What Bellview Winery does

Bellview Winery is a privately held South Jersey estate winery operating from a single 150-acre farm at 150 Atlantic Street, Landisville, NJ 08326, where it cultivates 50+ acres of vineyards across 21 grape varieties within the Outer Coastal Plain American Viticultural Area. The company produces over 8,000 cases of wine annually across more than two dozen SKUs spanning dry whites and reds, rosés, sparkling pét-nats, sweet and fruit wines, and after-dinner wines (including a family-recipe Dandelion wine, an ice-style Alina, and a Port). Its underlying production model is estate-grown and traditional, focused on sustainable, environmentally efficient viticulture suited to the region's terroir; the winery also operates a wines-on-tap growler program for small-batch, pre-release, and seasonal pours. Distribution and customer acquisition are exclusively direct-to-consumer: on-site tasting room open seven days a week, an e-commerce storefront shipping to NJ, NY, PA, FL, and DC with free shipping on orders of $100 or more, a recurring wine club membership, guided tastings and tours, and an extensive event calendar featuring Fiesta Fridays, Saturday Soirees, seasonal festivals, and ticketed experiences (Paint and Sip, Vinyasa and Vino, Zumba). Pricing spans $14–$40 per bottle, $12 wine flights, $25–$40 events, and $25 tours, with ancillary offerings including lite fare, private events, custom labels, gift baskets, and retired wine barrels.

The business is family-owned, founded in 2000 by fourth-generation farmer Jim Quarella and his wife Nancy, with co-owners Larry and Barbara Coia joining in April 2022 and contributing additional estate grape supply from their Coia Vineyards (established 1975). Management comprises Jim Quarella (Founder and President), Nancy Quarella (Co-owner), Larry Coia (Co-owner), Barbara Coia (Co-owner), and Stephen (Vineyard Manager). Headcount is reported in the 11–50 range. Revenue, funding, and growth metrics are not publicly disclosed; the company has no institutional investment, no subsidiaries, and no M&A activity beyond the 2022 family co-ownership transition. The firm markets through its website, Facebook, Instagram, email, organic search, regional Wine and Ale Trail affiliations, and Outer Coastal Plain wine-region positioning.

Name

Bellview Winery

Legal name

Bellview Winery

Website

https://bellviewwinery.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Bellview Winery is a privately held South Jersey estate winery producing 8,000+ cases annually of estate-grown wines from 50+ acres of Outer Coastal Plain vineyards, selling exclusively direct-to-consumer via its Landisville tasting room, e-commerce shipping to five states, wine club, and a broad calendar of recurring and seasonal events.

Ownership category

akta.pro rank

Product category

Estate Winery / Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Estate winery
• Wine production
• Wine tasting
• Wine club
• Vineyard wines

Headquarters

HQ city

Landisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Bottle Wine Sales: Retail wine sales by the bottle through on-site tasting room and online shop with shipping to NJ, NY, PA, FL, and DC. Free shipping on orders of $100 or more.
2. Wine by Glass: Wine sold by individual glass pours at the tasting room.
3. Wine Flights: Guided or self-guided wine flights at $12 for 4 two-ounce pours of selected wines.
4. Guided Wine Tastings: In-person guided wine tastings where staff walk customers through selected wines.
5. Wine Club Membership: Recurring wine club membership offering exclusive allocations and allocations with free shipping.
6. Wines on Tap/Growlers: Wine sold by growler (1L or 500ml) on tap, with reusable growler bottles available for purchase.
7. Ticketed Events: Revenue from ticketed experiences including Paint and Sip ($40), Vinyasa and Vino ($25), Zumba Class ($25), and seasonal festivals.
8. Winery Tours: Guided tours by appointment including tour of winery and vineyard with winemaker plus full flight, priced at $25 per person.
9. Merchandise Sales: Sale of wine barrels (Bordeaux and Burgundy styles at $75) and other merchandise.
10. Private Events: Hosting of private events and parties at the winery.
11. Custom Labels and Gift Baskets: Custom label services and gift basket offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Bellview Winery produces and sells estate-grown wines crafted exclusively from 21 grape varieties cultivated across its 50-acre vineyards in South Jersey's Outer Coastal Plain region. The winery's portfolio of over two dozen wines spans dry whites, dry reds, rosés, sparkling pét-nats, sweet and fruit wines, and after-dinner wines, sold primarily through its on-site tasting room, online shop with regional shipping, and Wine Club subscriptions. The offering is rounded out by experiential products including wine tastings, flights, tours, recurring events (Fiesta Fridays, Saturday Soirees, Paint and Sip, Vinyasa and Vino, Zumba), seasonal festivals, and private event hosting.

