Franklin Hospice

What Franklin Hospice does

Franklin Hospice is a community-based, non-profit charitable trust headquartered at 29 Hall Street, Pukekohe, New Zealand, operating since 1986 in the Franklin District. It delivers specialist home-based palliative care to patients with life-limiting illnesses and their whānau (families), completing over 2,452 home visits annually and serving approximately 400 patients each year at no charge. The organization does not operate a dedicated inpatient facility, instead bringing clinical and supportive care directly into patients' homes, retirement villages, and aged care facilities across the region. Its clinical portfolio is supplemented by a suite of support programmes including the Wellness Navigator service, Mauri Mate cultural care aligned with Māori values, Stories Matter (life-story biographies), Talking Works counselling, the Men's Group, Daybreak caregiver respite, the Kowhai Support Programme, and ongoing bereavement support. Complementary services include volunteer roles across patient companionship, biographers, event support, and the Op Shop retail operation.

The core technology is human-delivered clinical and psychosocial care; there is no proprietary technology platform. The revenue model blends approximately 50% New Zealand government funding with ~50% community-raised income drawn from donations, an annual calendar of fundraising events (Garden Ramble, High Tea, Riverhaven Artland sculpture weekends, Beats by Bingo, Steptober, Fun Run/Walk), corporate sponsorships (Barfoot & Thompson, Mitre 10 Mega Pukekohe, Z Energy, Harcourts, Dilmah, BNI Papakura & Pukekohe, among others), a paid membership programme (Friends of Franklin Hospice at NZ$20/month or NZ$200/year), and Op Shop retail sales of donated second-hand goods. A retail showroom at 27 King Street, Pukekohe supports the funding mix.

Go-to-market is community-led: referrals arrive from regional health professionals and word-of-mouth, while ongoing visibility is maintained through events, social media (Facebook, Instagram), email newsletters, and an extensive network of local business partners. The organization is governed by a volunteer Board of Trustees chaired by Glenn Jackson, with day-to-day operations led by CEO Lynette (appointed August 2024) and a small staff team of approximately 18 supported by an active volunteer base.

Name

Franklin Hospice

Legal name

Franklin Hospice Charitable Trust

Website

https://franklinhospice.org.nz

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Franklin Hospice is a New Zealand non-profit charitable trust that provides free, home-based palliative care to approximately 400 patients with life-limiting illnesses annually across the Franklin District, funded roughly half by government and half through community fundraising, events, retail, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Hospice & Palliative Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

akta.pro secondary industries

Routine In-Home Hospice Care (HSABAFAA), Home Hospice Agencies (HLAFAEAC), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Palliative care services
• Hospice care
• Community health services
• Bereavement support
• End-of-life care

Headquarters

HQ city

Pukekohe East

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Government Funding: Receives partial government funding which covers approximately 50% of operating costs. The remainder must be raised through community fundraising, donations, and retail operations.
2. Donations and Fundraising: Community donations, event fundraising (Garden Ramble, High Tea, quiz nights, etc.), and general fundraising activities constitute primary revenue streams to cover the funding gap.
3. Friends of Franklin Hospice Membership: Monthly membership at $20/month or discounted annual rate of $200/year, providing early access to events, discounts, and vouchers to local businesses.
4. Op Shop Retail: Franklin Hospice operates a retail shop selling donated pre-loved clothing and items, promoting sustainability while generating revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Franklin Hospice provides free, specialist palliative and hospice care to patients with life-limiting illnesses across the Franklin District in New Zealand, delivered through home visits without a dedicated inpatient facility. The core service is supplemented by structured wellbeing and bereavement programmes (Wellness Navigator, Mauri Mate Cultural Care, Stories Matter, Talking Works, Men's Group, Daybreak, Kowhai) for both patients and whānau. Supplementary revenue-generating offerings include a charity Op Shop, paid Friends membership, volunteer services, and community fundraising events.

Product overview

Franklin Hospice is a charitable palliative care organization providing specialist hospice services to patients facing life-limiting illness and their whānau in the Franklin District, New Zealand. The organization operates without a dedicated inpatient facility, instead delivering care through over 2,452 home visits annually across the region. Its core offering is palliative care services, supplemented by a comprehensive suite of support programmes including Wellness Navigator, Mauri Mate (Cultural Care), Stories Matter, Talking Works, Men's Group, Daybreak, Kowhai, and bereavement support. Franklin Hospice also operates community fundraising initiatives including the annual Garden Ramble, High Tea events, Op Shop, and volunteer services, with services provided free of charge to approximately 400 patients annually.

