders Wine Club subscription program (Gold Card, Classic, Grande, Premier, and Club 33 tiers) with 10-20% discounts and quarterly shipments; wedding and corporate event hosting at the Hammonton vineyard ballroom (capacity up to 206 guests, The Knot Hall of Fame inductee) plus custom-label wine favors; and wholesale distribution to thousands of stores across 37 US states plus international channels in Canada, China, Japan, Korea, Europe, and the Middle East via three named regional sales representatives. Wine prices range from $12.95 (ciders) to $125 (Palmaris reserve), with most wines priced between $18-$42. The company is family-owned across four generations (Frank, Charles Sr./Joseph, Charles Jr./Jack, Brian/Sean) with no external institutional investors.

Name

Tomasello Winery

Legal name

Tomasello Winery, Inc.

Website

https://tomasellowinery.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Tomasello Winery is a fourth-generation, family-owned New Jersey winery founded in 1933, producing estate-grown wines, fruit wines, hard ciders, creams, and non-alcoholic beverages across 50+ SKUs, sold via 8 tasting rooms, e-commerce, wholesale in 37 states, and international distributors.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (31213), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Estate winery
• Wine production
• Sparkling wines
• Fruit wines
• Hard ciders

Headquarters

HQ city

Hammonton

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct Wine Sales: Tomasello sells over 50 different wine products directly to consumers through 8 tasting rooms across New Jersey and via e-commerce on their website. Products include red wines, white wines, rosé, sparkling wines, fruit wines, moscato, hard ciders, and Incredible Creams. Wines are sold in 750ml, 375ml, 500ml, and 1.5L bottles.
2. Wine Club Subscriptions: The 1933 Founders Club offers quarterly subscription plans (Gold Card, Classic, Grande, Premier tiers) with discounts ranging from 10-20% off, complimentary tastings, priority access to events and limited releases.
3. Event Venue Rental: Wedding and event hosting services at the Hammonton vineyard's elegant ballroom and outdoor vineyard settings. The Knot Hall of Fame inductee hosts exclusive events with full catering, seating for up to 206 guests, and custom packages.
4. Custom Label Services: Custom wine favors for events (weddings, birthdays, corporate galas, holidays) with personalized designs or photos. Split size 375mL bottles starting at $6 each with minimum order of 24.
5. International Distribution: Distribution agreements for fruit wines in Asia (for over 30 years) and select locations in Canada, with global sales representatives managing markets including China, Japan, Korea, Europe, and Middle East.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Tomasello Winery is a fourth-generation, family-owned winery that produces and sells over 50 wine, cider, cream liqueur, and non-alcoholic beverage products. It operates 8 tasting rooms across New Jersey, an e-commerce storefront, a tiered wine club subscription program (1933 Founders Club), and a wedding and event venue at its Hammonton vineyard, distributing to retailers in 37 US states and select international markets in Canada and Asia.

Product overview

Tomasello Winery is a family-owned winery offering a diverse portfolio of over 50 products across multiple categories. The core offerings include estate-grown varietal wines (reds, whites, rosé, and sparkling), fruit wines and Moscatos, hard ciders, and premium Palmaris reserve wines. The portfolio also includes two notable sub-brands: Incredible Creams (wine-based cream cocktails launched in 2023) and IncrediBlu 0.0% (non-alcoholic blueberry juice beverages launched in 2026 as the company's first non-alcoholic products). The winery operates 8 tasting rooms across New Jersey, offers a wine club membership program, custom wine labeling services, and wedding/event hosting at their Hammonton vineyard.

Differentiator

Problem solved

Functional benefit

Brands

• Palmaris: Premium line of reserve vintages including Cabernet Sauvignon, Chardonnay, Merlot, Pinot Noir, and Petit Verdot from both Napa Valley and Outer Coastal Plain regions.
• Incredible Creams
• IncrediBlu
• Artisan Orchard Hard Ciders

