Retail Bloom

Retail Bloom is a privately held, for-profit marketing agency founded in 2015 and headquartered in Rochester Hills, Michigan, offering content management, reporting, and analytics services with a team of 11-50 employees.

Company typePrivate
Founded2015
HeadquartersRochester Hills, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Retail Bloom does

Retail Bloom is a privately held, for-profit marketing agency founded in 2015 and headquartered in Rochester Hills, Michigan. The firm operates with a small team of 11-50 employees and positions itself around three core offerings: content management, reporting, and analytics services. As a boutique agency, its business model is presumed to be professional services-led, with revenue generated through client engagements for content operations and marketing performance reporting, though no pricing model, customer list, or revenue disclosure is documented in the source data.

Beyond these firmographic details, the source corpus contains limited operational, financial, or strategic information about Retail Bloom. The substantial body of input data describing a commerce marketing agency with $2.5B+ managed revenue, $500M+ managed ad spend, 250+ brand partners, and a Detroit-based headquarters pertains to Blue Wheel Media, a separate entity with a distinct website (bluewheelmedia.com) and a different service portfolio (retail media, marketplace, DTC, social commerce, performance creative). The two firms are not linked in the source data and should be treated as distinct organizations for analytical purposes.

The implication for diligence is that Retail Bloom's evidentiary footprint is thin: there are no documented customers, no disclosed financial metrics, no management team roster, no funding history, no partnership ecosystem, and no product or technology stack detail. The core business proposition — content management, reporting, and analytics — describes a crowded agency segment, and any investment thesis would require primary-source verification of the customer base, revenue concentration, retention, and competitive differentiation before valuation work.

Retail Bloom firmographics

Firmographics

Name: Retail Bloom
Legal name: Blue Wheel Media
Website: https://retailbloom.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 11–50 employees
Short description: Retail Bloom is a privately held, for-profit marketing agency founded in 2015 and headquartered in Rochester Hills, Michigan, offering content management, reporting, and analytics services with a team of 11-50 employees.
Ownership category
akta.pro rank

Retail Bloom industry classification

Industry

Product category: Marketing Services
akta.pro industry: PRIMARYMPAAAAAH
Shopper/Commerce Creative Agencies (Retail & Marketplace Creative)
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)
SECONDARYCRAOAOAD
Retail Media, Shopper Marketing & In-Store Activation Services
Consumer Products & Retail/Wholesale, Distribution & Category Management/Category Management, Merchandising & Trade Promotion Services
SECONDARYMPAAAJAA
Shopper Marketing Strategy & Planning
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Promotion & Sales Marketing (Shopper/Trade Marketing)
SECONDARYMPAAAJAI
Category Management & Retail Analytics
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Promotion & Sales Marketing (Shopper/Trade Marketing)

Keywords

Marketing agency services
Content management solutions
Reporting and analytics
Retail marketing services
Digital marketing agency

Where Retail Bloom is headquartered

Location

Headquarters

HQ city: Rochester Hills
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Retail Bloom business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations

Revenue model

Agency / Professional Services Revenue: Blue Wheel generates revenue through managed service engagements with brand partners, providing strategy, execution, and optimization across retail media, marketplace, DTC, social commerce, and performance creative. Revenue is derived from retainer-based and/or project-based agency fees tied to scope of services and managed ad spend across channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Retail Bloom product offering

Product offering

Core offering

Retail Bloom is a marketing agency that offers content management, reporting, and analytics services to its clients. The agency delivers these capabilities as professional service engagements for businesses seeking marketing support.

Product overview

Blue Wheel is a commerce marketing agency that operates as a unified platform of service offerings rather than a single software product. The core solutions portfolio includes six main service areas: Retail Media, Marketplace, DTC Growth, Social Commerce, Commerce Intelligence, and Performance Creative. These are supported by specialized service modules including Amazon Ads, Amazon DSP, Paid Search, TikTok Ads, TikTok Shop, Influencer Marketing, Organic Social Media, UGC, SEO, GEO, Paid Social, Email & SMS, Inventory & Fulfillment, Catalog Management, and Brand Protection. The agency positions itself as connecting strategy, data, platforms, and people to help brands grow with cohesion across commerce channels.