Differentiator

Problem solved

Functional benefit

Brands

• Mauri Mate – Cultural Care: Cultural care services incorporating Māori traditions and practices
• Kowhai Support Programme
• Daybreak
• Stories Matter
• Men's Group
• Franklin Hospice Op Shop

Products and services

• Palliative Care Services
• Wellness Navigator
• Mauri Mate – Cultural Care
• Stories Matter
• Talking Works
• Men's Group
• Daybreak
• Kowhai Support Programme
• Walk Your Way Through Grief
• Bereavement Support
• Franklin Hospice Op Shop
• Friends of Franklin Hospice Membership

Quantifiable outcome

• Over 2,452 home visits completed annually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• DilmahminorGTM or Marketing PartnerDilmah supports Franklin Hospice as a business partner, providing tea products for events and general sponsorship.
• BNI Papakura & PukekohecoreGTM or Marketing PartnerBNI Franklin chapter hosts fundraising events like Beats by Bingo, raising significant funds ($11,242 at one event) for the hospice.
• Barfoot and ThompsoncoreGTM or Marketing PartnerMajor sponsor of the Garden Ramble and 'We're Giving Back' campaign, donating $500-$1,500 per property transaction to the hospice.
• Z EnergyminorGTM or Marketing PartnerZ Service Stations sponsor events like Riverhaven Artland and support community initiatives like Good in the Hood.
• HarcourtsminorGTM or Marketing PartnerHarcourts supports Franklin Hospice through the Harcourts Foundation funding equipment like nebulisers and wheelchairs for patients.
• Grahams Funeral ServicesminorGTM or Marketing PartnerLocal funeral service provider that supports Franklin Hospice as a business partner and sponsor.
• Craigs Investment PartnersminorGTM or Marketing PartnerInvestment firm that supports Franklin Hospice as a business partner and sponsor of events.
• South Auckland MotorsminorGTM or Marketing PartnerAutomotive dealer that provides vehicle prizes for fundraising raffles, including a V8 Mustang drive experience.
• Mitre 10 Mega PukekohecoreGTM or Marketing PartnerMajor sponsor of the Garden and Lifestyle Festival and ongoing supporter providing venue and prize support.
• Riverhaven Artland / Blundell FamilycoreStrategic or Co-development PartnerThe Blundell family hosts annual sculpture weekends at their property, with proceeds going to Franklin Hospice. Fourth year of collaboration in 2023.
• The Wild RoseminorGTM or Marketing PartnerFlorist that supports Franklin Hospice, participating in events and donations.
• Lions Club of PukekoheminorGTM or Marketing PartnerLocal service club that supports Franklin Hospice through community fundraising activities.
• Farmers PukekoheminorGTM or Marketing PartnerDepartment store running Trees of Remembrance and Bauble campaign for Franklin Hospice during Christmas.
• The Conveyancing ShopminorGTM or Marketing PartnerLaw firm that sponsors Franklin Hospice events, including the Beats by Bingo fundraiser.
• Bonded NZ / Bonded InsurancecoreGTM or Marketing PartnerInsurance company sponsors the annual Fun Run/Walk event at Riverhaven Artland.
• Kitchen StudiominorGTM or Marketing PartnerKitchen design company donated a kitchen valued at $40,000 to Franklin Hospice for tender fundraising.
• Pak'nSave and Countdown PukekoheminorGTM or Marketing PartnerSupermarkets host Trees of Remembrance campaigns with QR codes linking to donation pages.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Totara Hospice (South Auckland): Closest geographic peer serving the adjacent South Auckland/Counties Manukau region with similar home-based palliative care, retail fundraising, and community funding model — directly comparable service mix and patient demographic.
• Mercy Hospice Auckland: Auckland-based hospice providing home palliative care and an inpatient unit under a similar charitable trust model; comparable in service breadth and beneficiary population, and operates in an overlapping catchment.
• Waikato Hospice: Waikato region hospice offering specialist palliative care, bereavement support and community education under a community-funded charitable model directly comparable to Franklin Hospice's structure.
• Cranford Hospice (Hawke's Bay): Hawke's Bay community hospice providing home-based palliative care with extensive volunteer programmes and community fundraising — comparable scale, mission, and regional community-funding dependency.
• Mary Potter Hospice (Wellington): Wellington-region hospice offering home-based palliative care, day hospice programmes and bereavement support with a volunteer-driven fundraising model — directly comparable in service suite and charitable structure.
• Arohanui Hospice (Palmerston North): MidCentral region hospice delivering specialist palliative care, an inpatient unit, and community education — comparable service breadth with overlapping home-based care and charity retail operations.
• Otago Community Hospice: Otago-based community hospice providing home palliative care, bereavement support, and education with a similar mixed government/donation funding model — directly comparable regional hospice peer.
• Harbour Hospice: Northland/Auckland hospice providing home-based palliative care with an Op Shop retail network and community fundraising — closely mirrors Franklin Hospice's free-to-patient, donation-funded model.

Regional players

• St Joseph's Hospice (Hauraki): Hauraki region hospice offering community-based palliative care with an inpatient unit and similar charity-funded operating model — directly comparable services but in a different (Hauraki) region adjacent to Franklin.

Broad incumbents

• Hospice New Zealand: National peak body for NZ hospices providing standards, advocacy, education, and member services across all regional hospices including Franklin — comparable mission and indirect service overlap, but operating at national rather than provider level.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/franklinhospice
• Instagraminstagram.com/franklin.hospice
• LinkedInlinkedin.com/company/franklin-hospice

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Hospice