What Hawk Haven Vineyard & Winery does

Hawk Haven Vineyard & Winery is a privately held, family-owned estate winery founded in 2007 by Todd and Kenna Wuerker, operating on more than 20 acres of estate vineyard on the Cape May Peninsula AVA in Rio Grande, New Jersey, with an annual production capacity of approximately 5,000 cases. The portfolio spans still wines (Cabernet Franc, Cabernet Sauvignon, Merlot, Syrah, Sauvignon Blanc, Viognier, Albariño, Bordeaux-style blends such as the award-winning "Q"), sparkling wines produced via Méthode Champenoise and Méthode Ancestrale (Brut, Blanc de Blanc, Blanc de Noir, and Pét-Nats), ready-to-drink canned wines, and the BASTARD HAWK hard cider line crafted from 100% Jersey-grown apples.

The business operates a hybrid direct-to-consumer and wholesale model. DTC channels include an estate tasting room open daily (guided tastings, vineyard tours, cheese and charcuterie pairings with Prey Gourmet Market), an OrderPort-powered online wine shop shipping nationwide, and the Quarterly Allotment Club subscription with tiered member pricing of 15–30% and first access to limited releases. Wholesale distribution reaches BYOB restaurants, hotels, liquor stores, and specialty markets across Cape May, Wildwood, and South Jersey, including accounts such as A Ca Mia, Beach Plum Farm, The Chalfonte, Cape May Fish Market, Collier's Liquor Store, and Cape May Olive Oil. Ancillary revenue includes Square-powered gift cards, branded merchandise, on-site events (oyster tastings, vertical Cabernet Franc flights, AJ Meerwald sunset cruises, harvest winemaker dinners), and elevated tasting experiences introduced during the 2024–2025 tasting room renovation.

The company's competitive positioning rests on a narrow set of defensible assets: dual 93-point Wine Enthusiast ratings (a New Jersey first), a Wine Enthusiast Best of the Year Buying Guide placement, consistent earned media in Decanter, Travel + Leisure, Pure Wow, NJ Monthly, and Martha Stewart Weddings, and membership in The Winemaker's Co-Op of New Jersey as its first invited winery. Technology investments are artisanal and process-based rather than data-driven, with no disclosed AI/ML, software platform, or proprietary technology stack beyond standard e-commerce integrations (OrderPort, Square). Ownership remains concentrated with the founding couple with no external investors or parent company.

Name

Hawk Haven Vineyard & Winery

Legal name

Hawk Haven Vineyard & Winery

Website

https://hawkhavenvineyard.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Hawk Haven Vineyard & Winery is a family-owned estate winery on the Cape May Peninsula AVA producing still wines, Méthode Champenoise sparkling wines, hard ciders, and canned wines from 20+ acres, sold via tasting room, nationwide online shop, wine club, and regional wholesale to Cape May-area restaurants and retailers.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)

Keywords

• Estate wine production
• Sparkling wine manufacturing
• Hard cider production
• Wine club subscriptions
• Vineyard tasting experiences

Headquarters

HQ city

Rio Grande

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (Direct-to-Consumer): On-site tasting room sales and online wine shop sales via orderport.net with home delivery and local pickup. Bottle discounts offered: 10% for Friends of Hawk Haven (12+ bottles), 15–30% for Wine Club members. Also includes wine by the glass and premium estate wine tastings.
2. Wine Club Membership (Quarterly Allotment): Quarterly Allotment Club subscription delivering curated wines to members four times per year. Members receive exclusive first access to new releases, limited editions, and cellar wines. Members enjoy 15% off purchases up to 11 bottles and 30% off purchases of 12+ bottles. Fully customizable allotments.
3. Gift Cards: Square-issued gift cards available in any denomination, redeemable for wine purchases, tastings, tours, and merchandise.
4. Merchandise Sales: Branded Hawk Haven merchandise (apparel, swag) sold through hawkhavenmerch.square.site, available both online and in the tasting room.
5. Wholesale / Local Distribution: Wholesale distribution to local BYOB restaurants, liquor stores, and specialty markets across Cape May, Wildwood, and South Jersey.
6. Wine Cans and Hard Cider: Ready-to-drink canned wines (Pinot Grigio, Sparkling Rosé) and BASTARD HAWK hard cider sold in 4-packs and 6-packs, available for purchase in the tasting room.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hawk Haven Vineyard & Winery is a family-owned estate winery producing wines from over 20 acres of vineyards on the Cape May Peninsula AVA, with annual production of approximately 5,000 cases. The portfolio includes still wines, Méthode Champenoise and Méthode Ancestrale sparkling wines, ready-to-drink canned wines, and BASTARD HAWK hard ciders made from 100% Jersey-grown apples. Products are sold through an on-site tasting room, online wine shop, local wholesale partners, and a Quarterly Allotment wine club subscription.