Products and services

• Red Wines Estate-grown red wines including Cabernet Sauvignon, Merlot, Pinot Noir, Sangiovese, Syrah, Petit Verdot, and Port-style wines, available in 750ml, 375ml, 500ml, and 1.5L bottles for adult consumers.
• White Wines Estate-grown white wines including Chardonnay, Pinot Grigio, Riesling, Traminette, Aromella, Rkatsiteli, Daffodil White, and Shore House White, sold in multiple bottle sizes to adult wine consumers.
• Rosé Wines Rosé wines including Ranier Rosé, Bubbly Dry Rose, Shore House Rosé, and Brut Rosé Sparkling for adult consumers seeking still and sparkling rosé options.
• Sparkling Wines Sparkling wines made using the classical French methode champenoise, including Brut Rosé, Blanc de Blanc, Spumante, and Sparkling Blueberry Wine, for adult wine consumers.
• Artisan Orchard Hard Ciders Hard ciders priced at $12.95 per 750ml bottle in flavors including Watermelon, Pineapple, Strawberry Mango, Apple, Blueberry, and Peach Ginger, for adult consumers seeking cider alternatives.
• Incredible Creams Small-batch, wine-based cream liqueurs priced at $19.95 per 750ml bottle (13-15% ABV), for adult consumers seeking dessert-style cream cocktails.
• Fruit Wines and Moscato Fruit wines made from 100% fruit including blackberry, blueberry, cranberry, and red raspberry, plus flavored Moscatos such as Peach Cobbler, Pineapple, Watermelon, Grapefruit, Cranberry, Huckleberry, Red Raspberry, Peach, Tangerine, and Blackberry.
• Palmaris Reserve Wines Premium reserve vintage line featuring Napa Valley and Outer Coastal Plain wines including Cabernet Sauvignon, Cabernet Franc, Petit Verdot, Pinot Noir, Merlot, and Chardonnay, with prices reaching $125 per 1.5L bottle.
• IncrediBlu 0.0% Non-Alcoholic Blueberry Beverages Non-alcoholic blueberry juice products made from cultivated highbush blueberries grown in Hammonton, NJ, including Pure Blueberry Juice Frizzante (lightly sparkling) and Pure Blueberry Juice (still), for health-conscious consumers and non-drinkers.
• Specialty Wines

Quantifiable outcome

• Products distributed in 37 states plus Canada and Asia
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, secondary and supporting.

• Mr. Zhen ChencoreChannel Partner/ Reseller/ DistributorDistribution partner for the People's Republic of China market. Contact: 1-347-267-3300, [email protected]. Manages international sales and distribution of Tomasello products in China.
• Mr. Dennis YangcoreChannel Partner/ Reseller/ DistributorDistribution partner for Japan & Korea markets. Contact: 011-81-70-1595-2288, [email protected]. Manages international sales and distribution including Japanese language materials.
• Thomas J. Payne / TJP Market DevelopmentcoreChannel Partner/ Reseller/ DistributorSales representative for Europe & Middle East markets. Contact: [email protected], 1-650-430-2231 (cell), 1-650-340-8311 (office). Manages international sales and distribution across European and Middle Eastern regions.
• Abma's FarmStrategic or Co-development PartnerCo-located tasting room at Abma's Farm in Wyckoff, NJ - a rustic farm setting with farmer's market, greenhouse, and petting zoo. Cross-promotional partnership combining wine tasting with agritourism.
• Johnson's Locust Hall FarmsecondaryStrategic or Co-development PartnerSeasonal tasting room at Johnson's Locust Hall Farm in Jobstown, NJ. Open weekends spring through fall with covered pavilion seating. Agritourism partnership.
• Wemrock OrchardssecondaryStrategic or Co-development PartnerTasting room inside Wemrock Orchards Country Store in Freehold, NJ. Combines wine tasting with fresh produce, baked goods, dairy items, plants and flowers.
• Tock (Restaurant & Event Management Platform)supportingTechnology or IntegrationOnline reservation and event ticketing platform. Used for Hammonton vineyard reservations and Opera Gala ticket purchases.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Wagner Vineyards: Finger Lakes (NY) family winery with tasting room, estate-grown varietals, and event hosting - comparable East Coast terroir-based winery with D2C and event revenue mix.
• Hazlitt 1852 Vineyards: Family-owned Finger Lakes winery now in its sixth generation with a large tasting room and events business - directly comparable family-ownership, multi-generational continuity, and D2C-plus-events model in the Eastern U.S.
• Brotherhood Winery: America's oldest continuously operating winery (founded 1839) located in the Hudson Valley, NY - historically comparable heritage asset with tastings and events, similar multi-generational positioning.
• Dr. Konstantin Frank Winery: Finger Lakes (NY) winery that pioneered French American hybrid grape varieties in the United States, directly comparable to Tomasello's parallel pioneering of French American hybrids in NJ in 1971.

Direct peers

• Cape May Winery & Vineyard: New Jersey winery operating tasting rooms across multiple locations with a broad varietal and fruit-wine portfolio, directly comparable to Tomasello's multi-tasting-room D2C strategy in the same state.
• Hawk Haven Vineyard & Winery: New Jersey winery with tasting room and event programming on the Cape May peninsula, comparable to Tomasello in scale, location, and direct-to-consumer operating model.
• Terhune Orchards Winery: Family-owned New Jersey farm winery co-located with agritourism (farm market, events), closely matching Tomasello's farm-based tasting room and event venue model.
• Laurita Winery: New Jersey estate winery with on-site tasting room, event hosting, and a portfolio of estate-grown varietals - directly comparable to Tomasello's estate viticulture and experiential positioning.
• Bellview Winery: Family-owned New Jersey winery operating a tasting room and producing estate-grown varietals, comparable to Tomasello's family-ownership structure and D2C footprint.
• Renault Winery Resort & Golf: Family-owned New Jersey winery with multi-generational history, on-site tasting rooms, wedding and event venues, and a comparable D2C plus wholesale model in the same state. Closest peer for Tomasello's combined winery + events play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tomasellowinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomasello Winery