Product overview

Bellview Winery is a South Jersey estate winery offering a portfolio of over two dozen wines crafted exclusively from grapes cultivated in their 50 acres of vineyards in the Outer Coastal Plain region. The product portfolio centers on estate-grown wines available by the bottle, glass, or in tasting experiences (Wine Flights, Guided Wine Tasting), complemented by Wines on Tap sold in reusable growlers. The winery provides experiential offerings including recurring events (Fiesta Friday, Saturday Soiree, Vinyasa and Vino, Zumba Wine Down Wednesday, Paint and Sip), seasonal festivals (Seafood Festival, Fall Festival, Run the Vineyards), and private event services. Ancillary offerings include food platters, a Wine Club membership, merchandise (Wine Barrels), and winery tours.

Differentiator

Problem solved

Functional benefit

Brands

• Coeur d'Est: A wine brand produced by Bellview Winery, featured in their product lineup.

Products and services

• Estate Grown Wines Portfolio of over two dozen wines produced exclusively from estate-grown grapes across 50 acres of vineyards in the Outer Coastal Plain region. Styles span dry whites (Pinot Grigio, Viognier, Chardonnay, Traminette, Gruner Veltliner), dry reds (Merlot, Cabernet Franc, Petit Verdot, Chambourcin, Blaufrankisch, Regent), rosés, sparkling pét-nats, sweet and fruit wines (Nana's, Niagara, Cranberry, Jersey Blues, Fiesta), and after-dinner wines (Port, Alina ice-style, family-recipe Dandelion, Winter Spice). Priced $14-$40 per bottle and shipped to NJ, NY, PA, FL, and DC.
• Wines on Tap (Growlers)

Quantifiable outcome

• Produces over 8,000 cases of wine per year from 50 acres
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Larry and Barbara Coia (Coia Vineyards)coreStrategic or Co-development Partner · 1 April 2022Larry and Barbara Coia joined Jim and Nancy Quarella as co-owners of Bellview Winery in April 2022. Larry, owner of Coia Vineyards (established 1975), brings extensive grape growing experience and serves as an additional source for estate grown grapes including some of New Jersey's oldest Cabernet Sauvignon and Merlot vines. His son Stephen manages the vineyard.
• Outer Coastal Plain (OCP) Wine RegionminorOthersBellview Winery is part of the Outer Coastal Plain wine region, a designated wine-producing area in South Jersey. Mentioned in winery branding and logos.
• Wine and Ale TrailminorOthersBellview Winery is part of the Wine and Ale Trail, a regional tourism initiative promoting wine and beverage destinations in South Jersey.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Wollersheim Winery: Mid-sized family-owned estate winery in Wisconsin with a similar scale (~10,000+ cases), tasting room, tours, wine club, and event programming. Comparable as a family-run mid-sized estate winery, though serving a different regional market.

Direct peers

• Terhune Orchards: Family-owned New Jersey farm that has expanded into a winery and hard cidery with on-site tastings, events, and a farm store. Comparable as a multi-generational NJ farm pivoting into adult beverage with DTC and experiential GTM.
• Sharrott Winery: South Jersey estate winery in Hammonton offering estate-grown wines, a tasting room, live music events, and a wine club. Closely comparable on estate positioning, event-driven GTM, and South Jersey terroir.
• Hawk Haven Vineyard: Cape May, NJ estate winery with a tasting room, food menu, live music, and wine club. Directly comparable on estate-grown wines, event programming, and DTC hospitality model.
• Valenzano Winery: Family-owned New Jersey winery producing a broad portfolio of varietals with tasting room, events, and wine club. Comparable on family ownership, wide SKU portfolio, and NJ DTC focus.
• Renault Winery: One of New Jersey's oldest and largest estate wineries, operating a tasting room, restaurant, hotel, and event venue in Egg Harbor City. Closely comparable as a New Jersey estate winery running DTC sales, events, and on-premise hospitality.
• Amalthea Cellars: South Jersey estate winery producing European-style varietals from estate vineyards with a tasting room and direct sales. Comparable on estate-grown positioning and NJ Outer Coastal Plain / similar AVA focus.
• Tomasello Winery: Family-owned New Jersey winery producing estate and regional wines with a tasting room, wine club, and event programming. Comparable size, family ownership, and DTC-focused business model in the same NJ regulatory environment.
• White Horse Winery: New Jersey estate winery focused on dry European-style wines with a tasting room, live events, and wine club. Comparable in scale, DTC emphasis, and event-driven customer acquisition.
• Cape May Winery & Vineyard: New Jersey estate winery in Cape May producing wines from estate and sourced grapes with a tasting room, events, and wine club. Comparable estate winery model serving NJ tourism with DTC focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BellviewWinery
• Instagraminstagram.com/bellviewwinery
• Xx.com/bellviewwinery
• LinkedInlinkedin.com/company/bellview-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellview Winery