Metro Homes
Metro Homes is a privately held South Australian home builder and land developer that designs, constructs, and sells customizable new homes and house-and-land packages across 35+ suburbs in the Adelaide metro, Hills, Barossa, and Fleurieu regions, serving first home buyers, growing families, downsizers, and property investors.
- Company typePrivate
- Founded2011
- HeadquartersAdelaide, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Metro Homes does
Metro Homes (legal entity Metro (SA Housing) Pty Ltd) is a privately held South Australian home builder and land developer founded in 2011 and headquartered at Level 3, 60 Hindmarsh Square in Adelaide. The company designs, constructs, and sells new residential dwellings across the Adelaide metropolitan area, Adelaide Hills, Barossa Valley, Fleurieu Peninsula, and Victor Harbor, operating across a footprint of more than 35 suburbs. Its core technology stack centers on a catalogue of 50+ pre-engineered floorplans (124m² to 320m²) segmented by block width (9M+, 12.5M+, 14M+, and double-storey), combined with 30+ customizable facade options (Allure, Apex, Dynasty, Echo, EVO, Heritage, Highland, Meridian, Mode, Nouvelle, Nova, Pavilion, Vogue, Charlotte, Classic, Coastal, Contemporary, Edge, Matrix, Sanctuary, Traditional). Construction is delivered via two inclusions tiers — Topaz (standard, waffle pod footing, builder-grade fixtures) and Sapphire (premium, grillage-raft footing, 2.7m ceilings, Smeg appliances, 20mm reconstituted stone benchtops) — certified to AS2870-2011 footing standards and NCC compliance.
Metro Homes generates revenue primarily through one-time construction contracts from three streams: standalone new home construction on customer-owned land, bundled house-and-land packages across five in-house land developments (Hawthorn Hills, Ashbrook Grove, Nuova Vita, Minters Rise, The Green), and subdivision/dual-occupancy projects where the company helps owners split blocks and build two dwellings. Pricing ranges from approximately $589,900 (entry-level packages in Murray Bridge) to over $2,000,000 (premium West Lakes and Glengowrie packages), with current promotions offering $50k of free upgrades and a free 3.5kW solar system. Distribution runs through a sales-led motion combining a phone/website enquiry channel, physical display homes open weekends, and investment seminars. The go-to-market targets four customer segments: first home buyers (leveraging the SA stamp duty abolition, First Home Owner Grant, and 2% HomeStart deposit), growing families, downsizers, and property investors.
The business is supported by approximately 11–50 employees, holds South Australian building licence BLD 243074 and real estate licence RLA 243075, and received a notable $40.16 million funding round from the Clean Energy Finance Corporation in September 2021 — an unusual capital base for a regional mid-sized builder that is consistent with the company's strategic emphasis on solar integration and energy-efficient inclusions. The company has no disclosed subsidiaries, no institutional parent, and no public revenue figures.
Metro Homes firmographics
Firmographics- Name
- Metro Homes
- Legal name
- Metro (SA Housing) Pty Ltd
- Website
- https://metrohomessa.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metro Homes is a privately held South Australian home builder and land developer that designs, constructs, and sells customizable new homes and house-and-land packages across 35+ suburbs in the Adelaide metro, Hills, Barossa, and Fleurieu regions, serving first home buyers, growing families, downsizers, and property investors.
- Ownership category
- akta.pro rank
Metro Homes industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361), Land Subdivision (2372)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Residential Affordable Housing Development & Construction (IMAFABAI)
Keywords
Where Metro Homes is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Metro Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- New Home Construction: One-time construction of custom homes on customer-owned land or land purchased through Metro. Revenue earned from building contract values. Customers choose from floorplans, facades, and inclusion levels.
- House & Land Packages: Bundled sale of land with completed or to-be-built homes. Metro acts as both developer and builder. Packages include various suburbs across Adelaide. Revenue from combined land and construction contracts.
- Subdivision & Dual Occupancy: Helping customers subdivide their existing blocks and build two homes - one for the customer to move into and one for investment or sale. Additional revenue from consulting and construction services for these projects.
- Land Development: Development of master-planned communities including Hawthorn Hills, Ashbrook Grove, Nuova Vita, Minters Rise, and The Green. Revenue from land sales within these developments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level house and land packages |
| Unit Pricing | Pay-as-you-go | Mid-range packages |
| Unit Pricing | Pay-as-you-go | Premium/luxury packages |
| Other | Multi-year contract | $50k Free Upgrade Promotion |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Metro Homes product offering
Product offeringCore offering
Metro Homes designs, constructs, and sells new residential homes in South Australia using a portfolio of 50+ standardized floorplans across four lot-width series, paired with 30+ customizable facades and a choice of two specification tiers (Topaz standard or Sapphire premium). The company also develops master-planned communities and packages land with its constructed homes, supported by knockdown-rebuild, subdivision, and dual-occupancy services for one-stop residential property solutions.
Product overview
Metro Homes is a South Australian home builder offering a comprehensive portfolio of residential construction products and services. The core offering consists of pre-designed home floorplans across multiple series (9M+ for narrow blocks, 12.5M+, 14M+, and Double Storey) with extensive facade customization options. The company provides house and land packages through its Metro Developments division, including communities such as Minters Rise, Nuova Vita, The Green, Ashbrook Grove, and Hawthorn Hills. Two product tiers are offered: Topaz Inclusions (standard quality fixtures and appliances) and Sapphire Inclusions (premium finishes with upgraded Smeg appliances and stone benchtops). Additional services include knockdown and rebuild, land subdivision, and display home viewing. Promotional offerings include the $50k Free Upgrades package and HomeStart 2% deposit program. The company operates across metropolitan Adelaide, Adelaide Hills, Barossa Valley, Fleurieu Peninsula, and Victor Harbor regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Designs A portfolio of 50+ pre-designed residential floorplans offered across four series by lot width (9M+ for narrow blocks, 12.5M+, 14M+, and Double Storey), with sizes ranging from 124m² to 320m². Each design is contractable as a standalone build on a customer's block, with optional facade selection from 30+ styles.