Differentiator

Problem solved

Functional benefit

Products and services

Content Management
Reporting
Analytics

Quantifiable outcome

823% increase in paid social conversion rate for Edgewell Personal Care (Jack Black brand)
+4 more outcomes

Companies that use Retail Bloom

Customer profile

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Retail Bloom technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Retail Bloom partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves1 record

Retail Bloom competitors and assessment

Company assessment

Direct peers

Wpromote: Mid-market digital marketing agency with significant retail media, paid social, and DTC capabilities serving CPG and consumer brands. Comparable client size and channel mix (Amazon, TikTok, paid media, SEO) with overlapping target verticals.
Perpetua: E-commerce advertising and intelligence platform providing Amazon Ads, Walmart, and retail media execution with software-plus-services delivery. Comparable on Amazon and marketplace advertising, performance creative, and analytics offerings.
Disruptive Advertising: Digital marketing agency providing paid media, SEO, lifecycle, and Amazon services to mid-market and enterprise consumer brands. Comparable on paid search, paid social, and DTC growth services, with overlapping buyer profile.
Acadia: Retail media agency serving enterprise CPG brands across Amazon, Walmart, and Target with a combination of managed services and proprietary data tooling. Comparable on retail media execution, Amazon Ads/DSP, and enterprise CPG client focus.
Flywheel (Omnicom): Retail media and commerce agency operating inside Omnicom, focused on Amazon, Walmart, and omnichannel commerce for global brands. Highly comparable on retail media, marketplace, and DTC services, with similar enterprise brand-partner profile.
Tinuiti: Independent commerce marketing agency focused on retail media, Amazon, paid social, and DTC for CPG and retail brands. Closely comparable in service mix (Amazon Ads, paid media, lifecycle) and target enterprise/mid-market buyer, and a direct competitor for the same brand-partner RFPs.
Pacvue: Commerce media platform and agency offering Amazon, Walmart, and retail media execution with software tooling. Comparable on Amazon Ads/DSP, retail media, and marketplace services, though with a more productized SaaS-plus-services model.

Emerging players

Channel Bakers: Amazon-first agency focused on Amazon Ads, DSP, and marketplace optimization for CPG and consumer brands. Smaller scale than Blue Wheel but directly comparable on Amazon-centric retail media and catalog management services.

Broad incumbents

Publicis Commerce: Publicis Groupe's commerce and retail media offering, integrating data, content, and media across Amazon, Walmart, and DTC for enterprise CPG clients. Comparable channel breadth and enterprise buyer overlap, though delivered as part of a much larger holding-company stack.
GroupM Nexus: WPP's commerce and retail media practice group, offering Amazon, retail media, and DTC services globally as part of a wider media-buying portfolio. Comparable in service line and client profile but with materially larger scale and holding-company distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights7 records

Customer concentration

Retail Bloom financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Retail Bloom leadership team

Management profile

Number of profiles

Retail Bloom funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Retail Bloom M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail Bloom

What does Retail Bloom do?

Is Retail Bloom a public or private company?

Retail Bloom is a private company. It is classified as unknown and is currently operating.

When was Retail Bloom founded?

Retail Bloom was founded in 2015. It employs 11 to 50 people.

Where is Retail Bloom based?

Retail Bloom is headquartered in Rochester Hills, United States, in the North America region.

How does Retail Bloom make money?

One revenue line is on record: agency / Professional Services Revenue.

Who are Retail Bloom's main competitors?

Direct peers on record are Wpromote, Perpetua, Disruptive Advertising, Acadia, Flywheel (Omnicom), Tinuiti and Pacvue. Channel Bakers is listed as an emerging player. Broad incumbents are Publicis Commerce and GroupM Nexus.

Does Retail Bloom have an API?

No public API is recorded for Retail Bloom.

What industry is Retail Bloom in?

Retail Bloom's product category is Marketing Services. Its primary akta.pro industry code is MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative), with a secondary code of CRAOAOAD, Retail Media, Shopper Marketing & In-Store Activation Services.