Product overview

Hawk Haven Vineyard & Winery is a family-owned winery operating as a single unified estate, producing wines from its 20+ acre vineyard on the Cape May Peninsula. The product portfolio centers on estate-grown wines including Signature Series varietals (Sauvignon Blanc, Viognier, Cabernet Sauvignon Rosé, Syrah) and premium Bordeaux-style blends like Q. The winery extends its offering through canned wines (Pinot Grigio, Sparkling Rosé), BASTARD HAWK hard cider from local Jersey apples, and a Quarterly Allotment Club providing members with quarterly shipments, exclusive pricing, and event access. Ancillary offerings include gift cards, branded merchandise, tasting experiences with cheese/charcuterie pairings, and vineyard/winery tours. Distribution occurs through the tasting room, online wine shop via OrderPort, and local restaurant/liquor store partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Wines Estate-grown wines produced from Hawk Haven's over 20-acre vineyard on the Cape May Peninsula, including varietals such as Cabernet Franc, Cabernet Sauvignon, Merlot, Syrah, Sauvignon Blanc, Viognier, Albariño, and Bordeaux-style blends. Production reaches approximately 5,000 cases annually.
• Traditional Method Sparkling Wines Sparkling wines produced using Méthode Champenoise (bottle fermentation), including Brut, Blanc de Blanc, and Blanc de Noir styles.
• Pét-Nat Sparkling Wines Pétillant Naturel sparkling wines produced using the Méthode Ancestrale technique.
• Wine Cans

Quantifiable outcome

• Wine Enthusiast awarded 93 points to both 2022 Q (Bordeaux-style red blend) and 2022 OA Cabernet Franc — a first for any New Jersey winery
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• The Winemaker's Co-Op of New JerseycoreStrategic or Co-development Partner · 1 January 2018Hawk Haven joined The Winemaker's Co-Op of New Jersey in Fall 2018, becoming the first winery invited since the organization's inception. The Co-Op was created by a group of likeminded growers and winemakers to promote the fine wine movement in the Garden State through exclusive events, press outreach, industry investment, and education. Hawk Haven supports the organization's 'No Farmers, No Wine' slogan.
• Local Apple Grower (Jersey-Grown)minorStrategic or Co-development PartnerHawk Haven partnered with a local apple grower to create BASTARD HAWK hard ciders from 100% Jersey-grown apples (Stayman Winesap, Fuji & Golden Delicious), with no concentrate used. This partnership enables Hawk Haven's cidre program to produce distinctive ciders using the same estate winemaking philosophy applied to cider.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cape May Winery & Vineyard: Estate winery on the Cape May Peninsula producing estate-grown wines with an active tasting room and DTC focus. Most direct comparable in geography, scale, and DTC-plus-tourism model.
• Terhune Orchards Vineyard & Winery: Family-owned NJ farm winery with vineyard, tasting room, wine club, and farm-market experience. Comparable in family-farm positioning, DTC emphasis, and event-driven tourism.
• Willow Creek Winery: New Jersey estate winery combining vineyard, tasting room, wine club, restaurant, and event venue. Comparable in DTC-plus-hospitality hybrid model and Cape May-adjacent regional positioning.
• Unionville Vineyards: Estate New Jersey winery focused on fine wine production, wine club, and tasting room — also a member of The Winemaker's Co-Op of NJ, making it a particularly close competitor within the same fine-wine alliance.
• Natali Vineyards: Cape May County estate winery with on-site tasting room, wine club, and event-driven GTM. Closely comparable in scale, channel mix, and regional tourism dependency.
• Old York Cellars: New Jersey winery with estate vineyard, tasting room, wine club, and live events. Similar GTM mix and family/regional positioning in the NJ wine category.

Broad incumbents

• Schramsberg Vineyards: Established California sparkling wine specialist (Méthode Champenoise) with national reputation and DTC club. Relevant as a benchmark for Hawk Haven's stated ambition to lead sparkling wine production.
• Renault Winery Resort & Golf: Largest and oldest winery in New Jersey, combining estate wine production with hospitality (resort, restaurant, events). Broader incumbent in the same NJ wine category with overlapping DTC and wholesale motion.

Regional players

• Chaddsford Winery: Mid-Atlantic (Pennsylvania) estate winery with tasting room, wine club, and DTC emphasis. Comparable portfolio breadth and DTC mechanics in an adjacent regional market.

Others

• OrderPort: Wine club and DTC e-commerce platform provider powering Hawk Haven's wine shop and Quarterly Allotment Club. Adjacent ecosystem participant, not a competitor, but directly relevant to operational scalability.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HawkHavenVineyardWinery
• Facebookfacebook.com/hawkhavenvineyard
• Instagraminstagram.com/hawkhavenwinery
• Xx.com/hawkhavenwinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawk Haven Vineyard & Winery