- House & Land Packages Bundled offerings of land and home construction across 35+ Adelaide suburbs including metropolitan Adelaide, Adelaide Hills, Barossa Valley, Fleurieu Peninsula and Victor Harbor. Prices range from approximately $589,900 in entry-level locations to over $2,000,000 in premium suburbs such as West Lakes and Glengowrie.
- Metro Developments (Land Development) Master-planned community developments including Hawthorn Hills, Ashbrook Grove, Nuova Vita, Minters Rise, and The Green, creating residential land releases across the Adelaide metropolitan area and surrounding regions, with Metro Homes as both developer and builder.
- Knock Down & Rebuild Demolition of an existing dwelling and construction of a new Metro Homes design on the same block, provided as a contracted service to property owners who wish to remain in their suburb while upgrading to a new home.
- Subdivide Service Subdivision and dual-occupancy service enabling property owners to split an existing block and build two homes on the one title, including hammerhead-style subdivisions, with Metro Homes providing both the subdivision consulting and the construction of each dwelling.
- Display Homes Physical display homes located within Metro's master-planned estates (such as Emerald Way, Mount Barker and Hurtle Grove, Old Reynella) that prospective buyers can visit during scheduled open hours to experience home designs, facades, and inclusions in person before contracting.
Quantifiable outcome
- First home buyers can receive up to $50,000 in benefits including $15,000 First Home Owner Grant, stamp duty exemptions up to $29,580, and builder contributions
- +1 more outcomes
Companies that use Metro Homes
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Metro Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Metro Homes partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Metro Homes competitors and assessment
Company assessmentDirect peers
- Hickinbotham Homes: South Australian-focused residential home builder and developer with comparable house-and-land package offerings across the Adelaide region. Direct competitor in the same metro geography and customer base.
- Rivergum Homes: Adelaide-based custom home builder offering similar design portfolios, facades, and house-and-land packages. Direct regional competitor with overlapping product tiers and customer segments.
- G.J. Gardner Homes: Franchise-model Australian home builder with a strong SA franchise network offering custom home builds and house-and-land packages. Direct competitor in product, customer segment, and Adelaide geography.
Broad incumbents
- Burbank Homes: Large Australian residential builder with multi-state operations including SA. Comparable product offering (facade, inclusion tier, house-and-land packages) but at greater scale and broader geographic footprint.
- Simonds Homes: National Australian home builder with a defined display home, facade, and house-and-land package model. Competes in the same product category with a much larger national footprint and capital base.
- Metricon Homes: Australia's largest volume home builder. Comparable house-and-land package and display home model; significantly larger scale, more standardised product tiers, and national reach including SA.
- Dennis Family Homes: Multi-state Australian home builder with comparable facade/inclusion package structure. Overlaps in the SA market as a larger incumbent offering similar product and pricing tiers.
- ABN Group: Perth-headquartered diversified residential construction group (Homes, Apartment, Commercial) with a comparable product offering and a national scale advantage over Metro's regional base.
- Henley Properties: Multi-state Australian home builder with comparable house-and-land, facade, and display home model. Larger scale and broader geographic footprint; competes in the broader for-sale residential category.
Regional players
- Peet Limited: ASX-listed Australian land developer creating master-planned communities, often partnering with home builders. Comparable in land development discipline and community creation, though primarily a developer rather than builder.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Metro Homes social profiles
Digital presenceMetro Homes compliance and trust
Trust signalCompliance6 records
Metro Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metro Homes leadership team
Management profileNumber of profiles
Metro Homes funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metro Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metro Homes
What does Metro Homes do?
Metro Homes designs, constructs, and sells new residential homes in South Australia using a portfolio of 50+ standardized floorplans across four lot-width series, paired with 30+ customizable facades and a choice of two specification tiers (Topaz standard or Sapphire premium). The company also develops master-planned communities and packages land with its constructed homes, supported by knockdown-rebuild, subdivision, and dual-occupancy services for one-stop residential property solutions.
Is Metro Homes a public or private company?
Metro Homes is a private company. It is classified as unknown and is currently operating.
When was Metro Homes founded?
Metro Homes was founded in 2011. It employs 11 to 50 people.
Where is Metro Homes based?
Metro Homes is headquartered in Adelaide, Australia, in the Oceania region.
How does Metro Homes make money?
Four revenue lines are on record. New Home Construction is the primary driver. The others are house & Land Packages, subdivision & Dual Occupancy and land Development.
Who are Metro Homes's main competitors?
Direct peers on record are Hickinbotham Homes, Rivergum Homes and G.J. Gardner Homes. Broad incumbents are Burbank Homes, Simonds Homes, Metricon Homes, Dennis Family Homes, ABN Group and Henley Properties. Peet Limited is listed as a regional player.
Does Metro Homes have an API?
No public API is recorded for Metro Homes.
What industry is Metro Homes in?
Metro Homes's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes). Its NAICS code is 236117 and its SIC code is 1520.