Avada
Avada is the #1 selling WordPress website builder on ThemeForest for 13+ years, offering a drag-and-drop platform with 120+ design elements, 113 prebuilt websites, and deep WooCommerce integration for beginners, marketers, and web design agencies.
- Company typePrivate
- Founded2012
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Avada does
Avada, developed by ThemeFusion, is the #1 selling WordPress website builder theme on ThemeForest (Envato marketplace) for 13+ consecutive years, with cumulative sales exceeding 1,065,313+ licenses and 26,574+ average 5-star reviews. The product is a 100% in-house-built drag-and-drop WordPress platform featuring a Live Visual Builder, Header/Footer/Layout/Form/WooCommerce/Off-Canvas/Mega Menu Builders, a Setup Wizard, Performance Wizard, and Avada Patcher maintenance tool. The platform ships with 120+ design elements, 113 prebuilt full websites across 13+ industry verticals, Avada Studio's 639 creative content blocks, and 6 bundled premium plugins (Slider Revolution, LayerSlider, ACF Pro, Convert Plus, FileBird Pro, Avada Custom Branding), and integrates deeply with WooCommerce (38 dedicated elements), Yoast SEO, HubSpot, WPML, bbPress, and The Events Calendar.
The company operates a product-led growth model targeting three primary personas—beginners, marketers, and professional web designers/agencies—with horizontal (non-verticalized) segmentation. Avada is sold as a one-time $69 perpetual license through ThemeForest exclusively, with free lifetime updates, 6 months of included support, and paid support-extension renewals at 6- or 12-month intervals. Post-purchase customer engagement flows through the My Avada portal (my.avada.com), a Facebook user community, and a YouTube tutorial channel (300+ videos), supplemented by a 550+ help center article knowledge base. Distribution partnerships with SiteGround and WP Engine extend reach into SMB and enterprise managed hosting segments respectively, while Codeable serves as the official customization partner for beyond-scope development work.
The company is privately held and bootstrapped by ThemeFusion with no external funding disclosed, headquartered in Tampa, Florida (USA), with 11-50 total employees including a 20+ person dedicated support team. Founder Luke Beck serves as CEO. The company maintains WCAG 2.1 AA accessibility compliance and its support infrastructure uses HelpScout (SOC 2 Type 2 certified). Recent product velocity includes Avada 7.15 (May 2026, introducing Google Consent Mode v2 and AJAX WooCommerce filters) and security patches in version 7.15.4 and 7.15.5 (June 2026, addressing CVE-2026-8713 and related vulnerabilities).
Avada firmographics
Firmographics- Name
- Avada
- Legal name
- ThemeFusion
- Website
- https://avada.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avada is the #1 selling WordPress website builder on ThemeForest for 13+ years, offering a drag-and-drop platform with 120+ design elements, 113 prebuilt websites, and deep WooCommerce integration for beginners, marketers, and web design agencies.
- Ownership category
- akta.pro rank
Avada industry classification
Industry- Product category
- Website Builder Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Low-Code/No-Code Application Development & Modernization (BPAEAFAF)
Keywords
Where Avada is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Markets served
Avada business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- One-Time Theme License (Envato/ThemeForest): Avada is sold as a one-time purchase on the ThemeForest marketplace at $69. The license provides lifetime access to the theme, free lifetime updates, and 6 months of included support. Customers can renew support for 6 or 12 months after the initial period. The product is distributed via the ThemeForest Envato ecosystem, which handles payment processing and initial license delivery. Additional revenue comes from support extension renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard License - $69 one-time |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Avada product offering
Product offeringCore offering
Avada is a WordPress website builder theme sold as a one-time $69 perpetual license through the ThemeForest marketplace. The platform enables users to design and launch professional WordPress websites and WooCommerce online stores without coding, combining a Live Visual Builder, 120+ design elements, 113 prebuilt websites, and 639 Avada Studio content blocks. Customers receive free lifetime updates and 6 months of included support, with optional paid support extensions after that period.
Product overview
Avada is a single, unified WordPress website builder that has been the #1 selling theme on ThemeForest for 13+ years. The core product combines a Live Visual Builder with specialized sub-modules including Header Builder, Footer Builder, Layout Builder, Form Builder, WooCommerce Builder, Off-Canvas Builder, Mega Menu Builder, Setup Wizard, and Performance Wizard. The platform is supplemented by two content libraries: Avada Studio (639 prebuilt content blocks) and 113 Prebuilt Websites. The ecosystem also includes 120+ Design Elements and 38 WooCommerce-specific elements for store building. The product is sold as a one-time purchase ($69) with free lifetime updates and 6 months of included support.
Differentiator
Problem solved
Functional benefit
Brands
- Avada Studio: A library of 639 creative content blocks, professionally designed prebuilt headers, footers, containers, columns, elements, forms, and layouts.
- Avada One
Products and services
- Avada Website Builder (WordPress Theme) The flagship Avada WordPress website builder theme, sold as a one-time $69 perpetual license via the ThemeForest marketplace. Includes the Live Visual Builder, Layout Builder, Header/Footer/Form/Mega Menu/WooCommerce/Off-Canvas Builders, Setup Wizard, Performance Wizard, Avada Patcher, 120+ design elements, 113 prebuilt websites, 639 Avada Studio content blocks, 6 bundled premium plugins (Slider Revolution, LayerSlider, ACF Pro, Convert Plus, FileBird Pro, Avada Custom Branding), free lifetime updates, and 6 months of included support. Target customers are beginners, marketers, web professionals/agencies, and WooCommerce store owners.
- Extended Support Plan Optional paid support extension plan purchased separately after the initial 6 months of included support expires, available in 6-month and 12-month tiers. Provides continued access to hands-on technical support for the Avada WordPress theme. Customers who purchased before September 1, 2015 are grandfathered into lifetime support without renewal.
Quantifiable outcome
- Trusted by 1,065,313+ website owners
- +2 more outcomes
Companies that use Avada
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Avada technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature13 records
Avada partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SiteGroundcoreAvada has partnered with SiteGround to offer full-service WordPress hosting for all types of Avada websites, starting from $1.99/mo. SiteGround provides 1-click Avada installation for existing Avada customers, streamlining the onboarding process. This is a co-marketing partnership where SiteGround offers discounted hosting to Avada customers, and Avada directs customers to SiteGround for optimized WordPress hosting. The offer is valid for existing Avada customers only.
- WP EnginecoreAvada has partnered with WP Engine, the leading WordPress digital experience platform, to offer 20% off hosting for Avada customers. WP Engine provides a high-performance managed WordPress hosting platform ideal for brands creating websites and apps on WordPress. The partnership targets the enterprise segment requiring managed hosting solutions.
- CodeablecoreCodeable is Avada's official customization partner, providing pre-screened WordPress experts for Avada customization projects. Codeable experts pass a strict vetting process and maintain a 4.95/5 average project rating. The partnership offers Avada customers access to custom development support (CSS, functionality extensions, etc.) beyond the scope of standard Avada support, with a 28-day money-back guarantee on all work.
- WooCommercecoreWooCommerce is the premier eCommerce plugin for WordPress. Avada provides deep integration with WooCommerce, including 38 dedicated WooCommerce elements, custom layouts for shop pages, product pages, cart, checkout, and thank-you pages, plus AJAX-driven product filtering. The integration enables users to build and design complete online stores without requiring a separate WooCommerce-compatible theme.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Avada competitors and assessment
Company assessmentDirect peers
- Elementor: Elementor is the leading standalone WordPress page builder plugin, competing head-to-head with Avada's Live Visual Builder for the same beginner-to-professional segment; both sell primarily through WordPress ecosystem channels and offer drag-and-drop design with WooCommerce support.
- Divi (Elegant Themes): Divi is a flagship WordPress theme + visual builder from Elegant Themes, directly comparable to Avada in target users (beginners, marketers, agencies), pricing (annual/lifetime license), and product positioning as an all-in-one WordPress website builder.
- WPBakery Page Builder: WPBakery is one of the original WordPress drag-and-drop page builders, sold both as a standalone plugin and bundled with themes on ThemeForest. It competes directly with Avada's builder experience across SMB and agency users.
- Beaver Builder: Beaver Builder is a premium WordPress page builder plugin targeting agencies and professionals, overlapping with Avada's professional segment on drag-and-drop design, white-labeling, and developer-friendly extensibility.
- Themify: Themify sells WordPress themes with built-in drag-and-drop builders on its own marketplace, directly comparable to Avada on theme-plus-builder packaging, prebuilt sites, and SMB/marketer audience overlap.
- GeneratePress: GeneratePress is a lightweight, performance-focused WordPress theme with a premium module add-on, competing with Avada in the professional/agency segment on speed, accessibility, and WordPress-native extensibility.
- Astra (Brainstorm Force): Astra is a popular WordPress theme with deep Starter Templates and WooCommerce integration, overlapping with Avada on the beginner/marketer segment, prebuilt sites, and WooCommerce store-builder use cases.
- Kadence WP: Kadence Themes offers performance-focused WordPress themes plus a visual builder, directly comparable to Avada on the professional/marketer side and on WooCommerce template depth.
Emerging players
- Webflow: Webflow is a hosted visual website builder targeting designers and agencies — same end-user (designer/marketer building custom sites without code) as Avada but delivered as SaaS on proprietary infrastructure rather than WordPress.
Broad incumbents
- Squarespace: Squarespace is a hosted all-in-one website builder competing with Avada at the beginner/SMB top-of-funnel, where buyers may choose a hosted builder over a self-hosted WordPress theme for simplicity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Avada social profiles
Digital presenceAvada compliance and trust
Trust signalCompliance2 records
Avada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avada leadership team
Management profileNumber of profiles
Profiles1 record
Avada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avada
What does Avada do?
Avada is a WordPress website builder theme sold as a one-time $69 perpetual license through the ThemeForest marketplace. The platform enables users to design and launch professional WordPress websites and WooCommerce online stores without coding, combining a Live Visual Builder, 120+ design elements, 113 prebuilt websites, and 639 Avada Studio content blocks. Customers receive free lifetime updates and 6 months of included support, with optional paid support extensions after that period.
Is Avada a public or private company?
Avada is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avada founded?
Avada was founded in 2012. It employs 11 to 50 people.
Where is Avada based?
Avada is headquartered in Tampa, United States, in the North America region.
How does Avada make money?
One revenue line is on record: one-Time Theme License (Envato/ThemeForest).
Who are Avada's main competitors?
Direct peers on record are Elementor, Divi (Elegant Themes), WPBakery Page Builder, Beaver Builder, Themify, GeneratePress, Astra (Brainstorm Force) and Kadence WP. Webflow is listed as an emerging player. Squarespace is listed as a broad incumbent.
Does Avada have an API?
No public API is recorded for Avada.
What industry is Avada in?
Avada's product category is Website Builder Software. Its primary akta.pro industry code is BPAEAFAF, Low-Code/No-Code Application Development & Modernization. Its NAICS code is 513210 and its SIC code is 7372.